FALL ‘22
Every Season...
is a new Adventure!
The crunch of underfoot...leaves
...a whi of spiced apple cider, the squeal (or shriek!) of delight (or disbelief!) from a trick-or-treater –late fall brings all the feels! As we move through the season, how can you enhance and evolve the guest experience? Sometimes the smallest details can have the biggest Enjoyimpact!this edition of our seasonal style guide, featuring adventures to enhance your fall fun and the toolkit to support your winter planning. THE IMAGE + STYLE TEAM
Bring on ALLLL the funky gourds! We love 'em. And I bet you could rattle o a bunch of pumpkin dishes you are excited to cook/ enjoy this fall! Us too. The excitement leading up to Halloween is half the fun. Delight your guests by weaving gourd-y fun into the entire month. It’s all in the details!
YOU’RE GOURD-GEOUS Our toolkit o ers ideas to scale this adventure up or down based on your guests’ expectations and the people power of your team, décor inspiration, and all the supplies you’ll need, pumpkin! MORELEARN
THIS + THAT is a food focused concept that can flex in many ways to help you drive revenue, engagement, and meet your EATERS' needs. It's our take on bento and meal kit inspired ways of feeding our •guests!Meals or just snacks • Designed to open new revenue streams or solve for business challenges • Eat it now or eat it later (even tomorrow!) • Made to order or ordered in advance • Themed boxes by ‘use’ | theme a THIS + THAT to match an adventure • Full conceptualized box ideas that can be implemented in a turn-key THISway+ THAT can be used as a pre-order/pick up, at a pop up, a catering feature, or a station takeover in-café. How we pack it up (whether reusable or compostable) and the details are what make this program stand out from the rest! A PECKISH WAY TO EAT
MORELEARN Include an insert with your THIS + THAT box to showcase the menu AND is a chance to make people smile, take a break in their day, learn something new, or to share a tidbit about our wellness
TURNOVER, TART, PIE, OH MY!
A baking adventure that features all of fall's bounty. Come at this from a campus wide approach. Create a plan for featured fall baked goods. (Check out our guidance on how to work Thesmarter!)baking adventure can be an event, a retail item, a catering menu feature, a spotlight and/or...[your ideas here!]
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GATHER
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The season of gratitude is upon us. Make an extra e ort to share that gratitude all November long. Take advantage of our tips and resources to o er your guests a fun and festive 'Friendsgiving' in the café, or a delicious feast, side dish, or pie to share with friends, family, and loved ones at home.
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AROUND THE TABLE
Getting input from guests is critical to our success. Consistent tweaks to our programs, service, and guest experience keep things fun and Ourfresh.AROUND THE TABLE adventure gives you the toolkit and inspiration you need to host an invite-only intimate gathering of guests and do what you do best - delight and get to know them! feature on
This Fair Trade Month, we are celebrating our partner Numi Organic Tea while providing you with resources to introduce new fair trade prod ucts. We'll highlight fun Fair Trade Numi Tea-based recipes that that guests can make at home and that teams can make in their cafés.
HISPANIC HERITAGE MONTH
MENTORSHIPMORELEARN PROGRAM
This National Seafood Month, we're celebrating the small but mighty tinned fish! While many cultures have a long history of eating tinned fish, they have come into vogue recently, with the likes of Bon Appétit Magazine hailing their thrifty versatility and a bevy of other journalistic outlets noting them as the internet’s latest obsession. But some tinned fish are more sustainable than others! We'll share information (and a recipe or two!) about why low trophic level fish are good for you and good for the planet.
To celebrate Hispanic Heritage Month, we're partnering with Traci Des Jardins – a two-time James Beard Award winner and the chef behind Bon Appétit's restaurants Public House and el Alto – by spotlighting her recipes by spotlighting her recipes on cafebonappetit.com, social media, and in our cafés!
The Bon Appétit Mentorship Program is a resume-building certificate program tucked inside a typical student job with Bon Appétit. Partici pants embark on a 10-hour program in a subject of their choice, taught by a subject matter expert on Bon Appétit’s corporate team.
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FAIR TRADE
NATIONAL SEAFOOD MONTH
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SOUPER SALAD is the best of both worlds. It’s the solution for those days when you want both a fresh salad AND a soul-warming soup. It’s a food focused concept. It’s a soup topped with an intentional garnish of fresh produce and crunchy Satisfying,bits.and a little sneaky. Souper.
The growing season for pomegranates is brief - from October to January – so, let's celebrate and share the goodness with our guests just in time for the festive holiday season.
This Lunar New Year we are partnering with Chef Jet Tila to highlight regional Chinese cuisines and celebrate the Year of the Rabbit.
SNEAKWINTERPEAK MORELEARN MORELEARNLEARNMORE MORELEARN
POMEGRANATEPLAY
You say pomegranate, we say winter magic! Pomegranates are not only beautiful, but they are also rich in antioxidants. Some say they symbolize eternal life and fertility.
FOOD FOCUSED CONCEPT SOUPER SALAD
PEPPERMINT
LUNAR NEW YEAR
The elves have been busy crafting this minty adventure! Take advantage of our tips and resources to o er your guests a fun and festive winter wonderland in the café,a minty treat, or holiday cheer to share with friends, family, or loved ones at home.
