SALON AND SPA IRELAND MAGAZINE FEB/MARCH 2020

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SKINCARE . NAILS. BEAUTY . COSMETICS .SPA . BARBERING . HAIR . EDUCATION . AESTHETICS . BUSINESS

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DEAR READERS

MEET THE TEAM

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elcome to the first issue of Salon and Spa Ireland Magazine for 2020. It’s an exciting year for our industry with the first of many events taking place on 8-9 March in Dublin’s RDS. Turn to page 4 to see how to get your free tickets to the Irish Beauty Show, which, over two days, brings together beauty professionals, company owners, product developers and industry peers, encouraging you to network and learn about new products and brands that have entered the market.

Also in this issue we chat to Catherine Healy, whose salon Crown Hair and Beauty in Kilkenny is marking its first year in business, while Linda takes a trip to Elysian in Greystones to try out the Murad Method Facial.

Meanwhile, customer is key as our beauty business expert explains the importance of customer loyalty while spa consultant Diahann Buckley talks you through the pillars of customer service. Speaking of customers, our insurance expert Brian Mullins explains the importance of patch testing – this is an absolute must when identifying whether a product is suitable for each individual client.

As usual all of this is accompanied by a mix of industry and product news, digital marketing guidance, HR advice, and more to keep you up to date with what’s happening in our vibrant sector.

We hope you enjoy this issue.

Until next time!

Advertising: Chris Dunican, chris@exigome.com Linda Horan, advertising@salonmagazine.ie Administration & Accounts: accounts@exigome.com Design: Bad Boy Design Memberships, print and digital: info@salonmagazine.ie Contributors: Diahann Buckley The HR Company Liz McKeon Simply Social Media Brian Mullins Insurance The Sunbed Association Published Under Licence by: Exigo Media & Events Ltd. Unit 7, Greenhills Business Park, Greenhills Road, Dublin 24.

Tel: +353 (0)1 4149475

Karina

editorial@salonmagazine.ie

4 Industry news ON THE COVER COCOON MEDICAL 12 Salon focus 16 Skincare 19 Skincare focus 23 Spa Ireland 24 ATAI TRAINING 36 Human resources 39 Product focus 40 Spotlight 42 Salon digital 44 Brow focus 46 Product section 50 Classifieds 52 Education and careers

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While every effort has been made to make the information contained herein as comprehensive and accurate as is possible, the publishers accept no responsibility for additions, omission or errors.

No part of this publication can be copied or reproduced in print, digital or on any social media platforms without the publisher’s consent in writing.

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Editor: Karina Corbett editorial@salonmagazine.ie

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SKINCARE . NAILS . TAN . BEAUTY . COSMETICS . SPA . BARBERING . HAIR . EDUCATION . CAREERS. BUSINESS

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Industry news

GET YOUR FREE IRISH BEAUTY SHOW TICKETS,

GO ONLINE NOW! Come and meet the Salon and Spa Ireland Magazine team at this year’s Irish Beauty Show, taking place at the RDS on Sunday and Monday, 8-9 March.

There’s still time to register for your complimentary show tickets, worth up to €30, which are available free of charge to

those working or studying in the beauty and hair sectors; just visit www.irishbeauty.ie. The Irish Beauty Show 2020 is now the only beauty trade event held at the RDS, and over two days brings together beauty professionals, company owners, product developers and industry peers, encouraging you to network and learn about new products and brands that have entered the market. In addition to showcasing the very latest SS20 launches, you can also save on your salon and spa essentials with special offers and visitor discounts.

As well as an exhibition, the Irish Beauty Show’s demo and educational seminars will, quite literally, take centre stage in the Main Hall. Get front row seats to see your favourite industry professionals showcasing and discussing the trends and topics shaping our industry in 2020.

Designed to re-ignite your passion for the industry and give you the tools to help you grow your skills and further your business.

new Irish National Body Paint Tournament.

Plus, don’t forget the return of industry-leading competitions the Irish National Nail Tournament and the Irish National Make-up Tournament return, while this year also sees the launch of the

Register for your free Irish Beauty Show 2020 tickets at www.irishbeauty.ie and get trending with #IrishBeautyShow #CantWaitForMarch.

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MCCAULEY REBRANDING ITS SIX NATIONWIDE BEAUTY SALONS McCauley Health & Beauty Pharmacy is rebranding its six beauty salons across the country. The salons, located in Redmond Square and Enniscorthy in Wexford; Fairgreen Shopping Centre in Carlow; and Douglas Court Shopping Centre, Blackpool Shopping Centre and Fermoy in Cork, are getting a completely new look and feel. Two of the salons have already relaunched and the remaining four salons will be unveiled this year. While the salons are getting a makeover, it will be business as usual.

McCauley Health & Beauty Pharmacy operates a one-stop health and beauty shop concept with offerings such as digital photo services, cosmetics, perfumery and extended health services, along with the core traditional services provided by pharmacists. It operates over 30 stores nationally and employs over 500 staff. McCauley launched its sister beauty business

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towards the end of 2018, with the six salons offering a number of beauty treatments from brands such as Guinot, Elemis and Dibi Milano. Facials, massages, spray tans, laser hair removal, nail treatments and more are included on the menu.

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Industry news

INCREASE IN NATIONAL MINIMUM WAGE

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SINCE 1 FEBRUARY NEW DECADE, NEW VENUE

AND NEW AWARDS FOR PROFESSIONAL BEAUTY 2020

The Government announced before Christmas that it was increasing the National Minimum Wage to €10.10. The increase, which was due to the strong growth in earnings across the economy over the last year and thanks to greater clarity in the UK regarding their plans for Brexit, was effective from 1 February 2020.

In October 2019, the Gvernment accepted the proposal to increase the minimum wage by 30 cent per hour. This followed the recommendation of the Low Pay Commission, an independent body tasked with examining the appropriate rate of the statutory minimum wage.

However, a decision was taken then to postpone any increase until there was greater clarity regarding Brexit and the ability of business to absorb an increase.

“With this most recent increase in the National Minimum Wage, an employee on minimum wage who works a full 39-hour week will now receive an additional €11.70 per week, or an extra €608.40 gross per year,” said a Government spokesperson.“ In fact, since 2016, a minimum wage employee working a 39-hour week has received a gross pay increase of €2,331. Since 2015, we have increased the minimum wage by 13.2pc – ahead of the rate of inflation – thereby ensuring real increases in the earnings of the lower paid. All types of work should pay well and it is my determination that a job should really lift people out of poverty. The ongoing increases in the minimum wage help to ensure that happens.”

The new rate is based on a recommendation by the Low Pay Commission made up of representatives from industry, workers and independent academic members. It is entirely independent in the exercise of its functions. It is required to recommend a minimum wage that provides an incentive to work, is set at a rate that is both fair and sustainable, and benefits as many people, without adverse effects on employment or competitiveness.

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Professional Beauty and Hairdressers Journal (HJ) are extremely excited to announce that Professional Beauty and HJ Live Ireland is returning to Dublin this year, but to a new venue – Citywest. Taking place from 8-9 November 2020, the show will bring together the heart of the industry with a two-day exhibition showcasing leading industry brands, multiple stages of live education and networking opportunities providing a hub for hair, beauty and spa owners.

The only trade exhibition for hair and beauty professionals in Ireland will be divided into three areas; skincare and advanced treatments, nails, tanning and general supplies, and hair and barbering.

The move to Citywest has given the event a new focus, due to the ever-growing aspect of the show, we’ve taken on additional space,” said Mark Moloney, managing director, Professional Beauty Group. “We’ve had feedback from across Ireland that Citywest is easy to get to and we can’t wait to explore the additional opportunities that the move will provide.”

In addition to the exhibition, the evening of Saturday, 8 November will see the launch of the Professional Beauty & Hairdressers Journal International Awards, which will put the profession on the map and inspire existing and future owners.

With awards categories covering both the beauty and hair world, Ireland’s leading owners and managers will celebrate the success of the industry under one roof.

“We hope to have the best of both worlds, offering a convention that will unite the industry across two events – the show and the awards – both located at Citywest,” added Moloney.

Professional Beauty and HJ live Ireland showcase the industry at the right time of year to applaud a successful 2020 while preparing for a fruitful 2021.

For more information, please contact info@professionalbeauty.ie.

