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SKINCARE 2014
FEELING LIKE YOUR SKINCARE RANGE NEEDS A REVAMP? OR ARE YOU LOOKING TO STOCK NEW PRODUCTS FROM YOUR CURRENT RANGE? PROFESSIONAL SKINCARE BRANDS ARE SCIENTIFIC IN NATURE - THEY WILL REVISE THEIR PRODUCTS AND UPDATE TO THE NEXT TECHNOLOGY THAT HAS BEEN PROVEN TO FIGHT AGEING AND WRINKLE FORMATION; USING THE HIGHEST-GRADE INGREDIENTS.
Thou Shalt, and Thou Shalt Not! Award-winning beauty expert Jennifer Rock talks about the skin commandments, and there’s more than ten to impart to your clients! How many times do you hear someone say: “If only I could see my insides now,” as they cram the last crumb of their calorific food into their mouth, or puff away on free radicals with a single cigarette. People claim they would respect their ‘organs’, if they could see the damage and strain they are forced
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01 452 69 73/info@phytsireland.ie
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LES LES DÉMAQUILLANTES DÉMAQUILLANTES Awaken Awaken the the freshness freshness of of your your skin’s skin’s natural natural beauty beauty
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Opt for a totally new experience! The PAYOT Laboratories serve up a cocktail of cranberry, papaya and grapefruit, Opt for a totally Theeffect PAYOT serve upThis a cocktail of cranberry,blend papaya and perfect grapefruit, three fruits knownnew for experience! their nourishing on Laboratories the skin’s well-being. high-performance helps three fruits knownand for cleansing their nourishing effect on theskin’s skin’sfreshness well-being. high-performance blend helps perfect make-up removal and awakens your andThis natural radiance. make-up removal and cleansing and awakens your skin’s freshness and natural radiance.
For stockist information please contact Graham Anthony - Tel 353 1 822 2711 or visit www.grahamanthony.ie For stockist information please contact Graham Anthony - Tel 353 1 822 2711 or visit www.grahamanthony.ie Payot Ireland & UK Join us on facebook Payot Ireland & UK Join us on facebook
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to endure. Yet, we as beauty therapists have the luxury of dealing with the largest organ of the body day-in-day-out; advising our clientele on how is best to treat it. Don‘t lose sight of the fact that you‘re treating an organ every day - while waxing it, tanning it, massaging it, etc.
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Skin Commandments V Respect that it is an organ, an external organ. V Attempt to create skin health as opposed to just hydrating the skin topically. V Prevention is better than cure, so start treating yesterday not tomorrow. Protect. V Respect the fact that it is the only line of defence we have from the outside world of pollution, environmental damage, and UV rays. And the last layer to keep the good inside. V Realise that stress, medication, toxins, overcooked foods, soap and shower gel all impacts the skin and causes it to age unnecessarily. V Know that we will all age, the rate at which we do is debatable. V Cleanse the skin daily, right into the hairline, down as far as the breasts, most people apply bronzer down that far; yet don’t remove it from there - resulting in nasty comedones. V Treat the body like it is the face. V Investigate the make-up your clients use. Ensure it is not actually adding to their skin issues and complaints. Try chosing a brand that will help treat it. V Consider the food we are eating, ‘We are what we eat’, or as some say ‘We are only as healthy and as pretty as the good food we eat’. V Consider that some stubborn skin conditions can be internal and may need work from the inside out rather than anything else. V Perhaps consider food intolerance tests for you clients, or advising them, many rashes, acne, redness etc. can be due to food we consume daily and think nothing of. V Don’t over exfoliate the skin, the skin is ultimately there for protection, if we strip it too much we not only irritate the skin but from a health perspective it increases the risk of leaving it open, compromised and vulnerable to other substances, such as chemicals and the environment. V Realise that you are exposed to UVA rays indoors and outdoors. V Skin areas that are often neglected from moisturisers and sunscreen are the lips and ears, yet they are the areas that are increasingly prone to Skin Cancer. V Call sunscreen ‘light protection’ so that clients soon learn they need assistance all year round. V Would you advise washing your face with soap every day? Then why do we recommend soap for the body? V Don’t strip an oily skin, keep it hydrated. Educate the client that they need moisture not oil. V The more knowledge you have - the more sales you will have. Be a firm believer in training. V Know that pigmentation can take up to 40 years to manifest itself V Know the difference between dry and dehydrated skin. V Drink water. Your skin cells are made of water.
