Marketing Excellence - June 2016

M A R K E T I N G E XC E L L E N C E

Our Marketing Plan

Our Strategic Partnerships

Food

Community

Ownership

Storytelling

Understanding Our Customers

Hampton Creek

Our Food Philosophy

Environments

Our Commitments

Steelcase

Sustainability

Catering

Leveraging Technology

Zipongo

Supporting the Food Philosophy: Promotions

Community Outreach

Measuring Success Refresh and Review

Lose It! Food Recovery Network Feeding America Culinary Institute of America

Internal Concepts External Brands

THE PILLARS OF

FOOD More good stuff.

Less bad stuff.

COMMUNITY More than just a café.

OWNERSHIP Enabled through technology.

STORYTELLING Connecting people through food.

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OUR MARKETING PLAN We envision the future of food service to be a holistic experience where our customers and clients find it easy to live well and thrive. We strive to provide more than just a cafĂŠ. It is an environment where people choose to be. It is a space that promotes community and collaboration that is powered by great tasting food that happens to be healthy.

We want our customers to be able to make responsible food choices, experience a connection with food, take ownership of their well-being and promote productivity and collaboration. Additionally, we want to leverage technology and enable customers to customize and own their food experience based on their own personal dietary requirements.

Making it easy for customers and clients to live well and thrive is the cornerstone of our vision. We have established foundational pillars that drive that vision – food, community, ownership and storytelling.

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UNDERSTANDING OUR CUSTOMERS

The first step in developing a marketing plan is to understand your customer.

We have many communication channels in place to maintain continuous customer feedback. These resources ensure that we have a solid understanding of our customer dining patterns, styles, habits and preferences.

In addition to our commitment to understand the specific needs of our on-site customers, we proactively research consumer trends, both within and beyond the food category. We explore consumer values, behavioral drivers and generational dimensions that enable us to define key aspects that will appeal to and resonate with our customers. Our goal is to ensure that products and services align with the values and drivers of your customer base and introduce innovation in the food and service categories.

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O ur M arketing P lan Understanding Our Customers

Our recipe for success begins with gaining extensive knowledge of our customers and clients, including an understanding of onsite values, behaviors, routines and preferences, along with lifestyles and priorities beyond the food and service categories.

On-Site Insights The primary objective of the Onsite Insight model is to assess guest preferences, surface opportunities, and gain an understanding of priorities and habits as it relates to the local dining experience. This process also enables us to validate the demographics and profiles of our customers/potential customers. Onsite Insight sessions can be conducted at regular intervals and/or scheduled based on specific topics such as new concepts, new menu items, technology solutions and service styles.

Additionally, we observe customers in existing environments to analyze traffic flow and identify opportunities to ease bottlenecks during peak service hours. If available, we study the demographic make-up of our on-site employee base to ensure our product offers align with the specific needs of our customers. The Onsite Insight process will also drive customer loyalty as they appreciate the opportunity to provide opinions and see their suggestions in action. On average, our Onsite Insight model delivers a 5% increase in participation and higher levels of customer satisfaction.

Supplementing our Onsite Insight Process…

We explore global consumer mega-trends, values, behavioral drivers and generational dimensions that enable us to identify key aspects that appeal to and resonate with customers. Our goal is to blend onsite research with emerging consumer trends and culinary innovations to deliver customized product and service solutions aligned with customer value.

WITY (What’s Important to You) Analysis – Client and Customers

Demographic Studies Analyses of the local geography and retail market baskets are conducted to ensure we have an understanding of local flavors, preferences and styles. Additionally, we observe customers in existing environments to analyze traffic flow and identify opportunities to ease bottlenecks during peak service hours.

If available, we study the demographic make-up of our on-site employee base to ensure our product offers align with the specific needs of our customers.

Gathering valid input from our partnered clients is critical to identifying and understanding individual requirements and business needs of each operation. Because we cannot assume we know our client’s and customer’s expectations, priorities and the motivations behind their selections, we must ask. The “What’s Important to You” (WITY) process allows us to peer into their thoughts and see the underlying reasons for their decisions in order to manage the business according to their expectations.

Once per year, or more often depending on operational needs, ac¬count management conducts a WITY meeting with each direct and/or indirect client. The WITY results are collected, discussed and prioritized based on current business objectives.

Each WITY criteria is benchmarked, measured for success, and reported back to each client throughout the year, or until the next meeting is conducted.

Surveys Customer loyalty surveys are conducted annually by a third-party provider that specializes in customer satisfaction and loyalty measurement. Respondents are asked to rate our performance how well our teams are delivering value and great service to our customers. Reports are compiled and distributed by unit, district and region. Each report contains an Action Plan that identifies key drivers of loyalty and areas of improvement. This ensures that we are focusing on the right things.

Seeing and understanding the business through the eyes of our clients helps develop solutions that meet their expectations lead¬ing to customer and client satisfaction, increased productivity, safety and overall increase in morale.

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O ur M arketing P lan Understanding Our Customers

Research & Trends

It is our goal to ensure we continue to weave innovation, freshness and creativity into our business in order to build participation and improve customer satisfaction. With that in mind, we place a high value on discovering, understanding and applying up-and coming, current and resurgent consumer trends.

We partner with leading research organizations and industry associations in order to provide our clients with insight and business application to the ever changing world of consumer behaviors and industry trends.

Culinary Trend Resources 1. Our partnership with the Culinary Institute of America (CIA) enables us to stay well-informed of emerging trends in the culinary industry.

2. Key members of our culinary team attend the annual World of Flavor Conference as a point of education, inspiration and networking with other professional chefs.

3. Compass culinary leaders are invited to a variety of “by invitation only” leadership forums, sponsored by different organizations in collaboration with the CIA including: • Flavor Quality & American Menus • World of Healthy Flavors • Healthy Kitchens/Healthy Lives • Latin Flavors, the American Kitchen 4. Additional sources for culinary trends and menu development include:

leading global consumer research and advisory company, Iconoculture helps us to integrate consumer information from multiple data sources, combine it with expert analysis and interpretation and strategize on the application of the knowledge within our business.

CultureWaves Compass Group partners with CultureWaves® in order to leverage their unique approach to capturing, understanding and leveraging consumer insights and “life evidence” to identify emotional drivers of behavior and how this translates into creating marketing and business strategy. CultureWaves® emphasizes thinking outside the traditional boundaries of business and develops a forward-looking perspective on the future of culture classified as emerging, growing or mainstreaming trends.

• Technomic’s quarterly newsletter on consumer food trends, webinars and annual conference • Flavor & the Menu - quarterly magazine and conference Compass also leverages its partnerships with key manufacturers to gain insight on emerging culinary trends.

Iconoculture Our partnership with Iconoculture enables Compass Group to explore, discover and apply emerging consumer trends. As a

Industry Organizations Compass is an active member and sponsor of the Society Foodservice Management (SFM), the National Restaurant Association and various other local industry organizations. Rick Post, Compass CEO of Contract Foodservices, serves on the board of SFM. Compass Group participates in and utilizes information garnered from industry studies such as the SFM Industry Benchmarking Study and utilizes reports generated by these organizations.

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Trade Publications In order to stay current on industry news, Compass Group is an active subscriber to industry trade publications and websites such as Foodservice Director, Nation’s Restaurant News, Restaurants and Institutions, Plate Magazine, QSR Magazine and Foodservice.com.

Mega Trends How food affects our guests emotionally ties into their need to be social as well as healthy and ethical. We’ve created a readily-available Mega Trends document that outlines the current trends impacting our industry.

“Customers are finding ways to manage the costs of dining – taking the advantage of price promotions, buying value meals and ordering fewer or lower priced items. “ Source: Food Management

MEASURING SUCCESS

It is vitally important for us to measure the results of our marketing plans and regularly evaluate the results. This process ensures that we are creating measurable impact with our marketing efforts and enables us to proactively identify potential areas of concern and stay ahead of any developing opportunities.

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O ur M arketing P lan Measuring Success Key Metrics Typically Assigned to the Marketing Discipline: • Top line sales

• Food cost

• Customer participation rates and/or customer counts

• Labor cost

• Check averages

• Customer satisfaction scores

• Daypart sales

• Client satisfaction scores

• Menu and product mix

Consumer and Client Feedback Channels Manager and Chef on the Floor Policy To ensure our ability to maintain a high level of customer satisfaction, it is our policy to have managers on the floor during all peak meal periods. This simple action allows us to proactively deal with any situations and opportunities that may arise.

Surveys Surveys are a tool for us to learn what is important to our customers and clients as well as identify areas that need improvement. Whether in print form or electronic, the key to the survey is completing the feedback loop by responding directly to customers either by posting a response or reaching out directly to the survey participants via email or letter.

Cookie for Your Thoughts The Cookie for your Thoughts program provides an opportunity for customers to offer verbal feedback regarding quality and service issues in the dining center environment. The forum offers customers an informal opportunity to provide comments and concerns to a dining center representative and gives them a free cookie (or equivalent) for their time. This forum solicits feedback, develops rapport and drives loyalty. The forum facilitator records all of the customer comments and then provides a written (or electronic) response to each comment. This document is then posted in the café (at the exit station) and/or on the customer website.

Comment Cards Comment cards inform us of our customers, likes and dislikes as well as provide us with suggestions for future café openings. Each unit should have self-mailer comment cards at exit tables. We post comments and responses to ensure our customers know that we are listening and acting on their suggestions. An email alias can also be established for customers to email or text their comments directly to the unit manager. A 360º feedback process is also established to ensure prompt response to electronic comments.

Pulse Surveys A pulse survey is a brief printed or electronic form, which is distributed and intended to gauge customer satisfaction between customer surveys. It is a short questionnaire that the customer completes and submits to then be entered into an incentive drawing.

Intercept Surveys Intercept surveys are conducted on an “as needed” basis. An individual is positioned near the exit area of the dining room and simply asks customers about their dining experience. The comments are recorded electronically, summarized and then reviewed. Appropriate actions and responses are then posted as appropriate. Intercept surveys can also be conducted electronically where applicable.

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REFRESH AND REVIEW

We realize the importance of having a marketing plan in place with assigned ownership responsibilities in order to ensure implementation, follow-through and measured results.

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O ur M arketing P lan Refresh and Review

Our 7 key dimensions, discussed throughout this manual, ensures alignment between operators, customers and clients and constantly introduces innovation and variety into the portfolio of food and service offerings.

This final step is the formal “Review, Revist and Refresh� phase in which we evaluate and analyze successes, opportunities and innovations to build into the next years’ marketing plan. We review financial metrics, customer satisfaction scores, client satisfaction scores, formal and informal customer feedback, changes in the on-site environment, local economy and/or any other extraneous factors or variables that may play into the need for us to adapt our programming for your on-site food services.

At the same time, we are constantly updating our portfolio of food and service solutions based on emerging trends in the food and service category.

Therefore, we encourage marketing plans to remain somewhat fluid and to regularly transform throughout the year in order to accommodate changing consumer styles and preferences, business pressures and demands along with up-and-coming food and service innovations. To that end, we have tools and resources in place to assist our managers with the creation and maintenance of their marketing plans.

MyCompass MyCompass is our intercompany web-based portal that provides managers with access to all internal company information and resources with the click of a mouse.

