SPRING 2022 STYLE GUIDE

EverySeason...

is a new Adventure!

What INSPIRES t h

e Image + Style

We draw creativity from life!

Travel, dining, drinks with friends, a walk around the neighborhood.

And we use it when we work with you on a new concept, café, activation, event…

Some questions we ask ourselves...

Do I feel transported?

Can I convince myself, if just for a moment, that I'm stepping outside my normal life?

Can it get me out of my head?

If yes! then how can we use it?

Enjoy this first issue of the Seasonal Style Guide.

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roygbiv A

COLORFUL ADVENTURE LEARN MORE

We’re go ing

mnem onic t his

Som e wh ere o sprin g in ve cele r bra the tio no f al

l th ing s

skies are bl ue.

A nd Th i the

redorang eyello wgre enbl uein digo vio let .

that co nnec t th e do ts b etw ee nf oo d

dream

r olo ac

. life ful

ns tio iva act

nd

Wha t’s Y OU Rf av o

a

r? olo ec rit

.. true. ome

reall yd oc

dare to

dream s

le lab sca rs ffe eo ur

that you

sc olo rfu la dv en t

rainb ow,

"An egg is always an adventure; the next one may be different."

Oscar Wilde

Hatched HATCHED is a food focused concept celebrating the art of cracking things open. Put an egg on

it, you say ? Well, yes we will. The incredible, edible egg takes center stage in this concept

which can flex for retail, catering, GO!, a spotlight…even team building.

We’ll take ours’ sunny side up!

CRACK THAT SHELL LEARN MORE

feature on SPOTLIGHT+

00:01 EATS

Want to add more 'experience' to a SPOTLIGHT? Take it past a menu special by considering at Spotlight+ !

Your late night eats. Your end of semester celebration.

Something fun. Something comforting. That's what 0:01 EATS is all about!

A Spotlight+ is still easy to activate like a regular spotlight but includes a little razzle dazzle [guest handout or a supplemental station sign] that you can download and customize on your own to add another level of fun to the experience.

For Spring, we are excited about: • CURIOUS AND UNUSUAL SPRING PRODUCE • VENTURE OUTSIDE | FORARGER EDITION • WHY HELLO THERE, SPRING!

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LEARN MORE

EARTH DAY This April we plan to highlight Bon Appétit's trailblazing climate commitments and educate our guests about the food and climate change connection.

This will include options for in-café activities as well as digital content on cafebonappetit.com.

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AROUND THE TABLE

STOP FOOD WASTE DAY

Getting input from guests is critical to our success.

Consistent tweaks to our programs, service, and guest experience keep things fun and fresh.

Stop Food Waste Day is an educational campaign to ignite change regarding the global food waste issue.

Our AROUND THE TABLE adventure gives you the toolkit and inspiration you need to host an invite-only intimate gathering of guests, and do what you do best - delight and get to know them!

This will be an all-virtual celebration on April 27th.

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LEARN MORE

ASIAN AMERICAN + PACIFIC ISLANDER HERITAGE MONTH This May, we're partnering with James Beard award- winning food educator, chef, and author Andrea Nguyen. We'll feature a profile of Andrea and a selection of her recipes on Cafebonappett.com, our chefs will be provided with Andrea's recipes to feature in the café, and more!

LEARN MORE

sneak peak summer FOOD FOCUSED CONCEPT

FUNBRELLA Celebrate the heat of summer with foods that cool you down!

This retail food concept will help you stay chill this summer.

PLAY

BOOK CLUB Book Club is an adventure inspired by our favorite novels and food books, that connects our team with our guests through a shared love of stories – and eating!

POP IN [FROM THE NEIGHBORHOOD] Pop In [From the Neighborhood] sets you up with toolkit necessary to host a neighbor. This adventure celebrates our network of partners and brings unique experiences to guests.

HERITAGE

JUNETEENTH LGBTQ+ PRIDE (Toolkit and guidance in the works!)

