Introduction Top Notch Entertainment is proud to represent a company that allows us to use our creative freedom. Not only may we reach our full potential, but so will Heineken. We realize that Heineken’s key focus is on increasing the growth of its brands and improving financial performance. Our goal is to make sure that Heineken's acquisitions, partnerships and distribution strategies create value. This golden opportunity so generously given by your company will assist Heineken in achieving the optimal distribution and coverage it deserves. For a long time, we have been part of the performance based culture that enables us to sustain strong positions in local markets. Therefore, these are all the more reasons why we can confidently name ourselves Top Notch. Statement of Problem (Drink Heineken Responsibly!): The alcohol industry spends more than $4.5 billion each year marketing its products. Even though we are trying to increase company growth, we still insist on ensuring that this campaign targets the appropriate age group. According to the state alcohol advertising laws, Maryland is known for the best practice for in-state electronic media such as television and radio. Top Notch Entertainment is able to effortlessly create an emotional connection between the brand and the targeted audience in traditional and nontraditional venues. We have learned that through advertising, the brand becomes embedded in the audience’s experience, cultural icons, and values. Therefore, we have identified state regulatory strategies that reduce youth exposure to alcohol ads, and we will make it our duty to remain within the guidelines of content and product placement through the media. Anytime Heineken cannot be advertised, we will proudly represent the company in a way that does not exploit or illegally identify the brand. This is our promise. Objectives: Brand awareness is our focus. Data from Media Market Research Inc. (MRI) for U.S. adult internet users only, showing percents of respondents, October 2006, via eMarketer tells us that top 70.5% of online users use email and 40.2% obtain the latest news and current events online. Our marketing statistics are as follows:
How Top Notch Entertainment can serve you better Customizing our promotional packages is something that we take pride in. We want to stay current and fresh while making a huge impact. From what we know, the principal international brands are Heineken and Amstel. However, more than 170 international premium, regional, local and specialty beers are brewed and sold. We have implemented a few different ways to market the products: A hotline customized for Heineken specifically geared towards proficient marketing through Top Notch. Internet streaming on several websites: www.btopnotch.com, www.triflava.com, www.flowintl.com, www.starvingac.com, www.imazsha.com, www.douwear.com, and more tobe announced.. “Heineken Nights Out” presented by Top Notch Entertainment-consists of visiting various venues for a 6 to 8 week period of time. With a video camera, a host and select models from Loyal Ladies Inc, we will create a reality bit of avid party goers having fun and doing surveys about Heineken. The video will be posted on U Tube, Top Notch website, triflava.com, flowinl.com, and other approved websites. During these visits, we will collect email address and profiles for our weekly newsletter. “Heineken Nights Out” gift cards will be processed and distributed throughout venues that serve Heineken beverages to the target market. DJ’s, models/dancers, promotional street team, and Top Notch Entertainment executives will wear Heineken branded products as often as possible in efforts to remind legal alcohol consumers that they need to "Enjoy Heineken Responsibly" when they go out to have a good time. For Events and shows we will display Heineken logo on all electronic and print material that has been preapproved such as gift bags w/ logo and event information, product placement in and around event, laminates/wrist bands/necklaces, web banner, email blast, etc. These ideas have been carefully prepared and are ready to be transformed into reality. Give us the green light and get connected with Top Notch Entertainment! Management Plan With the experience, knowledge and proficiency Top Notch Entertainment has to offer, Heineken will be guaranteed the personal attention it needs to continue building the long-term future of its brands and business. We have made a collective effort with our inside marketing team – AMD Inc.- to attack every avenue of promotion and sales possible. Brand Identity Creation and Management, Graphic and Web Design, Media Planning and Buying, Advertising and Marketing Consulting and Market Research are some of the techniques that have made us a reputable company. Entertainment and Venues “Sweat”- Good Love Bar @ 2322 Boston St., Baltimore, MD “Sweat” is exactly what the Reggae lovers have been looking for on a Sunday night! This high energy, adrenaline pumping celebration begins every Sunday at 9 pm and ends at 2 am with last call at 1:30 am. Dress code will be proper attire, no sweats or white/black tees, although sneakers and hats are permitted. Proper ID must be seen by our General Admission staff for our 21 and over guests. Admission will be $10 per person. By popular demand, our guest DJ for the night will be DJ Trigga -a well known Caribbean DJ on the east coast. (If Trigga is unavailable, another qualified professional by the name of DJ Silva has agreed to fill in.) Our DJ will be spinning the newest and most classic sounds of calypso, reggae, soca, and Caribbean music. We will have the hottest hand picked models on each floor wearing Heineken shirts and red, green, or black skirts with black sneakers reminding guests who qualify to take advantage of Heineken promo for the evening*. This cultural experience will definitely have our guests working up an appetite! We have arranged catering service provided by Caribbean Kitchen, Inc. The menu will consist of a variety of some of the most delicious foods from the islands with a home cooked flavor that is guaranteed to satisfy the hunger of each and every guest who arrives. *Heineken Promo: Guests wearing red and green will receive $2 Heineken bottles!
