BeautyMute Magazine #177

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ISSUE #177 Mars 2020 beautymute.com

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EXCLUSIVE

PHOTO SESSIONS EDITORIALS

COVER STORY

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FASHION DESIGNER/MAKEUP ARTIST/PHOTOGRAPHER: IVANYUK ELENA FEMALE MODEL: ANNA @SIGMA CHELYABINSK FEMALE MODEL: ALENA @SIGMA CHELYABINSK HAIR STYLIST: NATALIA

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FASHION DESIGNER/MAKEUP ARTIST/PHOTOGRAPHER: IVANYUK ELENA FEMALE MODEL: ANNA @SIGMA CHELYABINSK FEMALE MODEL: ALENA @SIGMA CHELYABINSK HAIR STYLIST: NATALIA

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FASHION DESIGNER/MAKEUP ARTIST/PHOTOGRAPHER: IVANYUK ELENA FEMALE MODEL: ANNA @SIGMA CHELYABINSK FEMALE MODEL: ALENA @SIGMA CHELYABINSK HAIR STYLIST: NATALIA

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COLLECTION AND CO-CREATES CAMPAIGN PHOTOGRAPHED BY TYLER MITCHELL FOR SPRING 2020, SINGER-SONGWRITER JUSTINE SKYE HAS TEAMED UP WITH H&M TO DESIGN A CAPSULE COLLECTION FOR THE FESTIVAL SEASON. THE COLLECTION FEATURES BODY-CON AND OVERSIZED SILHOUETTES WITH A MIX OF SPORTY PIECES IN SOFT NEON YELLOW ORGANZA AND SILVER METALLIC. SKYE IS ALSO THE FACE OF THE CAMPAIGN, WHICH SHE CO-CREATED TOGETHER WITH INCREDIBLE STYLIST ADE SAMUEL AND RENOWNED PHOTOGRAPHER TYLER MITCHELL. THE JUSTINE SKYE X H&M COLLECTION WILL BE AVAILABLE IN SELECTED H&M STORES AND ONLI “WITH THIS FESTIVAL COLLECTION, WE WANTED SOMETHING THAT WAS NEW AND FRESH TO THE FESTIVAL SCENE. USUALLY FESTIVAL IS VERY BOHO SO WE THOUGHT THE PIECES SHOULD REPRESENT SOMETHING DIFFERENT. I’M A BIG ADVOCATE FOR BEING COMFORTABLE NO MATTER WHAT – THAT’S HOW I FEEL EMPOWERED THROUGH MY LOOK. WHEN YOU GO TO A FESTIVAL, YOU’RE ALWAYS MOVING AROUND SO I CREATED PIECES THAT WERE COMFORTABLE BUT STILL EXTREMELY CUTE AND ALL GOES TOGETHER,” SAYS JUSTINE SKYE. “IT’S BEEN SUCH A FUN AND CREATIVE PROCESS WORKING TOGETHER WITH JUSTINE SKYE FOR THIS H&M FESTIVAL COLLECTION. WE WANTED TO CREATE MODERN FESTIVAL PIECES WITH A BIT OF EDGE THAT WERE EASY TO MIX AND MATCH, AND WITH A FUN BLEND OF SPORTY AND FEMININE SILHOUETTES. ADDING THE SOFT NEON YELLOW AND SILVER METALLIC CREATED THAT EYE-POPPING FRESHNESS WE WERE AFTER AND NOW WE CAN’T WAIT FOR THE FESTIVAL SEASON TO START,” SAYS EMILY BJÖRKEHEIM, H&M’S HEAD OF DESIGN DIVIDED. THE JUSTINE SKYE X H&M COLLECTION CAPTURES THE MODERN FESTIVAL CLOTHING VIBE AND FEATURES STREETWEAR AND ATHLEISURE-INSPIRED PIECES SUCH AS NEON BIKER SHORTS AND CROP TOP, MATCHING SILVER METALLIC NYLON SPORT WINDBREAKER AND SHORTS WITH PANELLED DETAILS AND DRAWSTRING WAIST, A SOFTLY TAILORED SHIRT AND SHORTS SET MADE FROM ORGANZA, AS WELL AS A CROPPED LONGSLEEVE METALLIC SHIRT AND VINTAGE STYLE T-SHIRT WITH JUSTINE HERSELF AS A MOTIF. ACCESSORIESINCLUDE BUCKET HATS IN NEON AND A BANDANA SCARF. ALONGSIDE THE COLLECTION, JUSTINE SKYE COCREATED THE CAMPAIGN WITH INFLUENTIAL PHOTOGRAPHER TYLER MITCHELL BEHIND THE CAMERA, AND WITH STYLING

BY THE MUCH HYPED AND IN-DEMAND ADE SAMUEL.