Editorial Lucy Earley editor@beautyprofessional.ie Advertising Linda Horan advertising@beautyprofessional.ie Design Minx Design
Published by eXigo Media and Events Ltd Unit 7, Greenhills Business Park Greenhills Road Dublin 24 Tel: 01 462 6429 Front Cover Image: Gila Olga, MUA Education, Careers & Upskilling is a supplement of Beauty Professional Ireland. While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omissions or errors. No part of this publication can be copied or reproduced without the publisher’s consent in writing.
Take a look at some new innovations and launches in 2014
PRODUCT 2 The Product: glo Therapeutics Ultra 15% Range USP: This high-powered skincare range dramatically transforms skin with a cutting-edge blend of peptides and antioxidants that provides complete protection by repairing and strengthening skin cells and their functions. Recommended for all skin types, except acne. Ascorbic Acid is an antioxidant, i.e. Vitamin C, which scavenges and destroys reactive oxidising agents and other free radicals. Because of this ability, it provides important protection against damage induced by UV radiation. Price: RRP: E60.93 Contact: Skinlogic at +353 (0) 45 480 820 or go skinlogiconline.com
NEW LAUNCH The Product: Olos by ALFAPARF Milano USP: Olos is a trusted, safe range from ALFAPARF Milano that is now available in Ireland. It’s free from parabens, paraffins, petroleums and ethyl alcohol. Results from clinical tests across the suite of Olos products demonstrate their effectiveness and benefits with 95% of subjects noticing an improvement in the appearance of their skin; the epidermis was moisturised by up to 40%; 95% of respondents said they would purchase the treatments and self-care products; 80% noticed a more uniform complexion, all subjects using the sensitive skin range, Olos Fruitti Di Bosco, showed a reduction in redness with a final result close to the maximum value. Full training is available from Flair Hair & Beauty Supply Group. Contact: sales@flair.ie, flair.ie
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RELEASE ME The Product: Profound Time Release Serum USP: Hydrate, plump and repair the skin with this natural stem cell collagen firming serum from Profound Skin Care. The serum releases moisture to the skin throughout the day with time-released hyaluronic sphere. Pure aloe gel, Vitamin E, wheat placenta, hyaluronic acid and peptides deliver a light non-greasy finish. One serum for eyes face and neck! The texture is velvety soft and makes a great make-up base when used alone. Price: RRP E48 Contact: Profound Skin Care. Tel: Anne McDevitt Products +353 (0) 1 677 791,1 Or Email: sales@annemcdevitt.com
ELIXIR OF YOUTH The Product: Elixir Purete part of the PAYOT Elixir Range USP: ELIXIR PURETE PURIFYING DETOXIFYING ESSENCE with ELIXIR complex and thyme extract Skin ‘perfector’ purifies, regulates and refines oily skins. It purifies and sanitises the epiderm and slows and regulates sebum production and prevents the appearance of imperfections. Price: RRP E47.00 Contact: Graham Anthony Ltd, Tel: +353 (0) 1 822 2711 www.grahamanthony.ie
THE SHIELD The Product: Youth Shield from Eminence Youth Shield is a protective skincare collection for younger skin wishing to maintain youthfulness, while combating breakouts. Keep skin looking young and beautiful with Youth Shield Antioxidant Complex. It protects skin from the abuse of the elements while it hydrates, invigorates and promotes the look of elasticity. Naturally derived from red currant, elderflower and magnolia bark, this antioxidant-rich combination helps maintain a fresh looking appearance while reducing the signs of breakouts. Formulated to balance and protect the skin while it fights free radicals – the leading cause of fine lines and wrinkles. Contact: Anne McDevitt Products, Tel: +353 (0) 1 677 7911 Email: sales@annemcdevitt.com
