2012 Tsai Yu Ying

Just TO Be a Chameleon

!

Yu Ying Tsai’s 2012 Portfolio.

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Contents ADAPTATION

Formosa Preserved Fruits / 2011 Pure Coffee / 2010 Redesign Chinese Opera / 2009 JIUNN MEEI Pineapple cake / 2009

COMMUNICATION

Wellcome Supermarket / 2012 Piano Recital Poster / 2012 ABSOLUTE VODKA / 2011 You Got A Cup Of Fresh Milk! / 2010

OBSERVATION

Fruits Pattern Book Cover / 2012 Fly Throw the Waterfall / 2011 Guilty Trust / 2011 PLanting / 2009

STEP1: Brainstorming

STEP2: Concept Selection 24 Theropies - Idea 1 Motivations

Concept

Sketches

Taiwanese traditional medicinal herb cabinet

Sweat Present From Taiwan - Idea 2

Sketches ----- Based on “ Districts”

A.

B

Traditional snack glass jars

Based on “ Film”

Motion picture film

Sketches Based on “ Districts”

Logo Sketch

Old movie posters style

A.

There are 18 book-style-packed flavours.

B C Every flavour is packed with the descriptions of origin and process of the production, making consumers understand the process flow of the overall production. Also, this breaks the traditional negative impression of sanitation.

D

When you open this pack, you will see the story of the preserved fruit and the descriptions of production process on the right side. On the left side, you will see six different types of local representative preserved fruit.

With rambling over the tracks in the mountains, clouds, mists and flavor of cafĂŠ washes the clamor from the city.

Come on! Let's go to Gu keng to drink a cup of coffee!

A journey is the box of memories. Travelers record their journeys to Gu Keng by texts and photos. By sharing the experiences, packaging makes people appreciate the beauty of Gu Keng and the purity of it’s coffee. Having a cup of coffee? Just go to Gu Keng!

Ripping the coffee package, the ripping part becomes the bookmark and another part becomes the Polaroid.

俊美鳳梨酥

俊美鳳梨酥 JIUNN MEEI Pineapple cake Packaging, Brandingr / 2009 Intermediary / Calligraphy, Watercolor, Ink, Cardboard.

Sketches

俊美鳳梨酥 JIUNN MEEI Pineapple cake Packaging, Brandingr / 2009 Intermediary / Calligraphy, Watercolor, Ink, Cardboard.

Chinese do not give gifts. Instead, they do give you good fortune!

By combining the idea of jewel boxes with the package of pineapple cake and using the symbol of "Good fortune" printed on each small package, this package delivers the best wishes to the receivers.

鶴算綿長

至得延年

年年有餘

喜獲麟兒

鳳凰來儀

祥龍獻瑞

COMMUNICATION Understand what people deliver, and deliver what you understand through design.

Graphic Designer

2011 / 07 - 2012 / 09

Tea Pack Packaging Design / 2012 Intermediary / Photoshop, Illustrator.

Chinese Flavour Tea Pack Packaging Design / 2012 Intermediary / Photoshop, Illustrator.

Soup base flavor pack Design / 2012 Intermediary / Photoshop, Illustrator.

A

b

OBSERVATION Everything around us is the seed of creation.

n g i s e D n r e Patt

Gulty Trust Acrylic prints / 2010 Intermediary / Ink, Acrylic.

Fly Throw the Waterfall Acrylic prints / 2010 Intermediary / Ink, Acrylic.

Planting Poster / 2009 Intermediary / Illustrator, Photoshop, After effect.

Who knows what celebrities such as Albert Einstein, Warren Edward Buffett and Al Gore think? This series of posters refers to the concept of “planting”. Through humorous ways of representation, those posters show celebrities’ attentions and efforts to the issues of economy, environmental protection and war. This also reminds people that those issues are closely related to our life. To love the world and protect the earth should be done by each individual. Do not let the celebrities worry about those issues anymore.

In Between Dreans, Jack Johnson Album CD Packaging / 2009 Intermediary / Pencil, Illustrator.

In order to reduce the use of materials, this CD package is made of recycled kraft and the lyrics are printed on the inner side of the package.

To build the simple and plain style, hand-drawing lines are used with Jack Johnson's fresh songs.

Thank You !

Yu Ying 蔡

玉

盈

的

基

本

资

料

bellayuying@hotmail.com http://issuu.com/bellayuying/docs/2012_portfolio

TSAI

1988/11/08 +886988/374/556

Curriculum vitae

profile

Yu Ying Tsai is a Communication Design student who graduated from the Applied Arts Department with a focus on graphic design, packaging and branding. After finishing my BA degree in Graphic Design in Taipei, I started working for one year, at the same time, I decided to pursue more possibilities within the creative field in England.

Skills

Microsoft Office

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Packaging structure

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Brand identity development

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Hand drawing techniques

Indesign

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Calligraphy skills

Illustrator

After Effects

Photoshop

Educational Background & Work Experience Fu Jen Catholic University BA Applied Arts / Taipei, Taiwan >> 09/2007-06/2011 Major in Graphic Design

‘07

‘08

‘09

‘10

‘11

Mona Creative Studio

Qishi Visual Planning

Position : Design Assistant >> 07/2009-09/2009 Graphic Design Enterprise Journal Design

Position: Visual Designer >> 08/2011-08/2012 1.Graphic Design 2.Packaging Design

Awards & Honors

◇ Creative Doll Design Competition of University (selected). ◇ Soulangh Up and Coming Designer Competition (selected). ◇ Cool Design 100 of Taiwan International Young Designers’ Exhibition.

‘12

Changing Colour in order to ADapt to this environmenT