Last net visual development guide

Page 1

√ THE BRAND

Visual Development Guide

2017

a


LAST.NET

b

THE VISUAL DEVELOPMENT GUIDE


“Far more powerful than religion, far more powerful than money, or even land or violence, are symbols.”

― Lia Habel, Dearly, Departed

c


LAST.NET

THE VISUAL DEVELOPMENT GUIDE

TABLE OF CONTENTS Chapters

01

Last.net

2

Concept

6

Initia l Ske tches

12

Right Decis ion

22

THR BRAND

02

VISUAL RESEARCH

03

INITIAL SKETCHES

04

SKETCHES DEVELOPMENT


Chapters

05

SKETHCES REFINEMENT

Sketches Refinement Computer Refined Logo Further Refinement Final Logo

32 35 38 40


LAST.NET

THE VISUAL DEVELOPMENT GUIDE


01

THE BRAND


LAST.NET

THE VISUAL DEVELOPMENT GUIDE

LAST.NET About From Last.fm to Last.net, the company has been through some serious alteration. Based on the core service of the business­—tracking, collecting and analyzing and recommending, Last.net is born into new fields of the market, serve new audiences, and face new challenges. In order to meet all these need, Last.net need a new look, a new start point to grow into a future giant. This guide is devoted to present the process of the establishment of the brand’s identity, from ideation to drawing, to the finished look.

2

Last.fm —


— Last.net

Keywords For a future that is brought about by Last.net, in which people are taking advantages of their own data, realizing themselves like never before, there are 3 main keywords that captured the essence of the brand— Tracing, Right decision and Spiritual.

3


LAST.NET

02

VISUAL RESEARCH

THE VISUAL DEVELOPMENT GUIDE



LAST.NET

THE VISUAL DEVELOPMENT GUIDE

CONCEPTS

Tracing Through different devices and apps, we are now able to tracking data around us. Last.net analyses and visualizes data of users and help them to gain an overall knowledge of themselves, Personal data empowers people by changing their views about themselves, and use it as a strong tool to achieve self-growth.

6

Inspirations

Hansel and Gretel Lines www Rope Knots Small Stones Sundial

Mapping Tracing Road Process Connect Track Trail Dots


Right Decision After knowing oneself, to be further benefited by personal data, users would develop the ability to make wise, future-thinking decisions and choices in every expect of their life. Like a life coach, Last.net could inform users what kind of food is more helpful to achieve their current health goals etc.

Inspirations

Lighthouse Campass Wind Vane Arrows Road Shadow Traveler’s Tree Scale Balance

Beam Light Button Rock Balancing Lottery Juggling Rope Walk Slackline 7


LAST.NET

SPIRITUAL Keep tracking oneself and knowing oneself from past actually could help people to be more focused on their current life and be fully immersed in one's daily life. Eliminates being auto-pilot and going through the motions, self-knowledge makes people finding joys in the daily mundane and be more mindful.

8

THE VISUAL DEVELOPMENT GUIDE

Inspirations

Ying Yang Yoga Mindfulness Balance Meditation Practice

Peace Awareness Enlightment Inner World


9


LAST.NET

THE VISUAL DEVELOPMENT GUIDE


03

INITIAL SKETCHES


LAST.NET

INITIAL SKETCHES Concept 1: Tracing Inspired by the idea of trace, I explored different ways of connecting the dots and ways of people track time.

12

THE VISUAL DEVELOPMENT GUIDE


13


LAST.NET

Concept 1: Tracing (Continue)

14

THE VISUAL DEVELOPMENT GUIDE


Concept 2: Right Decision

15


LAST.NET

Concept 2: Right Decision (Continue)

16

THE VISUAL DEVELOPMENT GUIDE


17


LAST.NET

Concept 3: Spiritual

18

THE VISUAL DEVELOPMENT GUIDE


19


LAST.NET

04

THE VISUAL DEVELOPMENT GUIDE

SKETCHES DEVELOPMENT



LAST.NET

RIGHT DECISION Sketch Developments / Right Decision #1 After the first round of critic, among the 3 directions, the best direction being selected was Right Decision. Because technology serves as a tool for people to achieve what they want. And making the right decision is what people want.