All of the promotions, campaigns, company announcements and associated information are housed within this powerful portal. By providing easy, one-stop shop, on demand access to MyCompass and all of its resources, our managers can spend more time on the floor with our customers.

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O U R S T R AT E G I C PA R T N E R S H I P S We partner with companies that support our vision, share our values and goals and that help us leverage available resources to do the right thing and make it easy for our customers, clients and associates to live well and thrive.

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HAMPTON CREEK

Hampton Creek

Hampton Creek’s mission is to bring healthier and more affordable food to everyone, everywhere. Our exclusive, industry-shaping partnership with Hampton Creek aligns with our 2020 vision and supports our mission to make it easy for our customers, clients and associates to live well and thrive. Hampton Creek provides products and targeted product development to be used by Compass Group.

Currently, those products include Just Mayo, Just Cookies, Just Pancakes, with additional products in the pipeline.

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STEELCASE

Steelcase

We’ve partnered with Steelcase, the leading manufacturer of furniture for offices, hospitals and classrooms, to create destinations designed to optimize space, promote collaboration, inspire innovation and encourage community. The goal of our partnership is to create spaces that naturally bring people together and leverage traditional cafÊ seating spaces to have multifunctional uses.

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ZIPONGO

Zipongo

In December 2015, Compass Group signed an exclusive partnership agreement with Zipongo. Zipongo is a digital platform that makes it easy to engage customers in healthy and sustainable eating habits both at work and at home. Customers complete a personal survey about their food preferences and lifestyle and receives individualized recommendations daily for healthy eating in their cafĂŠ and at home.

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LOSE IT!

Lose It!

As part of our commitment to the health and well-being of our guests, we have partnered with Lose it! – the industry-leading digital health and fitness platform that is centered on the proven principles of calorie tracking and community support for healthy, sustainable weight loss. Members track their daily food intake and fitness activity, and can create goals, start or join community activities and competitive challenges, connect activity trackers, access coaches, and more. Included in the extensive Lose it! food database are over 15,000 Compass Group menu items making it easy for our customers to track the food they eat throughout the day.

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CULINARY INSTITUTE OF AMERICA

Culinary Institute of America

Compass entered into a collaborative partnership with the Culinary Institute of America to drive change around the food choices our customers make.

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FEEDING AMERICA

Feeding America

We want to prevent waste wherever and whenever possible. Our partnership with Feeding America helps us do just that. We’re working together to allow our cafÊs across the country to donate their leftover food to poverty-stricken communities.

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FOOD RECOVERY NETWORK

Food Recovery Network

Food recovery is one of the simplest ways to become more sustainable and help your community, while boosting your bottom line. In the United States we waste forty percent of the food produced while one in six Americans is food insecure. Be part of the solution by donating your surplus food. Not only does the government encourage food donation, but all donors are protected from liability under the Bill Emerson Good Samaritan Food Donation Act unless they knowingly donate food that is unsafe.

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FOOD We deliver great food that happens to be healthy and incoporate more whole grains, fruits and vegetables. We realize that food is fuel; therefore we want to give our customers more goos stuff and less bad stuff. We want to incorporate seasonal, local, authentic, nutrient-dense foods whenever possible to create a pathway to cleaner eating.

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OUR FOOD PHILOSOPHY

More good stuff, less bad stuff.

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F ood Our Food Philosophy

We are committed to the wellbeing of our customers and planet.

Therefore, we have adopted principles focused on engineering our menus to create a more sustainable food supply, provide delicious, nutrient-dense meals for our guests and protect and improve the health of our planet.

Our culinary leaders have committed to making it easier for our customers to live well and thrive through our food philosophy, which includes the following commitments:

Conscious Menuing We promote wellbeing and sustainability through inspiring choices, featuring better-for-you menus and encouraging customer interaction while serving great tasting food that happens to be healthy.

Pro-produce Our goal is to increase customers’ access to vegetables and fruits by focusing on globally inspired, largely plant-based cooking.

Reduce red meat We are able to reduce red meat portion sizes and offerings by including recipes where meat plays more of a supporting role and by adding seasonal and local flavors to global cuisines.

Increase whole grains We offer 50 to 100 percent whole grain options in our cafés.

Purchase seasonally Eating seasonally means building menus around foods that have been harvested at their peak. This is better for our customers, community and the environment.

Purchase locally We feature local produce in our cafés to promote awareness of the rising trend in eat local initiatives across the country. Local produce is fresher, tastes better, supports community and is better for the environment.

Fuel performance Food is fuel. We focus on nutrient-dense functional foods that improve physical and mental performance, productivity and overall wellbeing.

Less Processed We believe that serving foods that are free from preservatives, additives and artificial colors are better for customers and the environment.

Food recovery Keeping food waste out of landfills is a critical part of Compass Group’s commitment to sustainable food service. One way to divert food waste from landfills is through the donation of food that is safe to eat but can no longer be served in a café; a process otherwise known as food recovery. With a number of organizations across the country, our accounts have access to facilities where they can easily donate food rather than throwing it away.

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SUSTAINABILITY

Compass Group is committed to a number of sustainable practices.

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F ood Sustainability

Sustainability Platform Source ingredients from local & regional sources as a first choice.

Today’s Commitments • 10% of seasonal produce will be sources locally or regionally by year end 2016.

• Support the development of regional infrastructures for the processing of local produce • Participate in supply chain improvement projects that promote the reduction of environmental impact • Participate in NC 10% program Vision 2020 • 20% of our produce and other products will be purchased from local/ regional sources.

• Work with the Center for Environmental Farming systems and other organizations to expand the NC 10% program to other states.

Source proteins from suppliers that promote the humane welfare of farm animals.

Today’s Commitments • Serve only certified humane cage-free shell eggs • All liquid eggs will be cage free by 2019 • Committed to not serve foie gras on our menus.

• Committed to sourcing pork from a gestation crate free environment by 2017.

• Engage our suppliers in continuous discussion to improve the lives of farm animals.

• Cultivate strong relationships with companies that promote the humane welfare of animals Vision 2020 • Double our volume of proteins that are certified humane compared to 2014 base line (1.3 million pounds)

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F ood Sustainability Source foods that are produced with minimal use or free of chemicals and antibiotics.

Today’s Commitments • Contracted liquid milk and fresh yogurt is free of rBGH. • Chicken and turkey products are produced without the non-therapeutic use of human antibiotics.

• Continue discussions with our pork and poultry suppliers to encourage reduction of antibiotics use • Support farmers and ranchers that can demonstrate continuous sustainability improvements through a variety of programs • Pursue regional purchasing of Certified Organic produce where it makes good business sense.

Vision 2020 • Specific produce items such as apples, berries and baby greens grown under the USDA Organic label will be offered as a first choice option on our menus.

Source seafood from a sustainable supply chain.

Today’s Commitments • A minimum of 80% of our contracted seafood is supplied from environmentally responsible sources under the advice of Seafood Watch.

• Develop programs to support positive change in fisheries and aquaculture.

• 100% of our contracted seafood will be supplied from enviornmentally responsible sources by year end 2017.

Vision 2020 • In partnership with the Coalition of Immokalee Workers we will extend the code of conduct and a premium to crops other than tomatoes and beyond Florida.

Act to support campaigns that reward the efforts of farmers and laborers.

Today’s Commitments • Maintain a strong partnership with the Coalition of Immokalee Workers (CIW) and pay a premium per case for tomatoes purchased in Florida • Employ a specific “Code of Conduct” designed to improve conditions of CIW harvesters • Represent buyers on the board of the Fair Food Standards Council • Fair Trade and other eco-certified coffees are readily available in our supply chain • 25% of our purchasing dollars with key coffee manufacturers are attributed to funds that improve the lives of small scale coffee farmers

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F ood Sustainability

Vision 2020 • In partnership with the Coalition of Immokalee Workers we will extend the code of conduct and a premium to crops other than tomatoes and beyond Florida.

Act to reduce the Eco-Foodprint of our foodservice operations.

Today’s Commitments • Provide expert support and tools to assist managers and clients on developing strategies to reduce energy, water and waste • Continue to reduce CO2e emissions in our operations by implementing the Carbon Foodprint™ Toolkit • Provide expert enterprise level support to clients and operators in accomplishing reduction objectives • Deliver verifiable strategic plans and reports that allow clients to make public statements on CO2e and other reductions.

• Invest in continuous technology improvement of the Carbon Foodprint Toolkit.

• Foster responsible staff behavior/practices in 100% of units through our Love Food Not Waste Campaign • Source Imperfectly Delicious Produce from regional and national growers to help minimize agricultural landfill waste • Engage our supply chain to reduce volume of primary and secondary packaging and increase packaging that can be recycled, composted or reused Vision 2020 • Operations participating in the Carbon Foodprint Toolkit program will reduce pounds of CO2e emissions per guest by 20%, compared with 2014 basis (annual average: 6.92 lbs. /guest) • Operations participating in the Carbon Foodprint Toolkit program will reduce water use in gallons per guest by 20% compared with 2014 basis (annual average: 3.93 gal/guest) • Beef and other red meat purchases will be reduced by 30% compared to our 2014 baseline (18.5 million lbs.)

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SUPPORTING THE FOOD PHILOSOPHY: PROMOTIONS

In order to continue building customer satisfaction and loyalty that complements our core food offers… …we provide a portfolio of retail innovations, promotions and campaigns that can be easily introduced within café environments to maintain freshness and deliver unique products and services.

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F ood Supporting the Food Philosophy: Promotions

Wellness Wellness is a personal state of being that includes aspects of health, nutrition and physical activity. As a leading foodservice provider, we believe that the wellness of our clients, customers and associates is of utmost importance. To help them achieve their wellness goals, we have created promotions based on various monthly health education topics.

Avoiding Gluten To meet the growing demand of customers following a gluten-free diet, Compass Group has developed Avoiding gluten, a customizable program offering solutions through a variety of service levels. The Avoiding gluten program combines extensive training, innovative culinary development and strategic partnerships with customer education and communication to allow all of our customers to make safe food choices when eating in our cafes.

We offer menu items that have been prepared without gluten containing ingredients.

To identify these options, look for items labeled

or ask to speak with the chef

or manager. Please note that our menu items are not gluten free because we prepare and handle products containing gluten in our kitchens.

Important information about

labeling:

Menu options that were prepared without gluten ingredients are labeled

. However, due to our open kitchens that handle gluten for the preparation of other menu items,

we cannot guarantee that items made without gluten ingredients are “gluten-free,� as defined by FDA. While we make every effort to avoid gluten cross-contact, there is always the potential for cross-contact with other gluten containing food items, particularly in our self-serve facilities. We encourage guests to speak to the Chef or Manager regarding any questions about the ingredients contained in the food being considered.

Just the right mix of flavor and nutrients.

Balanced Bowls Eating well with balanced meals and snacks throughout the day is a great strategy for keeping your energy balanced and improving your overall health. One way that balanced meals help to keep you feeling your best is by keeping your blood sugar steady and avoiding peaks and valleys. This strategy is good for everyone, but especially important in people with or at risk for developing diabetes. Balanced Bowl recipes meet the FIT criteria along with additional carbohydrate (30-45g) and fiber (>5g) criteria.

