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Beautymute
ISSUE #209 October 2020 beautymute.com
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EXCLUSIVE COVER STORY
ZEROING
FOR BEAUTYMUTE PARIS
EDITORIALS
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THE PANDEMIC CHANGED EVERYTHING. NATURAL BEAUTY HAS BECOME A TREND. FASHION FOLLOWS THE GLOBAL SITUATION. WE GOT OUT OF QUARANTINE IN WHAT IS CONVENIENT. SNEAKERS, TRACKSUITS AND LOOSE SUNDRESSES ARE AT THEIR PEAK. WE STOPPED DOING COMPLEX STYLING. FASHION TRENDS RESET TO ZERO, FOLLOWING THE SPIRIT OF THE TIME. MANY DESIGNERS HAVE GIVEN UP ON CRUISE COLLECTIONS. ALMOST ALL OF US FOUND OURSELVES ON A EQUAL FOOTING. PUBLIC EVENTS, INCLUDING FASHION SHOWS WERE CANCELED. MANY COUNTRIES HAVE BANNED GOING OUT. MODELS, PHOTOGRAPHERS, VIDEOGRAPHERS, STYLISTS, MAKEUP ARTISTS, HAIRDRESSERS. AT ONE POINT THEY LOST THE OPPORTUNITY TO WORK, IMPLEMENT PROJECTS. YOU CANNOT HAVE A PHOTOSHOOT IN THE STUDIO OR RELEASE A NEW COLLECTION OF CLOTHES WITHOUT PHYSICALLY CONTACTING PEOPLE. MANY MANAGED TO TRANSFER THEIR ACTIVITIES ONLINE. SOMEONE WAS ABLE TO USE THE SITUATION TO DEVELOP. FOR SOME, THE CURRENT YEAR IS ASSOCIATED WITH STAGNATION AT WORK. ONE THING IS IMPORTANT: WE ARE EXPERIENCING A HISTORICALLY UNPRECEDENTED MOMENT. THE GLOBAL PANDEMIC IS CALLING THE SHOTS. NOT ONLY TRENDS ARE RESET. THE CONDITIONS IN WHICH THE ENTIRE BEAUTY INDUSTRY OPERATES ARE RESET. IT’S IMPORTANT FOR ALL OF US NOW TO CATCH THIS ZEROING WAVE. AUTHOR: EKATERINA STELMAKH TRANSLATOR: KRISTINA BURGANOVA
COVER STYLIST: VICTORIA BAZAROVA PHOTOGRAPHER: EKATERINA ABRAMENKO MODEL: ANASTASIYA DULSKAYA @MMODELS_OFFICIAL FEMALE MODEL: ANASTASIYA TKACHENKO @TRIUMPHMODELS FEMALE MODEL: ANASTASIYA SMIRNOVA @TRIUMPH MA MODEL: YANA VASYLYEVA @MMODELS_OFFICIAL MODEL: VICTORIA BAZAROVA @VIKTORYKO MODEL: VICTORIA KRAINIUK @TRIUMPHMODELS MAKEUP ARTIST: ALEXANDRA AXENOVA MAKEUP ARTIST: OXANA SHEVCHENKO MAKEUP ARTIST: VALJUCHA ACCESSORY DESIGNER: YULIA KOLOLEEVA @KOLOLEEVA_ACCESSORY HAIR STYLIST: VIRSAVIYA SALON OTHER: VIRSAVIYA SHOP CREATIVE DIRECTOR: OKSANA LEVSHINA HAIR STYLIST: VIRSAVIYA ACADEMY WRITER: EKATERINA STELMAKH
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less is more MAKEUP ARTIST/PHOTOGRAPHER: MAGDALENA ROGOZIK MODEL: YULIIA HRYTSENKO
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MAKEUP ARTIST/PHOTOGRAPHER: MAGDALENA ROGOZIK MODEL: YULIIA HRYTSENKO
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PHOTOGRAPHER: RANDY ORDINARIO HOST: KELVIN VINX COMENDADOR | VINXREDDERVON MODEL: DESTINY-HOPE
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PHOTOGRAPHER: RANDY ORDINARIO HOST: KELVIN VINX COMENDADOR | VINXREDDERVON MODEL: DESTINY-HOPE
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PHOTOGRAPHER: RANDY ORDINARIO HOST: KELVIN VINX COMENDADOR | VINXREDDERVON MODEL: DESTINY-HOPE
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PHOTOGRAPHER: ALDO ANTONIO PRODUCER: PS PRIVETTE (HITECHMODA) FASHION DESIGNER: JOSIE VALDEZ COLLECTION LA REINA DE ORO MAKEUP ARTIST/HAIR STYLIST: JOSIE’S FACES MODEL: VALERINA YOUNG CREATIVE DIRECTOR: CATHERINE SCHULLER MODEL: DIANA MADALINA PUSCASU MODEL: MARGEAUX APPLETON
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GREYSCALE PHOTOGRAPHER: DIEGO PUEYO FEMALE MODEL: CLAUDIA GODED MAKEUP ARTIST: ARMINE B. ASSISTANT: LUIS MIGUEL MUR
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