22

THE VISUAL DEVELOPMENT GUIDE


23


LAST.NET

Sketch Developments / Right Decision #2

24

THE VISUAL DEVELOPMENT GUIDE


25


LAST.NET

Sketch Developments / Right Decision #3

26

THE VISUAL DEVELOPMENT GUIDE


27


LAST.NET

Sketch Developments / Right Decision #4

28

THE VISUAL DEVELOPMENT GUIDE


Computer Refined Selections

29


LAST.NET

THE VISUAL DEVELOPMENT GUIDE


05

SKETCHES REFINEMENT


LAST.NET

THE VISUAL DEVELOPMENT GUIDE

SKETCHES REFINEMENT

Refinement #1 After another round of critic, we decided to go with a specific direction: L+Check Box to indicate the choice and decisions. Based on this idea, I made further explorations.

32

Refinement Direction: L + Check Box


33


LAST.NET

Refinement #2

34

THE VISUAL DEVELOPMENT GUIDE


COMPUTER REFINED LOGO #1 L+√=□ Inspired by the similarity between ‘L’ and a check mark, I rotated the marks and conbined them into a check box.

35


LAST.NET

#1 L+L+L+L+L+L+√= Using the trace idea on ‘L’, making them follow each other on certain degree and then they formed a circle, with the check mark in the middle, the whole thing formed a fancy check box.

36

THE VISUAL DEVELOPMENT GUIDE


#1 â–Ą+L+√ By separating all the elements in a check box and recombining them together, we get a 3D check box.

37


LAST.NET

FURTHER REFINEMENT Choice A Still, the simple and clear check box wins the attention.

38

THE VISUAL DEVELOPMENT GUIDE


Choice B Still, the simple and clear check box wins the attention.

39


LAST.NET

FINAL LOGO

40

THE VISUAL DEVELOPMENT GUIDE


41


LAST.NET

THE VISUAL DEVELOPMENT GUIDE

Image Sources P a ge 3 2 - 3 3 http://visteon.com/products/electronics/images/hmeye.jpg http://www.dailyherald.com/storyimage/DA/20150718/entlife/150718974/AR/0/AR-150718974.jpg&updated=201507181451&MaxW=800&maxH=800&noborder http-//www.lucicreative.com/wp-content/uploads/2014/10/IMG_0508 P a ge 3 4 - 3 5 https://thenypost.files.wordpress.com/2016/05/online-shopping-1.jpg?quality=90&strip=all http://www.chicagoparent.com/media/10530727/chameleonjohnshop.jpg P a ge 3 6 - 3 7 https://i1.wp.com/livelearntravelteach.files.wordpress.com/2015/04/dsc5314.jpg?ssl=1 https://drscdn.500px.org/photo/175894497/q%3D80_m%3D2000/4b5636e271e13169a0169a03b5eb8c83 https://drscdn.500px.org/photo/175894501/q%3D80_m%3D2000/6e441a21925de26f3d8c7f148c443d3d P a ge 3 8 -3 9 https://tctechcrunch2011.files.wordpress.com/2016/09/gettyimages-512136509.jpg P a ge 4 0 - 41 http://chinapower.csis.org/wp-content/uploads/web_photo-1.jpg P a ge 4 2 -43 https://greatist.com/sites/default/files/People%20Eating%20in%20Bright%20Restaurant.jpg https://static1.squarespace.com/static/5755c77f20c647888a4ba8a6/t/5827e76e1b631bf14c194d49/1479010174574/tonkotsu_fb.jpg?format=2500w P a ge 4 4 -45 http://www.digitalistmag.com/files/2015/10/275313_l_srgb_s_gl.jpg https://pmcwwd.files.wordpress.com/2015/11/ralph-connected-001.jpg P a ge 4 6 -47 http://media.digitalnewsagency.com.s3-eu-west-1.amazonaws.com/files/232518/original/JjZavZ6Ro4lw8gjJHi1aF49jCGZO-wmI_Virgin_Sport_1.jpg https://static1.squarespace.com/static/56aec401d51cd44f3db3941e/t/56aec7ce55598614c4b0ed74/1454294999210/shutterstock_275521547.jpg?format=2500w P a ge 4 8 -49 https://cdn.gottman.com/wp-content/uploads/2017/02/Your-Teen-Needs-You-to-be-Their-Digital-Mentor_HI.jpg https://i0.wp.com/www.josieahlquist.com/wp-content/uploads/2015/05/shutterstock_136481069.jpg

42


43


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.