edge EMPIRE
edge EMPIRE
N I N T H
E D I T I O N
“Empire Beauty School” herein referred to as “Empire”
PHOTO COURTESY OF E M P I R E B E A U T Y S C H O O L S PA R T N E R
Unisex undercut with longer layered fringe accentuated with bold color tones. 2
Copyright © 2015 EEG, Inc. All rights reserved No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be mailed to Marketing Department, EEG, Inc., PO Box 2002, Pottsville, PA 17901. All content in this book (such as text, graphics, logos, and images) is the property of EEG, Inc., except when noted otherwise. It is protected by United States and International copyright laws. Exceptions: Some of the content in this book is owned by others. Some content is in the public domain. We use copyrighted material with the permission of the copyright holder. We cite the copyright holder and the author. Where the author has made his or her uncopyrighted content available to all, and asked for attribution, we provide an attribution. Where the author is unknown, we say so, and we encourage the author/copyright holder to declare his or her ownership of the property. Brief quotations are occasionally used under “fair use” rules, with no intention of exploitation or profit. NOTICE OF NON-DISCRIMINATION: Empire Beauty School does not discriminate on the basis of race, color, national origin, sex, disability, or age in its programs and activities. Questions regarding non-discrimination policies can be referred to your school’s Title IX Coordinator or via email at TitleIX@empire.edu. Additional information can also be obtained by visiting www.empire.edu/TitleIX.
THANK YOU TO THE FOLLOWING CONTRIBUTORS: O U R I N C R E D I B L E S T U D E N T S & A L U M N I W H O A R E F E AT U R E D T H R O U G H O U T T H I S B O O K JAIME DEMARCO PHOTOGRAPHY NICK ARROJO GOLDWELL
3
edge EMPIRE
Why cosmetology? Why Empire Beauty Schools? What’s best for you? How do you get started?
Modern version of 40’s victory roll formal style. 4
the world IS YOUR EMPIRE
®
If you’re considering a career in cosmetology, you may be thinking about:
:: :: :: ::
How much fun your dream job can be How much success you can achieve How many options could be available to you How you can be in demand– even when times are tough
Your future starts with an education from Empire Beauty Schools:
:: O ne of the largest Cosmetology School networks in North America :: C ombines 80 years of experience with industry-current technology : : Educates thousands of students annually : : Multiple locations across the U.S. :: A ccredited by the National Accrediting Commission of Career Arts and Sciences (NACCAS)
At Empire Beauty Schools, everything we do is dedicated to helping our students reach their dreams by living up to our core purpose:
“
“
T O C R E AT E O P P O RT U N I T I E S F O R PEOPLE TO IMPROVE THEIR LIVES
5
why
COSMETOLOGY?
ERIN REBO PIKUL Graduate
Erin is a graduate of both the Cosmetology & Cosmetology Educator Training Programs. She currently works as a stylist in a high-end salon and specializes in makeup artistry.
6
Cara chose to focus her career in makeup. She was recently recognized as an up and coming makeup artist, showcasing her work at an art exhibition in Philadelphia. Cara was discovered through her extensive use of social media.
CARA WALSH Graduate
perfect what’s the
combination
T H E J O B Y O U WA N T A N D
THE SECURITY YOU NEED
:: S alon industry job growth outperformed the overall economy in 11 of the past 14 years.1
:: S alon and Spa Industry reaches annual sales of over $46 billion.
1
:: T here are more than 1.2 million salon professionals.
1
:: E mployment of hairdressers, hairstylists and cosmetologists is expected to grow 13% by 2022.3
:: 7 7,600 new jobs for cosmetologists are projected by 2022.
3
:: M anicurists/pedicurist employment growth is even faster – 16%7 – and skin care is expected to grow by 40%8 by 2022.3
7
8
demand
F O R H A I R C O LO R I NG , H A I R S T R A I G H T E N I NG A N D O T H E R A DVA NC E D H A I R T R E AT M E N T S H A S
increased IN RECENT YEARS3
PHOTO STYLED BY
J O C E LY N M C Q U I R T E R A short layered, 90째 haircut styled using natural curl definition. 9
why
COSMETOLOGY?
