YouTube

Benefit also uses YouTube to communicate with the public.

This is where we upload tutorials, advertisements, fun makeup challenges and short films about Benefit. We also use YouTube to connect with popular, famous beauty vloggers. We send them our cosmetics and they show the public how to wear them and give honest reviews. These are the gals (and guys) that get to try out our brand-new products first and can tell their subscribers just how excited they are about them! We connect with youtubers all over the world, from Australia, to the USA, and UK. We recently held a huge launch party for our YouTube gals in the Maldives! Here, we introduced them to our amazing new BAD gal BANG mascara, treated them to a range of different Maldives experiences and a whole load of Benefit goodies they could share on their channels!