THE ARCHROMA WAY TO A SUSTAINABLE WORLD Safe + Efficient + Enhanced = The Ultimate Collection
SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.
EFFICIENT – IT’S OUR NATURE TO RETHINK SUSTAINABLE MANUFACTURING
Innovating application processes that minimize resources and maximize productivity, both in our and our customers’ manufacturing as well as by setting ourselves ambitious sustainability goals.
ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.
DENIM VIBE A sulfur-based system to efficiently create bright ocean blue denim without wasting an ocean of money and water
Diresul® Ocean Blues liq
Pre-reduced bright blue sulfur dyes • Aniline-free* minimal sulfide content • Variety of wash-downs possible including an eco-wash • These products have received the Cradle to Cradle Products Innovation Institute‘s Gold Level Material Health Certificate
Direfix® SD liq
Cationic fixing agent • Formaldehyde-free* • Increases the fixation of sulfur dyes • Suitable for ADVANCED DENIM
Direfix® GPF liq
NEW oxidation catalyzer • Fully compatible with cationic & non-ionic products • Suitable for use in ADVANCED DENIM
* Below limits of detection according to industry standard test methods. Not intentionally added
DENIM VIBE A sulfur-based system to efficiently create bright ocean blue denim without wasting an ocean of money and water
THE ARCHROMA WAY TO A SUSTAINABLE WORLD
DENIM VIBE
Main benefits in a nutshell
• Aniline-free* bright denim • Cost optimization and resource saving using ADVANCED DENIM concepts
• No generation of salts (sulfates and sulfites) to be treated in the waste water treatment plant
‘EFFICIENT’ WITH:
Diresul® Ocean Blues using Archroma’s ADVANCED DENIM process vs. bromo indigo -15%
ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland bptmarketing@archroma.com
-24%
-15%
-23%
-13%
‘ENHANCED’ WITH:
Archroma’s DENIM VIBE system
• Wide shade of bright blues combining Ocean Blues dyes for variety of wash-down effects
www.archroma.com
®
ENHANCED
• More regularity and consistency in processing as compared to bromo indigo, resulting in better quality standards
Diresul® Ocean Blues from Archroma vs. bromo indigo
EFFICIENT
• Less sensitive to price fluctuation and better product availability in case of sulfur bright blues
‘SAFE’ WITH:
SAFE
• Safe products from Archroma package fulfilling international safety standards
* B elow limits of detection according to industry standard test methods CASE STUDY: Egyptian customer, slasher dyeing
For additional technical service and /or laboratory assistance, contact your local Archroma representative. This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE. ® Trademark of Archroma registered in many countries © 2020 Archroma
Trend report presentado en
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TRIPPIN´BLUE Octubre
2021
Colaboradores_ Ana Paula Alves Nahuel Lombardi Julieta Mercerat
SS 22.23
Blue Key
Trend Review SS22.23
It´s all about the process
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bluekey:
Letter from the Editor Volver a hacer Trippin’Blue significa mucho! Armar una agenda internacional con referentes tan importantes de la Industria del Denim es un placer, un compromiso y un honor. Identificar a quiénes convocar, contactarlos, conversar, coordinar agendas, no es sencillo y lleva tiempo...
Y es por eso que invitamos a l@s expert@s de nuestra Industria, buscando compartir sus ideas, visión y experiencias con nuestra audiencia.
¡Gracias por apoyar esta hermosa y apasionante locura! ¡Gracias por ser parte de este viaje a puro Denim!
Ana Paula Alves Founder at Be Disobedient
Gracias! It´s all about the process
Trend Review SS22.23
La 2da edición nos desafió aún más, tenemos la vara muy alta y eso nos mueve.
Blue Key
Hay mucha dedicación y esfuerzo detrás de cada Trippin’ Blue. Somos un equipo chico que busca hacer algo muy grande. Más de 4 meses de entrevistas, reuniones, preparación y curaduría. Varias semanas y +50 videollamadas charlando sobre las temáticas y contenido con los speakers.
Parte de la “desobediencia” que proponemos se basa en expandir límites, acercando casos, referentes e innovación a nuestra región.
