METHODOLOGY

A collection of secondary research took place prior to the completion of the Future Thinking Report. This consisted of studying a variety of quantitative and qualitative existing research on major platforms such as Mintel, JWTIntelligence and LSN Global. The use of websites such as these is advantageous, due to their ability to collect data from a broad audience with high engagement; this allowed for reliable and valuable statistics to be examined. However, there are limitations to this research method i.e. secondary surveys; their respondents cannot be easily controlled and specified in order to narrow down their audience.

Building on from statistics, valid opinions and qualitative information was gained through listening to TEDtalks and reading articles, journals and reports written by research specialists. Again, there are drawbacks to this method due to writers being bias to their own opinion and only including the information which they choose to publish, in order to argue their perspective.

Primary research would have proved beneficial to the execution of this report due to the potential of being able to conduct relevant focus groups, more specific questionnaires and interviews. This would support secondary researched statistics and provide in-depth opinions to aid well-rounded debates and ultimately form more certified recommendations.

FIG 3

HEALTH &

WELLNESS:

FIG 4

DEFINED

WELLNESS 3 = PHYSICAL X EMOTIONAL X MENTAL

Dr Halbert Dunn (1959) defined good health as “a relatively passive state of freedom from illness in which the individual is at peace with his environment -a condition of homeostasis.” This di!ers from the concept of wellness which Dunn described to be dynamic, “an integrated method of functioning which is orientated toward maximising the potential of which the individual is capable, within the environment where he is functioning,” since, the meaning of health and wellness has evolved in the twenty first century. Wellness describes the holistic state of being, involving the synchrony of mental, physical and emotional health. The Global Wellness Institute (2019) defines wellness as “the active pursuit of activities, choices and lifestyles that lead to a state of holistic health.” With this being considered, eight dimensions of wellness have subsequently been outlined; “emotional, spiritual, intellectual, physical, environmental, financial, occupational and social” (Roddick, 2016).

1960s Dating back to the 1960s, physician Dunn published an overlooked report ‘High-Level Wellness,’ exploring and defining the complexity of human wellness. It was not until later that Dr

John Travis, Don Ardell and Dr. Bill Hettler espoused Dunn’s work.

2010s-2020s Consumers live in a century where healthcare costs are unfeasible due to non-infectious diseases, including Cancer and Diabetes, and health issues such as Obesity. As a result, medical establishments and governments worldwide are shifting their focus to prevention rather than treatment, an example of this being the introduction of sugar tax laws across nations worldwide. “‘These “‘fathers of the wellness movement’ created their own comprehensive models of wellness, developed new wellness assessment tools, and wrote and spoke actively on the concept.” (Global Wellness Institute, 2019) The three doctors became pivotal in the progression of the wellness movement, creating the world’s first wellness centre, in addition to establishing the National Wellness Institute and National Wellness Conference (US).

HISTORY & EVOLUTION

1970s

“‘These “‘fathers of the wellness movement’ created their own comprehensive models of wellness, developed new wellness assessment tools, and wrote and spoke actively on the concept.” (Global Wellness Institute, 2019) The three doctors became pivotal in the progression of the wellness movement, creating the world’s first wellness centre, in addition to establishing the National Wellness Institute and National Wellness Conference (US).

1990s

The Health and Wellness movement gained pace in the late 20th century; the medical, academic and corporate industries began to pay attention. Furthermore, several government lead health programs became a catalyst for the trend.

2000s

. In response, “the fitness and spa industries globally experienced rapid growth. And an ever-growing line-up of celebrities and self-help experts started bringing wellness concepts to a mainstream audience.” (Global Wellness Institute, 2019) Consumers then became increasingly introduced to “concepts such as preventative health and the mind-body connection... And more people started to discuss the potential to achieve “positive health” rather than just the absence of illness.” (Mehlman Petrzela, 2015)