Case Study 20 14
R E P O R T .
Card
A N N U A L
Greeting
Rifle Paper Co.
Cardable
Hearty Bits
The Book Of Everyone
iLovedoodle
Rifle Paper Co.
[ http://riflepaperco.com ]
Brand Story Rifle Paper Co. is a stationery and gift brand based in Winter Park, Florida founded by husband and wife team, Anna and Nathan Bond.
Their products feature Anna's designs which often include hand-painted illustrations and lettering to compose a style that feels both nostalgic and timeless. They use FSC-certified paper stocks with recycled content, environmentally responsible printers, and select high quality materials that allow for products that are both well-made and enhance our designs.
They believe life's personal stories and moments are best told through the gift of a hand-written card or note, and hope that their goods inspire consumers to share these moments with others.Â
Items Cards / Stationery / calendar / Journal / notepad / Phone cases / prints / Kitchen / Wrap / wedding / invitation / kids goods
Cardable
[ By Dan Jobson (UNITED KINGDOM) Sam Georges ]
Brand Story Cardable - the internet's 'corner card shop' - A fun to use card stand that delivers a personalised photo card either via web or printed on high quality stock and delivered by post. Free email cards, printing available from Jan 6th.
How it works? To view a card just click on it. The card will slide out if the stand and open up. Also, along side, you’ll find some helpful photo suggestions. Click on close to place it back into the stand, then repeat until you find the right card.
STRENGH
WEAKNESS
Their design of cards is really fancy, and the visual effects on the website is really cool!
All the designs are too similar, not that many different types of cards that people can choose.
E-Card is free, and greetings card sent by post is only charged the fee of stamps.
Customers can not change the design of the frontpage only can change the photos inside of the page.
People can personalise their card by means of changing photoa and typing words. The function is easy to use.
Each categories only have 16 choices, not really a lot of choices.
ilovedoodle Doodle a smile on people’s faces! L im Heng Swee aka is an illustrator and graphic designer based in Kuala Lumpur, Malaysia. His mantra is "Doodling A Smile". His Achievements His work hase been published and featured in many international magazines and design blogs. He has over 80,000 fans on internet who are following his blogs and social media websites. His illustration style leads him to another success in t-shirt graphic line. Till now over 100 illustrations have been licensed to print on t-shirt. His clients included some famous brand like Gap, Nike, Threadless and etc.
Also, he has been awarded as “Designer of the Year” of 2009 and 2011 at US most famous t-shirt design community website, Threadless.com. http://www.ilovedoodle.com http://ilovedoodle.tumblr.com/ Nathalie . (2011). Interview with I lovedoodle. Available:http://blog.lafraise.com/en/2011/08/inter view-with-i-lovedoodle/. Last accessed 04th March 2014.