III THIRD EDITION
_denim trend report
EARTH SOFT
A biomass-based and vegan softening system that is suitable for all kind of fibers and makes you comfortable in your own skin
THE ARCHROMA WAY TO A SUSTAINABLE WORLD
EARTH SOFT
NEW! Siligen® EH1
Performance components of the system
Biomass based silicone softeners • Super soft and voluminous handle • Hydrophilic • Ultralow cyclic (D4, D5, D6)* content • More than 35% biomass based • Non-animal origin • Suitable for all type of fibers • Improves tear strength & abrasion resistance
[Optional] Hydroperm®
Wicking agent to boost hydrophilic properties on synthetics and its blends • High durability • High stability • Non-yellowing • Non-animal origin • PFC-free soil release
Designed for polyester & PES/CO articles Hydroperm® SRHA liq Designed for PA articles
NEW! Hydroperm® APA liq * D4, D5 and D6 EU are classified by the European Chemicals Agency (ECHA) as “Substances of Very High Concern” (SVHC) due to its very persistent and very bioaccumulative properties (vPvB).
EARTH SOFT
Main benefits in a nutshell
‘SAFE’ WITH: Archroma’s EARTH SOFT system
®
ENHANCED
‘ENHANCED’ WITH:
SAFE
• Safe products from a reliable global partner who applies international safety standards • Biomass-based softening system of ultralow cyclic siloxanes (D4, D5, D6)* • Super soft and voluminous handle effect • Improved hydrophilic and wicking effect • Improved tear strength and abrasion resistance • System that uses non animal origin ingredients • Embracing sustainable production & lower impact clothing • Controlled and safe chemistry for the consumer and the environment
Archroma’s EARTH SOFT system
* D4, D5 and D6 EU are classified by the European Chemicals Agency (ECHA) as “Substances of Very High Concern” (SVHC) due to its very persistent and very bioaccumulative properties (vPvB).
THE ARCHROMA WAY TO A SUSTAINABLE WORLD Safe + Efficient + Enhanced = The Ultimate Collection
SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.
ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.
www.archroma.com
For additional technical service and /or laboratory assistance, contact your local Archroma representative.
ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE.
bptmarketing@archroma.com
® Trademark of Archroma registered in many countries © 2022 Archroma
_ // BLUE
INN SUSTENTA N TECNOLOG TEN
NOVACION ABILIDAD NEGOCIOS GIA NDENCIAS
_ LETTER FROM THE EDITOR Ha sido un tremendo honor haber realizado y presentado “New&Now”, nuestra nueva edición de Trippin’Blue, en Abril 2022. Llevamos meses definiendo las temáticas, pensando en cada invitad@, reuniéndonos con speakers y pensando los contenidos. Y siempre nos ponemos una meta alta: superar el evento anterior. Desobedecer es, para nosotros, cuestionar las formas de producción, innovar y buscar diversas maneras de hacer algo cotidiano, de mejor manera. Parte de nuestra desobediencia nos permite conectar con personas relevantes y el resultado se basa en expandir límites, acercando casos, referentes, ideas y conceptos. Hacemos un trabajo de curaduría para brindarte charlas de alta calidad, es por eso que invitamos a l@s expert@s de nuestra Industria, buscando siempre potenciar nuestros mercados! En Be Disobedient somos pocos, pero contamos con el apoyo apasionado de muchos y, por esa razón, soñamos en grande! New&Now trajo muchas sorpresas: entrevistamos a Adriano Goldschmied (Fundador de Diesel), Bert Van Son (Creador de ‘Mud Jeans’), James Bartle (CEO de ‘Outland Denim’), Arianne Engelberg de ‘The New Denim Project’, José Rafael Royo de ‘Tejidos Royo’, Annat Finkler de ‘Global Denim’, Ebru Ozaydin de LYCRA(r), Tricia Carey de Tencel, Umberto de Vita de Archroma, entre tantas otras empresas, hicimos un panel de las Ferias de Denim junto a Denim PV, KingPins, Denim Days, House of Denim & Denim&Jeans. Todas las conferencias ya están online en nuestro Canal de YouTube @ BeDisobedient. Ahí, de a poco, vamos creando nuestro Glosario Jeanswear LatAm, ¡que no es poco! Gracias, gracias, muchas gracias por sus colaboraciones tan generosas. This is New & Now → The Future of Denim. Special Thanks to Archroma, Lycra ®, Wgsn & Be Disobedient. Ana Paula Alves Founder at Be Disobedient
Convertir los residuos textiles es sólo el principio. En The LYCRA Company, estamos comprometidos a reducir el impacto ®
y THERMOLITE® EcoMade, fabricadas al 100% con residuos textiles, son un paso en la dirección correcta. Pero no podemos abordar este problema solos. Si enlazamos nuestro bucle con otros, podremos empezar a cerrar juntos el bucle de la circularidad.