PATRICK BIRMINGHAM Graduate
Patrick is a Master Stylist and Educator at Lords and Ladies Salon. He also worked backstage at New York’s Fashion Week.
10
Pursuing my vision of becoming a stylist has changed my life! In two short years, I earned my cosmetology license, and began my training to become a licensed Cosmetology Educator.
MALLORY BROMLEY Graduate
combine your personality and your
passion :: People who are successful in the industry are typically: C R E AT I V E • M O T I VAT E D • C U S T O M E R SERVICE-FOCUSED • GOOD LISTENERS P E O P L E - O R I E N T E D • M U LT I - TA S K E R S 3
:: Successful stylists generally offer a broad range of services
3
:: A typical consultation can include completing hair, skin or nail services and advising guests on products and at-home care3
:: Stylists look and act the part, keeping a neat personal appearance and making clients feel comfortable in their chair3
:: The salon and spa industry provides first jobs and career opportunities for individuals of all backgrounds1
11
S A LO N S H AV E C O N T I N U E D T O E X P E R I E NC E
steady
profit rise 5
PHOTO COURTESY OF E M P I R E B E A U T Y S C H O O L S PA R T N E R
12
Punk Rock Elegant – hair back-combed for height on top and smoothed around the sides and back. 13
why
COSMETOLOGY?
NINA GARZIO THOMPSON After graduating college and starting a career in marketing, Nina decided to follow her dream. She graduated from school and a year later opened her salon, Nina Christopher.
LEAH PERLMAN
ale, full service salon and Leah is a senior stylist at an upsc ol graduate her career day spa. As an Empire Beauty Scho cts in places like proje ial spec on work to her n has take now blogs and She a. Afric even and York California, New client base. her nd expa to way does video tutorials as a
JADE
R
After g OETZ ra years a duating from go E passion , Jade now o mpire Beauty wns a th ate abo Sc was ap ut the riving s hool several s pointe d to th alon industry alon. She is of Cos e Penn metolo sylvania and recently gy. State B oard
P s full graduate, work Beauty School p stylist re eu pi ak Em m d an an is ir April s been the ha ha d an n, lo sa time in a a feature film. on the set of
APRIL HOYRU
14
options
your
are amazing
Licensed cosmetologists and related beauty industry professionals can seek employment in a broad range of professions.
Hair Stylist
Hair Color Specialist
Platform/On-Stage Educator
Salon and/or Spa Ownership
Photo Shoot and Editorial Stylist
Nail Artist/Manicurist
Salon Management Barber Celebrity Stylist Esthetician
Wedding Stylist Cosmetology School Educator Manufacturer Representative Hair Extension Specialist
Makeup Artist
KRISTIE MCGUNNIGLE Kristie attended Empire Beauty School after high school. She won a national contest to work as an apprentice at ARROJO Studio in New York City. Kristie enjoyed living in New York and the career opportunities in the city, so she went on to become a stylist at ARROJO, and continues her career in Brooklyn at Fringe Salon. Kristie thanks Empire for the chance to be around knowledgeable educators, who helped her with every aspect of her career.
JOEY OSO After graduating from Empire Beauty School, Joey’s career led him into the world of fashion and beauty. He has worked as a L’Oreal Professionnel Session Stylist and behind the scenes at New York’s Fashion Week. 15
Under cut created by using deconstructed cutting technique. 16
excited to go to ‘work’ I WA K E U P
E V E RY DAY ! Brig Van Osten
Owner of p!ay hair lounge | Stylist & Winner of Shear Genius 3
Brig appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking.”
17
why
COSMETOLOGY?
SYLVIA WINFIELD Graduate
Sylvia is currently a stylist at a salon and day spa. Her next step is to work as a commercial stylist on fashion shoots and tv spots.
