Beautymute Magazine #242

BEAUTY

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Issue 242 June 2021

STILL FEELING GOOD NEWS ABOUT FASHION NOT ABOUT CORONA

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EXCLUSIVE EDITORIALS

gorgeous summer outfits

MUTE MAGAZINE

CLASSY IS YOUR CHOICE? THE STYLISH AND TRENDY LOOK INSPIRATIONS

BY THE WORLD BEST PHOTOGRAPHERS

BEAUTYMUTE AND THE NEW DESIGN!

LYUBOV BELYAVTSEVA

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COVER STORY Photographer: Lyubov Belyavtseva Retoucher: Sofia Lugovaya Producer: Daria Valiguras Makeup Artist: Tatyana Leushina Wardrobe Stylist: Sasha Z Female Model: Polina Levin @Grace Models

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Photographer: Lyubov Belyavtseva Retoucher: Sofia Lugovaya Producer: Daria Valiguras Makeup Artist: Tatyana Leushina Wardrobe Stylist: Sasha Z Female Model: Polina Levin @Grace Models

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Photographer: Lyubov Belyavtseva Retoucher: Sofia Lugovaya Producer: Daria Valiguras Makeup Artist: Tatyana Leushina Wardrobe Stylist: Sasha Z Female Model: Polina Levin @Grace Models

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Photographer: Lyubov Belyavtseva Retoucher: Sofia Lugovaya Producer: Daria Valiguras Makeup Artist: Tatyana Leushina Wardrobe Stylist: Sasha Z Female Model: Polina Levin @Grace Models

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Zalando and Sephora Join Forces To Create an Un“ rivalled Online Prestige Beauty Experience for Euro“ pean Customers

Sephora becomes Zalando’s strategic partner for prestige beauty Sephora will bring its carefully curated assortment of several thousand exciting beauty products from more than 300 prestige and exclusive brands to Zalando, elevating the beauty proposition for millions of Zalando customers Breakthrough cooperation brings together beauty and fashion to meet customers’ lifestyle shopping expectations Partnership will start with the launch in Germany in Q4 2021, to be extended to other European countries as of 2022

BERLIN / NEUILLY SUR SEINE, JUNE 22, 2021 // Zalando, Europe’s leading online platform for fashion and lifestyle, and Sephora, the world’s leading omnichannel prestige beauty retailer, today announce the signature of a strategic partnership to create the ultimate online prestige beauty destination for millions of Zalando customers and reinvent how they shop beauty online.

The partnership brings together Zalando’s unparalleled customer experience and deep ecommerce expertise with Sephora’s carefully curated assortment of several thousand exciting beauty products from more than 300 prestige and exclusive brands, beauty expertise and marketing power in prestige beauty. Starting in Germany in Q4 2021, the partnership is set to be rolled out to other Zalando markets as of 2022.

Operating in 35 countries and 2,000 stores globally, including more than 1,000 in Europe, Sephora is the beauty industry’s most renowned global innovator, with its cutting-edge curation of brands, including emerging categories like “Good for”, and a vast community of beauty fans who love its editorialized offer. Zalando provides the most extensive assortment of more than 4000 loved fashion and lifestyle brands to 42 million active customers in 20 markets across Europe, paired with exceptional convenience in delivery, payments and returns. Together, Sephora and Zalando will create a new, innovative online Prestige Beauty experience for millions of Zalando customers, connecting Sephora’s highly curated prestige beauty assortment to the Zalando platform.

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David Schneider, Zalando Co-CEO, comments: “Beauty represents a huge and exciting opportunity for us, with the online beauty market still largely untapped in Europe. As a one-stop destination for fashion and lifestyle, we want to empower and inspire Zalando customers to find the perfect choice of fashion and beauty in one place and at the same time give our brand partners a platform for their digital success. Our partnership with Sephora, the go-to place for many beauty fans, will elevate the beauty offering for our customers and allow them to shop the most sought-after and exclusive beauty brands while enjoying Zalando’s excellent customer experience and convenience.”

David Schneider, Co-CEO Zalando

Joining the Zalando Partner Program, Sephora will be the strategic partner to Zalando for its Prestige beauty offering in all European countries where the partnership is active. The long-term partnership reflects a mutual passion for innovation and providing a pioneering customer experience. The two companies share similar values of sustainability, diversity and inclusion, with both Zalando and Sephora having made concrete long-term commitments with regards to more sustainable assortment, reducing environmental footprint in operations, as well as creating an inclusive experience for customers.

ABOUT SEPHORA Sephora is the world’s most loved beauty community, offering a unique retail experience for passionate clients and innovative beauty brands, encouraging them to be fearless in their creatívity and self-expression.