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Industry news

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Industry news

PHOREST HOSTS 6TH ANNUAL

SALON OWNERS SUMMIT speaker from Instagram’s European HQ and a live podcast recording of Phorest FM. The day concluded with the official Salon Owners Summit pre-party, giving guests the chance to network ahead of the summit itself. The Salon Owners Summit took place the following day.

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Phorest Salon Software hosted its sixth annual Salon Owners Summit in Dublin on 5 and 6 January, with the event attracting an international audience of over 500 salon and spa owners from across the UK, Ireland, US, Canada, Australia and Germany The summit is designed as an educational platform, aiming to offer salon owners the latest insights and tools to help salons reach their maximum potential. This year’s theme was ‘Create a 2020 vision for your salon’.

The two-day programme kicked off with Inside Phorest, which looked at all things tech and gave attendees the opportunity to get the latest insights from the product and development team and got a glimpse into where Phorest will take them throughout 2020. The day also included a special guest

SUNAURA

The line-up of speakers over the two days included Marcus Allen, the man behind the growth of Urban Retreat in London’s Harrods, possibly the largest single-unit salon business in the world; Pamela Laird, owner of Moxi Loves and finalist of the UK Apprentice; Jamie Dana, hairdresser and educator, Ken Picton, president of the Fellowship of British Hairdressingl Stefanie Jackson, salon owner and generational leadership expert; Millie Kendall, CEO of British Beauty Council and Retail Maven; and Christophe Robin, celebrity colourist and product innovator.

“Salons and spas are one of the very few spaces that still provide that personal connection. Your profession is unique in that people will let you, a stranger, into their personal space, in some cases you are considered a close friend as opposed to somebody who provides a service,” CEO of Phorest Ronan Perceval told delegates. “With technology seeping ever more into our lives – this rare personal connection becomes even more important and we as an industry need to understand how to leverage this when looking forward to the next decade.

This personal touch for example should be used to create highly successful and effective marketing campaigns, which will in turn help you guys get more clients into the salon more often. So although technology is undoubtedly important, you, the marketeers, relationship builders, style icons, are what will drive the success of the business, the technology we provide is merely a tool to help you succeed.”

NEW MANAGER

HOLDS MAKE-UP AT NSI HAIR ARTISTRY EVENT NAIL & BEAUTY

Sunaura Distribution held a hugely successful MaqPro Paris Make-up Artistry event in Dublin at the end of last year. Alain Brunner, the creative director of MaqPro Paris, came to the capital to give an in-depth look at the very latest products from this professional make-up range.

One of the biggest talking points was the demonstrations of MaqPro Creamy Base and MaqPro Creamy Air. Maq Pro Paris Creamy is a waterproof camouflage make-up in a wide range of colours and the Creamy Air will be the airbrush version of this. They are based on volatile oils, which give them the staying power of an alcohol-based product but are so much kinder to the skin. The demonstrations showed how these products are much easier to apply than traditional camouflage make-up (as they are creamier, hence the name). Brunner also talked through some of his favourite products, including MaqPro Paris Flash Prolift, which gives a tightening effect around the eyes within two minutes.

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The winning NSI team at The Irish Beauty Industry Awards NSI Hair Nail & Beauty has announced that a new manager has joined the team. Sandra Masterson has over 20 years of experience in the beauty industry from working as a therapist to owning and running her own business.

According to NSI, she has experienced the beauty business first hand so aims to help the company’s customers get the products, treatments and training that will help successfully drive their business through 2020 and beyond. The team at NSI recently won two awards at The Irish Beauty Industry Awards.

Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

NEW FROM SUNAURA MaqPro Paris Creamy Base.

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Lasts for 24 hours or more, Waterproof and Smudge-proof

CAMOUFLAGE-GRADE MAKE-UP THAT IS EASY TO APPLY A revolutionary new light creamy formula, with the staying power of an alcohol-based formula but based on volatile oils rather than alcohol, so it is kind to the skin. Very full coverage base of colour that glides on from a tube and dries to an opaque finish. This is camouflage-grade make-up which is easier and more long-lasting than anything else on the market. It can be used for lots of other applications too, including eyeliner, base for pigments and so much more.

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Skin tones and red corrector are great for covering tattoos, scars, bruises and other discolouration

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Black is great as a “won’t budge” waterproof eyeliner

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Neutral can be used as a base to grip glitters, pigments and shadows and will stay in place all day

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All shades of MaqPro Paris Creamy Base, including white, can be blended together nicely. No need for powder. Can be sheered down with the special MaqPro Creamy Diluent

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JOIN US AT IRISH BEAUTY ON STAND G5, MARCH 8 AND 9.

AMAZING MAKEUP ARTIST DEMOS HUGE SAVINGS

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Are you an experienced therapist looking to take it to the next level?

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Are you passionate about beauty and people?

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We are looking for flirties trainers and we also have availability for independent trainers and those who already teach courses but want to join our network to take advantage of our trainer support scheme!

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Salon focus

THE CROWN JEWEL

As she celebrates her first year in business, Crown Hair and Beauty owner Catherine Healy chats to us about her Kilkenny salon.

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ith 16 styling sections, a make-up and nail bar, complete brow and eye packages including the ever popular lash lift, and a separate room available for anybody that would like privacy, Crown Hair and Beauty on Kilkenny’s Ormonde St is a fresh, bright, modern, open plan salon different to other salons in the area, according to owner Catherine Healy.

the Oscars. Streetstyle is another passion and she especially loves the London vibe. Crown’s look includes leaving the front windows clear, thereby allowing the work of its stylists to be visual from outside. “Ideally I would love to have a visual cutting area in the front window, almost giving a stage-like atmosphere to the front of building. I have seen this being done and found it fascinating to watch, so watch this space!”

“I qualified as a stylist in 1997 and had a salon prior to Crown, which was a great success, however with my growing family of four children I took a break, moved and rehoused that business,” she explains. “In that four-year break from the salon floor, I worked in our other family businesses and spent my time refurbishing properties and I also trained as a personal stylist – fashion is another huge love for me. I am by nature a busy person with my hand in a few pots, I never sit still.”

Current trends When it comes to 2020 trends, Healy believes that hair health has never been so prevalent. “It is growing into the skincare level and it is wonderful to see clients taking the care all the way through from salon to homecare. Ponytails are huge this year from slick to big bouncy with lots of hair accessories. Going forward it is hard not to see the return of the perm or embracing the natural curl at the very least, also very short hair, which I would love to see make a come back in the next 10 years. At Crown ware prouder than ever of our ability to create different looks and the skills that we have, such as bringing

Along with fashion, Healy takes her inspiration from travel and she loves to see what is on the runway and at events such as

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Salon focus

‘It is important to value your team, having a great team is the only way the salon can grow and we all need to be equally proud of our industry’

more of the the artist to the industry. Encouraging young people into the industry is one of the huge challenges we face – we all need to share the excitement and passion of hair and beauty.”

And how does she feel about running her own business?

“You have to be extremely passionate and be a good team leader,” Healy says. “You have to love it. There will always pluses and minuses but we will try to get over each hurdle as a team, that is the only way forward. It is important to value your team, having a great team is the only way the salon can grow and we all need to be equally proud of our industry. Learning and keeping up to date in an ever-changing environment is one of the biggest challenges but again this is where the excitement is.”

With 11 employees at the moment, Healy predicts that number will rise in the coming months and 2020 will be even better than Crown’s first 12 months. “This year for us will be another year of growth. We will be spending a lot of time upskilling and travelling, watching styles, learning, and recreating the looks.”

Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

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Does your GIFT VOUCHER business sell gift vouchers?

There are now new laws regarding gift vouchers – so if you sell them, it means changes for your business.

One such change is that expiry dates on gift vouchers must be at least five years from the date they are sold. Another is that you cannot insist that your customers spend their vouchers in one transaction or limit the number of vouchers they can use in one go. So, if you sell gift vouchers, it’s your business to find out everything you need to know.

Visit the Competition and Consumer Protection Commission’s website www.ccpc.ie to learn more about these big changes to the small print.

GIFT VOUCHER

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T&C

Know the big changes to the small print.