18
make a great living doing what you
enjoy
YEARLY INCOME
TOP 10% EARN
for a cosmetologist 2
27,940
11
YEARS Salon Industry
45,840
Since 1990, average hourly earnings in the SALON INDUSTRY is up about
10% MORE
Salon Industry
than overall in other industries.6
Salon Industry job growth performed better than the overall economy in 11 of the past 14 years1
VS
Overall Economy
Non-Supervisory Employees
Nearly Half
In 2013
1 OF 3
3 YEARS
Other Industries
of salon employees choose a part-time schedule to balance other priorities.3
SALON PROFESSIONALS were self-employed
Those who were self-employed usually determine their own work schedules. Work schedules can often include evenings and weekends.1
women In the Salon Industry,
ARE TWICE AS LIKELY TO OWN THEIR BUSINESS 1
Salon Industry
61%
30% All Industries
Please visit www.empire.edu/consumer-info for more information about the income potential of graduates in each program, as well as our graduation rates, the median debt of students who completed the program, and a list of Frequently Asked Questions and Answers. 19
Short, tapered, disconnected haircut created by over directing layering technique. 20
least stressful job
4
JOB RATED STRESS SCORE 1-100
HAIR STYLIST
5.47
Medical Records Technician
7.55
Librarian
10.58
Police Officer
50.82
Enlisted Military Personnel Firefighter
70.78 71.59
21
why
COSMETOLOGY?
LJ HARRINGTON Graduate
LJ is a graduate of both the Cosmetology and Cosmetology Educator Training Programs. After serving in the US Navy, he followed his passion and joined the Empire Beauty School family. LJ has never looked back!
22
the keys to our success could be the
keysyours to
:: Every component works together to prepare you for a successful career—your mannequins, textbooks, tools and curriculum.
:: Learn by seeing and doing with interactive white board technology and digital textbooks.
:: Our students always have access to their stats through our Student Portal. We’ve created an app for android, iPhone and web browsers, so our students can easily check their information with their smart phone, tablet, or computer!
:: Our strategic partnerships with national salon organizations and many local salons in your area, provide vast networking, advanced training and employment opportunities.
:: At Empire Beauty School, it’s not just an education, it’s an experience. We think you’ll embrace our comfortable and enriching culture.
23
valuable
affiliations
24
PHOTO STYLED BY
STUDENTS CYNTHIA GUARENTE, COURTNEY LOWE, AMBER MARTELLO & SIMONA PENNACCHIO A fantasy style using candy colors and vintage victory rolls. 25
why
26
EMPIRE BEAUTY SCHOOLS?
practice makes perfect
we believe
:: S tudent-centered educators & staff :: R eal-world training and student salons :: C areer opportunities with leading salon organizations :: L earn to attract and keep loyal clients :: B uild confidence in your skills as you practice in our student salon
Thanks to Empire Beauty School, I’ve been able to live out my dreams. My educators prepared me with the knowledge and skills I needed to be successful!
MEGHAN LEE Graduate
27
C O S M E T O LO G Y H A S TA K E N M E
around the
world Don Francis Session, Celebrity, Television and Runway Stylist, and Salon Marketing Expert
Long, soft curls created with soft setting spray and large barrel iron / rollers from mid-shaft to ends. 28
29
why
fingerwave
EMPIRE BEAUTY SCHOOLS?
FORMATION
PROCEDURE 1. Set up station
with required tool
s and materials.
2. Drape your Gue
st.
Design Prin ciples
A TECHNIQ UE
TOOLS & MA TERIALS
• Neck Strip • Cape • Towels • Brushes • Comb(s) • Bobby Pin s • Hair Pins • Clips • Thermal Sty ling Tools • Wet Disinf ectant • Guest His tory
USED TO AD D DIMENSIO N, FLAIR AN STYLE, WH ILE GAINING D A CLASSIC SUPERIOR FINGER DE XTERITY.
