INTRODUCTION

FIG 1

Research has been conducted to develop a deep and thorough understanding of potential future routes for the current Health and Wellness trend. This report has been completed in order to understand the history of the trend and to recognise external forces that are driving the direction of the trend and furthermore, impacting the behaviour of consumers. In addition, industry impacts have been explored and examples presented to expand knowledge on various companies’ existing reactions to the developing trend. The Future Thinking report will pose as a springboard into

Stage 1 by gaining necessary and valuable information that can be applied in the future.

1.

To execute rigorous varied secondary research to gain a wholesome and complete understanding of the Health and Wellness macro trend.

2.

To communicate a personal and unique impression of the trend through meticulously selected illustrations, statistics and existing company examples.

3.

To maintain a professional and tasteful visual style in order to capture the trend essence.

4.

To form appropriate and realistic recommendations for future consumer expectations of the trend and the prospective direction of Health and Wellness.