GUEST EXPERIENCES

Bon Appétit Management Company has debuted a new concept called “Adventures,” which is our creative response to addressing the needs of guests as they navigate new ways of working and learning.

Adventures concepts are flexible menu and service models that target specific audiences or “Eaters” like Plant Lovers, Snackers, and Tele-Workers with attendant technology, menu, and marketing approaches. Clients and operations teams can choose their own Adventure and scale it to their audience size and preferences. Seasonal shifts keep the concepts fresh and allow for creative interpretation. We want to provide our guests with the ultimate flexibility with when they eat, how they eat, and where they eat. Adventures offers the flexible ideas and tools our teams need to meet their expectations.

Each season, a new Adventure is released, offering a complete set of highly modular and seasonally focused engagement activities and menu ideas that operations teams can pick and choose from to surprise and delight their guests. Each Adventure has elements that can be combined to meet the needs of 10 different types of Eaters, whose preferences map to the most common types of guests served in Whitman’s cafés. Business planning tools help teams chart an adventurous course for each client’s infrastructure, audience, and specific needs.

Highlights of each seasonal Adventure include:

• PLAY is a curated set of activations that celebrate the season, our Bon Appétit initiatives, and/or are just plain fun events that engage our guests and delight and inspire them. PLAY engages guests via structured events like “You’re Gourd-geous,” an autumn celebration of all things squash, or culinary showdowns dubbed “Food Fights.”

• FOOD FOCUS A concept that can flex in many ways to help you drive revenue, engagement, and meet your EATERS’ needs. This concept provides foodie inspiration and new ideas to serve hungry tenants on the go or staff working in hybrid home/office models.

• 0:01 EATS offers inspiration for ‘round the clock service, whether it’s preorder for later or pantry snacks.

• SPOTLIGHT concepts showcase single ingredients or chef-driven specialty dishes and can be incorporated into modular THIS + THAT to-go items, meal kits, or be incorporated into traditional service models. Though most of our menus rotate on a daily basis, there is always a need to highlight a dish to keep things fun. We like to think about this like throwing a spotlight on it!

• TALK ABOUT IT Guest communication is critical – whether it be a new mobile ordering platform or a new take-home meal kits program – we have the “Talk About It” suite to cover it! Our adventures include the tools our teams need to communicate with TikTok employees throughout the season.