3. Perform a scalp
and hair analysi
s.
4. Shampoo and con
dition the hair.
5. Apply the approp
riate liquid pro
6. Mold a ‘C’ sha
duct and create
ping on the hea
7. Place your index parallel to the
a side part.
vy side of the par
t line.
finger at the ope n end of the ‘C’ part. shaping at th
8. The ridge is crea
ted by insertin g the teeth of the ex finger. comb straight
below your ind
9. Draw the comb
forward along your index fing er, working in 1 sured with the to 1½ second knuckle of your index fing er 10. Lay the comb flat to the scalp. Place your mid position, with you dle finger into r index finger on the in the 2 fingers tog top of the com b. Apply pressu ether, which will re produce the ridg not to push the e of the wave. hair up to form Be the ridge or pin ch the ridge. 11. Without lifting your fingers, rem ove the comb whi toward the sca le rotating the lp. teet panels, as mea
12. With the fine
teeth of the com b, smooth and direction to crea redirect the hai te the hollow. r in the
re
13. Slightly mov
e to the next sec tion along the through 12 abo first ridge, and ve to join the pan repeat steps el.
14. At the end of
574
The Clic Textbooks you receive vary per location. 30
the first ridge, continue the sam head. Start at e procedure, mov the open end of ing down the ‘C’ shaping procedure outline in the back. Foll d above, except ow the sa direct the ridge away from the face. 15. Repeat pattern from side to side on the entire hea d. Place under hood dry 16. Complete styl e as desired. Doc ument Guest hist ory.
he front hairlin
e,
Design Prin ciples
9
10
down, directly
½ inch r to the tip.
ndex finger by closing e careful
our textbooks make the world of cosmetology
12
th
everse
n the ame
13
yer.
14
life
come to
s9
575
:: Visually stimulating and interesting :: Engaging and involving :: True works of art
:: Each text progresses from simple to intermediate to complex skills
:: As you master each level, you develop skills in key stylistic theories and practices
E M P I R E B E AU T Y S C H O O L S A P P R O AC H Every subject becomes easier to understand with visual, real-world examples. You’ll easily relate every concept and technique to real-life experiences. Everything you learn is formatted so you can think about it in the context of an actual salon environment. 31
W H E N W E H I R E E M P I R E G R A D UAT E S , W E K NO W W E A R E G E T T I NG L I C E N S E D P R O F E S S I O N A L S W H O H AV E T H E
skills & potential
great stylists. TO BECOME
Dan Hanrahan CEO
PHOTO COURTESY OF E M P I R E B E A U T Y S C H O O L S PA R T N E R
32
Highlighting technique that allows for versatility and intensity of color based on styling choice. 33
why
EMPIRE BEAUTY SCHOOLS?
B E N DA B L E E A R S Another unique feature that makes CLiC mannequins easier to use is their life-like ears.
Mannequin and corresponding features shown are examples of those typically included in student kit. Actual mannequin received may vary from photo shown.
34
N AT U R A L H A I R I M P L A N TAT I O N AND DENSITY Hair is implanted at different angles to represent how it would grow naturally on a human head. Density also varies in different areas on a CLiC mannequin. As a result, the hair reacts to styling in a more natural way.
EYELASHES & MAKEUP Realistic eyelashes and high-fashion makeup add a special finishing touch when you work on a CLiC mannequin.
N AT U R A L C U T I C L E A L I G N M E N T Each hair is aligned with the cuticle in the same direction, mimicking the qualities of a natural head of hair. This creates a smooth look with extra durability under styling stress.
simulating a rich variety of clients, you receive
several
mannequins
We’ve combined hair implantation technology with artistry and refinement to bring you these beautiful, life-like mannequins.
35
Soft, pastel blonde color – smoothed at the root area, and back-combed ends to mid-strand to create a modern unkempt runway look.
