Back to School Summer Style Guide 2023 by Compass Group USA

BACK TO SCHOOL ADDENDUM IMAGE +

STYLE

“IT’S NOT WHAT IS POURED INTO THE STUDENT,

BUT WHAT IS PLANTED THAT COUNTS.”

- E.P. BERTIN

SUMMER PLANNING FOR FALL

TRAINING + SUPPORT

The back to school prep can sometimes feel overwhelming so, we’ve made it into a game!

All four sections hold equal importance on the path to fall readiness. If you are more ‘linear’, consult our timeline and checklist in Cervello. Engage your team by printing this game on legal size paper (11x14) and posting it up in your o ce to chart your progress.

Happy Planning... Let’s Do This, Bon Appétit!

DOWNLOAD THE GAME

WOWS utilize workshops for orientations, chart your course for the fall GE4 start a system of frequent spot checks

CULTIVATE access support from the IMAGE + STYLE team using our menu of support services

HELP DESK get familiar and utilize this go-to resource

SUPPLIES + ORDERING

Café Supplies

! Uniforms !

! Menu Boards !

! Smallwares + Styling !

PLANNING + STRATEGY

Champion guest feedback and connections

What are your key business needs? Solve them using our toolkit of tactics!

Drive business by target audience

What are your key business needs? Solve them using our toolkit of tactics! Drive business by target audience

Storytelling through experiences that engage guests

BACK TO SCHOOL

COMMUNICATION

CAFEBONAPPETIT.COM UPDATES static menus, meet the team, resources for parents/students

! = LONGER LEAD TIME NEEDED - HOP ON THIS NOW

! FIELD GUIDES & WAYFINDING !

! FIELD GUIDES & WAYFINDING ! mapsfordiningnavigationbytargetaudience, directionsignagefornewguests,aHELP!campaign

mapsfordiningnavigationbytargetaudience, directionsignagefornewguests,aHELP!campaign

DAY 1 DINING bytargetaudience/engageguestsfromtheﬁrstday withastrategicplan

! CATERING ! updatedguides,salesstrategytoreachtarget audiences,menuo

! CATERING ! updatedguides,salesstrategytoreachtarget audiences,menuo erings/curationbytarget audience

erings/curationbytarget audience

Remember shopping for back to school clothes? The best day ever...well, for some! Here are some of the latest and greatest looks from Chefworks. We’ve included ordering instructions in case you need a refresher! Looking for something custom due to a client request? Our merchandising team is standing by to assist you. Reach out to the Merch Mavens and we will work with Chefworks to create a look book speciﬁcally for you.

CALL ON A MERCH MAVEN

uniforms

ACCESS THE CHEFWORKS ORDERING WEBSITE

STEP 1

To register, select “New Customer” on the log-in page and complete the setup form.

• Your unit/cost center number is the “Property Code”

• When complete, click “Register”

• Remember your password as Chef Works does not keep record of it.

• If you forget your password, use the “chat” feature at the bottom of the page, call 800-372-6621 EXT 116 to speak to a team member or email bamco@ chefworks.com

STEP 2

• Once you’ve registered, it will take you back to this screen.

• Enter your unit number as the “Property Code” and the password you just created.

• Click “Log In” button.

STEP 3

• The shipping address will be auto populated. You can change the address if needed.

• Click “Start Shopping” to begin your order.

BACK TO SCHOOL CHECKLIST

 Colored pencils

 Crayons

 Pencil box

 Backpack

 Ruler

 Lunch box or bag

 Tissues

 Index cards

LEARN MORE

 Risers

 Beverage Dispensers

 Hot Holding Vessels

 Cups

 Sign Holders

 Storage Vessels

 Tabletop

 Serving Utensils

smallwares

MEET THE EATERS

Have you thought about the di erent audiences that dine on your campus? We call these di erent audiences “The Eaters.”

Each guest has their own style of interacting with our services based on their preferences and daily changing needs.

Our job is to consider each eater, and make sure we have a plan to not only solve their eating needs, but to surprise and delight them every day!

By identifying and targeting a speciﬁc audience or “Eater” - you can then focus in on your tactics to solve for their dining needs and drive revenue.