Since its debut in France almost 50 years ago, Sephora has been a leader in global prestige omni-retail, inspiring clients to explore a universe of beauty and wellness with an ever-changing array of carefully curated brand partners, from classic selective brands to exclusive independent ones, and the critically acclaimed Sephora Collection. Owned by LVMH Moët Hennessy Louis Vuitton, the world’s leading luxury goods group, Sephora’s excellence, innovation, and entrepreneurial spirit have made it an omnichannel beauty trailblazer in 35 countries.

About Zalando Zalando is Europe’s leading online platform for fashion and lifestyle.

Founded in Berlin in 2008, we bring head-to-toe fashion to around 42 million active customers in 20 markets, offering clothing, footwear, accessories, and beauty. The assortment of international brands ranges from world famous names to local labels. Our platform is a one-stop fashion destination for inspiration, innovation, and interaction. As Europe’s most fashionable tech company, we work hard to find digital solutions for every aspect of the fashion journey: for our customers, partners and every valuable player in the Zalando story. Our vision is to be the Starting Point for Fashion and a sustainable platform with a net-positive impact for people and the planet.

Martin Brok, President and CEO of Sephora adds: “Fifty years after opening its first store, Sephora once again disrupts prestige beauty by joining forces with Zalando to create the ultimate online prestige beauty destination for Zalando’s 42 million active customers.

This partnership illustrates our ambition to relentlessly innovate to delight our customers better than anyone else. Zalando, which today is the most successful online fashion platform in Europe, is the ideal partner for us to continue to inspire customers. By bringing together fashion, accessories, and prestige beauty under one roof, we will offer them the best destination to ‘look great and feel great’, in a unique premium environment.

This partnership is a key step in our European growth strategy and illustrates our vision for the future of Beauty and Retail”.

Martin Brok, CEO of Sephora

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Stuttgart (ots) Summer is just around the corner, and with it the latest trends for the most beautiful time of the year. “Shop the Look”, the new online format from Breuninger, showcases the highlights of the season to kick off a whole series of innovative digital events. This virtual shopping tour in the Kunstmuseum Stuttgart art museum is moderated by Rabea Schif and Lisa Banholzer, who present the latest trends and must-haves for the season and reveal their personal styling tips.

Following the virtual launch with the “Digital Fashion Show” in March, the new online format “Breuninger Shop the Look” has now arrived. Selected women’s styles from premium brands such as Isabel Marant Étoile, Ganni, Baum und Pferdgarten, Mrs&HUGS and exquisite accessories from Stand Studio, Tod’s and Chloé are presented in exciting looks and styling variations.

A close partnership with the Kunstmuseum Stuttgart is once again of the essence: the extraordinary spaces at this art destination were chosen to present this exclusive digital format on 11 May 2021 at 7 p.m. A harmonious blend of architecture, major works of art and now the latest fashion trends come together here to create a one-of-a-kind urban atmosphere.

Art and fashion have always been a winning combination, not only as a platform for the virtual shopping tour, but now also as a successful symbiosis in the display windows of Breuninger’s flagship store in Stuttgart: Samples from the WÄNDE | WALLS exhibition can still be seen here until 30 May 2021. Along with the joint staging of a site-specific theatre event by the Lokstoff! theatre in the Breuninger car park and the digital fashion show in the Staatsgalerie Stuttgart museum, this is yet another visually stunning collaboration with regional creative artists.

All styles from the virtual shopping tour can be purchased at breuninger.com directly after the event, or of course during the event itself. Viewers can also communicate with the fashion experts from Breuninger using a chat feature.

Virtual shopping tour in the Kunstmuseum Stuttgart Breuninger presents new digital format “Shop the Look”

All under one roof: Tom Tailor integrates kidswear business as in-house division Hamburg (ots) Tom Tailor today announced that, starting with the spring/summer 2022 collections, it will bring back again its kidswear business as in-house division. Tom Tailor originally launched its kidswear business in 1989 and licensed it out in 2017. This license was signed with the Junior Fashion Group and will be terminated by mutual agreement by the end of 2021.

The Tom Tailor Kids collection will benefit from the Company’s existing product expertise, especially in terms of sustainability, with various products to be made out of organic cotton, for example. The collection includes the Mini Boys & Girls (sizes 92-134) and Teens Boys & Girls (sizes 128-176) product lines. The first full digital collection sell-in will take place in July for delivery in February and March 2022. In addition to the important collection items, Tom Tailor will also offer a comprehensive NOS programme.

“We look forward to developing the Tom Tailor Kids product lines in-house and extending the collection in line with our “BE PART” sustainability strategy. Integrating kidswear enables us to further strengthen our positioning as a casual lifestyle brand for all the family,” says CEO Gernot Lenz. “I would like to thank the Junior Fashion Group for their collaboration in the past few years.”