Keep in the loop with LYCRA. TheLycraCompany.com/loop https://www.lycra.com/en/lycra-company-sustainability/sustainable-products https://www.lycra.com/en/lycra-company-sustainability/sustainable-products https://www.lycra.com/en/lycra-company-sustainability/sustainable-products https://www.lycra.com/en/lycra-company-sustainability/sustainable-products https://www.lycra.com/en/lycra-company-sustainability/sustainable-products https://www.lycra.com/en/lycra-company-sustainability/sustainable-products
+ INFO
COOLMAX® and THERMOLITE® are trademarks of The LYCRA Company
_ // Trippin’ Blue is brought to you by..
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Participants and collaborators..
Media partners..
+2200PERSONAS ASISTIENDO +20 SPEAKERS INTERNACIONALES +12 PAISES PARTICIPANTES
THANKS!
[PURE INDIGO ICON]2 An aniline-free* & PP-free** indigo system that produces authentic denim without compromising our planet
THE ARCHROMA WAY TO A SUSTAINABLE WORLD
[PURE INDIGO ICON]2
Performance components of the system
Denisol® Pure Indigo 30 liq
Pre-reduced indigo • Aniline-free* • This product has received the Cradle to Cradle Products Innovation Institute’s Gold Level Material Health Certificate • Same performance as regular indigo • Manufactured in our awardwinning Jamshoro production facility (Pakistan)
Clean
™
The Dyeing Process...Redefined
Patented Ring Dyeing technology allowing: • High degree of whiteness on the final look with single laser technique • PP-free** techniques • No need of laser booster application • Important resource saving in laundry process
Dekol® SN liq – chelating agent Primasol® NF liq – wetting & penetrating agent Setamol® WS p – dispersing agent
• Best-in-class indigo dyeing auxiliaries • These products have a Cradle to Cradle Material assessment statement, which permits its use in a Cradle to Cradle Certified certification at GOLD level
* Below limits of detection according to industry standard test methods ** Potassium Permanganate free
[PURE INDIGO ICON]2
Main benefits in a nutshell
SAFE
®
EFFICIENT
-73%
-39%
-86%
-81%
ENHANCED
• Safe products from a reliable global ‘SAFE’ WITH: Archroma's [PURE INDIGO icon]2 partner who applies international system safety standards • Aniline-free* indigo • Allows elimination of PP thus ‘EFFICIENT’ WITH: neutralization in wash-down Archroma's [PURE INDIGO icon]2 compared to benchmark • Patented ring dyeing technology Indigo liquid dyeing & laser + • Enhances consistency of the dyeing PP wash-down process for premium quality • Allows extreme reduction in water ‘ENHANCED’ WITH: Archroma's consumption in laundry process [PURE INDIGO icon]2 • Shorter process timing and system possibility to increase production output • Local washdown effects with top sustainability profile
CASE STUDY: Pakistan customer, Laundry
* Below limits of detection according to industry standard test methods ** Potassium Permanganate free
THE ARCHROMA WAY TO A SUSTAINABLE WORLD Safe + Efficient + Enhanced = The Ultimate Collection
SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.
EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.
ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.
www.archroma.com
For additional technical service and /or laboratory assistance, contact your local Archroma representative.
ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland
This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE.
bptmarketing@archroma.com
® Trademark of Archroma registered in many countries © 2021 Archroma
CON TE NI DO
F/W 2023 MACROTRENDS_ METAVERSO _ Pag 20
By WGSN
MICROTRENDS_ DENIM_
Pag 16
Pag 60
Pag 26
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Blue Key // Trend review F/W 2023
_ // MACROTENDENCIAS It’s all about the process
MACROTENDENCIAS
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_ // METAVERSE
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_ // CREATING VIRTUAL LANDSCAPES
Blue Key // Trend review F/W 2023
It’s all about the process
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MODA EN EL METAVERSO
La pandemia ha normalizado la vida online para las masas, pero el verdadero potencial de este espacio tardará décadas en materializarse, y con el tiempo transformará gradualmente la vida y la forma de comprar.
Con el QRcode, puedes descargar nuestro informe sobre el Marketing en el Metaverso y descubrir cómo definimos con más detalle este nuevo universo, explicando cómo sacarle partido y resaltando los protagonistas que lo están transformando. Nos basamos en análisis, estrategias y casos de estudio para destacar las formas en las que las marcas pueden iniciarse en este espacio y entender qué depara el futuro.
https://lp.wgsn.com/wgsn-insight-metaverso-es.html?utm_source=trippinblue&utm_medium=referral&utm_content=metaverse&utm_campaign=trippin-blue&utm_term=noterm
https://lp.wgsn.com/wgsn-insight-metaverso-es.html?utm_source=trippinblue&utm_medium=referral&utm_content=metaverse&utm_campaign=trippin-blue&utm_term=noterm https://lp.wgsn.com/wgsn-insight-metaverso-es.html?utm_source=trippinblue&utm_medium=referral&utm_content=metaverse&utm_campaign=trippin-blue&utm_term=noterm
VER INFORME
It’s all about the process
Blue Key // Trend review F/W 2023
WGSN ha estado siguiendo el auge del metaverso durante más de tres años, destacando las oportunidades de marca en mundos virtuales a través de AR y VR, NFT, juegos y blockchain.
MACROTENDENCIAS
_ //
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UPCYCLED, RECYCLED, RESALE & RENTAL
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_ // WELLNESS FIRST
Blue Key // Trend review F/W 2023
It’s all about the process
MACROTENDENCIAS
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_ // THE JOURNEY TO CLIMATE STABILITY
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_ // BE PROACTIVE, NOT REACTIVE
Blue Key // Trend review F/W 2023
It’s all about the process
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Blue Key // Trend review F/W 2023
_ // COLOR. It’s all about the process
COLOR
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PINK PP
Valentino F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
COLOR
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PURPLE RAIN
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Blue Key // Trend review F/W 2023
COLOR
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GO METALLIC
Dolce Gabbana F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
COLOR
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SPICE UP YOUR LIFE
Ports 1961 F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
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Blue Key // Trend review F/W 2023
_ // PRINTS _ // &MATERIALS It’s all about the process
PRINTS
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FULL BLOOMS
Alberta Ferretti F/W 2022 Desarrollado por Be Disobedient
MATERIALS
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WET LOOK
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Blue Key // Trend review F/W 2023
Blumarine F/W 2022
Sportmax F/W 2022
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Blue Key // Trend review F/W 2023
_ // DETAILS _ // &CONCEPTS. It’s all about the process
DETAILS & CONCEPTS
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MODERN ARMORS
Balmain F/W 2022
Balmain F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
DETAILS & CONCEPTS
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FUR PLACEMENT
Gucci F/W 2022
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Blue Key // Trend review F/W 2023
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Blue Key // Trend review F/W 2023
_ // KEY ITEMS. It’s all about the process
KEY ITEMS
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JUST A TANK TOP
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Blue Key // Trend review F/W 2023
KEY ITEMS
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X-LONG LEGS