INDIGO REFLECTION Performance components of the system Diresul® Smartdenim Blue liq
Direfix® SD liq
A NEW pre-reduced sulfur blue specialty • Aniline-free* • Greenish blue cast – closest to indigo tone • This product has received the Cradle to Cradle Products Innovation Institute’s Gold Level Material Health Certificate
Cationic fixing agent • Formaldehyde-free* • Increases the fixation of sulfur dyes • Suitable for ADVANCED DENIM
Direfix® GPF liq
NEW oxidation catalyzer • Fully compatible with cationic & non-ionic products • Suitable for ADVANCED DENIM
INDIGO REFLECTION
* Below limits of detection according to industry standard test methods. Not intentionally added
Main benefits in a nutshell
SAFE
®
ENHANCED
‘SAFE’ WITH: • Safe products from Archroma Archroma’s INDIGO package fulfilling international REFLECTION system safety standards • Aniline-free*technology, less pollution, better for the factory ‘ENHANCED’ workers WITH: • Resource saving using ADVANCED INDIGO REFLECTION DENIM concepts system with Diresul® Smartdenim • No generation of salts (sulfates Blue liq and sulfites) to be treated in the waste water treatment plant • Wide shade of blues combining Diresul® RDT dyes • Variety of wash-down effects, especially eco-bleach and new sustainable wash-down technologies • Embracing sustainable production & lower impact clothing • Exclusive technology on the market
* B elow limits of detection according to industry standard test methods
INDIGO REFLECTION A coloration system that behaves like indigo but with a more sustainable and efficient process
THE ARCHROMA WAY TO A SUSTAINABLE WORLD
THE ARCHROMA WAY TO A SUSTAINABLE WORLD
Safe + Enhanced = The Enhanced Collection
SAFE – IT’S OUR NATURE TO PROTECT
A solid core: Our deeply rooted goal to protect people and our planet. Safe to use, safe to release and also safe to wear.
ENHANCED – IT’S OUR NATURE TO ADD ANOTHER LEVEL OF VALUE
Innovation is critical. With it, we create additional effects, functionalities and aesthetics and sustainable differentiation to bring additional value, helping consumers to achieve their goals, for a life enhanced.
www.archroma.com ARCHROMA MANAGEMENT LLC Brand & Performance Textile Specialties Neuhofstrasse 11, 4153 Reinach Switzerland bptmarketing@archroma.com
For additional technical service and /or laboratory assistance, contact your local Archroma representative. This information corresponds to the present state of our knowledge and is intended as a general description of our products and their possible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, sufficiency or freedom from defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. * Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual/industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma. *For sales to customers located within the United States and Canada the following applies in addition: NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE. ® Trademark of Archroma registered in many countries © 2020 Archroma
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special thanks for..
designers & brands.. LUCÍA CHAIN
NEHA CELLY
BIANCA DEMKIN
media partners..
Organizado por
KARINA FLEIDER
Blue Key
Trend Review SS22.23
It´s all about the process
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CONTENIDO
0.1
0.2
0.3
0.4
0.5
0.6
MICROTRENDS pag 10
PRINTS pag 22
TOPS pag 36
0.7 JACKETS pag 56
COLOR pag 12
DETAILS pag 28
BOTTOM pag 48
1.1
1.2
1.3
1.4
DENIM TRENDS pag 50
STYLES pag 62
FITS pag 80
WASHES pag 94
1.5
1.6
TRIMS pag 102
DENIM COLOR pag 110 Blue Key Trend Review SS22.23
TREND REPORT
SS 22.23 It´s all about the process
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0.1
Blue Key
Trend Review SS22.23
It´s all about the process