T&C

Learn more at ccpc.ie Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

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Sa lon AN D S PA I R E LAN D MAGAZI N E

SKINCARE . NAILS. BEAUTY . COSMETICS .SPA . BARBERING . HAIR . EDUCATION . AESTHETICS . BUSINESS

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FEBRUARY/MARCH 2020 - ISSUE 54- €5/£4.40 - READ ONLINE AT WWW.SALONMAGAZINE.IE

Skincare

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LASER ERASER With laser hair removal having the potential to be the highest revenue-generating treatment in your salon, we explain how Cocoon Medical’s Elysion and Primelase lasers do their work.

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id you know that over their lifetime females spend on average €17,000 on waxing? This involves time-consuming endless and painful treatment. Now, increasingly, clients are discovering the real benefit of laser over waxing. With advanced laser technology, treatment can be pain-free, fast and achieve maximum clearance in just six sessions, saving many thousands of euro. And with clients opting to stay smooth and hair-free all year round, introducing a laser in your salon could well be a lucrative way to start the new decade.

Clinics introducing laser hair removal can see significant increases in sales and profitability, whilst retaining existing and attracting new clients Cocoon Medical with its Elysion and Primelase lasers, offers marketing and business development support to maximise return on investment.

Making wave lengths So how does it all work? The Primelase laser uses a specific wavelength of light that is selectively absorbed by melanin, the dark pigment surrounding each hair follicle. The melanin conducts the heat from the laser down to the hair root, heating up and cutting off the blood flow to the follicle. This permanently disables and removes the hair.

red heads can still say a fond farewell to razor burn. If your hair contains some level of melanin it can absorb the heat from the laser. White and grey hair has no melanin, however, so it can’t effectively be treated. Additionally, red hair contains only one type of melanin (most hair contains two) so is more difficult to achieve results, and lighter, finer hair requires a more powerful and faster delivery, which most laser treatments can’t provide.

Effective skin contact cooling can minimise any discomfort.

Primelase has two modes of operation, one of which is completely pain-free. So it can be suitable for more sensitive skin, whilst still being very effective. Pulsing three times per second it is extremely fast, yet the inbuilt cooling system means the client will hardly feel anything.

Whilst the initial investment in lasers may seem high, most salons finance them over time with an affordable monthly payment and laser hair removal has the potential to be the highest revenue-generating treatment in the salon.

For more information on Elysion laser hair removal visit www.cocoonmedical.co.uk or call Heidi direct on 086 0476300.

Primelase is the world’s most powerful laser and delivers each pulse incredibly quickly to be as effective on lighter, finer hair as darker, thicker hair. Those with darker complexions may see a better result with laser hair removal, but blondes and

Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

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Skincare focus

‘The condition of my skin greatly improved over the following weeks and it felt less tight and dry and much more hydrated’

MURAD’S METHOD Salon and Spa Ireland Magazine’s Linda took a trip to Elysian in Greystones recently, where she received the Murad Method Facial, which was personalised to her skin’s need.

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ith the Murad Method Facial among its most exclusive treatments, Elysian Brows & Beauty is committed to providing its clients with the highest quality treatments in a relaxed and friendly environment. Founded in 2009 by Libby Murray, she has three salons – two in Dublin’s city centre and one in Greystones, Co Wicklow. Libby currently employs 20 motivated and highly skilled specialists, with the business providing its team with continual advanced training within a friendly, happy and positive place of work. Elysian encourages individuality and hard work to achieve the high standards of professionalism delivered to every client.

Booked in for the one-of-a-kind Murad Method Facial, Linda had her treatment in Elysian in Greystones, where Andrea was her therapist. Working on the basis that no two faces are alike, this facial is a bespoke, tailored-made, prescription-based treatment designed to meet the needs and requirements of the client’s skin. The treatment is designed to promote whole person wellness, targeting multiple skin concerns while delivering ultimate relaxation with touch-point massage.

FACIAL JOURNEY Linda’s facial journey was devised in partnership with Andrea so Linda began by talking her through her skin concerns and together they then created a completely personalised treatment plan. Linda’s treatment was the Murad Vitamin C Infusion Treatment – this was based on her skin type, requirements and her lifestyle. The product range that Andrea used was the Murad Environmental Shield Essential-C. which

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is ideal for anti-ageing/environmental damage and to brighten skin tone.

The cleanser applied to Linda’s skin was gel-based and is used in the morning and evening – mixed with water it leaves the skin feeling clean and fresh. It has vitamins A,C and E. Andrea then applied the AHA/BHA exfoliating cleanser – this product has salicylic/glycolic and lactic acids to remove any dead skin cells and brighten the complexion. She then did the Vitamin C Infusion Treatment. This is a powerful, yet gentle treatment rich with antioxidants to reverse the appearance of ageing and environmental damage. It also promotes cell turnover. The treatment was then finished using the Essential-C SPF 30, which is a lightweight moisturiser.

Andrea also provided Linda with nutritional recipes and homecare to help her continue on her journey to healthy, beautiful skin. As a busy working mother, Linda was delighted with the results of the Murad Method Facial. “I really did feel that this particular facial was so beneficial to my skin,” she says.

“The condition of my skin greatly improved over the following weeks and it felt less tight and dry and much more hydrated. I received some homecare samples which really helped with the continuation of the treatment and I availed of the smoothie offering at the salon and a recipe card when I was leaving.

Andrea said my skin was dehydrated, which it was, and the recipe for the smoothie was full of fruits benificial for dehydrated skin, so I’ve started to include this every day as part of my routuine at home and it’s been really helping too!”

Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

Skincare focus

THE ELYSIAN STORY Libby Murray began her career in the beauty industry in 2003 when she opened her own salon in Leopardstown, Dublin with her two sisters. She had studied business and PR, but was drawn to the beauty industry so moved to London where she trained to become an eyebrow specialist. She also travelled to LA to train with the renowned Anastasia Soare early in her career.

Libby had always dreamed of opening a brow bar in the city centre in Dublin and she realised that dream in 2009 when she opened Elyisan on Dawson St. The business grew quickly and moved to a larger premises on South William Street in 2013. A Delgany native, Libby then decided to bring the luxury of Elysian to the busy seaside town of Greystones in 2016. Meanwhile, when Libby discovered the original salon on Dawson Street was on the market again, she knew it was meant to be – so re-opened Elysian there in December 2018. Now the three salons are working together successfully with the Greystones branch recently undergoing an extensive renovation, which has increased the space to allow for more treatments to be done.

“Maintaining impeccable hygiene throughout our salons, we constantly strive for excellence,” Libby says. “From the caring and talented therapists and staff, to the carefully selected

music for each location, every element of our clients experience is about precision and excellence within a comfortable and welcoming environment. We believe in the art of precision and create a bespoke experience for each individual. Every member of our skilled team are carefully chosen to help deliver this experience. We also believe in giving our clients value for money and continually strive to exceed their expectations. Our aim is to ensure everyone that enters Elysian is met with a smile and leaves with one themselves.”

Libby has also been working on a side project over the last six years, namely an ethical, effective and safe brow cosmetics range suitable to use on all skin types, even for post chemotherapy patients. She has been busy finding the most natural, ethically-sourced ingredients with the highest grade pigments in the world. This concise, yet comprehensive, range will be made in Ireland and create further employment, something Libby is very excited about.

Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

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Business focus

BROW-RAISING PROFITS Brows treatments are one of the most requested salon services, and with the rising popularity of microblading, powder brows and emBrowdery, they are expected to get even bigger. Up To My Eyes salon owner and expert semi-permanent make-up technician Elaine McParland talks us through the key brow innovations to add to your treatment menu.

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f you want to fast track your career, advance your skills, increase your client base and raise your income, you really need to be able to offer an array of brow treatments in your salon. Whilst simple brow grooming treatments, along with henna brows and brow lamination, will likely continue to be your bread and butter earners, the real profit lies in offering long-term solutions to your clients, at a premium price. The cost of sales for semi-permanent treatments is very low, averaging about €15 per treatment, so your clients are really just paying you for your time and skills. At Up To My Eyes we offer online training courses to kick start the student’s knowledge, culminating in private tuition once a certain level of skill is achieved on practice leather. We know, after 11 years of training experience, that this technique is the one that works best for learners. The skills required in semi-permanent make-up are varied and detailed and students cannot possibly take in all the information. whilst gaining confidence in the technique, on a two-day course.