36
L E A R N A N D P R AC T I C E W I T H T H E
tools of your
trade 37
why
38
EMPIRE BEAUTY SCHOOLS?
you’ll use the same
tools classroom
in the
as you do in your career Your tools are progressive in the industry including:
::
Brushes and irons with ceramic & thermal ionic technologies
::
Professional-quality scissors and blowdryer
::
Marcel curling iron for realistic salon performance
:: F lat iron with tourmaline ceramic plates for an easy glide :: E mpire Beauty School-branded equipment bag for easy storage & transportation of your kit
:: P lus much more to support your education through the entire program
You’ll use real professional products in the classroom: • A diverse mix of professional products—because different hair types react better to the right products
Trevor Attenborough
President & General Manager, Goldwell & KMS California
E M P I R E B E AU T Y S C H O O L S R E P R E S E N T S T H E B E S T I N C O S M E T O LO G Y A N D T H E G O L D S TA N DA R D O F H A I R C O LO R E D UC AT I O N , S O W E ’ R E H O NO R E D T H AT T H E Y ’ V E C H O S E N T O W O R K W I T H U S F O R S O M A N Y Y E A R S A N D C O N T I N U E T O LO O K T O G O L DW E L L F O R T H E V E RY B E S T I N P R O F E S S I O N A L , M A S T E R - L E V E L H A I R C O LO R . 39
Unisex under cut utilizing ombre color technique. 40
T H E P R E PA R AT I O N F U T U R E P R O F E S S I O N A L S R E C E I V E AT
empire is
outstanding;
W E A R E A LWAY S O P E N T O C R E AT I NG C A R E E R O P P O RT U N I T I E S F O R E M P I R E B E AU T Y S C H O O L G R A D S . Gordon B. Logan CEO & Founder
41
why
42
EMPIRE BEAUTY SCHOOLS?
your educator
will be there to guide you every step of the way You’ll always be involved in one of three classroom activities:
Learning from the educator
Watching a demonstration
Practicing the technique yourself
My education at Empire Beauty School was the best – the educators and staff were so inspiring and supportive, and they have helped enhance my creativity and hone my interpersonal skills.
TAKEMI LUCAS Graduate
43
Baliage auburn color technique with ornamental accent creating sophicated yet mysterious look. 44
I AM AN ESTHETICIAN AND A CEO, AND I
live my
dream E V E RY S I NG L E DAY ! Lydia Sarfati Founder / CEO Sarkli-Repêchage, Ltd.
Lydia appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking.”
45
why
46
EMPIRE BEAUTY SCHOOLS?
classroom
technology enhances your educational experience
Empire Beauty Schools use classroom technology like interactive white boards, digital textbooks, and integrated videos. Every educator is trained to:
:: Bring concepts in your textbook to life :: Draw on a textbook page to illustrate important points :: Save images and email them to students :: Integrate videos into your classroom education
E M P I R E B E AU T Y S C H O O L S A P P R O AC H Your Educators are trained to bring your classroom experience to life through our interactive technologies that have been woven into every curriculum of your pre-salon education. You will not just see concepts, you will see them come to life! 47
there are
no limits T O W H AT YOU C A N E X P E R I E NC E I N T H E B E AU T Y I N D U S T RY. Suzie Bond Owner of Perfect 5th Salon, Color Educator, Platform Artist, and Member of L’Oréal Professionnel Portfolio Artistic Team
48
PHOTO STYLED EXCLUSIVELY FOR EMPIRE BEAUTY SCHOOLS BY NICK ARROJO Unisex short haircut, using color to create texture and definition. 49
why
50
EMPIRE BEAUTY SCHOOLS?
you’ll learn to build your own
guests
book of
and keep them coming back
Put your skills to work before you ever leave school:
::
Envision and execute your own creations.
::
Get referrals to expand your business.
::
Learn about a variety of professional products.
:: E ducate your guests about the products you use so they can purchase the products and maintain their style between salon visits.