“Soul Delicious” – Kämp @ 2314 Boston St., Baltimore, MD 21224 Have you ever had an experience that felt like it satisfied your soul? If you are not in the mood for sweating it out on a given Sunday then calm it down here at Kämp! Top Notch Entertainment would like to cordially invite you to a relaxed event called “Soul Delicious.” This night only happens every cool, calm, and collective Sunday in a beautiful setting surrounded by plush couches and candlelight. The doors open up right around the corner from Good Love at 9 pm and close at 2 am. Admission is only $10 per person- unless we have scheduled a special guest appearance which will be announced. Our guest DJ will provide the most popular eclectic, neo-soul evening bringing good vibes to all who arrive. This will be an occasion with festivities that include comedy, poetry, dancing, conversation and music. We have a six month calendar full of featured musicians such as the talented Jill Scott, Floetry, Angie Stone, Maxwell and more. This event, also, allows emerging artists an opportunity to showcase their talents and connect with their fans on a more personal level. The arts and music have never been introduced to the community in such a dynamic way. It’s a place, a feeling, a way of life that swings from upbeat songs in the likes of Musiq Soul Child to the melodic beats of Angie Stone. It is a place where every guest can make a toast with their Heinekens to the good life! *Heineken promo: Every guest who registers for our monthly talent showcase receives a “free drink” ticket to present to one of our friendly bartenders in exchange for a refreshing complimentary Heineken beverage.
“Mingle if you're single" - Good Love Bar @ 2322 Boston St., Baltimore, MD If finding Mr. or Ms. Right has not been easy, then you may want to be at Good Love on Mondays. A beautiful community, friendly staff and a highly spirited atmosphere are all reasons why you and a handful of friends will make this night one of your favorites. Top Notch Entertainment introduces you to a night of catering to singles everywhere. The evening begins promptly at 9 pm and ends at 2 am. The dress code is grown and sexy with a cover charge of only $5. VIP will be available for a $15 cover charge at the door with a wristband. Loyalty First Security team will be located on each floor to ensure our guests remain comfortable and secure. Our main DJ will be DJ Wylout playing popular R&B and pop tunes as well as Billboard Hits. Hip Hop and other requests will gladly be mixed in as long as it coincides with the atmosphere. A different approach has been taken with this event as is with every event that Top Notch Entertainment provides. Since MySpace is an excellent forum for meeting new people, we have planned several MySpace contests for the months to come. Each guest is handed paper and pencil at the door and told how the contest will run for that week. The winner is chosen by 12:30 am with assistance from the DJ and awarded free admission for the following week for themselves and another guest. The winner will also receive one free shot of choice or Heineken beverage. This event will produce communication and rapport among our guests. In turn, this will create natural word of mouth promotions for Top Notch Entertainment and affiliates for the weeks to follow using MySpace as one of our resourceful networking tools. We encourage everyone to mingle if you’re single!
*Heineken Promo: $3 bottles all night - announced at door, by the dj all night long, and by bartenders! VIP guests with wristbands receive one free Heineken beverage to welcome them to their special sections in the venue
"Trendsetter Tuesdays...the After Hour to the Happy Hour!" Good Love Bar @ 2322 Boston St., Baltimore, MD What night would be better to show off your hottest threads and feeling your best while sipping on America’s favorite beer? Heineken and Top Notch present to you an ambiance of originality, authenticity, and flawless self expression. We urge everyone to wear their own gear especially if it has been created by yourself or someone you know. If not, make sure you thoughtfully piece together an outfit that still represents YOU! Top Notch has a clothing store by the name of O.P.M. Fashions currently in progress. We would love to welcome fellow clothing designers and general entrepreneurs to take part in sharing ideas with one another along with just having a good time. It is during the night when most have the time to enjoy their lives after a hard day at work. This exciting evening begins at 8p and closes at 2 am. Our guest DJ will be spinning the best of classic hip hop and club favorites along with a little old school music for the more mature. Admission will be $5 at the door (indefinite). If you bring two other guests along with you for the fun, the third guest is free. All three persons must be present at time of entry. Free admission for “early birds” before 9 pm. Our Loyal Ladys’ models will be present wearing Heineken Promo shirts with Loyal Lady logo on back and selling shooters from shooter trays. Models have potential to make commission by earning tips. This will encourage models to be customer service friendly at all times. Guest DJ will periodically remind guests to drink Heineken and tip hostesses. Bartenders will have $1 off Martini specials. Each week, our Admissions staff will request every guest who owns a business to put their business card into a fish bowl at the door. At the end of the night, one of our Top Notch Entertainment executives will hand pick a business card, announce chosen business at the DJ booth and promote their business on our flyers and our website along with a link for contact for the following week. Top Notch takes pride in supporting our fellow entrepreneurs! *Heineken Promo: Buy one Heineken each for you and a guest and receive 2 scratch off tickets and small prize with Heineken logo (e.g. keychain, bottle opener, shirt, etc...) "World Wide Wednesdays" - Good Love Bar @ 2322 Boston St., Baltimore, MD