We always recommend students to start with learning emBrowdery first. This is an intricate technique, but as it doesn’t cut down into the skin (unlike microblading), it leaves lots of room for a beginner’s error. It is also gentle and kind to skin and can be achieved without causing bleeding. It is really the only technique that should be considered on mature ladies, those recovering from cancer, on medication, or anyone suffering from sensitive or thin skin.

We then recommend students move onto learning microblading. This is because clients who have had previous tattoos will not be suitable for emBrowdery. Microblading will also suit clients who are under time pressure as this treatment can be completed quickly with only one top-up recommended.

It is more severe on the skin for sure, but with young skin this

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doesn’t usually present as a problem.

From there, we recommend students to learn how to do lipmentation, which is a light lip tattoo. This treatment has been rising in popularity over the last year and is similar to the technique used for powder brows. Once this skill is learnt on the lips, it can be easily transferred to the brows to create ombre brows, powder brows or emBrowdery/microblading with shading. Often, this machine technique can be best for clients’ brows if they suffer from very oily skin. Students will also find that once they earn the trust of their clients through their brow services, it is very appealing to clients to get their lips lightly tattooed to save on lip maintenance.

Up To My Eyes courses Online training, to include 21 levels of assessment and a professional kit: €1,100 One full day of private tuition: €700 Student assessment whilst working on their clients, plus final assessment test: €400 Online courses are available for emBrowdery, microblading and lipmentation. A discount of €200 is offered off online training course at the Beauty Show in the RDS on 8-9 March. Generous discounts are given to past students of Up To My Eyes Academy who wish to update or learn a new skill with Elaine. Prices on application.

For more information visit www.uptomyeyes.ie.

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emBrowdery Perfect Brows. The Gentle alternative to Microblading.

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WATCH THE VIDEO

SmartSoft®

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Gaia Spa at Boringdon Hall

Bathrobes, Towels and Spa Linen

65%

70%

less oil absorption than traditional towelling

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The ultimate in luxury spa linen, robes and slippers for your salon and spa

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Spa Ireland

ADARE MANOR

NAMED ON CONDE NAST TRAVELER GOLD LIST 2020

SLIEVE RUSSELL HOTEL LAUNCHES NEW SPA PRODUCTS Slieve Russell Hotel Golf & Country Club in Co Cavan has become the only hotel in Ireland to offer luxury skincare product SKINthings. Ciúin Spa in the venue has also introduced SKINthings award-winning non-invasive Skin Refiner Nano, which helps to stimulate collagen for the best anti-ageing effect, leaving skin visibly smoother, firmer and glowing with hydration.

Developed in Germany and popular across the continent, SKINthings products have been designed to help visibly reduce lines and wrinkles, redness, pigmentation, spots, ble mishes, and acne, and refine pores

leaving skin radiant and glowing. They also provide an array of organic advances as they are vegan, gluten-free, not tested on animals, and are free from chemical fragrances, mineral oils, microplastics, harmful dyes and preservatives.

“We are delighted to be the first venue in Ireland to offer this new product, which has already proved to be a huge success with our clients leaving them very happy with excellent results,” said Slieve Russell spa manager Lucy Morris. “It is highly recommended for sensitive skin but it caters for all skin types, which is what makes it so popular and I’m sure it will be a big hit with everyone that visits.”

Limerick’s Adare Manor was named as one of the best hotels in the world when Conde Nast Traveler announced it’s 2020 Gold List recently.

The annual list is the ultimate collection of the very best hotels, resorts, and cruise lines around the world, the ones that exemplify the gold standard of service and hospitality. It was curated by editors in New York and London and represents their all-time favorite places to escape, spanning six continents and 50 countries.

Set on an 840-acre estate, Adare Manor in Co. Limerick is one of Ireland’s leading five-star castle properties. The Spa at Adare Manor is the first in Ireland to offer customised facial and body treatments featuring the skincare brand La Mer, which is known for capturing the renewing energies of the sea, sound and touch to create a unique sense of well-being. Deeply personalised facials are highlighted with a pure concentration of Miracle Broth — an extract exclusive to the spa experience.

“It is an incredible honor to be recognised on Conde Nast Traveler Gold List 2020,” said Colm Hannon, CEO of Adare Manor. “As one of the highest distinctions in the industry, this accolade celebrates all that our remarkable team has strived to achieve since our debut in November 2017 in an ongoing effort to make the Adare Manor guest experience one of the very best in the world.”

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Spa news

SMART AND SOFT

SOTHYS AND

PARKNASILLA RESORT & SPA JOIN FORCES IN EXCLUSIVE PARTNERSHIP

Sothys is set to be the exclusive partner in Parknasilla Resort & Spa when it re-opens in March. A luxury hotel and spa overlooking Kenmare Bay on the Ring of Kerry and Wild Atlantic Way, Parknasilla is celebrating 125 years in business in 2020, after welcoming its first guests in 1895.

“We are so proud to be able to announce that Parknasilla Resort & Spa in Kerry will be an exclusive Sothys partner,” said Nicola Mealia, managing director, Chleo Enterprises, Sothys exclusive distributors for Ireland. “Sothys will be the

BC Softwear’s SmartSoft is the name given to the collection of products that include SupremeSoft Bathrobes, SupremeSoft Spa Linen. and now to complete the range BC Softwear has introduced SmartKnit Towels, which complete the SmartSoft family.

SmartKnit is the natural extension to complete the collection and offers increased levels of eco energy savings for our hotel and laundry customers. Benefits include 8.5pc energy-saving in comparison with a traditional towel and 9.2pc reduction in drying time.

THE EUROPE HOTEL

& RESORT RE-OPENS FOR

2020 SEASON

The five-star Europe Hotel & Resort in Killarney, Co Kerry re-opened for the 2020 season on the 6 February. Located on the shores of Loch Lein and framed by the McGillycuddy Reeks, The Europe is famous for its multi-award winning ESPA at The Europe.

The spa has been designed to be in perfect balance with the nature of its environment, with each relaxation space created to take advantage of the landscape, a peaceful haven in which to awaken the senses and relax the mind. The facilities of ESPA at The Europe are spread over two levels and cover a total of 4,500 sq m. Every aspect has been designed to provide a genuinely holistic and restorative experience.

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resort’s only skincare/bodycare/make-up brand and the team will be trained to the highest level. Sothys is one of the original brands from the world of beauty salons and spas and has always stood out with its extraordinary commitment to research and innovation. Sothys is the creator of Digi-Esthétique, an exclusive massage method.

It lies at the heart of the Sothys treatment programmes and was developed to heighten the effectiveness of their treatments. It transforms every treatment into an unforgettable sensorial experience for the body and mind.”

“Parknasilla Resort & Spa is honoured to be Sothys Paris first exclusive destination spa partner in Ireland,” added Carmel Flynn, head of sales and marketing at Parknasilla. “Nature is very much at the heart of Sothys at it is at the heart of Parknasilla. It underpins their philosophy – as it inspires and enriches our guests’ experience. It is this coming together of nature, science and wellness that makes Sothys the natural choice for Parknasilla. We are looking forward to re-opening in March with a unique and exciting range of Sothys treatments and body rituals that we know our guests are just going to love.”

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Spa Ireland

PILLARS OF CUSTOMER SERVICE Mentor and spa consultant Diahann Buckley explains the importance of maintaining an excellent customer service level in your business.

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s a new year send us reeling into a cold January, we pick ourselves up full of optimism for the year ahead. Step one: commit to a business health check, at a grass root level this will enhance your business and set you up for a strong lift into 2020. I strongly recommend you review, assess and score the customer service level in your business. Without a doubt what is happening front of house in customer engagement is having a massive impact on your bottom line.

As a customer service expert, I have left a cross-section of services from cafes, pharmacy, dental, GP, retail and hospitality, feeling so underwhelmed by my customer service experience. Often experiencing a sense of being taken for granted. Just recently, I spoke with a client who left a well-established nail salon because of the appalling customer value, it was not their perception of the value for money or service, in a nutshell it was her customer experience. We the public want to be treated with value. We have to ask, what happened to ‘the customer is always right’?

FOR 2020 I ENCOURAGE YOU TO DO TWO THINGS: 1. Rate your customer service when shopping, dining and with all the services you receive. Note when you get gold standard service and when you don’t. Too often I am disappointed with my daily service engagements. Too often the customer is treated as an inconvenience or, worse again, the enemy. We work too hard to give away our money to under-delivering service providers.