Be Heart Smart The Be Heart Smart promotion highlights avocados and other healthy fats, legumes and whole grains and the incorporation of these delicious ingredients into meals throughout the day.

Delicious and satisfying whole grains, like oats, provide the nutrients needed to lower bad cholesterol and help lower heart disease risk. Beans and other legumes offer protein with a fiber boost to support heart health. Unsaturated fats, like those found in avocados, can be an important part of heart healthy eating.

Delicious and satisfying whole grains, like oats, provide the nutrients needed to lower bad cholesterol and help lower heart disease risk.

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F ood Supporting the Food Philosophy: Promotions BUILD A

tBetters BURGER

1.

GO SMALL

OR GO LEAN FOR THE BURGER

2.

PICK WHOLE GRAIN

OR GREENS FOR THE BASE

3.

Build a Better Burger Grill stations are popular café destinations and a great opportunity to influence customer behavior in the direction of more healthful choices. Refreshing your traditional grill station with a combination of culinary methods, marketing and merchandising techniques can support healthful customer eating behaviors while preserving choice.

USE TOPPINGS

LIGHTLY 4.

PAIR WITH A

SALAD OR

VEGGIES

BUILD A

1.

LEAD WITH

tBetters LEAFY

SALAD

GREENS 2.

ADD COLORFUL

VEGGIES

Build a Better Salad Salad bars full of fresh vegetables can be a great option for customers looking for a healthful lunch. Salad bars offer items from all five food groups and provide customers with a convenient way to meet the recommendations of the Dietary Guidelines highlighted by MyPlate.

3.

PICK UP SOME

PROTEIN 4.

DRIZZLE WITH

DRESSING

BUILD A

tBetters SANDWICH

1.

START WITH

A BASE OF

WHOLE GRAINS

OR GREENS 2.

GO LEAN WITH

PROTEIN 3.

Build a Better Sandwich Deli stations are popular café destinations and produce a great opportunity to influence customer behavior in the direction of more healthful choices. Refreshing your traditional deli station with a combination of culinary methods, marketing and merchandising techniques can support healthful customer eating behaviors, while preserving choice.

FILL WITH

VEGGIES 4.

USE SPREADS

LIGHTLY

DASH YOUR WAY TO BETTER HEALTH What you eat affects your chances of developing high blood pressure (hypertension). Research shows that high blood pressure can be prevented and lowered—by following the Dietary Approaches to Stop Hypertension (DASH) eating plan, which is rich in fruits, vegetables, low-fat dairy, whole grains, fish, poultry, beans, seeds, nuts, fresh herbs and spices.

What you eat affects your chances of developing high blood pressure (hypertension).

Research shows that high blood pressure can be prevented—and lowered—by following the Dietary Approaches to Stop Hypertension (DASH) eating plan, which is rich in fruits, vegetables, fat-free or low-fat dairy, whole grains, fish, poultry, beans, seeds and nuts. This May, help your customers reach their wellness goals by offering items that support the DASH eating plan.

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F ood Supporting the Food Philosophy: Promotions ENERGIZE YOUR MORNING

Get FIT Customers are focusing on feeling great, being productive and staying energized. FIT menu items that are balanced in nutrients and rich in fruits, vegetables and whole grains are the perfect way to meet this demand. The New Year is the perfect time to help customers achieve their wellness goals by providing meals, snacks and beverages that align with the FIT criteria..

G E T

LOOK FOR THIS LOGO

Cholesterol Education Month

GRAINS & GREENS EAT TO BEAT CHOLESTEROL

Whole grains and leafy greens provide a flavorful base for meals that are well balanced and support heart health. Full of fiber and phytochemicals, whole grains and leafy

Greens and Grains September is National Cholesterol Education Month, a good time to get your blood cholesterol checked and take steps to lower it if it is high. National Cholesterol Education Month is also a good time to learn about lipid profiles and about food and lifestyle choices that help you reach personal cholesterol goals. Greens and Grains encourages eating whole grains and leafy greens, which provide a flavorful base for meals that are well balanced and support heart health. Full of fiber and phytochemicals, whole grains and leafy greens offer nutrients needed to maintain healthy cholesterol levels.

greens offer nutrients needed to maintain healthy cholesterol levels.

Magic Beans EAT TO BEAT CHOLESTEROL Eating a half cup of beans each day offers a high fiber, low fat way to help lower cholesterol.

Magic Beans highlights beans as a high fiber, low fat food that can help lower cholesterol. Offer these and other bean recipes throughout the month of September to help celebrate National Cholesterol Education Month.

National Fresh Fruit and Vegetable Month Light up your plate with fresh fruits and vegetables NATIONAL FRESH FRUIT AND VEGETABLE MONTH Very few of us are eating the recommended amount of fruits and vegetables each day – only 32% of us are eating enough fruit and only 26% are eating enough vegetables.

Looking for something you should be eating more of? Fresh fruits and vegetables are your answer. Very few of us are eating the recommended amount of fruits and vegetables each day – only 32% of us are eating enough fruit and only 26% are eating enough vegetables. Fruits and vegetables are major sources of some important nutrients such as folate, magnesium, potassium, dietary fiber, and vitamins A, C and K. Eating fruits and vegetables is associated with lower risk of chronic diseases and when prepared well, fruits and vegetables are lower in calories than most other foods.

Eating fruits and vegetables is associated with lower risk of chronic diseases and when prepared well, fruits and vegetables are lower in calories than most other foods.

NATIONAL FRESH FRUIT AND VEGETABLE MONTH

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F ood Supporting the Food Philosophy: Promotions National Nutrition Month: Savor the Flavor NATIONAL NUTRITION MONTHÂŽ 2016

Savor Flavor

National Nutrition MonthÂŽ, created by the Academy of Nutrition and Dietetics (AND), is a nutrition education and information campaign celebrated annually each March. The national campaign focuses attention on the importance of making informed food choices and developing sound eating and physical activity habits.

THE

More fruits and vegetables

More whole grains

Less red meat

Increased flavor with herbs and spices

TAKE A HEALTHY TOUR OF REGIONAL FAVORITES

Route 2 Wellness Set customers off on the right path to healthy eating with Route 2 Wellness, which features menu offerings with a healthy spin on traditional dishes.

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WELLNESS

Snack Smart Eating well with balanced meals and snacks throughout the day is a great strategy for keeping your energy balanced and improving your overall health. One way that balanced meals and snacks help to keep you feeling your best is by keeping your blood sugar steady and avoiding peaks and valleys.

Superfoods Nutrient dense and full of flavor, superfoods bring a healthful spin to everyday meals. These powerhouse foods boast numerous health benefits and add variety which can encourage clients to make more conscious food choices throughout the day.

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F ood Supporting the Food Philosophy: Promotions Whole Grains Every Day

Get the Whole Grain!

Whole grains offer benefits that are missing in refined grains.

Choose whole grains every day.

Research suggests that whole grains reduce risks of heart disease, stroke, cancer, diabetes and obesity. Few foods can offer such benefits. Current guidelines suggest that at least half of the grains we eat be whole grains. To help your customers reach this goal, offer whole grains every day!

Whole Grains Sampling Day Are ½ your grains whole?

TasTe how delicious

Encourage customers to try whole grains in our cafĂŠs! Each year around April 1st, the Whole Grains Council holds Whole Grains Sampling day. Our goal is to make whole grains the default for our customers.

Whole

Grains can be

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F ood Supporting the Food Philosophy: Promotions

Seasonal Our seasonal promotions allow units to take advantage of events and holidays to drive participation and excitement within the cafe. These promotions break the monotony of the everyday with fun and flavorful offerings.

–

M

O O M H R U S

B L E N D E D

F A V O R I T E S

a natural combination

A Natural Combination –

Mushrooms are natural complements to your favorite dishes that enhance flavor and add nutrients such as vitamin D. Mushrooms also lower calories, fat, cholesterol, and sodium when blended into your favorite meat recipes. Try a blended favorite today!

Good for you. Good for the planet.

–BLEND BENEFIT–

REDUCE

Mushrooms, with their rich umami quality, are the perfect ingredient to blend and swap with meat, without loss of texture or flavor. Combine mushrooms and meat in recipes to bring another serving of vegetables to the plate, add volume to meals, and extend portions. Lighten up family favorites like burgers, meatballs, pasta sauce and tacos by replacing a portion of the ground meat with mushrooms. Finely chopped mushrooms look similar and blend seamlessly with meat, so classics can be healthier without losing taste or satisfying texture.

Blending mushrooms into ground meat reduces the calories, fat and cholesterol of your dish.

Blended Turkey and Mushroom Meatloaf

Big Game Throughout the month of January, get your customers excited for the Big Game by offering menu items and featured products reminiscent of tailgates and football parties.

Celebrity Chef Series

JET TILA

Celebrity Chef Jet Tila is a nationally celebrated chef specializing in all styles of Asian cuisine. As a boy, he spent time learning the ancient traditions of classical

The Compass Celebrity Chef Series allows Compass chefs and partnered chefs to let their culinary talents shine! This promotion features some of Compass Group’s top culinary talents and showcases Compass’ very own celebrity chefs. The Compass Celebrity Chef Series presents culinary talents and expertise of chefs within Compass Group, as well as recognized celebrity chefs who we’ve partnered with to further spotlight our own acclaimed standouts.

Each nationally renowned chef shares their passion for specialty ingredients and their favorite cuisine, for which they have earned acclaimed status.

Asian cuisine in his family’s restaurants and at the Bangkok Market, America’s first Thai grocery store and importer in Hollywood.

Jet’s Le Cordon Bleu education coupled with his extensive knowledge of Asian gastronomy has given him a wide range of ideas to draw upon to create incomparable and innovative cuisine.

The highlights of Jet’s active television career to date include judging Food Network’s “Chopped,” and appears regularly on “Cut Throat Kitchen.”

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F ood Supporting the Food Philosophy: Promotions Chinese New Year Chinese New Year, also called Lunar New Year, is a holiday with over 4,000 years of history. It is the grandest and most important traditional festival for the Chinese culture, and a time for the entire family to gather and celebrate the coming year. This year, celebrate the Year of the Sheep with your guests from February 19th – 25th.

Choose 3 Allow your customers to create their own combo! Feature Choose 3 in your café to help drive sales of Au Bon Pain Soup and bottled beverages. For one price, Choose 3 offers the choice of a small-portion salad or small-portion sandwich paired with an Au Bon Pain Soup and any bottled beverage for a perceived value. The Choose 3 concept speaks to the customer’s desire to have it all. When you give a customer the illusion of “more bang for their buck,” they’re happier with their purchase.

Cinco De Mayo Fuel your guests with a flavorful food fiesta! Cinco de Mayo is a great opportunity to engage your customers in a fun holiday that offers a variety of flavors and options. ​A traditional mole, rice and beans, tortilla chips from scratch and house-made salsas will have your guests celebrating all day long!

E a r t h Ta b l e

Earth Table

EARTH

TABLE

FRESH . SEASONAL . FROM THE EARTH

EARTH TABLE

Earth Table Earth Table is an interactive experience, with each meal assembled to order by our chefs, in front of our guests. Earth Table provides a great opportunity to highlight menu variety while increasing check averages and promoting sustainable best practices featuring fresh, local ingredients and sustainable seafood.