REGENERATE The Product: Colway Kolagen Range USP: Active Natural Collagen, an Irish-based distribution recently launched Kolagen products, high-grade collagen products dervived from superior fish collagen. Regular use of Natural Collagen ensures: deep skin moisturisation and toning, delaying the ageing process clearly improved skin immunology, compactness and pigmentation smoothing mimic wrinkles smoothing scars, stretch marks and scalded skin allergic skin care and smoothing juvenile acne skin scars, and aids in hair and nail regeneration. Contact: Active Natural Collagen on: +353 85 141 5524 or +353 85 134 3309. Or go to activenaturalcollagen.com
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THE CULT The Product: Aromaplasty by Decleor Since the company was established, Decleor has perceived skincare as an overall energy approach linking the body and the spirit. Aromaplasty established its reputation with spectacular results on the skin from this 100% percent natural and 100% manual treatment. It reinvigorates the skin, bringing proteins and vitamins to the epidermis and providing intense nourishment and relaxation for the skin. The different stages of aromapressure and aromadrainage applied during this skin care ritual perfectly oxygenate the skin, leaving wrinkles visibly smoothed. For almost 40 years, the Aromaplasty treatment has been constantly improved by Decleor experts to meet their customers‘ needs Contact: Graham Anthony Ltd, Tel: +353 (0) 1 822 2711,www. grahamanthony.ie
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TIMELESS The Product: Timeless by Dr. Grandel USP: For timelessly beautiful skin. The Timeless range from Dr. Grandel firms, contours and gives a youthfully vibrant look! Our skin is in a state of constant renewal but this process slows down with increasing age. At the same time, external influences also considerably accelerate the natural aging process. As a result, early wrinkles appear and the skin loses elasticity. With Timeless, Dr. Grandel offers an exceptional selection of antiaging products, which effectively work against the signs of time on your skin. Contact: Beauty Products Ireland, Tel: +353 (0) 52 613 6433 E-mail: sales@beautyproductsireland.com
THE ULTIMATE The Product: Thalgo Exception Ultime USP: The fibroblast is long recognised as being the key youth cell at the origin of the skin’s in-depth architecture. Recent studies have shown that the fibroblast owes its ability to synthesis essential dermal components (collagen, elastin, fibronectin, hyaluronic acid, etc.) to its contractile properties. Based on an advanced, exhaustive screening process, Thalgo Researchers identified and selected an extract of Egyptian Fig Tree with the ability to restore the fibroblasts’ migratory capacity. This ability has been harnessed in their new anti-ageing range. In trials, 95% of respondents found that their facial volumes appeared repositioned, their face lifted, their décolleté smoother and their skin firmer and more luminous. Contact: info@thalgo.ie, or go to: www.thalgo.ie
HIGH PREMIUM The Product: Matis Reponse Premium USP: The Reponse Premium line from Matis is made from Caviar. Extremely rich in nutrients, caviar extract revitalises cell renewal. Furthermore its restructuring properties restore the skins beauty & luminosity. A luxurious line for women 30+ who are looking for unique an exclusive products both in their luxurious ingredients and pretty packaging. The Range Consists of: V Cleansing Milk V Cleansing Lotion V Day Cream V Night Cream V Caviar Retinol Day & night Treatment V Body Creme Price: RRP - Prices from €46 Contact: Star Products International – +353 (0) 1 460 5055, www.spi.ie
PHYTS The Product: The New Phyt‘s Anti-Ageing Line USP: PHYT’S most popular anti-ageing line has been revamped, bringing even more luxury and sophistication to this nourishing and ultra firming selection of products. They comprise of: Crème Riche Nuit – Regenerative night cream; Shea Butter based for normal/dry and sensitive skin. Crème Phytonagre – Firming moisturiser for a dry skin, while evening primrose, borage and soya oils look after inflammation and sensitivities pertaining to the capillaries. Crème Absolue – Ultra firming moisturiser. Plumps and lifts the tissues. Concentré Anti-Taches – Heals pigmentation revealing a clear, radiant and even complexion / skin tone. Serum Antirides – Ultra-firming wheatgerm based serum to plump, lift and soften. Serum Multivita – Vitamins A, B, C and E, all of plant origin to bring ultimate vitality and radiance to anyone’s skin. Firms and penetrates immediately. Fluide Contours – Specific for puffiness, dark circles or fine lines; Chamomile, Cypress and Silica. Contact: V. Claire Products Ltd., Tel: +353 (0)1 452 69 73. Email: info@phytsireland.ie, www.phytsireland.ie