::
Practice cutting, styling, makeup application, manicuring, pedicuring and chemical application.
::
Learn how to create a great guest experience.
E M P I R E B E AU T Y S C H O O L S A P P R O AC H Our schools are fitted with different types of equipment and products found in a wide variety of salon environments. For example, you will learn to mix colors in both the English and Metric systems. 51
PHOTO STYLED BY
STUDENTS NAFUYSA BROWN, CYNTHIA MENDEZ, MIA MOORE & SREYLEAK NOURN Evening style using twists & knots to create drama and intrigue. 52
E M P I R E B E AU T Y S C H O O L S ’ C U R R I C U LU M D O E S A N I NC R E D I B L E J O B P R E PA R I NG STUDENTS TO BECOME
successful Rafe Hardy
artists.
Artistic Creative Director
Rafe appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking.”
53
why
54
EMPIRE BEAUTY SCHOOLS?
industry partnerships our
are an investment in your future career
You’ll benefit from our relationships with some of the most creative, innovative and forward-thinking names in the industry.
:: N AT I O N A L
S A LO N B R A N D S
Our strategic alliance with leading salon brands provide you with the power to pursue the career of your dreams.
:: A DV I S O RY
COMMITTEES
Every school connects with local salons and influential people in the salon industry to find out how we can tailor our education to make you an employer’s first choice.
:: A LU M N I
NETWORK
As an Empire Beauty Schools graduate, you join one of the largest and most influential groups of cosmetology alumni in the world. We want you to connect with your fellow graduates to make the most of networking and job opportunities through our exclusive alumni network www.empirealumni.com.
55
I HELP MY GUESTS
look and feel
beautiful F R O M T H E I N S I D E OU T. Debra Penzone President of Charles Penzone Salons Motivational speaker and author of the MyTrueBeauty series
56
Modern take on classic french twist created by using loose curls in back and slight pompadour at the front. 57
why
58
EMPIRE BEAUTY SCHOOLS?
why
we celebrate your
individuality While we pursue a common mission, “to create opportunities for people to improve their lives,” we know that every student is unique and has personal:
::
CAREER GOALS
::
DREAMS
::
C R E AT I V E E X P R E S S I O N
Our job at Empire Beauty Schools is to empower you to do what you want—in your way.
Our Core Values: Integrity Customer Dedication Co-Worker/Team Focus Continuous Improvement Passionate Commitment
59
involved in the cause
OU R S T U D E N T S A R E
PHOTO STYLED BY
JESSICA BRAY Layered bob with undercut weight line using panels of color to create interest. 60
61
why
EMPIRE BEAUTY SCHOOLS?
F R A N K LY S P E A K I NG F R A N K S C H O E N E M A N ’ S TA K E O N P H I L A N T H R O P Y & C O M M U N I T Y Our schools have always been a family business with family values. As the third generation of the Schoeneman family to lead Empire Beauty Schools, and with the 4th on board, we are committed to giving back to the communities in which our schools thrive. That is why I am proud to lead the Empire Gives Back Program. It gives me another chance to live Empire Beauty Schools’ core purpose every day... creating opportunities for people to improve their lives. Through this effort our students, educators and administrators have helped thousands of people in need all across the country. I could not be more delighted with our team’s efforts and can only see it growing with our continued expansion. Frank Schoeneman EEG, Inc. Chairman & CEO
62
For more than a decade, Empire students and staff have supported our local communities through various fundraising initiatives and events. To date, close to one million dollars has been raised for local antidomestic violence programs across the country. Our annual National Day of Beauty event is held each October. On this day, 100% of proceeds from our student clinics are donated to local women’s shelters. Each year Empire honors police officers, firefighters and emergency medical technicians serving on the front lines of domestic violence through our First Responders Day event. Empire Beauty School students receive training to identify signs of domestic abuse and refer clients to people who can help. Additionally, Empire Beauty Schools support other local initiatives through partnerships with various non-profit organizations in their area.