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Blue Key
Trend Review SS22.23
It´s all about the process
OPTIC WHITE TRIPPIN BLUE
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S/S 22.23
Piazza Sempione S/S 22
Courreges S/S 22
Iro S/S 22
Adam Lippes S/S 22
Rodarte S/S 22
CDLM S/S 22
Trend Review SS22.23
Alberta Ferretti S/S 22
Blue Key
Michael Kors S/S 22
It´s all about the process
Dsquared2 S/S 22
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Oscar de la Renta S/S 22
HARD METAL TRIPPIN BLUE
S/S 22.23
Blue Key Trend Review SS22.23
Fendace S/S 22
Tiom Ford S/S 22
It´s all about the process
Paco Rabbane S/S 22
Proenza Schouller S/S 22
Versace S/S 22
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Coach S/S 22
THE BOLD ONES S/S 22.23
TRIPPIN BLUE
Alberta Ferretti S/S 22
Patou S/S 22
Adam Lippes S/S 22
Blue Key Trend Review SS22.23
It´s all about the process
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Blue Key
Trend Review SS22.23
It´s all about the process
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Blue Key
Trend Review SS22.23
It´s all about the process
COLOR CHECKS S/S 22.23
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TRIPPIN BLUE
COACH S/S 22
MSGM S/S 22
Kenneth Ize S/S 22
Moschino S/S 22
Baum und Pferdgarten S/S 22
Brandon Maxwell S/S 22
Trend Review SS22.23
Prabal Gurung S/S 22
Blue Key
Carolina Herrera S/S 22
It´s all about the process
FULL BLOOMS S/S 22.23
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TRIPPIN BLUE
Oscar de la Renta S/S 22
Etro S/S 22
Richard Quinn S/S 22
Dolce GabbanaS/S 22
Trend Review SS22.23
Saint Laurent S/S 22
Blue Key
MSGM S/S 22
Blumarine S/S 22
It´s all about the process
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Blue Key
Trend Review SS22.23
It´s all about the process
FRINGE FEVER S/S 22.23
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TRIPPIN BLUE
Chloe S/S 22
No21 S/S 22
Victoria Thomas S/S 22
Blue Key
Vaquera S/S 22
Trend Review SS22.23
Proenza Schouller S/S 22
Burberry S/S 22
It´s all about the process
Fendi /S 22
CH-CHCHAINS S/S 22.23
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TRIPPIN BLUE
Tom Ford S/S 22
Bogdar S/S 22
Mark Fast S/S 22
Blue Key
Balmain S/S 22
Trend Review SS22.23
Balmain S/S 22
Nicole Miller S/S 22
It´s all about the process
LRS /S 22
SATIN SHINE S/S 22.23
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TRIPPIN BLUE
Dior S/S 22
Lutz Huelle S/S 22
Peter Do S/S 22
Blue Key
MM6 S/S 22
Trend Review SS22.23
Jil Sander S/S 22
Fendi S/S 22
It´s all about the process
Etro /S 22
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Blue Key
Trend Review SS22.23
It´s all about the process
NOT JUST A TANK TOP S/S 22.23
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TRIPPIN BLUE
Saint Laurent S/S 22
Tom Ford S/S 22
Loewe S/S 22
Blue Key
Acne Studios S/S 22
Trend Review SS22.23
Missoni S/S 22
Collina Strada S/S 22
It´s all about the process
Maryam Nassir Zadeh /S 22
THE KNIT TOP S/S 22.23
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TRIPPIN BLUE
Ganni S/S 22
Ayni S/S 22
Blue Key
No21 S/S 22
Trend Review SS22.23
Altuzarra S/S 22
Etro S/S 22
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THE BRA TOP S/S 22.23
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TRIPPIN BLUE
Tom Ford S/S 22
Ulla Johnson S/S 22
Blue Key
Dolce Gabbana S/S 22
Trend Review SS22.23
Christian Siriano S/S 22
Jason Wu S/S 22
It´s all about the process
Philisophy S/S 22
THE LONG OPEN TOP
S/S 22.23
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TRIPPIN BLUE
Etro S/S 22
Blumarine S/S 22
Blue Key
Louis Vuitton S/S 22
Trend Review SS22.23
Isabel Marant S/S 22
Alberta Ferretti S/S 22
It´s all about the process
OPEN SIDE DRESS S/S 22.23
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TRIPPIN BLUE
