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PR Stunts and Competitions
from Benefit Cosmetics
by Becky Green
PR Stunts & Competitions.
Benefit also love to do PR stunts and competitions!
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Competitions are important to us because we feel it is necessary to treat our gorgeous gals to once in a lifetime experiences, treats and excursions. We like to spread the Benefit buzz all over the world, taking our girls International with trips to win, and different competitions to enter in a variety of different countries.
In the UK we had an Extreme Brow Bar that was launched 65ft in the air, along the River Thames in London! Our babes that were brave enough to head on up there received a complimentary brow service of their choice and £100 worth of our amazing brow products! That’s right, £100’s worth!!!
Our Benefit Brow Mobile also did a tour of the UK, bringing fleeky brows to wherever you need them…on wheels! We ran a competition where one of our Benebabes could win the chance for the Brow Mobile to turn up to their work place, their home, an occasion or an event of their choice. The winners also received personalised brow tutorials held in the van, a series of different brow treatments, and a hamper filled to the top of Benefit goodies!
We also created our very own Benefayre in order to raise charity for Refuges. ‘We at Benefit love having a good time, and what better way to have good old-fashioned summer fun, than a fayre!’ (Benefit, 2017)
