Bold Is Beautiful

Here at Benefit, we do more than make-overs for our gals

All over the world, including in the UK and the USA, we support a number of different charities that empower women in a variety of different situations of need with our, ‘Bold Is Beautiful’ project. These charities include, Dress For Success, GDI – Girl Develop It, Girls inc., Look Good Feel Better, Step Up and The Princess Project. All of these charities target women in need, of all different ages. It supports educating girls in college, helping women suffering with cancer, and women seeking financial independence. Benefit donate to these charities regularly as we pride ourselves on empowering women, and making girls feel good about themselves.

For one month per year, we launch the, ‘Bold Is Beautiful Campaign.’ For every single brow wax that happens in that month, 100% of profits go directly to our charities. Benefit UK also have a pink pop up charity shop that we send off on a big long girly tour of the UK. This charity shop sells clothing that is donated by celebrities, influencers, bloggers and customers, in order to make money for our charities. How fabulous is that?!