Chanel S/S 22
Cinq a Sept S/S 22
Blue Key
Paco Rabbane S/S 22
Trend Review SS22.23
Valentino S/S 22
Philosophy S/S 22
It´s all about the process
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It´s all about the process
TRIPPIN BLUE
THE MICRO SHORT
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S/S 22.23
Atlein S/S 22
Prabal Gurung S/S 22
Balmain S/S 22
Loewe /S 22
Trend Review SS22.23
Annakiki S/S 22
Blue Key
Ulla Johnson S/S 22
Moschino S/S 22
It´s all about the process
2000 CARGO S/S 22.23
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TRIPPIN BLUE
Coperni S/S 22
Blumarine S/S 22
Tom Ford S/S 22
Blue Key
Balmain S/S 22
Trend Review SS22.23
Dolce & Gabbana S/S 22
Diesel S/S 22
It´s all about the process
Collina Strada S/S 22
THE SKIRT SET S/S 22.23
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TRIPPIN BLUE
Dior S/S 22
Alberta Ferretti S/S 22
Blue Key Trend Review SS22.23
Fendace S/S 22
Staud S/S 22
It´s all about the process
Christian Cowan S/S 22
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It´s all about the process
NO SLEEVES ALL SHAPES S/S 22.23
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TRIPPIN BLUE
Adam Lippes S/S 22
Dorothee Schumacher S/S 22
Ulla Johnson S/S 22
Chufy /S 22
Trend Review SS22.23
Proenza Schouller S/S 22
Blue Key
Mark Kenly Domino Tan S/S 22
Burberry S/S 22
It´s all about the process
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1.1
Blue Key
Trend Review SS22.23
It´s all about the process
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Blue Key
Trend Review SS22.23
It´s all about the process
STRIDENT HOPE S/S 22.23
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TRIPPIN BLUE
Kidsuper S/S 2022
Mithridate S/S 2022
MSGM S/S 2022
Street, LFW S/S 2022
Phingerin S/S 2022
Trend Review SS22.23
Collina strada S/S 2022
Blue Key
Moschino S/S 2022
Marco Rambaldi S/S 2022
It´s all about the process
SYMPLY SEXI S/S 22.23
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TRIPPIN BLUE
Linmick
Acielle Style du Monde, LFW S/S 2022
Street, MFW S/S 2022
Blue Key
Boyish S/S 2022
Trend Review SS22.23
BDG S/S 2022
Chnge S/S 2022
It´s all about the process
BDG Urban Outfitters
TROMPE L´OEIL S/S 22.23
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TRIPPIN BLUE
Blumarine S/S 2022
Diesel S/S 2022
Acne Studios S/S 2022
Our Legacy
Street, LFW S/S 2022
Trend Review SS22.23
Lupe Lajargo S/S 2022
Blue Key
Acne Studios S/S 2022
It´s all about the process
Knorts
NEW-PREP S/S 22.23
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TRIPPIN BLUE
Coach S/S 2022
St. John S/S 2022
Diesel
Life Textiles
Street, LFW S/S 2022
Blue Key
DSquared S/S 2022
Trend Review SS22.23
Maryling S/S 2022
Anna Sui S/S 2022
It´s all about the process
UPCYCLED COLOR BLOCK S/S 22.23
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TRIPPIN BLUE
GCDS S/S 2022
Per Gotesson S/S 2022
Ahluwalia S/S 202 Blue Key
AG S/S 2022
Trend Review SS22.23
Loewe x Paula Ibiza
It´s all about the process
BDG Urban Outfitters 2022
TRIPPIN BLUE
NOSTALGIC KNIT
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S/S 22.23
Reclaimed
Marine Serre S/S 2022
Blue Key
Marco Rambaldi
Rejina Pyo S/S 2022
Trend Review SS22.23
Youthessentials
Street, LFW 2022
It´s all about the process
Street, LFW 2022
CALLING CREATIVES S/S 22.23
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TRIPPIN BLUE
Andrea Crews S/S 2022
Christian Wijnants S/S 2022
Blue Key
Diesel S/S 2022
Trend Review SS22.23
Beautiful People S/S 2022
Rokh S/S 2022
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Loewe S/S 2022
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Blue Key
TRIPPIN BLUE
Trend Review SS22.23
S/S 22.23
It´s all about the process
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It´s all about the process