Earth Table EARTH TABLE

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A

F ood Supporting the Food Philosophy: Promotions Eat Local

BEHIND EVERY MEAL IS A STORY

Eat Local is an annual campaign centered around serving local produce in your café. It is designed to promote awareness as well as drive sales based on the rising trend in eat local initiatives across the country. Local produce is fresher, tastes better, supports your community and is better for the environment. The campaign begins in September, during the traditional harvest season, and runs throughout the year.

# E AT LO C A L N OW

Feel the Love February Valentine’s Day is a wonderful way to get your customers engaged and participating in an event at your café. Get creative and generate a memorable Valentine’s Day experience for your guests!

This promotion includes specialty menu items that showcase our chefs’ talents while creating great experiences for our customers.

SIMPLE AND message SWEET... THIS Send the right GIVE SOMEONE SPECIALDay A TREAT! Valentine’s

Fiesta de Mayo

FResh ingredients bold latin flavors

For Mexican food lovers everywhere, Cinco de Mayo is a perfect time to feature homemade salsas, dips and quesadillas! Fiesta de Mayo pays homage to Mexican culture by featuring tasty dipping sauces and traditional corn quesadillas made with authentic Azteca flavored Mission Corn Tortillas and Great Lakes Cheese products, which provide the ideal ingredients for all of your Mexican menu items.

a time to celebrate!

feista de

mayo

DE

feista de

mayo feista de

mayo

DE

MAYO

Game Day Gear up for the return of football season with game day grub, drawing attention and creating excitement around this unique promotion. Kick off college and NFL football with this exciting promotion featuring game day cuisine such as hoagies, sandwiches, chili fries, sausages, sliders and wings. Pair these delicious dishes with refreshing bottled beverages

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F ood Supporting the Food Philosophy: Promotions Home for the Holidays Just in time for the holidays! Ready to serve, take-home desserts are ideal for on-the-go customers. Choose from traditional holiday pies or delicious individual desserts.

As an additional component to the promotion, Home for the Holidays desserts fit nicely into your daily cafĂŠ menu or into your current catering program! Holiday desserts can drive a lot of revenue during the busy catering season. Be sure to incorporate these great seasonal sweets wherever and whenever possible

Holiday Table Holiday Table is a collection of side dishes featuring seasonal superfoods designed to accompany the traditional holiday meal. While no holiday table is complete without a main component or protein, the sides are what bring the meal together. The recipes featured in Holiday Table are intended to promote traditional sides with a healthier spin. This holiday season, encourage customers to indulge in superfoods like sweet potatoes, cruciferous vegetables, citrus and whole grains.

Love Food Not Waste Love Food Not Waste is a campaign that brings awareness to and addresses client concerns about waste and its cost impact to the operation. The campaign is composed of four key elements of waste related to food service: Water, Energy, Food Waste and Reuse/Recycle. Each of the four elements address ways that our associates and customers can impact the amount of waste they produce by encouraging them to change their behavior. Love Food Not Waste brings attention not only to the environmental concerns, but also to the costs that can be saved by making a few simple changes.

Memorial Day Help your customers to celebrate Memorial Day using McCormick Spices in traditional foods and flavors such as sandwiches, burgers and barbecue.

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F ood Supporting the Food Philosophy: Promotions

m dunk sla

r hunge

Showcase culinary talents and bring variety and excitement to customers by offering traditional and creative hot and cold hoagie sandwiches. The meatball parm and Philly cheese steak subs are standards that always draw a crowd. Create a slam dunk combo by pairing with a side of loaded potato salad or smoky mac and cheese with Cheetos and bacon. Mix it up with a big daddy Carolina BBQ pulled pork sandwich with country slaw or a buffalo chicken hoagie. Munch Madness featured products also make a great combo option with a wide variety of snacks and beverages.

r

y

ou

Munch Madness

OCTOBER IS NATIONAL

SEAFOOD MONTH

National Seafood Month Each October, we celebrate National Seafood Month by serving a variety of globally-inspired seafood sandwiches as well as traditional favorites. National Seafood Month celebrates our company-wide commitment to purchase sustainable seafood. Through this commitment, we can further the future of our seafood supply, the health of our oceans and the long-term success of our business.

Get hooked on

sustainable seafood!

New Year, New You The New Year brings resolutions for better choices that help sustain more active and balanced lifestyles. The month of January holds a specific emphasis on these resolutions and new experiences. Support your customers and encourage them to try something new this January by offering a variety of breakfast, snack and beverage products throughout the day that maintain energy and help make their resolutions easier to achieve.

PICK YOUR

Perfect Picnic savory sliders

and great sides

Perfect Picnic Bring a summer picnic to your customers by introducing Perfect Picnic, a customizable bundled meal that allows customers to select and combine offerings from an assortment of savory sliders, house-made side salads and delicious snacks to create their personal picnic. This promotion creates a great opportunity to advertise a combo/bundle while increasing overall check average throughout the summer. Encourage your customers to add a drink and chow down!

THIS SUMMER LEAVE THE DISHES TO US! Choose from a Variety of Delectable Sliders, House-made Side Dishes and Refreshing Drinks.

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F ood Supporting the Food Philosophy: Promotions ROUN

ROLL

D

House roasted hand-carved meats

A

LD

Keep up with today’s emerging sandwich trends with Roll Around the World, a variety of fresh, savory sandwiches with flavor profiles from around the world. Each sandwich recipe was created with regional inspiration to produce global flavors for the core business. Your classic turkey and tuna will always have a place on the menu, but in order to gain a competitive edge, consider capturing international flavors between the roll. By adding more flavorful condiments and unusual toppings, you can put a spin on a tried and true favorite.

R

T

Roll Around the World

HE WO

The American Breaded Chicken Breast, Barbeque Sauce, Cheddar Cheese and Coleslaw on a Soft Demi Baguette

SHRIMP FEST T H E P E R F E C T C AT C H .

Shrimp Fest Summer is the perfect time to serve your guests shrimp; a versatile protein that can be served in many applications from salads and pastas to soups and deli features. Quick to cook and easy to serve, shrimp can be seasoned in a number of ways. Light, fresh ingredients can be the perfect complement to this shellfish favorite. Make summertime unforgettable with sensational shrimp flavors!

Small Plates - Spanish Tapas Give your customers an extraordinary experience of balance, moderation and variety with Small Plates, Spanish Tapas! Popular throughout restaurants in Spain, tapas are appetizers or snacks that are typically created with simple ingredients and influences from many different cultures and countries. Today, this sophisticated method of dining has evolved into a trendy concept, easily enjoyed as an entire meal. Allow your customers to mix, match, share and graze on both hot and cold tapas in a more affordable and entertaining way of dining.

So Deli

Flexible, Unique,

Fresh, Seasonal

So Deli is a deli station featuring seasonal sandwiches that incorporate whole grain breads and wraps, fresh, dark leafy greens, brightly colored vegetables, reduced fat cheeses, lean roasted meats, poultry and water-packed tuna. This concept provides a flexible deli menu that is easily customizable to be applied to any and every deli station, in any size location. This concept also encourages the use of local ingredients as they apply to the recipes to incorporate regional offerings whenever possible, including vegetables and fresh baked bread and rolls. So Deli incorporates a variety of service options such as Pre-made, Made to Order, Grab & Go, Sliced Artisan Sandwich and Carving Station.

Artisan Sandwiches

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F ood Supporting the Food Philosophy: Promotions St. Paddy’s Day Good Food with a Side of Good Luck!

St. Paddy’s Day offers guests with an authentic yet unique selection of Irish cuisine this St. Patrick’s Day. Taking place on March 17th, St. Patrick’s Day is a great opportunity to draw in nonusers and create excitement with existing customers. Show your guests that Irish food can be more than just corned beef and cabbage!

GOOD FOOD GOOD LUCK WITH A SIDE OF

C E L E B R AT E S T . P AT R I C K ’ S D AY W I T H A TRADITIONAL IRISH GOOD LUCK LUNCH

Summer Grillin’ ​ mbrace the summertime by bringing an outdoor cookout inside! Bring the excitement to your E cafe by menuing customer favorites such as a traditional beef or turkey burger, and mixing it up with fun new recipes such as the coconut curry chicken mushroom burger!

bringing

burgers

back

Sweet Summer Treats Take advantage of what this summer has to offer! Summer fruits are delicious when eaten out of hand, but they are even better as an ingredient in a dessert. From berry tartlets to old fashioned stone fruit cobbler, these spectacular sweets are bursting with the flavors of the season.

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F ood Supporting the Food Philosophy: Promotions

Breakfast Breakfast is one of the most integral and fastest-growing dayparts. Our breakfast promotions were developed to help drive sales and participation during the morning hours.

My Morning My Way My Morning My Way includes a variety of breakfast promotions or breakfast components within a given promotion that address the consumers’ desire for fit/healthy, energy driving and portable breakfast items, providing them more choices. Take advantage of these breakfast promotions to drive your breakfast sales while building upon the midmorning 9am-11am daypart. My Morning My Way aims to capture the mid-morning “brunch” daypart by providing choices that align with mid-morning routines (i.e. grab a healthful snack with the 2nd cup of coffee).

Breakfast – All Day! Break the rules by serving breakfast all day! This year expand your breakfast offerings into other day parts and find creative ways to reinvent classic morning comfort cuisine to boost transactions and check averages throughout the day.

BREAKFAST BURRiTO ON THE GO

BREAKFAST BURRiTO ON THE GO

Breakfast Burrito Capitalize on breakfast sales with Breakfast Burrito, a handheld alternative to traditional plated breakfast for customers on-the-go. Give your customers the option to “Build Your Own Breakfast Burrito” or simply utilize the recipes to offer suggested breakfast burritos that customers may select from the menu. Don’t miss out on an opportunity to feature a popular, convenient breakfast item that customers crave!

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F ood Supporting the Food Philosophy: Promotions

What Calories?

Bundle Up

With fewer than 300 total calories,

+

this flavorful combo is a nutritious way to help you get through your day.

+

+

The answer to the demand for a better, faster breakfast is in the bag! This March, expand your National Nutrition Month campaign by creating a healthy grab ‘n’ go pre-packaged breakfast for active customers. Pre-packaged bundles of popular DANNON® Light & Fit non-fat yogurts, Kellogg’s® cereal/breakfast bars and fresh fruit - each assortment totaling under 300 calories - will earn the appreciation of time-starved employees and give your drive-thru competition a run for their money.

Kellogg’s® Nutri-Grain® Bar Dannon® Light & Fit® Nonfat Yogurt Fresh Fruit (apple, orange)

<300 © 2010 The Dannon Company, Inc.

®, TM, © 2010 Kellogg NA Co.

Fruit ‘n Yogurt Parfait Yoplait ParfaitPro® can allow you to meet the booming demand for fresh-made parfaits. The innovative 4 pound pouch of yogurt makes it easy; simply tear the precision tip, squeeze, and serve. Assorted yogurt flavors can be used for more than parfaits; try using the product to make smoothies or use at yogurt bars!