First things ﬁrst, let’s meet The Eaters...

Have you thought about what speciﬁcs, where, and how to drive revenue from that speciﬁc Eater? Here’s an approach you could think about:

1. Identify the Eater and their dining need.

2. Ask yourself questions about that Eater (and engage your team)!

3. Build your business plan around solving for those speciﬁc business needs to drive revenue!

TARGETING SPECIFIC AUDIENCES TO DRIVE REVENUE

LET’S DO A COUPLE EXAMPLES TO SHOW HOW EASY THIS REALLY CAN BE…

1. EATER & DINING NEED:

The Student Athlete, aka The Go Getter, wants more variety and convenience

2. QUESTIONS:

Where do they engage with friends on campus? They are always on the run and needing quick fuel – what is easy on the go?

They need to plan their order/pick up meals in advance…what mobile solutions do we need to share with them?

3. TACTICS TO SOLVE:

Promote your order ahead/pick-up technology (and don’t forget about Menu Mail!)

Use our This + That concept to craft unique protein packs

Expand your GO program and have a solid base of go-to favorites

Utilize the mobile pop-up and go where the athletes are at! (ie; the ﬁeldhouse, ﬁtness center) Host a “Healthy Athletes” event with your Regional Dietitian

1. EATER & DINING NEED:

The commuter students, aka: The Not On Campus eaters, are not utilizing the campus dining options

2. QUESTIONS:

Where do they park?

How do they receive communication?

Is there a bulletin board in the o -campus housing?

What are their typical hours on campus?

3. TACTICS TO SOLVE:

Distribute a ﬂyer in the commuter lot

Promote order ahead option(s)

Post information in their o -campus housing lobby

Spotlight meals they can easily ‘toss and go’ or ‘heat and garnish’ - easy to-go options

1. EATER & DINING NEED:

The plant-forward, aka: The Plant Lover, (both client and student ask!) is wanting more plant-forward o erings

2. QUESTIONS:

Do they know about all the dining options (café, c-store, grab & go) across campus?

Where do they dine on campus? Perhaps they feel boxed in by a certain station? Do they know about the Dietary Preference slick ﬁlter tool on your CBA site?

3. TACTICS TO SOLVE:

Spotlight a plant-based protein at an unexpected station

Show o your culinary skills and think past the plain tofu

Promote a plant-lover kitchen or café tour Highlight the variety of plant-forward options not only in the daily entrees, but also grab & go, and the c-store!

Has this prompted you to think about the variety of Eaters on your campus? How do we point them in the right directions? (their direction!)

Consider a curated map to highlight locations or services that appeal to a target audience.

For additional details on eater proﬁles + how to feed, surprise, and delight them to boost your revenue – check out more on The Eaters.

LEARN MORE

VOLUNTARY BOARD

Goal for the new school year –

Increase revenue with sales of meal plans, outside catering sales, and from me to you care packages.

OBJECTIVE Increase Commuter and Grad Student meal plan salesTarget Audience –Commuters and Grad Students

TACTICS

ADVENTURES TOOLKIT TO THE RESCUE!

• Create an “Eater Map” for o campus students highlighting all spots where their meal plan or dining dollars can be used

• O er “extras” just for commuter meal plan holders

• Cooking classes with a take home meal kit

• Cool swag

• Post eye catching collateral in targeted spots on campus

• Near the pickup spot for commuter parking passes

• At the campus co ee shop

• Near Teacher’s Assistant o ce spaces

OBJECTIVE Increase Faculty and Sta meal plan salesTarget Audience – Faculty and Sta

TACTICS

• Create a loyalty lunch club – every 10th meal is on us!

• Host an “Around the Table” event to gather input in a relaxed setting and create positive customer relationships

• Hold a community brunch each semester for faculty and sta meal plan holders AROUND THE TABLE

OBJECTIVE

Increase Sales of Meal PlansTarget Audience – Parents

TACTICS

• Promote our program using meet the dietician event with a focus on safe dining

• Plan meal plan promotion into First Year Student orientation tables and presentations, and on parent page on CBA.com

• Promote your “From Me to You” so parents can send cheery care packages to their loved ones!