About Tom Tailor GmbH Tom Tailor GmbH offers casual wear in the medium price segment and has a presence in over 30 countries. The Tom Tailor and Tom Tailor Denim product lines comprise casual leisure outfits and smart business looks for Women and Men. Tom Tailor Kids and the licensed Homewear, Shoes and Accessories categories complement the product portfolio. Tom Tailor is distributed through retail, wholesale and its own e-shop as well as via leading e-commerce platforms: 432 Tom Tailor stores, 168 franchise stores, 2,470 shop-in-shops and 7,194 multi-label points of sale. Tom Tailor’s core markets are Germany, Austria, Switzerland, Belgium, the Netherlands, South East Europe and Russia. Tom Tailor and its 2,950 employees from more than 30 nations are committed to social and ecological responsibility through the Company’s “BE PART” sustainability programme.

The executive management of Tom Tailor GmbH consists of Gernot Lenz (CEO) and Christian Werner (CFO). Marcus Brüning has joined the executive management team on an interim basis in the role of Chief Restructuring Officer (CRO) to implement the efficiency programme.

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NATALLIA Photographer: Iryna Kabachuk Model: Natallia Lazarchuk @Lazarchuchka Makeup Artist: Anna Ivaniuk @Annamuas_browboss

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Photographer: Iryna Kabachuk Model: Natallia Lazarchuk @Lazarchuchka Makeup Artist: Anna Ivaniuk @Annamuas_browboss

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Photographer: Iryna Kabachuk Model: Natallia Lazarchuk @Lazarchuchka Makeup Artist: Anna Ivaniuk @Annamuas_browboss

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HM ANNOUNCES A COLLABO“ RATION WITH JAPANESE CULT BRAND TOGA ON ARCHIVE CLAS“ SICS WITH A TWIST

H&M is happy to announce a unique collaboration with the Tokyo-based independent luxury label TOGA. Founded in 1997 by Yasuko Furuta, TOGA has gained critical acclaim and a devoted international fanbase for its experimental takes on wardrobe classics, defined by a genderless, fiercely individual approach to fashion. The collection will comprise exciting reimaginings of TOGA’s archival hits for men and women, given contemporary twists. The TOGA ARCHIVES x H&M collection will be available worldwide in selected stores and at hm.com from September 2.

Yasuko Furuta has built her brand on playful but cool pieces that explore sensuality in unusual ways, and this collection is true to her founding mission of exploring new ideas that become future standards. TOGA favourites — hybridised trench coats, deconstructed striped shirts, plissé skirts, dresses with clever cut-outs, and exacting tailoring — are all at play in the TOGA ARCHIVES x H&M collection. For women, classic tailoring in navy, grey and black features dashes of eccentricity, such as bead embellished pockets or silk scarf cape detailing; meanwhile dresses and skirts in bold floral and gingham prints pair cleverly with deconstructed knitwear. For men, eye-catching scarf prints appear in reversible bomber jackets, on loungewear and on a hybridised trench coat, alongside reworked sweaters and shirts.

“Fashion is a great way to express your interests immediately and non-verbally. It’s much faster than a conversation about the artwork you are interested in, or the music or books that you like. When I first launched TOGA, I wanted to make clothes for people who are filled with curiosity and who are unafraid of change. With this collection for H&M, I am excited that a broader range of people will be able to discover and enjoy TOGA designs,” Yasuko Furuta, founder and creative director of TOGA. “At H&M, we have always admired Yasuko Furuta for imbuing her clothes with a very strong sense of personality. She enjoys the challenge that comes with creating an avant-garde look that is also easy to wear. It was a pleasure to spend time with her and her team, being inspired by designs from the TOGA archive. I can’t wait to see how customers all over the world style these playful but cool pieces, particularly the sensual TOGA signature cut-outs” Ann-Sofie Johansson, Creative advisor at H&M.

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Hannah`s Farm Photographer: Konstantin Odin Model: Hannah Lundström

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Photographer: Konstantin Odin Model: Hannah Lundström

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Photographer: Konstantin Odin Model: Hannah Lundström

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Rebooting Fashion Designer: Effy H Female Model: Wang Jing @ChenYi Photographer: Guillaume Maximin

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Fashion Designer: Effy H Female Model: Wang Jing @ChenYi Photographer: Guillaume Maximin

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Shine Photographer: Iana Chkhan @4han_ph Female Model: Кravchenko Anastasia Hair Stylist: Yevheniy Krasniuk Accessory Designer: Iana Chkhan

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Photographer: Iana Chkhan @4han_ph Female Model: Кravchenko Anastasia Hair Stylist: Yevheniy Krasniuk Accessory Designer: Iana Chkhan

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