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PHOTOGRAPHER: MARIA SILENT MAKEUP ARTIST/ACCESSORY DESIGNER/HAIR STYLIST: SABINA GASANOVA FEMALE MODEL: ANASTASIA AKIMOVA

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PHOTOGRAPHER: MARIA SILENT MAKEUP ARTIST/ACCESSORY DESIGNER/HAIR STYLIST: SABINA GASANOVA FEMALE MODEL: ANASTASIA AKIMOVA

WARDROBE STYLIST/PHOTOGRAPHER: KING ROSALES FEMALE MODEL: CECILIA XU

PHOTOGRAPHER: ELMER ERAÑA WARDROBE STYLIST/FEMALE MODEL: GHIEANN RAYCO @ THE NUMA NETWORK MAKEUP ARTIST: GENELYN RAYCO

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PHOTOGRAPHER: MARIA SILENT MAKEUP ARTIST/ACCESSORY DESIGNER/HAIR STYLIST: SABINA GASANOVA FEMALE MODEL: ANASTASIA AKIMOVA

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PREMIUM CATEGORY EXPANDS WITH LUXURY BRANDS: ALBERTA FERRETTI, MOSCHINO COUTURE, AND PROENZA SCHOULER WHITE LABEL ADDED ZALANDO HOME TO EUROPE’S BIGGEST MILLENNIAL AND GENZ CONSUMER BASE WITH GROUP PREDICTED TO MAKE 55 PERCENT OF ALL LUXURY PURCHASES BY 2025 ZALANDO DEEPENS ITS INVESTMENTS INTO PREMIUM AND AIMS TO TRIPLE THE GMV OF THE PREMIUM AND LUXURY SEGMENT BY 2023. STARTING WITH LUXURY FASHION BRANDS LIKE MOSCHINO COUTURE, ALBERTA FERRETTI, AND PROENZA SCHOULER WHITE LABEL, ZALANDO WILL DOUBLE ITS ASSORTMENT OF PREMIUM AND LUXURY FASHION ITEMS IN THE SAME PERIOD. WITH THE NEW INITIATIVE, ZALANDO MAKES A STRONG MOVE INTO THE €38 BILLION PREMIUM MARKET, WHICH REPRESENTS NINE PERCENT OF THE EUROPEAN FASHION MARKET. ACCORDING TO INDUSTRY STUDIES, THE ONLINE SHARE OF PREMIUM AND LUXURY FASHION GOODS IN EUROPE IS PROJECTED TO GROW. WITHIN ZALANDO, THE PREMIUM CATEGORY, INCLUDING WHOLESALE AND THE PARTNER PROGRAM, GREW BY 35 PERCENT FROM 2018 TO 2019, AND ZALANDO EXPECTS THE CATEGORY TO CONTINUE TO GROW ABOVE AVERAGE. OVER THE NEXT FOUR YEARS, ZALANDO WANTS TO ROUGHLY TRIPLE ITS PREMIUM AND LUXURY GMV WITH AN ANNUAL GROWTH RATE OF ABOUT 30 PERCENT. THE STRONG DEMAND IS ESPECIALLY DRIVEN BY YOUNGER CUSTOMERS, WHO TEND TO SHOP HIGH-TO-LOW OUTFIT MIXES WITH LUXURY ITEMS. “ZALANDO HAS THE LARGEST CUSTOMER BASE OF GENZ AND MILLENNIALS IN EUROPE. THESE GROUPS ARE PREDICTED TO MAKE 55 PERCENT OF ALL LUXURY PURCHASES BY 2025. THIS IS VERY INTERESTING FOR BRAND PARTNERS, AS THEY CAN ACCESS NEW CUSTOMERS THROUGH THE DESIGNER DESTINATION WITHIN ZALANDO,” SAYS LENA-SOPHIE RÖPER. AS OF TODAY, ZALANDO’S PREMIUM ASSORTMENT CONSISTS OF OVER 260 BRANDS INCLUDING NAMES LIKE VICTORIA VICTORIA BECKHAM, VIVIENNE WESTWOOD, AND MM6. INDIVIDUAL BRAND STORES ALLOW BRAND PARTNERS TO INDIVIDUALLY ADAPT THEIR PRESENTATION IN THE ZALANDO FASHION STORE. ZALANDO WILL FURTHER EXPAND THE CATEGORY BY CREATING AN INSPIRING AND RELEVANT EXPERIENCE FOR BOTH CUSTOMERS AND BRANDS; EXTENDING THE EXPERIENCE FAR BEYOND THE GARMENT AND TOWARDS THE FIRST CONTACT WITH THE BRAND ON SITE. PRESENTLY, THE PREMIUM EXPERIENCE IS ELEVATED THROUGH DEDICATED CONTENT AND EXCLUSIVE ONSITE CAMPAIGNS. IN THE FUTURE, ZALANDO PLANS TO IMPROVE LENA-SOPHIE RÖPER, BUYING DIRECTOR PREMIUM & LUXURY: “PREMIUM IS ONE OF THE FASTEST-GROWING BUSINESS ENTITIES WITHIN ZALANDO.