Healthy Start No matter how many times we’ve heard that breakfast is the most important meal of the day, many of us still don’t give breakfast much thought. However, a good breakfast provides people with the nutrients they need to start the day off right. While simply offering breakfast is a good thing, what we offer is important, too. Try serving up whole grains, low-fat dairy options, fresh fruit, vegetables and egg whites as part of your breakfast menu.

Homemade buckwheat pancakes with fresh fruit

BREAKFAST JUST GOT

Oatrageous Bring oatmeal back and add flair to breakfast in your cafes with Oatrageous! Pan seared steel cut oats coupled with fresh seasonal fruits not only taste good, but are good for you!

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F ood Supporting the Food Philosophy: Promotions Signature Breakfast Widely referred to as the most important meal of the day, breakfast usually consists of foods that are high in energy content to boost metabolisms and introduce vital energy needed throughout the day. This reintroduction and reimaging of the breakfast program focuses on signature items, non-egg options and value perception to drive check averages, support the non-user and excite our existing customers during the breakfast day part.

Toast You may not have noticed, but we are in the middle of a toast craze! Toast is trendy. This elevated staple can help drive higher check averages with premium ingredients that can be served throughout the day merely by switching up what you stack on top!

totally

oatsome! great tasting wholesome goodness

Totally Oatsome!

Introduce your customers to mid-morning offerings of healthful oats with heart-warming recipes and toppings. Or, choose from a variety of simple yet unique recipes and host a chefâ&#x20AC;&#x2122;s table to provide your customers with healthier options after the holiday season. Download your promotion materials from MyCompass today.

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F ood Supporting the Food Philosophy: Promotions

Beverage Beverages are the most profitable category in the servery, and represent a significant portion of total revenue. To help grow your top and bottom line, we have created beverage promotions that can be used at any time of the year. Many of these beverage promotions feature healthful, great tasting beverages that customers are seeking across all day-parts.

Can I Get you a Water?

Need help selling more water? It’s as easy as asking “Can I get you a water?” We have created a series of commercials to encourage accounts to sell more water.

Crave Water

NATURALLY

REFRESHING

We proudly offer ✫

FAIR

TRADE ✫

CERTIFIED

Bottled water is the new crave! Consumers find it convenient, appealing, trendy, and most importantly, healthy to drink bottled water. This change in consumer behavior is a great opportunity to leverage our current bottled water category. Drive beverage opportunities and increase incremental sales by strategically positioning bottled water in high traffic areas during all day parts.

Fair Trade Certified Coffee Help spread the word about a movement that truly makes a world of difference by promoting the purchase of Fair Trade coffee. This promotion educates customers on Compass Group’s reputation and broad community reach, while bettering the social and environmental wellbeing of the countries and communities of coffee farmers.

COFFEE ✫

✫

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F ood Supporting the Food Philosophy: Promotions Hot Deals on Cold Beverages Each month, take advantage of the great deals from top manufacturers and donâ&#x20AC;&#x2122;t forget to pass the deals along to your customers!

Live. Play. Hydrate.

Live. Play. Hydrate. helps units provide the right beverages, at the right price in the best location.

Intended to boost growth of cold beverages, this initiative focuses on three of the fastest-growing beverage categories â&#x20AC;&#x201C; bottled water, iced tea and energy drinks.

Monster Energy Energy is the largest growing beverage category and is expected to grow over 50% over the next 5 years. We offer Monster Energy marketing materials to assist our units in selling more energy drinks.

Product Innovation Support We offer customizable marketing templates that can be used to promote beverages that are included in auto-shipments each month, as well as new and innovative products being released by our top manufacturers.

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F ood Supporting the Food Philosophy: Promotions Selling More Water We have a variety of marketing that will assist our accounts in the promotion of hydration and drinking more water.

Summer Smoothies As the summer season approaches, smoothies make a refreshingly light and healthy meal or afternoon snack. The Summer Smoothie promotion will entice customers to stop in for a light breakfast or quick snack on the go. Packed with protein, calcium, vitamins and antioxidants these powerful nutrients will keep your customers feeling healthy and refreshed.

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F ood Supporting the Food Philosophy: Promotions

Lunch Here you can find a variety of everyday marketing materials that can be used to liven up your cafe. Utilize the following promotional signage to draw more customers into your cafe or add color or freshness back to a certain station or area.

Au Bon Pain Soup F​ eaturing Au Bon Pain (ABP), Compass Group’s premier brand partner for quality soups. Au Bon Pain offers exceptional soups and stews, prepared with only the freshest ingredients. Delicious and healthy, these warm soups will impress your guests – and your taste buds. While the ABP brand and their soups are not new to Compass, the revitalized menu features the most popular ABP soups and enables us to re-energize the brand with the best selling soup selections.

12 Veggie

chop d &wrap d chop d & wrap d

chop d &wrapd

chop d &wrap d

chop d & wrap d

chop d &wrapd chop d & wrap d FRESH + NATURAL + DELIICOUS

FRESH + NATURAL + DELICOUS

FRESH | NATURAL | DELICOUS

FRESH + NATURAL + DELIICOUS

chop d

chop d & wrap d & chop d chop d & wrap d chop d & wrap d chop d& wrapchop d d

Re-FRESH your lunch offerings with a brand new look for salads and wraps! Chop’d & Wrap’d offers an easy way to cross-utilize ingredients for both fresh salads and savory wraps. Provide your customers with an assortment of made-to-order salads and wraps or have your customers choose from a selection of ingredients to build their own creations. Simply toss it or wrap it up!

FRESH + NATURAL + DELICOUS FRESH | NATURAL | DELICOUS

BBQ CHICKEN | WR AP AND S AL AD

& chop d & & wrap d chop d & chop d & wrap d Citrus Beet Salad

chop d & wrap d chop d& wrap d chop d

Chop’d and Wrap’d

Crisp Build a better, smarter, more profitable salad with Crisp! Crisp re-constructs the salad station to not only build a better salad, but to maximize retail sales, create cross-sector synergy and offer fresh, seasonal ingredients while expanding upon our business partner relationships. Whether they are made-to-order, pre-packaged in an air screen cooler or served on a bar, salads can significantly contribute to the overall sales of the café. The salad concepts described in this program can be delivered in a variety of formats to compliment the various business models within each sector.

& wrap d

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F ood Supporting the Food Philosophy: Promotions Fish Market: Shrimply the Best Shrimp is considered to be one of the most versatile proteins out there. It can be served in many applications from salads to pastas to soups and deli features. Complemented well with light and fresh ingredients, shrimp is easy to cook, easy to serve and loved by customers. Put a fun and exciting spin on your Fish Market promotion or during National Seafood Month by featuring shrimp!

Fresh Grilled Pizza FRESH GRILLED

Fresh Grilled Pizza is a quick and unique way to re-create a delicious American favorite. Grilled pizzas are a specific style of pie. Typically thin-crusted, they’re lightly sauced with minimal toppings. The dough cooks fast, producing a lot of pizzas in a short amount of time. Fresh Grilled Pizza can be served at the grill station with an array of freshly prepared sauces, cheeses, vegetables and proteins. Allow guests to custom build their own pizza from a list of toppings or choose from a provided recipe.

Get Hooked America is hooked on the growing fish tacos trend and Compass Group’s rendition combines coastal cuisine with a healthy “California” vibe. This program features tasty seafood selections that underscore Compass Group’s commitment to sustainable seafood; beer battered hoki, Alaskan wild salmon and grilled tilapia.

Meal Deal Combo meals, sometimes referred to as bundles, are an important part of an effective retail marketing plan, and can enhance the price/value perception in your customers’ minds. To be effective, they must offer value to your customers and improve the profitability of your business.

Bundles help to drive sales by increasing check averages and visits by current customers and non-users.

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F ood Supporting the Food Philosophy: Promotions Meltdown While grilled cheese sandwiches are considered a staple on menus throughout the country, a trend shift has caused upscale, gourmet grilled cheese sandwiches to appear on the plates of popular epicurean establishments. Not only are chefs offering their own unique takes on this lunch menu classic, but this childhood favorite is taking center stage with creative, new combinations.

Soup & Sandwich The Classic Combo

Soup and Sandwich Warm up your customers this winter by offering Au Bon Pain (ABP) soups and perfectly portioned, freshly made mini sandwiches daily in your café. Pairing ABP soups with mini sandwiches has often been a successful component in our cafes. Soup and Sandwich features Au Bon Pain (ABP), Compass Group’s premier brand partner for quality soups. By serving the Au Bon Pain soup product, we are able to offer consistent, high quality, well-liked soups at our soup stations in every café.

Sweet! Potato Fries Customers are seeking sweet potato fries like never before. In all types and cuts, sweet potato fries appeal to an ever-expanding audience looking for something new, different and tasty to pair with their entrees. Sweet potato fries provide a great opportunity since consumers are willing to pay one-third more for them, and they can therefore be offered at a premium price.

Twisted BBQ For many barbecue enthusiasts, the quality of the barbecue is determined by the flavor of the sauce. While most sauces stem from a handful of regional variations, this summer promotion offers a decadent twist on traditional barbecue sauces. Twisted BBQ can also be used in catering and at the breakfast station.

FEATURING

THE WILD

RENEGADE SANDWICH

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F ood Supporting the Food Philosophy: Promotions Ultimate Street Food The United States is the melting pot of ethnicities from all corners of the globe so it is no surprise that our cuisine has been tremendously influenced by a variety of cultures. Ultimate Street Food offers a variety of authentic flavors from around the world. By incorporating food from India, Latin America, the Caribbean Islands and Indonesia, we can experience a true celebration of diverse cultures as they continue to become a mainstay in today’s food landscape. Update your menu and create cultural awareness by adding recipes from Ultimate Street Food into your or entrée station or existing catering program.

Veg Out 100% Vegetarian Experience

Encourage your customers to try protein alternatives with Veg Out, a 100% Vegetarian Experience that goes beyond burgers. Use this promotion to add better-for-you vegetarian options to your entrée selection, bring flavor and variety to your café and increase sales of highmargin meals.

Your Local Chef

EXPERIENCE

Your Local Chef This is your chance to create your own local celebrity chef promotion. Using the “Your Local Chef” marketing materials, advertise an upcoming event hosting a local chef!

This chef could be another Compass chef, a chef from a popular restaurant in your town, or any other popular local culinary celebrities. Editable marketing materials allow you to customize your message and menu to fit the day’s activities. From cooking classes, to a chef’s table, even a sampling event can help draw in customers and drive sales during the event.

DELICIOUS FOODS AND TALENT FROM LOCAL CHEFS

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F ood Supporting the Food Philosophy: Promotions

Snacks and Desserts As our customers’ focus shifts towards grazing and eating multiple small meals a day, snacking is becoming a growing trend. Today, the average consumer would prefer to eat five small meals as opposed to three larger ones, so we provide resources to help promote snacks and desserts during on or off-peak day parts.

COOKIE Cookies can make you a lot of dough! Seventy seven percent of all cookie purchases are impulse buys and the look and smell of freshly baked cookies is the key to an impulse sale. Customers love the aroma and taste of warm, homemade cookies. Capitalize on customers’ desire for freshly baked cookies with effective merchandising and traffic-stopping displays.

