THE FUTURE OF THE TREND

THE FUTURE&

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Research informs that Gen X and Millennial consumers have developed a lasting awareness of the impact that their surroundings and what enters and is placed upon their body, is having on their overall health and wellbeing.

In this era, consumers need authenticity from brands; whether this is through customization, delivering consumer experiences or transparency with services and products. Consumers want innovative products and services that are exciting to experience and equally as impressive to share on social media. Gen X and millennial consumers are the biggest influence on the health and wellness trend, they enjoy wellness experiences and innovative, multi-purpose services, treatments and products; this is crucial for brands to acknowledge in order to adapt with the times. As society becomes further educated on health issues, their focus has shifted to the prevention of illness, and maintaining a wellness lifestyle. This indicates that with access to new technologies and information this trend will continue to uncover new treatments that better the mental, physical and emotional wellbeing of consumers. There will be higher expectations for products and services to o!er e!ective benefits through new ingredients, devices or experiences whilst keeping them convenient and creative.

The future of the fashion industry regarding wellness indicates that smart clothing will develop further. Consumers want clothes that look good, feel good and do good for their health. This implies that new self-regulating materials, bio-tracking and fitness wearable tech will be embedded within garments to enhance consumer health. FIG 30 49