2. Get back on your desk for a few weeks to observe the engagement and customer service your clients are receiving.

Are you reaching the gold standard?

to support you in these two tasks. I am looking forward to seeing you grow your business into 2020 with core value for your clients.

APAT PILLARS OF CUSTOMER SERVICE: 1.

2.

3.

4.

5.

6.

7.

8.

9.

10.

11.

12.

13.

PATIENCE ATTENTIVENESS ABILITY TO LISTEN ABILITY TO COMMUNICATE KNOWLEDGE OR YOUR SERVICE/ PRODUCT ENTHUSIASM POSITIVE ENGAGEMENT & BODY LANGUAGE TIME MANAGEMENT UNFLAPPABILITY EMPATHY ABILITY TO DEAL WITH SURPRISES CARING FOR YOUR CLIENT/CUSTOMER TAKING OWNERSHIP

For more information visit www.diahannbuckley.ie/www.apat.ie or tel: +353 (0) 87 980 2884.

Remember as a business owner you are the role model for your team’s client value. The ‘mirror effect’ tells a great deal about the ethos of your approach. Are you happy to see yourself in that customer service mirror? Every day we learn more about our clients and how we can enhancetheir experience. Give value and true customer service, this will grow and sustain your business over and above. Take time to review the APAT (Association of Practising Aesthetic Therapists) Pillars of Customer Service

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WATCH THE VIDEO

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AWARDS IRELAND CITYWEST 8 NOVEMBER 2020

Presents…

AWARDS & IRELAND

BEAUTY, HAIR SPA

Are you the best in the industry?

Entries Entriesopen open10 10March.

March.For Formore moreinformation information

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and to enter visit professionalbeauty.ie/awards Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

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Industry focus

BLUSH MAGIC WITH BROW TYCOON

Nicola Walsh, proprietor of the Blush House of Beauty in Clonmel and Dungarvan, has introduced Brow Tycoon Lamination to her salons. She chats to us about the service.

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row Tycoon Henna Brows was only launched into the market by Bronze Direct’s Gerry McBride and Joe McGlinchey last May and the brand has already become established as a leading brow brand across Ireland.

“Tinting both the hair and skin, Brow Tycoon henna gives clients the opportunity to create expressive eyebrows whilst camouflaging gaps in over-tweezed or sparse eyebrows. With henna, you can temporarily tint your eyebrows in a painless and all-natural way so they’re shaped every morning with no need for pencils or powders,” says McBride, who is managing director.

“Brow Tycoon henna is a safe and natural alternative to tints and dyes as they are free from ammonia, lead, and hydrogen peroxide, which makes them a suitable option for clients with sensitive skin.”

Following on from the success of the Henna Brow launch, Bronze Direct introduced a new Brow Lamination training and product range to the Irish market, which can be used to tame unruly brows or create the ‘fluffy brow’ look that's all the trend on the catwalks and fashion magazines recently. Walsh is very pleased with how this exciting new treatment is boosting business in her salons.

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Q: How popular are brow treatments in your salon and have you seen an increase in clients/revenue since introducing these new services?

Brow treatments continue to be a large part of the Blush service menu. There has been a steady increase in brow services over the last six years (when I opened my first salon) as the trends in brow services continue to evolve. Since working with Brow Tycoon and offering the Brow Lamination service through them, we have noticed a marked increase in not only younger clients, but also more mature clients.

Q: What interested you in Brow Tycoon, how long have you used the brand and why did you choose it over others on the market?

Brow Tycoon is a stand-out brand. Blush House of Beauty prides itself in dealing with and providing professional high-end brands only. Not only is the product superior, but the service and professionalism of the Brow Tycoon brand also lends to the choice in supplier.

Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

Industry focus

Before and after Brow Lamination

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M

Y

CM

MY

CY

CMY

K

Henna Brows, before and after

‘With henna, you can temporarily tint your eyebrows in a painless and all-natural way so they’re shaped every morning with no need for pencils or powders’ Q: What inspires you?

help achieve this look. Lastly, the windswept look will also be popular. The brow lamination treatment from Brow Tycoon will service these softer fluffier trends perfectly.

Possibility, creativity, ambition and seeing others do well in business are what inspire me.

Q: How do you think the brow industry is developing in Ireland at the moment?

In a recent study in Ireland by a leading brand, it was shown that 56pc of women in Ireland will not leave the house without their brows being done! I would say that says a lot. As products and brands develop, more services become available with better solutions to varying problems and so the customer base increases. However, with so many brands and products flooding the market I believe it is important to work with brands that provide a good support system to their customers, such as the Brow Tycoon team at Bronze Direct.

Q: What trends are going to be big in 2020?

The big trends will be soft definition and 3D texture. We have had the strong, heavy and defined look around for the last few years but I think this will change to a softer look with more ‘skin’ showing through. Going by Spring 2020 fashion shows, the pared-back perfect brows are sure to trend. This year also leans towards the ‘dewy’ brow look – the use of waxes and gels will

Q: Would you recommend Brow Tycoon products and training?

I would absolutely recommend Brow Tycoon products and training! Joe and Gerry are good at what they do and so supportive to their customers. Our girls loved their training day with the Brow Tycoon trainers and their level of skill on arriving back to the salon was brilliant.

Q: What would you say to other people looking to start a career as a brow artist?

At the outset, research is key. Suppliers, products, insurance companies, pricing etc are all integral to how a brow artist moves forward. Training is also is the key to success! Choose your brands and suppliers carefully. It is important to have suppliers who can be contacted, who have support groups and who offer a high-quality product.

Brow Tycoon Henna Brows and Brow Lamination training and products are available exclusively in Ireland from Bronze Direct. For more information on prices and training dates across the country tel: +353 (0) 1 6363138.

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Human resources

FRIENDSHIPS AT WORK ‘Being too close to someone at work limits your ability to remain objective about work and other co-workers’

Is it OK to be friends with your manager and should you be friends with your boss? The HR Company’s Linda Ward weighs up the pros and cons.

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ome considered friendships key to workplace happiness, however some of us are more sceptical, citing the dangers of blurring the boundaries between manager and employee. A friendly and empathetic relationship between bosses and direct reports can – and should – be beneficial and enjoyable for both parties. It’s also normal and expected that friendships will happen at work between people who enjoy working together. Sometimes this extends to socialising outside of work situations, and deepens beyond normal co-worker friendships.

This is where it can get sticky. Being too close to someone at work limits your ability to remain objective about work and other co-workers. In any case, healthy boundaries allow bosses and subordinates to remain clear about work goals, treat all co-workers fairly, stay engaged and productive at work, and minimise any potential drama.

Being friends with someone implies an intimate knowledge of that individual on a personal level. At work, while you need to know your people on a human level, I don’t think it rises to the level of true friendship. You want to be friendly, of course – and interested in them as fellow humans – but, as a manager, you need to draw a line for a few reasons.

First, you must give your team space! Hang out with them at a company outing, but then break away and let them breathe and speak a bit more freely with each other. Second, you can’t put yourself in a position where your friendship gets in the way of team business. If you promote your friend (or give them a plum assignment) others will scrutinise that decision, and trust will be eroded. But there’s an important line between friendliness and friendship – especially at work. You can get close to that line, but you don’t want to cross it. You could know details about your boss, such as their kids’ names or what they did this weekend. But you shouldn’t be close enough that

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you regularly see those kids or participate in those weekend excursions.

Some people state that friendships develop based on proximity, frequency, duration and intensity of interactions. At work, most, if not all, of these factors are present, so it’s normal to see friendships form. If work friendships are inevitable, then the question becomes this: what’s the best way to manage considering them?

A good manager asks questions, listens intently, sets clear expectations, gives frequent and specific praise, and is unafraid of hard conversations. Often, it’s that fear of not being able to have tough conversations that causes concern about being friends with employees. The best way to solve this conundrum is to set clear expectations: write them down, and repeat them often. When you catch someone behaving counter to your expectations, tell them and remind them of those expectations.

Remind them why the expectations are there and why they’re important. Also remind the employee that you value them.

Follow this pattern and you can manage people better – friends or not.