FROM: ME TO: YOU

MEASURE IT:

OBJECTIVE

Increase Catering SalesTarget Audience – Community

TACTICS

• Reset your catering program with some customer service training, and a menu and smallwares refresh and Go For It!

• Promote o campus catering and claim your status as the best caterer in town!

• Invite student organization leaders to be our guest at a “student catering open house” and promote budget friendly and fun student catering menu packages

Be sure to add a way to measure your success by plugging a goal number of how you are going to move the needle into your objective that is reasonable and achievable.

CHAMPIONINGGUEST CONNECTI O N S & FEEDBAC K

Customer feedback can be one of the most important tools for evolving and improving guest experience. Since our business decisions are informed by feedback trends, generating comments from your guests is critical in ensuring you keep our ﬁnger on the pulse of your account's community.

As the adage goes, what can be measured can be managed, so we have multiple tactics to make it easy for our guests to share their thoughts and experiences with us.

LEARN MORE

OBJECTIVE:

Increase quarter/semester guest satisfaction score by implementing strategies at multiple customer touchpoints that allow the team to receive feedback, analyze it, and action it to make impactful decisions across customer service, menu design, and operations.

TACTICS:

Interactive - qualitative techniques used to garner information about insights, feelings, and experiences while connecting directly with our team members.

Solutions

o Around the Table

o Focus Groups

o Dining Committee meetings

o Help Campaign

o Meet the Team Campaign

Automated – capturing guest sentiment and real time feedback through electronic tools and software.

Solutions

o OmniXM

o Pulse Survey

o Instant Event Survey

o Annual Survey

o Social media poll

MEASURE IT:

Be sure to add a way to measure your success by plugging a goal number of how you are going to move the needle into your objective that is reasonable and achievable!

Additional Tools

By partnering with your activator to strategize, we’ll work with you and your team to tell our story (whether that’s the client’s, BAMCO’s, or a team members) to connect the community, and share all the amazing things we’re doing at your account.

Team training – consider a WOWS workshop to get the team more comfortable connecting with guests.

Guidance on responding – call on the Communications Help Desk.

We Love Your Ideas – a campaign to share the action you took on the feedback you received Solution strategy, pro tips, and frequency – schedule a 1:1 session with your activator.

GETTING TO KNOW YOU

OBJECTIVE:

Start o on the right page with incoming students.

MEASURE IT:

Be sure to add a way to measure your success by plugging a goal number of how you are going to move the needle into your objective that is reasonable and achievable.

FIRST IMPRESSIONS ARE POWERFUL.

Making a personal connection between your Bon Appétit team and your guests as soon as they arrive on campus can set a positive tone for the semester. For most first year students, this is the first time they’ve ventured out on their own and we want to ease any nerves by showcasing all of the great benefits of your dining program.

We have a few TACTICS to help welcome students on an exciting dining adventure!

DAY 1 DINING

Set the stage with a welcome table at an orientation event or at the café entrance. Include key resources to help guests navigate your café with ease and comfort.

BONUS: include your From Me To You collateral and a sample care package at this table and win over both parents and students!

MEET THE TEAM

Showcase your fabulous team! Consider featuring a new team member each week and show o their personality and ﬂare! Not only will it help ease any new semester jitters, but guests are more likely to be understanding when hiccups happen (and they always do!) if they have a personal connection with the team. It is a win-win!

HELP CAMPAIGN

The Help campaign aims to break down any intimidation guests may feel in a new dining environment and invite them to ask any questions that come to mind. This is especially helpful when paired with Meet the Dietitian or Meet the Manager events.

ACTIVATE + ENGAGE

Use Adventures to welcome students with a WOW and step outside (maybe literally!) of the typical café experience.

A few of our favs:

SCAVENGER HUNT

Guide your new guests through the dining options across campus by sending them on a scavenger hunt. Plant a clue in each café so they learn about all of the dining options before they set their tra c patterns. Stage a hunt within one café and direct them to each station to encourage adventurous eating. Highlight di erent Eater proﬁles and point them to dining cafés that solve for those dining needs.

