Creative marketing case studies

Marketing consultants

Marketing Presentation to Huntsham Court Created by Becky Joiner August 2012

crows nest westleigh tiverton ex16 7hz 01823 674407 07966 090919 @joinerb info@beckyjoiner.co.uk www.beckyjoiner.co.uk

The alternative marketing consultants

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Our main aim is always to maximize sales, increase brand awareness and think like your customer

We can create a marketing strategy, undertake competitor analysis, focus groups, develop websites, brand development PR, Visual Communications, Exhibitions, Events, Experiential Marketing, develop Social Media Email campaigns, Press Advertising, Strategic Branding, Press Releases, Direct Mail, Sales Promotions, Point of Sale, Premium Sourcing, establish New Business Strategies, Independent Publishing.

Experience working for Carlson the largest independently owned international marketing agency, Chemistry London, Trilogy Sydney, Atlantic Creative, Iconography.

Clients include: Timberland, Clarks Shoes, Microsoft, Canon, Heinz baby food, Walls ice cream, Orlando Wyndham vineyards, Coca-Cola, David Lloyd Leisure, First Choice Holidays, RDA Devon, Theatre Royal Plymouth Huggies, Boots, Nestle, Mulberry, StartRite Shoes, Somerset County Council, Devon County Council, The Environment Agency plus lots of independent local businesses.

Education MA Photography from University College Falmouth distinction BA (hons) Media and Photography, CIM Advanced certificate in Marketing, Interactive multimedia Certificate SAE Sydney

Social Media

Consultant Training Implementation

Twitter Facebook Facebook Ads Blogging Flickr Instagram YouTube Vimeo Wikipedia Search Engine Optimization Google

Social Media Fairford Electronics Consultant Training Implementation

Case Study Fairford Electronics Social Media Marketing Brief

To innovate and lead with social media in the engineering field. Global reach to strengthen brand identity and build relationships with new and existing clients.

Coincide this new activity with updated website, increase web traffic and target new territories.

Used

Social Media Strategy Social Media Training Social Media PR

Strategy and Plan

We recommended adding and regularly using a blog to add personality to the website and provide news directly in the trade.

Create and maintain a social media presence using Twitter, Facebook and YouTube.

Analysis of Google ad words account, update and maintain to increase click per ad traffic.

Statistical analysis of website activity, audience traffic and global reach.

Social media statical analysis of reach, audience and amplification.

Insured integration between off line and online media platforms.

Results

Using a blogging platform greatly improved the site’s SEO performance, as it’s easy for the client to update, plus they can export feeds of the latest news to social networking platforms.

Increased web traffic by 20% of which 6% was directly from social media activity.

Amplification from 0 - 1400 twitter accounts reached on an average day during the 12 week campaign Clarity on which language need to be implement in stage two Sales team have managed to develop current and new relationships with clients, quicker than before.

Acknowledgment as market leader for social media activity in there field.

Facebook news feed reached 2000 new people daily in targeted locations globally

Branding, Identity and Launch Case Study Muddifords Court County House Brief

Create a logo, a brand and identity for online and offline marketing Plan, create and administer a launch party with two main aims to reach the local community and to reach a regional wedding audience.

Time scale 3 months

Used

Branding and Illustration Design and implementation of printed material Implement and establish a social media network and develop a campaign strategy Social media campaign Photography styled shoot Promotional video

Strategy and Plan

Working with a local department store to host a cross over wedding promotion. We creatively planed and installed a pop up wedding window in local town centre.

Directed a promotional video that sells the concept of a wedding at Muddifords to a specific target audience.

Host, create and manage a launch party event that is different, relevant and engaging to the target audiences.

Results

Sales target for the year were met within 5 weeks of the launch.

150% increase in website traffic Reached the local community successfully and put Muddifords on the map 220% increase in Wedding bookings for 2012 and 1213 Reached 14,000 accounts daily on twitter during the campaign Established a good selection of suppliers and is now part the local wedding community.

POP UP shop created, styled and implemented in Tiverton Town Centre for cross promotion between Banburys and Muddifords Court

Before

This illustration is quirky, fun, and has a sense of freedom to it. All elements that are reflective of the Muddifords Court Brand

Social Media Creation and Implementation

Case Study Muddifords Court Country House Brief

Set up and maintain Twitter and Facebook accounts up to the launch party.

Source suppliers for wedding industry, promote wedding and conferences opportunities via social media.

Used

Social Media Strategy Social Media implementation Video

Strategy and Plan

Find relevant followers to build a relationship in the online community Include relevant content “Sticky and Meaty� for viral distribution Create trend #muddifordscourtOpenDay Statistical analysis of website activity, audience traffic and global reach.

Social media statical analysis of reach, audience and amplification.

Insured integration between off line and online media platforms.

Results

Launch party #muddifordscourtOpenDay hit 12.500 accounts for 2 days on twitter Sourced relevent wedding blogs and built relationships globally Featured on Rockand Roll Wedding blog #1 in Weddings Industry UK Increased Followers from 0 - 500 in 1 month Provided added value to clients, suppliers and businesses Facebook referals increased to 2nd under Google seach Social media referals acount for 35% activity on website Provide personal up to date information quickly and effectivly on Twitter and Facebook.

Muddifords Court Open Day Launch March 2012

Aim to reach the local business community plus the wedding markets to launch the property as the leading alternative boutique Wedding, Conference and Event location in the South West.