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Blue Key // Trend review F/W 2023
Louis Vuitton F/W 2022
Dries Van Noten F/W 2022
KEY ITEMS
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UPSCALE KNIT
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Blue Key // Trend review F/W 2023
KEY ITEMS
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DA-BOMB
Louis Vuitton F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
KEY ITEMS
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FURRY FRIENDS
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Blue Key // Trend review F/W 2023
Dolce Gabbana F/W 2022
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Blue Key // Trend review F/W 2023
_ // DENIM. It’s all about the process
KEY STORIES
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Y2K
Bluemarine F/W 2022
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Blue Key // Trend review F/W 2023
KEY STORIES
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CELEBRITIES REVIVAL
Dualipa Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
Julia Fox & Kanye West
KEY STORIES
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INTERIOR INSPIRED
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Blue Key // Trend review F/W 2023
Stefan Cooke F/W 2022
KEY STORIES
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DEADSTOCK DESIGN
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Levi’s X BentGableNits
Blue Key // Trend review F/W 2023
KEY STORIES
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FLUID MASCULINITY
@La.ligue
ERL F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
Taakk F/W 2022
Balenciaga
KEY STORIES
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ETHLETNIC
Etro F/W 2022
Alanui F/W 2022 Desarrollado por Be Disobedient
Matty Bovan F/W 2022
Blue Key // Trend review F/W 2023
Dsquared F/W 2022
KEY STORIES
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HYPER-TEXTURE
Diesel F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
Philoshphy di Lorenzo
Diesel F/W 2022
KEY STORIES
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BOTANICAL-CAMO
Kenzo F/W 2022 Desarrollado por Be Disobedient
Blue Key // Trend review F/W 2023
Molly Goddard F/W 2022
Outside denim lab
Dhruv Kapoor F/W 2022
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Blue Key // Trend review F/W 2023
_ // KEY ITEMS. It’s all about the process
KEY ITEMS
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CORSETRY
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Blue Key // Trend review F/W 2023
KEY ITEMS
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RELAXED BOXY
Diesel F/W 2022 Desarrollado por Be Disobedient
UTILITY PANT
Blue Key // Trend review F/W 2023
It’s all about the process
KEY ITEMS
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LOW RISE
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Blue Key // Trend review F/W 2023
KEY ITEMS
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90´S BASICS
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Blue Key // Trend review F/W 2023
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Blue Key // Trend review F/W 2023
_ // WASHES _ // &FINISHES. It’s all about the process
WASHES & FINISHES
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DIGITAL ART
Braw haus xep7
Ferrari F/W 2022
Ourlegacy
@chiveskella Desarrollado por Be Disobedient
Y/project F/W 2022
ARTFUL FUNGI
Nahmias
Feng Chen wang
David catalan It’s all about the process
Simon Miller
Blue Key // Trend review F/W 2023
Daria fedovora
WASHES & FINISHES
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QUILTED
@Darion_famous
Dr. collectors
La réunion
Mark Fast
Dua Lipa/Diesel
ERL F/W 2022
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DISTRESSED
Eckhaus Latta
Freepeople
Marni F/W 2022 It’s all about the process
Kit woo F/W 2022
Blue Key // Trend review F/W 2023
Diesel F/W 2022
WASHES & FINISHES
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QUARTZ
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Vêtements F/W 2022
Tod’s F/W 2022
Acne studios F/W 2022
Pas de calais
Etro F/W 2022
Blue Key // Trend review F/W 2023
Elena velez F/W 2022
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Blue Key // Trend review F/W 2023
_ // COLOR. It’s all about the process
COLORS
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FADED BRIGHTS
Diesel F/W 2022 Desarrollado por Be Disobedient
Rejina Pyo F/W 2022
IFM F/W 2022
Gestuz F/W 2022
Lazoschmidl F/W 2022
ACT N1 F/W 2022
Blue Key // Trend review F/W 2023
PDL F/W 2022
COLORS
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PEACH SHADOW
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DIRTY BROWN / DARK OAK
B-sides
It’s all about the process
Ludovico Saint
Blue Key // Trend review F/W 2023
Freepleople