ADVENTURE FOOD FOCUSED CONCEPT HATCHED FUNBRELLA

PLAY ROYGBIV FROM ME TO YOU POP IN [FROM THE NEIGHBORHOOD] BOOK CLUB AROUND THE TABLE FOOD FIGHT 00:01 EATS

SPOTLIGHT+ CURIOUS AND UNUSUAL SPRING PRODUCE VENTURE OUTSIDE WHY HELLO THERE, SPRING! SPOTLIGHT+ STORY COMMONLY MISSPELLED FOOD WORDS COMMONLY MISPRONOUNCED FOOD WORDS HARRY POTTER DAY MAY THE FOURTH BE WITH YOU

HERITAGE + NATIONAL EVENTS EARTH DAY STOP FOOD WASTE DAY ASIAN AMERICAN + PACIFIC ISLANDER HERITAGE MONTH JUNETEENTH LGBTQ+ PRIDE MONTH

WELLNESS FOCUS FFYWB: FUEL UP FFYWB: NOURISH YOUR MIND & BODY FFWYB: POWER YOUR DAY QUICK GRAB LIST ADVENTURES SNEAK PEEK BUSINESS PLANNING + REPORTING ADVENTURES TOOLKIT TALK ABOUT IT DIGITAL PATTERN LIBRARY FOR SOCIAL MEDIA + CBA.COM WOWS CUSTOMER SERVICE TRAINING PROGRAM RE:OPENING GUIDE HELP DESK HERITAGE + NATIONAL EVENTS WELLNESS PORTAL

APRIL

MAY

JUNE

BEHIND

THE

CURTAIN:

JILL AYN NETTO How do I know which help desk to go to for specific requests?

MARKETING HELP DESK - custom collateral, website updates, general marketing inquiries, digital signage slide updates, static menu board updates, public venue requests, custom collateral for social media accounts, etc.

TECH HELP DESK- digital signage quotes and installation, Café Manager issues, digital signage issues, etc.

SOCIAL MEDIA HELP DESK - new account requests or updates to existing accounts COMMS HELP DESK - PR or statement requests CERVELLO - access or technical issues with the BAMCO library

★ How do I know what priority level to choose?

Time Sensitive: RESERVED FOR EMERGENCY CLIENT-RELATED REQUESTS include timeline in comment section High Priority: 1-3 BUSINESS DAYS Urgent client or activator requests limited custom pieces Medium Priority: 1-1.5-WEEKS Smaller custom requests Website updates for more than one account Edits to existing catering guides or design projects Static menu board updates Digital slide updates Social media FOLLOW US collateral suite pieces Low Priority: 3–4-WEEKS New catering guide design Upcoming projects on the radar Large custom projects with multiple pieces

THE

HELP DESK

Meet Jill Ayn Netto the woman behind the help desk!

Jill Ayn originally joined the company in 2015 and is now your resident go-to lady at our BAMCO marketing help desk. When not working on your tickets, she can be found reading, taking a walk on the trail behind her house, museum hopping with her husband, or snuggling up to her dog, Louie.

Feel free to reach out to her through the help desk, located here. (If you need additional assistance with a ticket, she is always available for a video chat!)

Over 300 requests have been filled since January 2022.

FAQs

★ I am working on getting digital signage at my account and will need static signage created, do I have

to submit separate tickets for this or can I include it in the tech help desk ticket?

• We will need a ticket for the project support team to get the digital signage installation process rolling, as well as a marketing ticket for the custom menu boards.

NOTE: your regional dietitian will need to approve all menu items before you move forward with the marketing. The help desk will need the approved menu item names, prices, quantities, calorie content, etc. for each item on the static menu.

I just need a quick website edit, why can't I just email my activator or Jill Ayn directly? ★ • Sometimes a request requires a bit of digging -- having everything in one place keeps our processes streamlined and organized.

How do I find out who my activator is? ★ • If you want to submit a ticket for something minor, feel free to submit the ticket and I will add your activator to ensure everyone is in the loop.

My ticket is marked as done, but I have another request -- can I just add it to the most recent one? ★ • If the request is directly related to the original request, then sure! A ticket can be reopened for further revisions/edits. If the request is not related, a new ticket will need to be submitted to avoid future confusion or tracking errors.

If I have questions about my ticket, should I email my activator or Jill Ayn directly? ★ • It is preferred to keep all communication regarding the ticket on the help desk platform, but if you have a question that requires further explanation, feel free to reach out and ask for a Teams call!

VISIT THE

HELP DESK!

WHO LOVES A GIFT? EVERYONE, of course!

Simply-stated, FROM ME TO YOU is a gifting adventure. Whether it be a token of friendship or family to signify love or gratitude, the gift of food can mark a myriad of occasions. From Me To You can be a retail display in your café, a catering menu feature, or a special event.

E M : M FRO U O Y : O T

A hospita l wo A family m rker ember A roomm ate A cowork er A teacher A first res ponder A newlyw ed A future o r new par ent A sweeth e a r t A friend o n the men d A birthda y reveler [your idea s here!]

IMAGE +