Manager-employee friendship remains an important discussion point in today’s climate. But regardless of where you stand, one thing is clear: the key to productivity is self-awareness.If you’re a manager, setting clear expectations and understanding employee needs is paramount to a successful working relationship. If you’re a direct report, understanding those expectations and knowing your own strengths and weaknesses is equally important. Only by having transparency at both levels can you unlock the true potential of your workplace.

For more information contact business development manager Linda Ward on tel: 01 291 1877 or email: linda.ward@thehrcompany.ie.

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Spa consulting

42 Salon and Spa Ireland Magazine online at www.salonmagazine.ie Salon and Spa Ireland Magazine online at www.salonmagazine.ie 42ReadRead

Product focus

THE BIG BENEFITS OF COL DU

MARINE COLLAGEN

Col Du Marine Collagen peptides to help support your body from the inside out. Here’s how and why.

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t’s no secret that collagen plays an important role in maintaining healthy skin. Touted as a hero anti-ageing ingredient, it helps to support skin structure and plumpness for a radiant, youthful complexion. Unfortunately, our natural collagen production slows down as we age, often resulting in wrinkles and sagging skin. This is why many anti-ageing skincare products aim to increase the production of this important protein. However, skincare isn’t the only way to turn back the hands of time – collagen supplementation might just help to support your body from the inside out.

WHY SUPPLEMENT WITH COLLAGEN? Collagen is the most abundant protein found in the body. It acts as a building block for healthy skin, hair, nails, and connective tissue. Whilst collagen can be found in foods such as bone broth, recent studies suggest it’s not always a reliable source when compared to collagen supplements. At Fifth Avenue, we recently started offering Col Du Marine Collagen peptides to help support your body from the inside out. Here are four key benefits: 1. Youthful skin Studies show that collagen supplementation can improve skin elasticity, and reduce dryness and wrinkles for a plumped up, youthful radiance.

3. Stronger nails Amongst the hustle and bustle of everyday life, brittle nails are a common issue – particularly as the ageing process reduces your collagen count. Fortunately, supplemental collagen may play an important role. A 2017 study showed that collagen peptides improved nail growth and reduced symptoms of brittle nails.

4. Protected joints As you age, the natural decline in collagen levels can potentially lead to joint issues like osteoarthritis. But fear not: studies show that collagen consumption can reduce joint pain and lead to increased physical activity.

WHY COL DU MARINE COLLAGEN? We opted for this brand for a number of reasons: it contains 100pc pure type 1 and 3 collagen peptides, sourced from sustainable, wild and aquacultural sources. This is key, as fish-based collagen has been shown to be more bioavailable than other types. Col Du Marine collagen is also microgranulated, hydrolysed, and contains the highest possible peptide concentration – making it as easy as possible for your body to absorb. If that wasn’t enough, each and every container goes through a strict quality control and testing procedure, resulting in a clean, natural end product with 100pc neutral smell, taste plus flavor.

HOW TO USE COL DU MARINE COLLAGEN Col Du Marine is 100pc soluble, meaning you can add it to your favourite beverage, smoothie, or even in a salad dressing.

Simply mix in two dosing spoons (2.5g each) and enjoy! Col Du Marine can be enjoyed on an empty stomach or with food, and it’s recommended you use the product for a minimum of 12 weeks to enjoy maximum benefits.

2. Healthier hair Keratin is the main protein found in hair, and collagen contains many of the amino acids required for keratin production. Studies show that fish-based collagen can act as a powerful antioxidant, potentially helping to fend off free radical damage that’s associated with hair thinning.

For more information tel: 01 679 8317/679 8783 or visit www.coldumarine.ie or email Hello@coldumarine.ie

Please come visit our stand D9 at the upcoming Irish Beauty Show at the RDS in March. We look forward to seeing you all there.

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Spotlight

WATCH THE VIDEO

READY! WATCH THE VIDEO

NEW SEASON COMING SOON We are fast approaching the start of a new tanning season so when the salon may be quieter than usual at this time of year, it’s a great opportunity to ensure you have everything in place for the busy times ahead, writes The Sunbed Association’s Joe McGlinchey.

TREATED A LIKE LOYALTY

longside checking all salon protocols and ensuring your sunbed maintenance programme is up to date, give some thought to how you will be marketing your salon to your existing and potential customers. Have you checked out the season’s new products, what special offers can you plan and how will you communicate this to your customers?

Customer loyalty plays a crucial role in the continuing success of your salon. Beauty business expert Liz McKeon gives some simple techniques to improve it.

T

he fastest and easiest way to increase client loyalty is by improving the quality of the customer service that your salon delivers. When you take care of your clients very well, they tell others, and this will have a ripple effect. It’s then that you know you have delivered on the quality of the service. When you do this every time, with every client, you will see client loyalty, retention and referrals seriously escalate.

A new client will develop an impression about your employee, and your business, in their first seven seconds with your therapist. In that tiny slice of time, they will judge your employee in 11 different ways, all of which will affect how likely it is that they will do business with you again. The 11 ways (in no particular order) are: cleanliness, courtesy, credibility, confidence, friendliness, helpfulness, knowledge, professionalism, attractiveness, understanding and responsiveness.

The outcome of these judgements is important – clients will roll these judgements into one opinion of your business, which will determine how likely they are to become a repeat client. The decision they make is one of the following three conclusions: they like your employee, and therefore your salon; they dislike your employee; and therefore your salon; or they are indifferent.

Two of these conclusions are death to your business. Obviously, dislike is bad, but so is the indifferent client because this is a temporary client. Once you make a great first impression on a new client, then you must do everything to ensure your client leaves feeling happy, looking forward to returning and happy to recommend you. Remember, outstanding customer service is the key to customer loyalty!

Responsible tanning should be at the core of your professional tanning service, so some top tips for customers on how to achieve this and the benefits of using a professional tanning salon are a great way to add value to the experience in your salon. And, of course, if your salon is a member of The Sunbed Association, you should be proud and loud about this.

The continued growth and professionalism bodes well for our industry going forward and, of course, it also means we can hopefully see an end as quickly as possible to the minority of operators who steadfastly refuse to get on board with embracing the demands of what a professional indoor tanning service is all about: trained staff, clean salon, good quality, well-maintained compliant equipment, appropriate selection of tanning lotions and accessories, and, above all, a commitment to delivering a responsible tanning programme for those able to tan.

It beggars belief that representatives of Joe Public, who of course always have a choice, would even want to step over the threshold of a salon that didn’t offer all of the above. And this is where we must continue our efforts to educate and inform consumers. Customer experience, from customer care information and salon aesthetics through to the tan delivered, must always aim to deliver the highest standards and look to exceed expectations.

For more information visit www.sunbedassociation.org.uk, tel: 01 6363 139 or email: info@sunbedassociation.org.uk.

To contact Joe McGlinchey directly call 0044 7553 383455.

Check out www.lizmckeon.com or call 00353 1 892 8007.

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Joe McGlinchey

Spotlight

THE IMPORTANCE OF PATCH TESTING Most insurance companies and (manufacturers) product producers require that potential clients are patch tested prior to treatment, explains Brian Mullins Insurance Brokers.

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atch texts are extremely important in identifying whether the product is suitable for each individual client – if allergic reaction is recorded, the treatment must not be continued. In doing a patch test you are minimising the risk of adverse reactions to treatment, which may lead to possible claims.

Skin patch test must be done 24 to 48 hours before applying a product on a client for the first time. The time between patch test and treatment can vary depending on the product, this information will be found in the manufacturers guidelines.

Usually patch tests only need to be performed for clients who are visiting your business for the first time, clients who advised a change in their medical history or personal circumstances. If your business decides to change its product, for example if you decide to change from one wax manufacture to another, all clients who use the new wax product must be re-patch tested.

The same goes for different types of wax being used on different areas of the body for example. A patch test must be carried out for all products used.Patch tests must be recorded on the client consultation/consent form as a record may need to be produced in the event of a claim. The patch test record must be signed by the client. If a potential client tells you they have been waxed /tinted many times before without a reaction and they feel they don’t need a patch, you must still provide them

with a patch test. Each and every product is made with different ingredients therefore has the potential to cause a reaction if not tested on the skin prior to treatment. We recommend that patch test waivers are not accepted as in the event of a claim there are not usually considered. Insurance companies can turn down a claim if a patch test is not performed and recorded.

For further information or independent advice, contact Brian Mullins Insurance Brokers on tel: 071 9141030 or visit www.bmib.ie.