IMPERFECT RAW S/S 22.23
Junya watanabe S/S 2022
MSGM S/S 2022
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TRIPPIN BLUE
Armani Exchange S/S 2022
Amiri S/S 2022
Nanushka S/S 2022
Trend Review SS22.23
SacaiS/S 2022
Blue Key
Luar S/S 2022
It´s all about the process
Denim Company
MINIDRESS S/S 22.23
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TRIPPIN BLUE
Sunnei S/S 2022
GCDS S/S 2022
Blue Key Trend Review SS22.23
Versace S/S 2022
Boyish S/S 2022
It´s all about the process
Nicole Mille S/S 2022
DISTRESSED WIDE-LEG S/S 22.23
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TRIPPIN BLUE
Street, London Fashion Week S/S 2022
Redone S/S 2022
Cello S/S 2022
Nordstrom S/S 2022
Trend Review SS22.23
VetementsS/S 2022
Blue Key
Grlfnd S/S 2022
It´s all about the process
Street, PFW S/S 2022
WIDE LEG JEANS S/S 22.23
Molly goddard S/S 2022
MSGM S/S 2022
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TRIPPIN BLUE
Street, LFW S/S 2022
Street CFW S/S 2022
Style Du Monde,CFW
Trend Review SS22.23
GCDS S/S 2022
Blue Key
Good American S/S 2022
It´s all about the process
Street CFW S/S 2022
SHORT SILHOUETTES S/S 22.23
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TRIPPIN BLUE
Philip Plein S/S 2022
Adeam S/S 2022
Blue Key Trend Review SS22.23
Diesel S/S 2022
Vivienne Westwood S/S 2022
It´s all about the process
Mark FastS/S 2022
ONE PIECE S/S 22.23
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TRIPPIN BLUE
Victoria Beckham S/S 2022
Boyish S/S 2022
Blue Key
Outland S/S 2022
Rachel Comey S/S 2022
Trend Review SS22.23
Rag & Bone S/S 2022
System Studio S/S 2022
It´s all about the process
AG denim
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It´s all about the process
DIGITAL DÉGRADÉ S/S 22.23
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TRIPPIN BLUE
Isabel Marant S/S 2022
Dolce & Gabanna S/S 2022
Ader Error S/S 2022
Azgard
Street, MFW 2022
Trend Review SS22.23
Beatrice B S/S 2022
Blue Key
Etro S/S 2022
It´s all about the process
Eckhaus Latta S/S 2022
BLEACHED DENIM S/S 22.23
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TRIPPIN BLUE
A Company S/S 2022
Solid Homme S/S 2022
Blue Key
AG S/S 2022
Diesel S/S 2022
Trend Review SS22.23
Closed
Isabel Marant S/S 2022
It´s all about the process
Street, LWF 2022
AGED HEARTH S/S 22.23
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TRIPPIN BLUE
Louis Vuitton S/S 2022
Diesel S/S 2022
Blue Key
Rag & Bone S/S 2022
Khaite S/S 2022
Trend Review SS22.23
G-Star
Y/Project S/S 2022
It´s all about the process
R13 S/S 2022
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Blue Key
Trend Review SS22.23
It´s all about the process
SCULPING S/S 22.23
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TRIPPIN BLUE
Good American S/S 2022
Schiaparelli S/S 2022
Denimcratic
Mugler
Zadig etVoltaire
Trend Review SS22.23
Nanushka S/S 2022
Blue Key
AG S/S 2022
Free People
It´s all about the process
FABRIC MANIPULATION S/S 22.23
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TRIPPIN BLUE
Y/ Project S/S 2022
GMBH S/S 2022
Victoria Beckham S/S 202
Blue Key
BDG S/S 2022
Trend Review SS22.23
Diesel S/S 2022
Ader error S/S 2022
It´s all about the process
Max Mara S/S 2022
TRIPPIN BLUE
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Blue Key Trend Review SS22.23
S/S 22.23 It´s all about the process
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Blue Key
Trend Review SS22.23
It´s all about the process
SUNRISE PALETTE S/S 22.23
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TRIPPIN BLUE
Martin Across
MSGM
Steel mar
MSGM S/S 2022
HASELLERTEKSTIL
ORTA
Paul Smith S/S 2022
Blue Key
Munn
Trend Review SS22.23
It´s all about the process
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