ADVENTURES SNEAK PEEK BUSINESS PLANNING + REPORTING MARKETING + ACTIVATION CALENDAR ADVENTURES TOOLKIT TALK ABOUT IT DIGITAL PATTERN LIBRARY FOR SOCIAL MEDIA + CBA.COM ADVENTURE OCTOBER NOVEMBER DECEMBER FOOD FOCUSED CONCEPT THIS + SOUPERTHATSALAD PLAY OH PUMPKIN, YOU’RE GOURD-GEOUS TURNOVER, TART, PIE OH MY! | FALL BAKING 00:01POPFOODFROMCOFFEEBOOKAROUNDPEPPERMINTPOMEGRANATEGATHERTHETABLECLUBTASTINGMETOYOUFIGHTINFROMTHENEIGHBORHOODEATS SPOTLIGHT+ WHAT’S IN YOUR HEARTH? CURIOUS AND UNUSUAL FALL PRODUCE VENTURE BRAINSPOTLIGHTOUTSIDE+STORYGAMES HERITAGE + NATIONAL EVENTS FAIR NATIONALTRADE SEAFOOD MONTH HISPANIC HERITAGE MONTH NATIVE AMERICAN HERITAGE MONTH WELLNESS FOCUS FFYWB: POWER UP YOUR DAY FFYWB: FATS MATTER FFWYB: PARTY SMART CBA.COM TAKEOVERS QUICK GRAB LIST WOWS CUSTOMER SERVICE TRAINING PROGRAM RE:OPENING GUIDE HELP HERTIAGEDESK+ NATIONAL EVENTS WELLNESS PORTAL
Though most of our menus rotate on a daily basis, there is always a need to highlight a dish to keep things fun. We like to think about this like throwing a spotlight on it!
These are your monotony breakers, your low e ort menu-change ups. A place in your adventure plan where you can show consistent variety of programming, with a small amount of operational e ort. Of course, you can take a spotlight theme and run with it and turn it into a full-blown event or 'play' e ort. Or it can just be a menu special. This is your adventure, remember? You choose.
STEP 1: Plan a SPOTLIGHT using our ideas as inspiration and/or create something on the fly!
STEP 3: Pop the sign into our SPOTLIGHT easel-back sign at the station.
STEP 4: Talk about it on social media using our fun, stop-the-scroll patterned tools! Check out the library.
SPOTLIGHT&
STEP 2: Add it to your menu in café manager, tag it as a SPOTLIGHT, and print out the sign with the rest of your daily specials. Have you gone digital? Pop over to the Marketing Help Desk to submit a request to digital signage SPOTLIGHT.
MORELEARN FALL INSPIRATIONSPOTLIGHT
WORK SMARTER, NOT HARDER How can you use these spotlights, the work horses of your business plan, and get the maximum wow, in the most e cient Approachway?this from a campus-wide, holistic approach! Choose a spotlight theme/dish and rotate the same menu item between cafés for the week. Run a spotlight for more than one day at the same café. Consider centralizing prep for the spotlight dish out of one location. What ideas do you have? WHY NOT CHANGE IT UP? Spotlights don't always have to be all about an entrée station! Why not take over your kettles, pizza oven, or bakery and spotlight soups, individual pasta bakes, or desserts?
A Spotlight+ is still easy to activate like a regular spotlight but includes a little razzle dazzle [guest handout or a supplemental station sign] that you can download and customize on your own to add another level of fun to the experience. Here are a few of our favorites!
Take over a station and plan a menu that can be easily packaged for your guests to pick up and take outside. Feature the menu on one side of each accompanying razzle dazzle slipsheet, and entertain them with the fun on the flip side! Check out the Venture Outside-themed menu inspiration to help your team curate the perfect meal to accompany their adventures!
Do your guests fancy grammar and spelling fun? Then these are your ticket to a station takeover with a smile! Write the menu featuring one or more of the food words in our di erent razzle dazzle word games. Download, print, and have them ready at the station for guests to enjoy with their meal.
MORELEARN BRAIN GAMES
Want to add more 'experience' to a SPOTLIGHT? Take it past a menu special by considering a Spotlight+ !
Every season has produce that some guests may not easily recognize.
Just write a menu that features one or more of these curious and unusual vegetables, and post the accompanying razzle dazzle supple mental station sign to help them get to know something new and di erent.
CURIOUS AND UNUSUAL PRODUCE
VENTURE OUTSIDE
SPOTLIGHT+
FIND OUT MORE! CHECKSPOTTHE GREAT EXPECTATIONS SPOT CHECK TOOL Walking through a café and experiencing it as a guest can sometimes feel like using a new lens in an eyeglass! The Great Expectations document is a great resource, but can often feel overwhelming.
ENTER STAGE LEFT - THE GE4 SPOT CHECK! This quick, digital operational tool can be used by various team members to quickly assess if our Great Expectations are being met. TAKE ME TO THE GE4 CHECK!SPOT How many SPOT CHECK's can your region submit this fall? The winning region gets to pick a station within a café to receive a complementary makeover by the Image + Style team. SPOT CHALLENGECHECK ! Use it frequently to get your team refocused on our standards and lean on our support teams to help you as you go!
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