• Game Night: board games, lawn games, or quirky card games –choose a set for your guests, o er inspired snacks and drinks, and take over a space in this fun adventure.

• ‘Cue or Funbrella: venture outside and host a plant-forward BBQ or pop up our signature umbrella o er guests tasty treats that scream cool.

CONNECT + GET SOCIAL

Request “Follow Us” collateral that highlights your social media accounts and encourages new students to LIKE and FOLLOW. Include this collateral with all adventures and welcome activities, too!

BONUS: Consider running a contest to incentivize new followers. You could o er a prize for the ﬁrst 75 new followers, or randomly select 10 new followers within the ﬁrst 3 weeks of school. Don’t forget to post photos with the winners!

Not on social? You can also encourage sign-ups for Menu Mail, dining committees, Recipe from Home submissions, and so much more!

• Around the Table: showcase Farm to Fork and all of your culinary teams creative talents by hosting a special dinner for a small group of interested students.

Don’t forget about these handy Talk About It tactics: 50 things print and digital collateral, Know What You’re Eating COR icon print and digital collateral, Marketing Calendars, Dining Guides, Eater Maps, and more!

LEARN MORE LEARN MORE LEARN MORE LEARN MORE LEARN MORE

USING YOUR PEOPLE POWER... HOW TO SCALE FOR MAGIC!

Need some one-on-one time with a member from the Image + Style team? Our activators and merchandisers are thrilled at the opportunity to have some focused, virtual or in-person time with you.

First, let’s talk about how much band width do you have? We get it, some accounts have a lot of people power, others are running with a chef-manager. We will share with you some tips and tricks to scale for magic with our e ort-o-meter!

EFFORT INSIGHT

Throughout this toolkit, you'll notice an e ort gauge on each adventure, this e ort-o-meter works for other things too!

It's an indication of how much people-power a particular adventure component will need. The e ort 'ometer will help you determine how to scale up or down on an adventure based on what makes the most sense for your team.

TURN KEY EXECUTION PLAN, PREP, EXECUTE TEAM COLLABORATION TO EXECUTE

This e ort is turn key. It can be chosen and executed rather quickly if necessary.

This e ort is pretty straightfoward. The tools are there to utilize. Just be sure to give yourself the time you need to engage team members to collaborate and execute this e ort.

PLAN, PREP, EXECUTE

FULL PLANNING EFFORT

TURN KEY EXECUTION

The planning for this e ort may feel turn key, but it will take collaboration from the team to execute it.

FULL PLANNING EFFORT FULL TEAM EXECUTION + PLANNING EFFORT

This e ort takes a lot of planning, but not a lot of e ort to execute it.

This adventure deserves your time and energy for collaborative planning and execution.

CBA.COM WEBSITE TUNE UP | partner with an activator to review your cba.com website and make a plan of action to evolve content

STYLE MY STATION | partner with a merchandiser to review images of a station and get some pointers on how to evolve it and bring it up to brand standards

CLOSET STYLING | you have a pile of items (signage, smallwares, decor vessels, etc.) that you are just not sure if they are hip or not anymore. partner with an I+S team member to decide what to keep, donate, and how to ﬁll in the holes in your inventory

GE4 SPOT CHECK | onsite standards spot check with a team member

TURN KEY EXECUTION

FULL PLANNING EFFORT PLAN, PREP, EXECUTE PLAN, PREP, EXECUTE

LIST ‘O QUESTIONS | have a list of questions - things you can’t ﬁnd, ideas you want to start but just haven’t, etc. - connect with an I+S team member and get a jump on your list

ACTIVATION 101 | don’t know where to start to break up the monotony and enhance the guest experience? this is a refresher on using & downloading the Cervello toolkits, uploading events, writing out an Activation calendar, using templates

BACK TO BASICS | ensure your everyday café communications and signage are up to date and lookin’ good

CATER-TOOLS | want to dive into the Special events playbook or the Box system? need some support with promoting a new catering service or menu? do your catering smallwares need some love?

Has this prompted you to book a 1:1 session with your activator or merchandiser?

Simply visit the cultivate section of Cervello to learn more!

When you are ready to book just ﬁll out this request form.