BY EXPANDING INTO A HIGH-END PREMIUM PROFILE, WE MAKE FURTHER PROGRESS ON OUR MISSION TO BECOME THE STARTING POINT FOR FASHION, AND LEVERAGE THE POTENTIAL OF THE EUROPEAN PREMIUM ONLINE MARKET.” THE CUSTOMER EXPERIENCE ON SITE AND WITH A NEW UNPACKING EXPERIENCE.

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beauty shooting PHOTOGRAPHER: IVANYUK ELENA FEMALE MODEL: ANNA @SIGMA CHELYABINSK MAKEUP ARTIST: IRINA NOVGORODSKAYA

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PHOTOGRAPHER: IVANYUK ELENA FEMALE MODEL: ANNA @SIGMA CHELYABINSK MAKEUP ARTIST: IRINA NOVGORODSKAYA

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Heiko Schäfer named Chief Operating Officer at HUGO BOSS AG 24

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THE SUPERVISORY BOARD AT HUGO BOSS AG HAS APPOINTED DR. HEIKO SCHÄFER TO THE MANAGING BOARD EFFECTIVE MARCH 16, 2020. AS CHIEF OPERATING OFFICER (COO) HE WILL BE ASSUMING RESPONSIBILITY FOR THE PORTFOLIOS GLOBAL PRODUCT DEVELOPMENT AND SOURCING, OWN MANUFACTURING, OPERATIONS, AS WELL AS SUSTAINABILITY AND QUALITY MANAGEMENT. HEIKO SCHÄFER LAUNCHED HIS CAREER IN 2002 AT BOSTON CONSULTING GROUP, WHERE HE PRIMARILY ADVISED CLIENTS FROM THE CONSUMER GOODS AND RETAIL SECTORS. IN 2008 HE JOINED ADIDAS AG WHERE, AS SENIOR VICE PRESIDENT, HE MOST RECENTLY DROVE SIGNIFICANT INCREASES IN THE SPEED AND EFFICIENCY OF PRODUCT DEVELOPMENT. IN 2015 HE BECAME A MEMBER OF THE MANAGING BOARD AND CHIEF OPERATING OFFICER AT THE TOM TAILOR GROUP, WHERE HE WAS RESPONSIBLE FOR SOURCING, LOGISTICS AND IT. HIS ACHIEVEMENTS THERE INCLUDED SUBSTANTIAL COST IMPROVEMENTS AND ADVANCEMENTS IN THE DIGITALIZATION PROCESS. IN 2016 HE WAS APPOINTED CHIEF EXECUTIVE OFFICER OF THE COMPANY. “WE ARE DELIGHTED TO HAVE ATTRACTED A PROVEN EXPERT SUCH AS HEIKO SCHÄFER FOR OUR MANAGING BOARD,” DECLARED MICHEL PERRAUDIN, CHAIRMAN OF THE HUGO BOSS AG SUPERVISORY BOARD. “TOGETHER WITH THE REMAINING MEMBERS OF OUR MANAGING BOARD TEAM, HE WILL BE ENGAGED IN SUCCESSFULLY SECURING OUR STRATEGIC PRIORITIES. GIVEN HIS MANY YEARS OF EXPERIENCE AND OUTSTANDING EXPERTISE, I FEEL SURE, ABOVE ALL, THAT HEIKO SCHÄFER WILL MEANINGFULLY EXPEDITE THE DIGITAL TRANSFORMATION OF OUR GLOBAL PROCUREMENT AND PRODUCTION PROCESSES.” “I AM VERY PLEASED ABOUT THIS DECISION,” ADDS MARK LANGER, CHAIR OF THE HUGO BOSS AG MANAGING BOARD. “THIS ADDITION TO OUR BOARD WILL STRENGTHEN THE CRUCIAL AREA OF PROCUREMENT AND PRODUCTION FOR HUGO BOSS. THE CONTINUING OPTIMIZATION OF THESE COMPLEX PROCESSES WILL BE CENTRAL TO HELPING US ACHIEVE OUR GROWTH TARGETS AND INCREASE OUR PROFITABILITY.”

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EDITORIAL

PHOTOGRAPHER: AMIR SEILSEPOUR @AMSS95 MODEL: MARJAN ARAB MODEL: MOHADDESE MODEL: ATENA MODEL: SHAHRZAD MODEL: KIMIAFARAHANI ASSISTANT: EHSAN JEYKA MAKEUP ARTIST: MOHADDESE RAHMANI ASSISTANT: HOSSEIN IRAVANI

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Marinella PHOTOGRAPHER: SARA FORZATTI MODEL: MARTINA FENATI MY “MARINELLA” PROJECT IS INSPIRED BY A VERY IMPORTANT SONG THAT TELLS THE STORY OF THE MURDER OF A WOMAN AND HER EARLY DEATH. THE SONG SAYS: “THIS IS YOUR MARINELLA SONG THAT YOU FLEW TO HEAVEN ON A STAR AND LIKE ALL THE MOST BEAUTIFUL THINGS YOU LIVED ONLY ONE DAY, LIKE ROSES AND LIKE ALL THE MOST BEAUTIFUL THINGS YOU LIVED ONLY ONE DAY LIKE ROSES”

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