Get ‘Em While They’re Hot

Just Cookies, Hampton Creek

THE WORLD NEEDED A

BETTER COOKIE

Compass Group partners with Hampton Creek to bring food that is good for our customers and the environment to everyone, everywhere. Just Cookies, Hampton Creek’s inaugural product, is one of many that are changing the way we look at food and bringing a sustainable spin on a traditional treat.

Find out why at justcooki.es

Recharge Take it To-Go

A G M S Y

b C D E F H I J K L N O P Q R T U V W X Z

1 2 3 4 5 67 8 9 0

Customers are looking for more grab-and-go meal options, which presents a great opportunity to build incremental profits in all of our retail snack areas. The key to growing snack sales is offering top-selling brands and merchandising in the right locations. We have partnered with three of the industry’s strongest snack retailers – Kellogg’s, Kraft Foods and General Mills – to ease inventory and stocking challenges, reduce inventory costs and offer the right product mix for customers in our retail areas. By placing snacks in high traffic areas and among the various food stations, you will maximize awareness and drive impulse purchases.

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F ood Supporting the Food Philosophy: Promotions Unilever Ice Cream Customers are looking for more grab-and-go meal options, which presents a great opportunity to build incremental profits in all of our retail snack areas. The key to growing snack sales is offering top-selling brands and merchandising in the right locations. We have partnered with three of the industry’s strongest snack retailers – Kellogg’s, Kraft Foods and General Mills – to ease inventory and stocking challenges, reduce inventory costs and offer the right product mix for customers in our retail areas. By placing snacks in high traffic areas and among the various food stations, you will maximize awareness and drive impulse purchases.

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F ood Supporting the Food Philosophy: Promotions

Chef’s Tables are an innovative way to offer our customers restaurant-style dishes, assembled to-order by the Chef in front of guests. Chef’s Tables showcase our chefs’ creativity and culinary skills, while providing a great opportunity for guest interaction and deliciously fresh and seasonal ingredients.

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INTERNAL CONCEPTS

Retail innovations are unique business solutions and full station concepts that can enhance your day-to-day café environment. Seasonal promotions, marketing campaigns and new product introductions are released frequently throughout the year and can be added to café menus to enhance variety and freshness!

Compass Group’s internal concepts offer complete station makeovers to complement and enhance our core food offers. Stations can be converted to deliver a full retail experience or simply adapted to provide fresh, new concepts utilizing existing equipment and station hardware.

54

F ood Internal Concepts

Balance Kitchen

Balance Kitchen is a visionary café that supports our clients’ health and wellness goals by promoting and measuring healthful and sustainable lifestyle behaviors, while preserving choice.

Balance Kitchen Highlights • Health-Promoting Food Choices including a variety of fresh, local, sustainable and healthful options at all points of service • Education and Information in the form of full nutrition labeling on all items in cafe and identification of all FIT and local items as well as robust weekly and monthly wellness promotions leveraging technology and strategic partners • Marketing and Choice Architecture aimed at making the healthful and sustainable choice, the easy choice through merchandising, silent health tactics, pricing and incentives • Dashboard Metrics track wellness and sustainability progress • Associate Training Standards and Certification Process ensure program integrity and consistency

55

F ood Internal Concepts

Bal’s Spice Kitchen

Bal Arneson is a TV host, award winning author and well-known culinary personality. She is internationally known for her trademark spice-infused cooking. Her TV shows are airing in several different countries around the world.

Inspired by her background and childhood in India, Bal’s Spice Kitchen combines a variety of flavors brought out by traditional spice blends with the convenience of a quick-serve concept.

Bal’s Spice Highlights • Signature wraps • Turnovers • Traditional and non-traditional Indian entrées such as Curry Chicken Masala and Indian Pizza • Whole grain and vegetable side dishes • A variety of toppings, dressings and dipping sauces including Spiced Coconut Sauce and Spiced Kale Basil Dipping Sauce • Additional menu items such as soups, beverages and desserts that can be added to meals to create a combo

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F ood Internal Concepts

BYOB

BYOB is a fresh, contemporary dining establishment with a bold and playful personality. From the familiar fragrance of burgers fresh off the grill and the garden fresh bouquet of garnishes, BYOB welcomes you to enjoy a custommade creation designed to rival the finest urban restaurants offering shortorder PMS comfort foods. ThePMS concept is simple â&#x20AC;&#x201C;PMS fresh, quality food prepared PMS and served to the customers specifications.

201C 383C 1545C 124C At BYOB, customers are given full creative control of their own meal. Our customizable burger menu offers a long list of premium ingredients, allowing for numerous combinations. Customers can choose their type of patty and all desired components, including buns, cheeses, toppings, and sauces. Too many choices? BYOB also has a variety of signature burgers to choose from.

All burger patties at BYOB are fresh, never frozen.

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F ood

Modern Asian Kitchen

Internal Concepts

Modern Asian Kitchen

Chef Jet

Chef Jet is a fast, fresh and flavorful quick serve concept based on traditional Asian cuisine. This concept features rice and noodles, lean meats marinated in spicy and savory sauces and an infinite combination of crisp, fresh vegetables topped with tangy seasonings.

Jet Tila is a nationally celebrated chef specializing in all styles of Asian cuisine.

As a boy, he spent time learning the ancient traditions of classical Asian cuisine in his family’s restaurants and at the Bangkok Market in Hollywood.

Jet’s Le Cordon Bleu education coupled with his extensive knowledge of Asian gastronomy has given him a wide range of ideas to draw upon to create incomparable and innovative cuisine.

Chef Jet is an expert in all Pan Asian Cuisines. Unlike the competitors, Chef Jet offers dishes from the popular countries including Thailand, Japan, Vietnam, Korea, and China. The Chef Jet brand is a quick service Asian concept that is chef-driven, featuring Chef Jet’s signature recipes. This concept provides value and options including vegan, vegetarian and gluten free menu items. Chef Jet is based on the popular concept of ‘build your own’ that gives the customer full control of their dining experience.

Chef Jet Highlights • Options including vegan, vegetarian and gluten free menu items • Customizable menu • Fresh, local and quality ingredients

58

F ood Internal Concepts

crEATe

crEATe is a socially conscious concept that places an emphasis on creating your meal the way you like it right in front of your eyes. crEATe serves tasty flatbreads, salads and made from scratch soups. Our fare is made from simple, whole ingredients that are healthy, delicious and affordable. Some of our items are locally sourced, some are organic and all are fresh and the highest quality that we can find. crEATeâ&#x20AC;&#x2122;s identity is also driven by its unique method of preparation which revolves around the Evo grill, a method of preparation that is a more nutritious alternative to frying. The unique offering of homemade dressings, marinades, sauces and the wide selection of flavor combinations will differentiate crEATe from its competitors within the healthy dining sector.

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F ood Internal Concepts

Mondo Subs

Mondo Subs creates more than a new sub brand; it creates a new sub experience! Mondo Subs is a retail brand with an original personality, offering high quality unique gourmet sub sandwiches, flatbreads, signature sides and distinctive, warm homemade spiced chips. What really draws customers to the brand besides the fantastic food is the fun, trendy, charismatic approach that the brand offers, which makes the customer feel welcome once they enter into the Mondo environment.

Mondo Highlights â&#x20AC;˘ Mondo Subs features gourmet baked breads, high-quality meats and cheese, fresh produce, homemade dressings, toppings galore, warm seasoned homemade kettle chips, and unique side salads. â&#x20AC;˘ Mondo Subs are not only made to order with fresh, delicious and healthy ingredients, they provide great value too. â&#x20AC;˘ Mondo Subs offers many healthy options for diet-conscious customers.

Full nutritional studies are available and results compare favorably to other market brands.

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F ood Internal Concepts

Pollo

Pollo offers fresh, delicious all white meat chicken tenders paired with craveable dipping sauces. This wildly popular chicken concept draws customers, drives sales, and adds a robust offering to your cafĂŠ. The Pollo concept highlights quality products, simplicity setup and a variety of great flavor.

The Pollo menu is designed to allow operators to focus on the all-natural tenders that are marinated using a signature recipe, then hand breaded and fried or grilled to order. The result is a quality chicken tender that is fresh, moist and full of flavor. At Pollo, the all-natural chicken tenders are naturally raised, meaning that they are all natural, free of artificial and coloring ingredients or chemical preservatives, and free from added growth hormones or steroids.

The concept standard is to use all-natural chicken as well as sustainable packaging. Pollo offers three types of tenders; a classic fried buttermilk tender, Buffalo style, and a grilled marinated tender as well as the option of bone-in wings. Tenders can be served on a hoagie roll, wrap, and salad or enjoyed with a choice of thirteen hand-crafted dipping sauces such as the Sweet Hot Pineapple Chili, or the Buffalo Blue sauce.

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F ood Internal Concepts

Rooted... In Good Taste

Our customers are becoming increasingly more conscious of the types of food they choose to put in their bodies. Rooted is focused on real, wholesome foods with minimally-processed ingredients that are completely plant-based.

Recipes for this concept revolve around flavor and bringing excitement to plantbased dining with international and comfort foods. This program brings a little bit of everything. With spices originating in the Middle East such as Baharat, to street food favorites like Pad Thai and comfort foods like “meat” loaf with creamy mashed potatoes, there is truly something for everyone to enjoy.

Rooted Highlights • Minimally processed menu items • Variety of fresh herbs and spices • Vegan and vegetarian offerings

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F ood Internal Concepts

Simply Puur

Simply Puur is about creating opportunities that will improve guest experience, focus on wellbeing and sustainability, while driving engagement and participation through value, innovation, technology, and of course food.

The Space • A destination that fuels performance in our guests’ daily lives • A small footprint café environment with comfortable seating encouraging guests to take the time to relax, regroup, renew, and rest • A place that caters to consumers’ demand for ‘clean’ unadulterated and minimally processed foods

Points of Service • Customize to order • EVO grill action cooking • Signature salads, whole grain bowls • Fresh bakery and dessert • Fresh pressed juice, coffee • Retail and specialty beverage

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F ood Internal Concepts

Sono

Sono, as the name implies, celebrates Latin American Cuisine by combining the differing ingredients and cooking styles to form a Latin fusion menu. The concept speaks to delicious Latin cuisine that is simple, fresh and served to the customers specifications.

Sono gives customers full creative control of their own meal. Our customizable menu allows for numerous combinations. Customers can choose between, tacos, burritos, ensaladas, burrito bowls and tortas. They can then add desired components such as freshly prepared proteins, toppings and salsas. Sono also has a variety signature tortas to choose from.

All proteins and salsas at Sono are prepared daily to offer the freshest, most flavorful meal.

Sono Highlights • Customizable menus • All proteins and salsas are prepared daily • Regionally influenced Tortas (authentic street food sandwiches) • Telera rolls

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F ood Internal Concepts

Whole + Sum

whole+sum is an exciting station destination designed to provide customers and clients with more healthful options in a way that reflects consumer trends and addresses customer and client demands. The focus of this initiative is energizing your body with fun, customizable foods that make you feel and look great.

Providing nutrition information in an easy to understand format, whole+sum addresses a fast growing customer and client demand for detailed nutrition information. As part of Compass Groupâ&#x20AC;&#x2122;s NEW Balance program, this cafĂŠ destination station will provide better integration with our sustainability and community initiatives while offering our customers a wellness solution that exceeds their expectations.