63
I F E E L I WA S B O R N T O
color the
world. Beth Minardi
Celebrity hair colorist and salon owner, acclaimed hair color educator, & North American Hairstyling Awards Lifetime Achievement Award Winner
Beth appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking.”
PHOTO COURTESY OF E M P I R E B E A U T Y S C H O O L S PA R T N E R
64
Strategically placed zones of color used to create geometric design. 65
why
66
EMPIRE BEAUTY SCHOOLS?
we work to make you career-ready so you can be
careerfocused
:: G R A D UAT I O N Attend school every day to learn the skills you need to achieve success in this industry. Perfect your technical skills and practice your professional persona while you’re in school so that you can move to the next step on-time and with ease!
:: S TAT E
LICENSURE
Every state requires stylists to earn a license. Be prepared to earn yours as soon as possible by mastering the fundamentals during your education and participating in mock-state licensure exams at your school.
:: J O B
P L AC E M E N T
Through our industry partnerships and local networking, we maintain relationships that will make you an attractive employee. You will start the process of researching and connecting with employers in school, and we want you to stay in touch with us after you graduate to let us know when you find your first job… and all the success you’re looking for!
67
PHOTO STYLED EXCLUSIVELY FOR EMPIRE BEAUTY SCHOOLS BY NICK ARROJO Long layered, 180° haircut with an ombré haircolor technique 68
OU R S A LO N O W N E R S B U I L D
long-lasting
relationships W I T H E M P I R E B E AU T Y S C H O O L S . Courtney Roberts Vice President, Regis Franchise Salon Services
69
why
70
EMPIRE BEAUTY SCHOOLS?
attracting media recognition
Empire Beauty Schools in the news:
:: O ur community involvement has been recognized nationally by media outlets such as the New York Times and the Boston Globe.
:: E mpire Education Group and its schools have been routinely featured in industry publications such as Modern Salon Magazine.
:: E mpire Beauty Schools and students are regularly highlighted by local media outlets. Our schools are a trusted source for beauty tips, industry news, and community involvement.
:: E mpire Beauty Schools are often mentioned in fashion and style blogs and in social media posts by celebrity stylists and industry partners.
:: E mpire Beauty Schools’ team of educators are often sought after by journalists as experts for stories relating to the beauty industry.
71
PHOTO COURTESY OF E M P I R E B E A U T Y S C H O O L S PA R T N E R
72
your
M AY YOU F I N D A N D P U R S U E
passion
73
why
74
EMPIRE BEAUTY SCHOOLS?
2014
r
5-Time Winne
For 5 consecutive years, Empire Education Group and its schools have been recognized by Modern Salon Media for Excellence in Education. The annual awards are handed out each year to cosmetology schools going above and beyond expectations to provide quality education.
:: :: ::
I n 2014 Empire Education Group and its schools were honored in the categories of Facilities, Placement and Community Involvement. EG and its schools have also won awards in the categories of E School Culture, Advanced Education, Technology and Marketing. odern Salon Media is the publisher of Modern Salon Magazine, M one of the top publications in the beauty industry.
:: C osmetology schools across the country vie for these awards, handed out at the American Association of Cosmetology Schools annual convention.
75
Formal styling with a modern retro touch. 76
great
YOU A R E I N A
profession... B E L I E V E T H AT YOU C A N AC H I E V E YOU R DREAMS AND GOALS AND WORK HARD TO M A K E S U R E T H AT YOU D O .
Nick Arrojo TV personality and industry icon, owner of Arrojo Studio in Soho, and 2-time Platform Artist of the Year
Nick Arrojo appeared with EEG, Inc.’s Chairman & CEO, Frank Schoeneman in “Frankly Speaking.”
77
why you? WHAT’S RIGHT FOR
78
we help you decide what’s right for you At Empire Beauty Schools, we work individually with each student to help them make all the important decisions:
:: B E
INFORMED
We want you to have all the information you need to make the decision that’s right for you. For more information about the income potential of graduates in each program, as well as our graduation rates, the median debt of students who completed the program, and other information, please visit our website at: www.empire.edu/consumer-info.