Beauty Expertise for a Youthful Skin Prestige Skincare Line with Centella Asiatica Stem Cells For Professional Treatment Use & Homecare Recommendations in Salon & Clinic

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Natural Cosmetics T. 01 452 6973 E. info@vclaire.ie W. centella.ie - coming soon

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Salon digital

Most businesses are familiar with SEO (search engine optimisation), which is the activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. But what about local SEO? Digital marketing expert Clive Hooper explains why you need to optimise your website to rank better for a local audience.

There are so many reasons why you need local SEO for your business, but here are some of the biggest.

1. Local SEO is highly targeted and timely This simply means that you are making sure that your business name gets in front of the consumers you want, and at a time when they really need it. So when they search for whatever kind of salon you have and you’ve used suitable local SEO tactics, you will be one of the first ones to appear.

2. Local SEO has the greatest conversion rate of any other kind of advertising The whole point of any kind of advertising is so that you can reach a large number of people and convert them into customers for your business. And local SEO does this more successfully than any other kind of advertising because you’re reaching the people who are most likely going to use your business – the people closest to you.

3. Local SEO allows consumers to find you easier when they are on their mobile phones It doesn’t limit itself to just desktop and laptop, but mobile phones too. Not only are all of the same local SEO tools used by the same search engines on a mobile browser, but many apps are now available that are tailored to local businesses.

4. Local SEO gives you a return on your investment With local SEO, it costs you next to nothing to utilise a few local SEO tactics, even if you hire someone to do it for you. You spend a smaller amount of money to reach your target audience – it just makes good business sense.

5. 70pc of local consumers trust online business reviews Online business is big and if there is only one thing that is bigger than it, it is online business reviews. The idea is simple really. A customer uses your business, completes a review talking about their interaction with your company, irrespective of whether it was positive or negative, and whether or not they would use you again. When potential customers are seeking your business or in the category of your business that review will be one of the first things they see. And if that review is positive, it means that more customers will see it and be inclined to use you when they need your product or services.

Clive Hooper is the founder of Simply Social Media, a Cork-based digital marketing company that can build one-page websites for small businesses for €99. For more information about the company’s services tel: +353 (0)29 56178, email: info@simplysocialmedia.ie or visit www.simplysocialmedia.ie.

WWW.SALONMAGAZINE.IE 46

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Products

PROFESSIONAL HAIR AND BEAUTY PRODUCTS Nails, skincare, hair, barbering, cosmetics, hair removal, furniture, tanning and wellness products available for Irish beauty and hair professionals.

KALEIDOSCOPIC COLLECTION The Kaleidoscopic collection combines a fantastical palette of rich opaque pink and purple shades mixed with mesmerising holographic tones that reflect the colour of the rainbow adding the perfect touch of fun to the season. www.themanicurecompany.com

THE COMEBACK QUEENS

Shhh!

CND has just launched its Shellac Iconic Collection, which features five unforgettable shades from over the past 40 years of CND. The ‘comeback queens’ are making their way here and everyone is ready for their headline tour.

Designed to give long-time fans of the brand a blast from the past, this collection aims to spark some cherished memories and ignite a little nostalgia in everyone’s hearts.

It celebrates the classic style moments that influence modern trends. The Iconic Collection brings back five much-loved hues: Company Red, Satin Sheets, Pointe Blanc, Spike and Jiggy.

Did you know that flirties offers free delivery for all Irish orders over €50?

As one of the most reputable suppliers of high end products for the professional beauty market and training provider of a full range of fully accredited beauty courses to get you started we firmly believe in supporting our customers.

Apart from the free delivery option we also offer saver packs, buy five and get one free promotions, loyalty discounts to reward customers, online chat and support groups and we will give you 20pc discount on your first order if you use the code SALON20 on checkout. www.flirties.co.uk

www.sweetsquared.com

PURPLE REIGNS Purple Professional was founded in Portugal in 2011. Since then it has built its brand offering over 40 gel polish colours, along with Builder gels, 3d gels and gel paint for artistry. The polish cures under both UV and LED lamps, staying on the nail for two to three weeks with no chipping! www.flair.ie

48

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THE FIRST 3 IN 1, IN THE WORLD FOR RED AND SENSITIVE SKIN CONCEAL, TREAT AND PROTECT WITH AN SPF50

VISIT US AT STAND A14 FOR EXCLUSIVE OFFERS AND DEMONSTRATIONS OF ROSALIQUE AT THE UPCOMING IRISH BEAUTY SHOW AT THE RDS 8-9 MARCH 2020.

WWW.ROSALIQUESKINCARE.IE , BLACKCHURCH LEISURE, UNIT D6, BALDONNEL BUSINESS PARK, NAAS ROAD, BALDONNEL, DUBLIN 22. PH: 01 4589464

Australian Gold

Come visit us for exclusive offers and demonstrations of our New 2020 products at the Irish Beauty Show at the RDS on the 8 and 9 March 2020 on

stand B30

ONLINE: WWW.TANNINGCREAMS.IE, BLACKCHURCH LEISURE, UNIT D6, BALDONNEL BUSINESS PARK, NAAS ROAD, BALDONNEL, DUBLIN 22. PH: 01 4589464 Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

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FREE Dermalogica Brighten & Defend Contains a Biolumin-C Serum 10 ml and a Dynamic Skin Recovery SPF50 worth over €30 when you subscribe to Salon and Spa Ireland Magazine.

This duo promises to brighten and defend with popular Biolumin-C Serum containing high-performance Vitamin C that works with your skin’s own defences to brighten and firm.

Paired with Dermalogica’s number 1 Broad Spectrum moisturiser, Dynamic Skin Recovery SPF combats the appearance of skin ageing.

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1. Order securely online. 3. Over the phone at 01 4149475 4. Stand B35 at the Irish Beauty show at the RDS on the 8 and 9 of March where you can pick up your FREE gift. www.salonmagazine.ie Dublin, Ireland 1 4149475 www.salonmagazine.ie 50 Read Salon and Spa Ireland Magazine online at00353

Products

EASY TIGER! VClaire Natural Beauty is excited to start the year with the launch of a new cosmetic brand in Ireland: Centella Skincare. Made in France, the whole brand is based on the power of Centella asiatica stem cells (CA), an herbal extract with healing, anti-oxidant and anti-ageing virtues. In Asia, its nickname is ‘tiger grass’ as it is used by tigers to roll in it to heal their wounds.

A full line of cosmetic skincare for retail and professional facial treatments, Centella will allow you, the professional, to deliver skin health to your clients.

The Crème Jour Lift, for example, will target the visible signs of ageing, thanks to its exclusive anti-ageing complex. The skin becomes smooth, firm and revitalised.

To become a stockist email: info@vclaire.ie

PEARLY WHITES

RING MY BELLE! The Belle Brush is a hair brush like no other. Created by professional extensionists and wig specialists, it is perfect for all types of hair. From beads to bonds, glue to clip-ins and hair pieces, The Belle Brush has you covered.

Soft nylon bristles glide through your roots to prevent matting, without tugging on your extensions, while shorter boar bristles distribute natural hair oils from the root down to the tip gently brushing every hair in place.

The result is beautiful, shiny, frizz-free hair.

Homecare kits now available for retail from your salon. www.megawhite.ie, email: info@megawhite.ie, tel: 042 969 0639

Large vents at the back of the brush allow air to blow through the hair evenly when drying,reducing heat damage while signicantly cutting down your blow-drying time. www.bellehair.ie/www.thebellebrush.com, email: nancy@bellehair.ie, tel: 087 359 2196

www.eminence.ie

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51

Products

PROFESSIONAL HAIR AND BEAUTY PRODUCTS HYDRATED TO PERFECTION Dibi Milano’s Hydra Perfection range carries out a hydrating and nutrient action that ensures optimal balance in the levels of hydration and nourishment of the skin in any climatic condition. The products in the range have been formulated to combat problems relating to dehydration of the skin.