Whole+sum breakfast whole+sum breakfast was designed with an operator/chef in mind and offers flexibility and easy to produce menu items. Menu items may be served in existing breakfast stations such as hot cereal, breakfast grill and cold cereal bar. whole+sum recipes are categorized as single menu items, allowing the customer to group items together according to their preferences.

Strictly vegetarian Deliver simple, delicious vegetarian cuisine to your customers with whole+sum Strictly Vegetarian dishes that can be offered as a complete station or a may be utilized to offer more variety in existing whole+sum weekly ethnic menus.

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F ood Internal Concepts

2.Mato

2.mato is Compass Group’s Italian kitchen, which is simplicity at its finest, incorporating the flavors, styles and preferences of the 21st century consumer with hints of tradition. Focusing on quality, authentic Italian ingredients ranging from traditional to gourmet, 2.mato features classic Italian favorites as well as unexpected menu items that highlight fresh, local ingredients.

Featuring signature pizzas, calzones, strombolis, flatbreads, hot subs, paninis, pastas, soups, salads and the Pizzan, a completely portable pizza and the signature component of the 2.mato menu.

2.mato Highlights • A clean, bold, contemporary image blended with a nod to old world tradition • Quality driven Italian cuisine using fresh authentic ingredients • Unique Pizzans • Extensive menu offerings

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EXTERNAL BRANDS

External brands provide our customers with highly recognized and established retail brands and allow Compass accounts to benefit from the use of proprietary products, design support, operational systems and promotional materials.

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F ood External Brands Compass Group is proud to offer a broad selection of industry leading external brands from our portfolio of national and regional partnerships. Available brand concepts encompass all major food and beverage categories to accommodate various business needs.*

*Some brands are regional and not available in every state, consult with your respective brand specialist before committing to clients.

Additionally, brand approval by each external partner is required before implementation.

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COMMUNITY We create community by optimizing existing spaces and transforming them to be multi-functional spaces used throughout the day. These spaces provide our customers with meeting areas, decompression zones, social spaces and collaborative areas that create engagement and entertainment.

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SMALL SITE SOLUTIONS

More than just a café.

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C ommunity Small Site Solutions

Canteen

At Canteen Refreshment Services, we know that providing coffee, water and other break room services can make a big difference for your client’s workplace. Customized refreshment solutions can keep employees energized, motivated and ultimately helps improve productivity.

Office Coffee and Tea By delivering a coffeehouse experience, we refresh and inspire employees and guests with a personalized menu of office coffee options. We provide nationally recognized brands as well as regional and local favorites and private label coffee selections.

EcoStream Water Services Our top-of-the-line filtration technology brings refreshing premium drinking water to any office.

Our water services include: • Point-of-use water purification systems • Reverse osmosis water systems

Breakroom Amenities Coffee is just the start in our breakroom solutions. In addition to top-quality coffee brands and coffee equipment technologies, we offer pantry items snacks and beverages that range from indulgences to better-for-you items and condiments.

Cleaning and Office Supplies In partnership with Corporate Diversity Solutions (CDS), we can also provide office supplies and cleaning products to our clients. Corporate Diversity Solutions is a certified Tier One Diversity Business and leading office supply provider.

Visit Canteen.com to learn more about services contact Scott Berman at Scott.

Berman@compass-usa.com or call (781) 760-0549.

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C ommunity Small Site Solutions Avenue C Canteen believes that living a busy life shouldn’t mean sacrificing premium choices and great-tasting, healthy options. More than just food on-the-go for busy people, Avenue C is a state-of-the-art micro market solution that brings convenience, quality and round the clock retail service to your location.

Each market is stocked with hundreds of products and delicious fresh food. Heat a breakfast sandwich or whole grain oatmeal for your morning meal and then join us at lunch for a fresh salad, sandwich or Panera Bread soup. All day choices such as fresh whole fruit, milk, yogurt, string cheese and hummus are just some of our better-for-you options. It’s no wonder our fresh food sales rise over 300% when we convert from traditional vending to Avenue C.

Key Features Include

Snack and beverage selections are also abundant with a focus on what consumers want. Increased choice of water, juice, energy drinks and ready to drink coffee accompany whole grain snacks, meal replacement bars, nuts and dried fruit. Of course a mix of favorites like candy, chips and carbonated beverages are customized for each location to meet the preferences of your employees and customers.

• Easy user account set-up • Multiple payment options, including debit, credit, thumbprint and Avenue C account card • The latest touchscreen technology • English or Spanish programmable customer interface • Print, text or emailed receipts

Avenue C brings innovation and excitement to underused spaces, while driving morale and productivity of your team. So whether you’re looking to expand your traditional vending or considering on-site dining for the first time, Avenue C is the perfect choice.

Designed to provide the ultimate in workspace flexibility and convenience, our Core model can be installed in as little as six to eight weeks and we’ll happily work with you on a custom design to create the ideal respite for your team.

• Customizable, beautiful retail environments • Camera monitoring • Web-based reporting and monitoring • Secure transactions using a Visa Certified system that is PADSS compliant per PCI SSC standards

Visit myavenuec.com to learn how Avenue C can meet the retail needs at your location or contact us at 1-855-463-6812

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C ommunity Small Site Solutions

Balance Kitchen

(powered by Avenue C) In support of the Balance Kitchen café or as an innovative alternative, our self-checkout micro market can make wellness a part of every day.

Featuring • Minimum 30% Better - For - You selections • Choice Architecture • Natural, Organic, Kosher, Vegan, Non GMO, Gluten Free & Choice Plus • Custom Build Outs For more information on the Balance Kitchen internal concept please reference “Internal Concepts” in the Food chapter.

Avenue C Coffee Program Our research has shown that where offered, hot beverages are the top selling products in Avenue C. The Avenue C coffee program offers hot beverage solutions that can be tailored to the population at any location.

Choose from three tiered options that range from cost-effective solutions that require no additional fixtures to coffee destinations featuring a stand-alone kiosk and some of the most sophisticated equipment available.

Avenue C is the only micro-market solution that can offer your employees and guests brand name products from Starbucks and Caribou Coffee. Other branded partners include Peet’s Coffee and Tea and Douwe Egbert.

For more information on how Avenue C can meet the retail needs at your location, contact us at 1-855-463-6812.

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C ommunity Small Site Solutions

Enr.G Today’s client is active. He’s the guy who takes the stairs, not the elevator; the woman who leaves the office and heads to the gym; the associate who spends free time hiking, playing tennis or running. At Canteen, we know that wellness is on everyone’s mind. We understand that your consumer needs vending to reflect an active life style. That’s why we’ve worked with a team of nutritionists to develop enr.G.

Ecostream

What is it? enr.G is our solution for clients who want snacks and beverages they can grab quickly, knowing that the products they choose are good for you. Each selection in our enr.G vending system is carefully selected to meet specific criteria including: • All Natural

• Kosher

• Organic

• Non GMO

• Gluten Free

• Choice Plus

Help your clients make healthy beverage choices with EcoStream!

Canteen Refreshment Services provides water filtration and services that are earth, body and community friendly.

We are excited to offer your clients EcoStream, the only fullycertified water-filtration system that is environmentally friendly, safe and delicious.

• Vegan

Key Features Include Each system can stand alone or complement a client’s branded wellness platform. enr.G is perfect for hospitals, universities, businesses or retail providers - anywhere the health and wellbeing of consumers is paramount. And let’s face it, many people make a daily commitment to good health. At Canteen, we know our premium, healthful selections will change the perception of vending. And with enr.G that’s exactly what we intend to do.

• LED Filter Monitor ensures that your water is always as pure as possible. No risk of forgetting to change the filter.

• Built-in leak detection ensures that your facility stays safe. No worries about leaking.

• Energy Star and TUV Certified • With EcoStream you eliminate the bottles! No more storing those bulky cases or having to recycle all that plastic.

Visit Canteen.com to learn more about services or contact Scott Berman at Scott.Berman@compass-usa.com or call (781) 760-0549.

• In-Tank UV Sanitization ensures the safest, cleanest water possible • Employee safety It’s a “Balance” Option!

Canteen Refreshment Services is committed to Balance, the Compass Group initiative encouraging healthier lifestyle choices.

Balance links elements of wellness, sustainability and humanity, supporting lifestyles and behaviors that can be used for the longterm. Balance offers healthier choices, promotes active living and delivers information and decision essentials that enable customers to make knowledgeable choices.

Visit Canteen.com to learn more about services our contact Scott Berman at Scott.Berman@compass-usa.com or call (781) 760-0549.

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C ommunity Small Site Solutions

Outtakes

Outtakes is a multifaceted solution to Compass Groupâ&#x20AC;&#x2122;s convenience retailing needs.

Whether you need a comprehensive food-to-go program, an exciting, upscale convenience store or a scaled-down dining center, Outtakes provides a variety of unique and profitable solutions.

As a Compass Group owned brand, Outtakes is able to leverage culinary expertise from the worldâ&#x20AC;&#x2122;s best, allowing us to provide our customers with superior food quality. The flexibility of the brand also allows us to customize our product offerings based on your specific site demographics. From simple snack foods to gourmet meals, we have the recipe and unique packaging that allows for on-the-go convenience.

Outtakes offers two distinct solutions, each with various formats.

Our Market Solution is a full-fledged store while the Express Solution offers three formats: a linear unit, kiosk and mobile club car.

The Outtakes Market Solutions are much more than a store... they are a destination. Outtakes blends upscale design with a wide selection of great food and unique items to create an inviting atmosphere that keeps customers coming back.

Our flexible and adaptable formats provide an attractive and cost-effective solution, making it possible for you to offer a wide selection of food and retail offerings in an operationally friendly environment.

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C ommunity Small Site Solutions

Outtakes Market Express

Outtakes Market Express provides clients with an efficient, flexible and affordable fresh food retail option. It can be customized with the programs of your choice.

Programs Available

OME offers clients the convenience of self-checkout technology.

Customers have the ability to access their account at the terminal, scan items, pay and complete their transaction. The operating sector has the flexibility to determine the menu and establich sitespecific pricing on menu items.

• Au Bon Pain soups • Assisted or self-serve, branded premium drip coffee and espresso • Premium bottled or fountain beverages

Key Features Include:

• Outtakes fresh pre-packaged sandwiches, salads, crudité and parfaits

• The latest touch-screen technology • Customers have the control to scan their items

• Made - to - order toasted deli sandwiches

• Transactions are automatically tabulated and completed

• Daily hot or cold entrée station

• Various payment options to choose from: cash, debit, credit or a prepaid site-specific account

• Product planograms based on national best sellers and regional markets

• Camera monitoring system with backup DVD

• “Better for you” selections that meet our FIT criteria

• Web and phone-based supported hardware

• Webtrition based recipes

• UPC-barcode program and support provided by Outtakes

• On-site, main dining center or commissary production

• Opening support from the system provider and Outtakes

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CATERING

Our team of dedicated professionals is committed to exceeding our customerâ&#x20AC;&#x2122;s expectations every day not only in our traditional cafes and innovative small site settings, but also through our creative Catering Solutions.