:: C HOOSE
A S TA RT DAT E
We’ll help you determine the best time to start classes— based on your personal circumstances.
:: C HOOSE
A SCHEDULE
We offer full and part-time schedules at many campuses, so you can balance your education and your personal life.
79
search
I NEVER HAD TO
FOR
work. Geno Stampora
Beauty Consultant & Motivational Speaker
PHOTO STYLED BY
STUDENTS JESSICA BRAY, MORGAN MICKLE & TIFFANY SAAR 80
Evening style using cascading barrel rolls. 81
you?
WHAT’S RIGHT FOR
82
we work
together to make your education affordable
No two students have exactly the same financial circumstances, so we:
:: W alk you through the steps to complete the financial assistance* application process.
:: G ive you access to our Financial Planning website: http://financial.empire.edu.
:: C reate an individualized financial plan based on your application and eligibility.
:: E ncourage you to research and apply for scholarships and other outside funding.
*Financial assistance available to those who qualify. 83
G E T R E A DY T O S T E P I N T O T H E
spotlight
PHOTO COURTESY OF E M P I R E B E A U T Y S C H O O L S PA R T N E R
84
Hair set into waves and styled into a loose and carefree red carpet look. 85
started?
HOW DO YOU GET
JESSICA GUTIERREZ Graduate
Jessica is a graduate of the Cosmetology Training Program. She says, “This incredible career gives me the ability to change the way my clients see and feel about themselves. I love being able to work with them to create that change, and this is where it all started!�
86
I have always been drawn to the beauty industry. This is my second career and I’m so glad I made the change. I love what I do!
TRISHA ESTEP Graduate
dream career your
is within reach
If cosmetology is the career for you and Empire Beauty Schools is the place to get you there, you’ve already made the most important decisions. Your next steps are:
:: E nroll in the program with a schedule and start date of your choice.
::
Complete your financial planning process.
:: A ttend orientation where you’ll meet fellow students and educators—bring your family and friends.
:: S tart school—expand your knowledge and skills. Be sure to attend everyday, after all it’s a hands-on career and you need to be present.
::
Successfully graduate.
::
Earn your cosmetology license.
::
Start your career and celebrate your success!
87
create
envision
T H E F U T U R E YOU
1. Economic Snapshot of the Salon and Spa Industry, Professional Beauty Association, May 2014. 2. Bureau of Labor Statistics, Occupational Employment and Wages, May 2012, http://www.bls.gov/oes/current/oes395012.htm 3 . Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2012-13 Edition, Barbers, Hairdressers, and Cosmetologists, on the Internet at http://www.bls.gov/ooh/personal-care-and-service/barbershairdressers-and-cosmetologists.htm (visited June 12, 2015) 4. Survey done by CareerCast.com for the website’s Jobs Rated report, 2015 5. Small Business Market Research Reports, Beauty Salon 2014 http://www.sbdcnet.org/small-business-research-reports/beautysalon-2014 6. A National Profile of the Salon Industry, page 21, May 2014, Professional Beauty Association 7. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Manicurists and Pedicurists, on the Internet at http://www.bls.gov/ooh/personal-care-and-service/ manicurists-and-pedicurists.htm (visited June 10, 2015). 8. Bureau of Labor Statistics, U.S. Department of Labor, Occupational Outlook Handbook, 2014-15 Edition, Skincare Specialists, on the Internet at http://www.bls.gov/ooh/personal-care-and-service/ skincare-specialists.htm (visited May 22, 2015). Large, perimeter 3-strand braid creating a formal yet modern event style. 88
800.966.0313 | www.empire.edu
COVER PHOTO COURTESY OF EMPIRE BEAUTY SCHOOLS PARTNER
Short, geometric haircut with a shifted asymmetric fringe.