The guaranteed results from the active ingredients contained in the products are: hydrated skin, radiant complexion and a face filled with vitality. The range comprises: Extreme Hydra Gel, Extreme Hydration Cream, Extreme Hydration Concentrate and Extreme Eye Contour Hydration Kit. www.dibimilano.ie

GOING GREEN A new decade has dawned and with it comes the birth of the latest anti-ageing range of skincare from Mila d’Opziz: the Vegan Green Caviar range. This is the first high-end vegan skincare range on the market. Green caviar is also known as the Japanese sea grape (caulerpa algae), which is high in amino acids, minerals and vitamins and due to the fact that they grow in salt water they can store a much higher concentration of these nutrients than plants cultivated on land. Mila d’Opiz has harnessed the unique properties of grape and combined it with lime pearl extract, magnolia extract and sunflower oil to form the basis of the Vegan Green Caviar range, which comprises Day Cream, Night Cream, Ageless Eye Cream, Hydrating Mask and Vegan Green Caviar Concentrate. www.sunaura.ie

OUTBACK PEELABLES Opal is the latest thing in strip-free waxing – a fast drying hypoallergenic wax containing a blend of three indigenous Australian plums. Its low melting point, pliability, ease of application and exceptional client comfort takes waxing to the next level. Developed after extensive consultation with professional waxers and salon owners, Outback Organics is proud to launch a new generation in hair removal: Outback Gold peelable wax. Designed to make waxing a first-class experience from start to finish, Outback Gold is tough on hair but gentle on skin.

White Peelable Grains wax is the first ever peelable wax that we had made before our innovative Outback Gold Peelable, this is a superior creamy white peelable wax fragranced with the essence of lavender. The True Blue Strip Wax is a luxurious blue shimmering wax, it has a low heating temperature and leaves little residue on the skin. www.beautyproductsireland.com

52

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Products

EYE BOOST Give your eyes a boost with our new Biolumin-C Eye Serum. This super charged vitamin C eye serum has been clinically-proven to help brighten, firm and hydrate the delicate eye area, outsmarting visible premature skin ageing caused by daily eye movements.

www.dermalogica.ie

TWO IN ONE Save on suitcase space this year and make your life easier with the brand-new CND Vinylux 2in1. Featuring CND’s innovative

FLOWER POWER

two-step system, 2in1 includes everything you need to achieve perfectly painted nails on the go!

Use the resilient colour coat on one end to apply a dash of your desired shade and finish with the award-winning, fast-drying Long Wear Topcoat on the other end.

The result is beautifully polished nails with seven-day wear, wherever the year may take you!

GRAND DESIGNORY

www.sweetsquared.com

www.flair.ie

Founded in 1997, Make Up Designory had a desire to create a place for higher learning in the field of make-up education. It had campuses in California and New York, its education facilities have been opened in many locations since offering a host of educators and products. The products are for make-up artists created by make-up artists.

Uniquely formulated for the delicate eye area, this ultra-rich eye cream uses naturally derived plant peptides and innovative algae extracts to reduce the visible signs of ageing.

Suitable for use day and night, this versatile eye cream provides long-lasting hydration and visibly improves the appearance of wrinkles, puffiness, and dark circles.

Results include: it doubles collagen density to visibly lift and fill wrinkles; long-lasting ultra-hydration around the delicate eye area; dark circles and puffiness are minimised; and eye area is radiant and revitalised.

www.eminence.ie

ICONIC RED

The new Artdeco spring/summer collection Love the iconic Red is a minimalist but carefully detailed collection created in collaboration with designer Steffen Schraut. It inspires women to discover their strong side. Pink puckered lips are an eye-catcher running through the entire collection, popping up in all sorts of different places. The different shades of red complement this season’s strong pink and orange tones in combination with a harmonious nude. Feel empowered, inspired, uncensored, desired – discover the red in you.

The Beauty Box Quattro Limited Edition in iconic red with puckered lips is the heartthrob of the collection. The limited red edition nourishing and long-lasting All in One Mascara in No 01P2 ‘black’ gently coats the lashes with brilliant colour. For an intensification of the upper eyelash contour and the lower eyelid, the fragrance-free Soft Eye Liner waterproof is ideal. The Perfect Colour Lipstick impresses with rich colour and optimal opacity, combining the latest technology with effective care. The Blush Couture ‘cheek kisses’ offers the perfect combination of three shades. The Art Couture Nail Lacquer, a high-tech nail lacquer, provides long-lasting, brilliant shine thanks to its patented ingredients. The new All in One Eyeshadow Brush made of high-quality horse hair is a true all-rounder. Blending powdery and creamy eyeshadow textures is easy with the Profi Eye Blender made of horse hair. www.chleoenterprises.ie

Read Salon and Spa Ireland Magazine online at www.salonmagazine.ie

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12/14/2016 10:38:53 PM

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Education and careers

DUBLIN FREEHAND SPECIALIST - 1 day

and being accredited by Habia reassures students that they’re receiving the very best training they can possibly get.”

Freehand colouring is a technique that’s here to stay but are you clued up on all the skills needed to master creative colour application?

www.sweetsquared.ie

This one-day course is dedicated to the art of commercial colour, including creative balayage techniques, face-framing placement and the art of ombré. Working with one of our Schwarzkopf Professional ambassadors, you’ll cover all of the essentials required to create fast, commercial, freehand colour and leave inspired with new ways to create salon-friendly looks, bespoke to each client.

MIXOLOGY – 1 day

DURATION: 1 day INVESTMENT: €340/£300 LOCATION: Zeba Hairdressing 60 South William Street, Dublin 2, Ireland DATE: 24 February 2020 DUBLIN WORLD OF IGORA - 2 day Welcome to the world of IGORA colour! In this two-day seminar, you will be immersed in the IGORA Royal range through a lively combination of theory and practical sessions. Together, we will work to increase your knowledge of the Schwarzkopf Professional premium colour range – opening up a whole new world of creative possibilities for your clients and your colour business!

DURATION: 2 day INVESTMENT: €230/£200 LOCATION: Zeba Hairdressing 60 South William Street, Dublin 2, Ireland DATE: 9 – 10 March 2020 DUBLIN SWEET SQUARED KICKS OFF 2020 WITH HABIA-APPROVED EDUCATION PROGRAMME Education is at the heart of everything Sweet Squared does, from the iconic CND Shellac courses to the in-depth science-led Nimue Skin Technology training. This year, Sweet Squared is kicking off 2020 with an education programme that is fully Habia-approved and accredited. Recognised as the standards and setting body for the hair and beauty industries, Habia will be recognising Sweet Squared’s 35 academy centres as centres of expertise. This ensures consistent delivery of the highest quality courses that guarantee a premium level of learning and address employer demand.

“There is no standard higher than Habia and education is the cornerstone of our industry, so it was a natural choice for Sweet Squared,” said S2 education manager Carly Howarth. “We always strive for perfection within our education sector

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DUBLIN

Learn the art of mixology in this exciting colour course, which will show you how to combine creative expression with precise technical knowledge for dynamic results. Led by an ambassador, this seminar will show you how to learn the rules so that you can break them – and become a true colour connoisseur.

The session will feature a mix of live demonstrations from inspirational artists with a hands-on workshop, so you can unleash your colour creativity and get experimental.

DURATION: 1 day INVESTMENT: €340/£300 LOCATION: Zeba Hairdressing, 60 South William Street, Dublin 2, Ireland DATE: Begins 25 May 2020 CORK FREEHAND SPECIALIST - 1 day Freehand colouring is a technique that’s here to stay – but are you clued up on all the skills needed to master creative colour application?

This one-day course is dedicated to the art of commercial colour, including creative balayage techniques, face-framing placement and the art of ombré. Working with one of our Schwarzkopf Professional ambassadors, you’ll cover all of the essentials required to create fast, commercial, freehand colour and leave inspired with new ways to create salon-friendly looks, bespoke to each client.

DURATION: 2 day INVESTMENT: €340/£300 LOCATION: Hennessy Hair & Beauty Ltd, 9-10 Pembroke St, Centre, Cork, Ireland DATE: 23 March 2020 TIPPERARY CLASSIC BEAUTY TRAINING ACADEMY For all beauty-related courses and trainings, fhe following courses will start this spring in our Classic Beauty Training Academy in Clonmel: Advanced Make-up, Airbrush Make-up, Indian Head Massage, Hot Stone Massage, Advanced Waxing with the new peelable waxes, Aviva Spray Tanning, Microneedling, Microdermabrasion and Gel Nails.

For more information tel: 052 6136433, email: Classicbeautytraining@gmail.com or visit www.beautyproductsireland.com.

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