Having the best nightlife hours of your life, while meeting interesting people at the same time could never be better than at Good Love on a Wednesday! Having the world renowned Heineken to support you while you are there tops it all! Our doors open at 9 pm and close at 2 am. Dress code will not be strictly enforced except for completely exposed undergarments. Cover charge is $15 for our 21 and over crowd. During the nights of its up beat energies, and interests, many are caught by surprise how fresh of an experience our International DJ provides while visiting this melting pot of culture. After the hard labors of the day, there is a need for fun. Here is where Mid-West and North East as well as all other neighboring communities make Good Love a cultural magnet destination. Heineken is the perfect product to represent an occasion like this and is always there to let the good times roll. Our promotional specials for the evening will be to buy 2 drinks and get one free for all Heineken beverages. With a night like this, we are proving that Top Notch Entertainment is an Equal Opportunity Party Provider! *Heineken promo: buy 2 get and get one free
“The Finale” - Gardel’s Supper Club, 29 S. Front St., Baltimore, MD 21202 Top Notch has saved the best for last with “The Finale.” The hottest spot in Baltimore, Maryland has finally been discovered and it is at Gardel’s Supper Club located minutes away from the harbor! This is where your weekend begins. Heineken and Top Notch Entertainment have teamed up to create a spectacular event that will keep ears buzzing. The excitement begins at 9 pm and will retire at 2 am. Upon entering the location the valet staff will be happy to park your vehicle for only $10. This will make entering the establishment more convenient for our guests. Once inside, the guests will witness an outstanding scenery that will leave them breathless. A hostess will welcome them in and introduce them to the events for the evening. The first floor will have salsa instructors allowing the guests to learn something new. Fresh flowers will surround them on the 2nd floor with guest DJ playing mainstream hits. The third floor will provide an alternative scene complete with contemporary style furniture and art and a guest DJ who knows how to get the party revved and ready to go. There will be dancers for the second and third floor provided by Loyal Lady, Inc. These dancers will wear Heineken logo shirts and get the party started until midnight arrives. Ice sculptures in the shape of Heineken bottles with green lighting and Top Notch logo will be delivered to Gardel’s on the last Friday of each month. Other significant details include: *
Food: Provided by Gardel’s 8 pm-close.
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Only guest 21yrs and older will only be admitted with proper ID.
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Every night staff will mildly encourage customers to donate to non profit organization (Lights, Camera, Action Foundation). Collection boxes will be available in selected areas or models will have fanny packs for change.
Additional Venues: Some of the venues that we have the privilege to use for our events and shows are as follows: Rams Head Live, Sonar, Gardel’s, Eden’s Lounge, Power Plant Live, 1st Mariner Arena, The Lyric Opera House, Good Love, Red Maple, Club One, Huckas, Soul Plaza, Marriot Ball Room, Martins East/West, The Forum and more.
Possible Celebrity Guest Roster: Top Notch Entertainment’s superstar roster jump starts with some of the most popular people in entertainment. Here are just a few entertainers that we have booked and have complete access to:
Reggae ArtistsSean Paul Daddy Yankee Elephant Man Wayne Wonder Pop Artists: Gwen Stephanie Akon Nelly Furtado Timbaland Fergie Pink Comedy: Wanda Sikes Charlie Murphy Bruce Bruce Alex Thomas Mike Epps Michael Blacksom
R&b/Hip-hop Artists John Legend Robin Thicke Floetry Maxwell Musiq Soul Child Neyo Raheem Devaughn Trey Songs Donnell Jones Glen Lewis Jill Scott Anthony Hamilton Angie Stone Keyshia Cole Carl Thomas Chris Brown MJG & 8ball Three Six Mafia Ying Yang Twins T Pain T.I. Busta Rhymes
VIP Service Features: VIP services will be available to the entertainer(s) that will be booked for the event. Services include and are not limited to: extended limo service for the life of the event, hotel suite reservations, complete ‘hand and foot’ VIP service for the special guest during the event-special seating, back entrance to event, gift bags courtesy of Heineken, dedicated hosting by selected Loyal Lady Inc. models for the entire event.
Summary *
Top Notch Entertainment is a full-service event planning and marketing facilitator.
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We provide a bundled array of detailed, customized, planning, marketing, concept development, public relations, and event implementation components.
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As urban marketing specialists we provide and manage the creative nature, as well as youth oriented up beat focus desired by our clients.
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Our services utilize a skilled flexible team with the expertise to maximize events and marketing satis factory for clients and their constituents.
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Our bundled packages of customized services can ease and please as well as meet and exceed your event and marketing expectations.
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Our tailor made full-service approach can extend from small boutiques to metropolitan galas.
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Together, let us expose and implement the best possible impact for your next entertainment and/ or marketing agenda.
Top Notch Entertainment will be your full-service event facilitators. Clients references and our portfolio are available for review upon request.
www.btopnotch.com 36 South Charles Street Suite 200 Baltimore, MD 21202