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C ommunity Catering

Whether you are planning an upscale event or casual meeting, our culinary experts and event planners can offer you innovative cuisine that’s tailored to your palate, ideal for the season and customized for your demographic. Compass Group’s approach to catering is continually evolving to incorporate consumer trends, sustainability initiatives, health and wellness and technology to deliver a portfolio of Catering Solutions.

Express Catering Express Catering is catering less complicated. For customers who want to order, pay and pick up at their convenience. Customers can order online, pay online, and pick up their meal when it is convenient for them. This catering solution is a competitive edge to quick service catering in your market.

Meetings 2 Go Need lunch for your next meeting? It’s simple! Meetings to go allows customers to browse the menu, pay online, pick up their order make it to the meeting on time!

Meeting Well™ In partnership with the American Cancer Society (ACS), Meeting Well™ puts Compass Group clients and their associates on the path to a healthier lifestyle. Created, managed and trademarked by the ACS to encourage a healthier workplace this program offers guidelines, suggestions and tips to incorporating physical activities and more nutritious meals and snacks into meeting agenda and events.

Zipthru Catering A New Level of “EASY” Zipthru Catering offers the ease and convenience of online ordering – from any computer with internet access.

Customers place orders and receive confirmation online – assuring them the order was sent, received, and will be fulfilled as ordered.

Using sophisticated reporting and order history tools, Zipthru Catering reduces administrative time required for back-of-house functions and maximizes café’s operational efficiencies.

Catertrax and Area 101 Enterprise Catering • Ordering rules and authorization

• Multiple payment options

• Automatic order notification sent to catering

• Sohpisticated reporting capabilities

• Order history and tracking

• Add on Room Management module (Catertrax only)

KIKBOX Snacks KIKBOX is a multifunctional snack program that will help drive incremental sales and collect passive sales. It is designed to be sold as a grab-n-go snack package, however can also be displayed for pre-orders and sold individually as an ideal option for college students, professionals and families on the go.

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COMMUNITY OUTREACH

Giving back to the communities we serve is the right thing to do. Compass Group is proud of the time, energy and financial resources our business and associates contribute to help build stronger, healthier communities.

Our associates have a genuine spirit of generosity and compassion. We encourage their commitment to giving back and helping other communities.

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C ommunity Community Outreach

Reducing Food Waste Across the Nation, One Campus at a Time

In the US, 40% of food goes uneaten and ends up rotting in landfills as the single largest component of municipal waste and accounts for 16% of methane gas emissions. In 2011, a group of University of Maryland students set out to change that.

One of those University of Maryland students and Food Recovery Network’s (FRN) Co-Founder and Director of Development, Mia Zavalij, shares FRN’s story and their plans to make food recovery the norm, not the exception.

In an interview between Communications and Engagement Specialist Jonathan Squibb and Mia, she shared that FRN got its start in 2011 when a group of University of Maryland students noticed a paradox of food being wasted in the dining halls while community members were going hungry. Thus, FRN was formed to address these problems. Their mission? “Recovering surplus food from their campus and donating it to local nonprofits.”

Mia continued by explaining that FRN’s model caught on quickly and since its founding has scaled from one campus group to a network of 186 chapters in 42 states. Together, they’ve recovered more than 1.2 million pounds of food. “By May 2017, FRN aims to reach 230 chapters and recover 1.6 million pounds,” she shared.

“Early on, FRN formed a relationship with Bon Appétit Management Company (BAMCO) and Chartwells Higher Education. Claire Cummings from Bon Appétit helped develop the Food Safety Guidelines we use to train our students and a ‘Guide to Food Recover for Kitchen Managers.’” Mia continued, “We have been very appreciative of the support that our partnerships with Bon Appétit and Chartwells have been able to provide. Through working together, FRM has rapidly spread to Compass accounts across the country, and we expect this growth to increase in coming years.

Visit Compass Group’s blog online to read more.

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OWNERSHIP By leveraging technology and tools we are making it easy for our customers to make their own decisions and take ownership and control of their health. By giving our customers the right information, they are able to make educated decisions about the food they purchase and put into their bodies.

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LEVERAGING TECHNOLOGY

Enabled through technology.

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ownership Leveraging Technology

We understand todayâ&#x20AC;&#x2122;s new generation of customers and their demand for technologypacked solutions. Our portfolio of scalable technology solutions is not only industry leading, but we invest to stay ahead of trends and work directly with technology manufacturers to develop exclusive new and innovative products and services.

Self-Service Solutions

This provides for service in remote/unmanned locations and for extended service beyond normal cafĂŠ hours.

ZipThru Kiosk Ordering Simple and User-Friendly This touch-screen kiosk guides customers through the purchasing process similar to an ATM or a self-checkout at the grocery store. The order is sent to the kitchen and prepared for pickup. Zipthru Kiosk can be used for express ordering to reduce queues or in remote locations to extend reach. And, in small locations, Zipthru Kiosks can support a cashier-less environment for maximum labor efficiencies.

Cashless Solutions ZipThru Cashless

Fast and Easy Like a gift card, the Zipthru Cashless card is debited for purchases. Customers add value to the card via their web account which also includes their balance and transaction history.

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ownership Leveraging Technology

Mobile and Desktop Ordering

with the Zipthru Rewards “Tiered” program, customers can achieve status levels and receive additional rewards of increasing value. There are multiple options available for loyalty – from fully integrated with the Point of Sale, to a standalone mobile app. Customers can use a loyalty card, a mobile app, or even an employee badge.

This innovative payment option is steadily becoming more convenient than taking out a credit card.

Tablet POS

ZipThru Mobile Ordering

• A great tool for driving spend and promoting loyalty is the Tablet POS. This tablet can be used for line-busting at the register by taking payments from people who are waiting on a long line, reducing walkaways and keeping customers happy.

“On the go”Ordering for Customers on the Move!

Put the power of mobile ordering into the palm of your customers’ hands. With Zipthru Mobile Ordering, your customers can order from their smartphone with just the push of a button, quickly browse through the menu selections, choose a pick up time and pre-pay in just minutes. Use Zipthru Mobile Ordering with any menu or customize it for your retail brands.

• Eliminate wait times

• The tablet POS can be used as a mobile option to extend service outside of the café, for example with a Food Cart.

Nutrition Kiosk Using the latest in touchscreen tablet technology, interactive nutrition kiosks allow customers to view daily menus and quickly access nutrition information for any item. Customers can select menu items and display total meal nutrition on a touch screen device. The kiosks are integrated in real time with Compass’ nutrition management system, providing reliable and accurate menu and nutrition information. In addition to providing menu and nutrition information, customers can also use the kiosks to take a short survey and submit feedback to the dining center.

• Increase customer satisfaction • Enhance brand recognition

ZipThru Desktop Ordering Convenient and Accessible This web-based program allows customers to order their meals from the convenience of their desk, home, or anywhere with internet access. Meals are selected from a color image-enhanced online menu, which also includes suggestive “add-on” items that help boost revenues. With Zipthru Desktop Ordering, customers select a pick-up time within five minutes and can order up to a week in advance.

ZipThru Connect Digital Messaging • Keep your customers connected.

• Opt-in messaging solution – email or text • Targeted consumer marketing – menus, promotions and more

Customer Engagement and Interaction

• Send instantly or schedule for future delivery

Personalized Apps

We make it easy for our guests to choose their meals based on their personal nutritional requirements.

QR Codes Customers “snap” the QR Code with their smartphone and message content is delivered directly to their phone. QR Codes are a great way to convey complex information (ie nutritional analysis, coupons) or offer daypart specials, menu discounts and frequent buyer offers in a paperless, on-demand platform.

Mobile Dining App • Connect with on-the-go customers • Integrated “real time” with dining website and Webtrition • Display menus, nutritional information, special events and more

ZipThru Rewards Spend More, Get More!

With Zipthru Rewards, customers earn points based on their purchases, which can then be redeemed for rewards such as free meals, a discount off their next purchase, tickets to an event, etc. The more they purchase, the faster they earn Rewards. And

• Customers feedback

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ownership Leveraging Technology

Social Media

Social media is a growing communication platform and we have a team of champions leading this initiative. We have a strong presence on Instagram, Facebook and Pinterest, as we utilize these vehicles for sharing best practices and innovations

Webtrition

Webtrition is a web-based proprietary ingredient, recipe and menu management solution from Compass Group. Each ingredient is linked to our preferred product and contains up-to-date costing. This allows chefs and managers to manage production, yield and waste. Best-in-class recipes are built and tested by culinary teams, validated by nutritionists and then utilized to build menus that meet client and customer needs.

Customizable, stream-lined signage and customer-facing websites are powered with the menus and nutrition information. Webtritionâ&#x20AC;&#x2122;s centralized database helps ensure recipe quality, reliable nutrition data and production management features that result in increased sales and customer satisfaction.

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STORYTELLING We connect our customers to our food by telling the story of where it comes from and the people behind it. We provide a strong story by establishing partnerships with companies that align with our sustainable and environmental initiatives.

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OUR COMMITMENTS

Connecting people through food.

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S torytelling Our Commitments

Imperfectly Delicious Produce

Imperfectly Delicious Produce is a program that utilizes ‘non-retail‘ Grade A fruits and vegetables that have slight cosmetic or quality imperfections. This produce is typically left un-harvested in the field or discarded, but it would be perfectly suitable for cooking.

Through this program we engage our distributors and farmers to identify opportunities to rescue product from going to waste.

Menus of Change

Compass Group is committed to the wellbeing of our customers and planet beyond the month of April. In 2015 and going forward, our culinary leaders have committed to making it easier for our customers to eat well and thrive by engaging in sustainable initiatives.

Our chefs are proud to be a part of an innovative initiative that encourages a healthier plate and a more sustainable planet. Inspired by the key principles of Menus of Change, our chefs are becoming advocates for conscious menuing by increasing customers’ access to produce and whole grains and by reducing beef purchases. These are the foundational initiatives that make up Compass Group’s food philosophy.

Hampton Creek

Recently, Compass Group signed an industry-shaping, exclusive partnership with Hampton Creek, an inspiring company with a mission to bring healthier and affordable food to everyone, everywhere. The recent partnership between Compass Group and Hampton Creek aligns with our vision and supports our mission to make it easy to live well and thrive.

Carbon Foodprint

Carbon Foodprint allows our operators to create a strategic plan for lowering their carbon footprint. Commercial food service is a resource intense operation, and we have an opportunity to implement cost-effective solutions to lower the environmental impact of each individual operation.

Love Food Not Waste

Focusing on food, energy, packaging and water waste, Love Food Not Waste is a comprehensive campaign that encourages our customers as well as employees to use resources more effectively and efficiently. Marketing materials promote critical thinking when making everyday choices that can impact the earth.

Coalition of Immokalee Workers

The Coalition of Immokalee Workers (CIW) is a worker-based human rights organization internationally recognized for its achievements in the fields of social responsibility, human trafficking, and gender-based violence at work. In 2009, Compass Group announced a partnership with CIW. As part of the agreement, Compass Group has agreed to pay an additional 1.5 cents per pound for the tomatoes we purchase in Florida annually.

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NOTES

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NOTES

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