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PRODUCT FOCUS BIOLINE JATÓ If you’re on the hunt for a new salon range this year, then take a look at Bioline Jató. The brand officially launches in Ireland in 2014. It has highly effective alternatives to the current trends of Botox and Peels, around since 1979, but never before in Ireland until Newgenskin recently introduced it. The brand is dedicated to constant research, and by combining latest medically advanced technologies with natural resources they update and perfect their product lines every four years. Bioline is in over 50 countries worldwide making them Market Leaders in their field. Each product line is uniquely designed to target specific skin conditions. Bioline is fully dedicated to the “Salon Only” Philosophy, meaning Bioline Jatò products are not sold online. Using a stringent selectivity process, Newgenskin have already provided some of Ireland’s top performing salons with Bioline Jatò and in-depth training with fantastic feedback from salon owners and their clients! The range is paraben free, and does not contain mineral oils or their derivatives, the brand complies with EU regulation for cosmetics, with the quality standard of a cosmeceutical, the perfect symbiosis for demands at the highest level. Newgenskin offer ongoing business support for their stockists and through their Cosmetology Community. Official Irish Launch
Newgenskin Limited will be hosting the Official Irish Launch of Bioline Jató and Make-up from Swiss maestro MUA, Rolf Stehr, on the 20th January 2014 in Dublin. It is an invitation-only event with limited spaces available. If you would like to find out more information on attending the launch or on becoming a stockists please call +353 (0) 49 432 6939 or you can email info@newgenskin.ie. Also visit their website www.newgenskin.ie to see testimonials of both clients and stockists. Newgenskin Limited are also distributors of Rolf Stehr Make-up from Switzerland.
Skincare Training 2014
Bronwyn Conroy looks at the latest in skin training
In 2013 the beauty industry enjoyed a slow but steady improvement, allowing many salon owners to start thinking about growth again and not just struggle to survive. To run a business you need to know about business and how to market your business. Short courses in business and social media management were very popular. The emphasis on training is very important as clients are more discerning, and they expect their therapist to be able to advise them on every aspect of their health and beauty regime. Ten years ago therapists left college, entered the industry and worked away quite happily. Today the emphasis is on up skilling to keep at the top of your game. We need to be constantly improving our knowledge to keep ourselves focused and to keep our skills up-to-date.
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I have always been anti-modulised training, as I really believe that a good therapist has to have an overall comprehensive knowledge of all aspects of beauty as opposed to only learning specific treatments. The training only commences in college, to keep learning and growing it is essential to keep up-skilling. Continuing professional development is common to most professions and is a structured approach to learning to help ensure competence. Therapists are now very aware of how important it is to their careers to continue their training and expand their knowledge and skills base. Short course trends in 2013 in eyebrow grooming, threading, eyelash extensions, nail enhancements/art, tanning and specialised waxing are now considered a must for therapists and will continue into 2014. These courses improve on the basics you were thought in college and give therapists the confidence and competence needed for the industry. Got to: bronwynconroy.com