Driving Innovation.
Trail Blazers.
Below the Surface is a non-profit organization dedicated to the exploration of and education about the issues surrounding water. The Driving Innovation Team aims to integrate the full spectrum of biofuels and renewable energies into the market through research, racing, demonstrations, and explorations.
Exploration 2.0
Below the Surface promotes business solutions to environmental problems. ‘Be the Solution’ is our motto and we advocate for and promote opportunities to turn wastewater and runoff resources into profitable products. Our team is showing how emitted CO2 and nutrient run-off can be used to produce renewable energy such as algae-based biofuel. We are testing the Hessgen Hydrogen System as a secondary fuel source to significantly reduce emissions, quantify emissions reductions and increase performance.
@DrivingInnovation 
Driving Innovation is a proof-of-concept program to make renewable energy the norm with early adopters in the off-road and track racing communities. We strive to: - Make entries, demonstrate new fuel technologies, and win races - Continually increase land-speed records in vehicles powered by renewable energy - Create specialized racing classes to give renewable energy a level playing field - Define low impact and sustainability standards with practical solutions for races - Provide compatibility and performance data to aid in technological breakthroughs
Setting The Standard For Renewable Racing.
Harsh terrain and speedways of the United States, Mexico, and beyond serve as the proving grounds with respected sanctioning organizations such as SCORE-International, the High Desert Racing Association, and the Southern California Timing Association.
Media.
Partners.
Brand Exposure. 100 million People 15 Agencies, Businesses, and Non Profit Partners 8 Advisors 2 Men 1 Race Team
For Personalized Partnerships, Please Contact Kris5an Gustavson, see page 11.
Expand The Team.
Term January 2014 – January 2016 I Rights Exercisable for Entire Term Territory US National & Baja California, Mexico Designation “Title Sponsor” Brand Assets, Collateral and Exposure • Co-branding of Driving Innovation on all press releases and media outreach (ex: Driving Innovation, brought to you by “Title Sponsor”) • Logo placement on race vehicle hood, roof and doors, chase vehicles, gear, media and web/social media assets • Exclusive branded content creation from our races and demonstrations • Right to use Below the Surface logo and team images • Presentation and workshop by Below the Surface founder (2 per term) • Company “Desert Day or Track Day” (2 per term) • Brand presence on all digital channels and social media networks • Trade show and special event appearance and presentation (6 per term) Partnership Buy-In
$300,000
Expand The Team.
Term January 2014 – January 2016 I Rights Exercisable for Entire Term Territory US National & Baja California, Mexico Designation Driving Force Partner Brand Assets, Collateral and Exposure • Logo placement on panels and along the bottom of doors of the race vehicles, chase vehicles, gear and web/social media assets • Right to use Below the Surface logo and team images • Presentation and workshop by Below the Surface founder (1 per term) • Company “Desert Day or Track Day” (1 per term) • Brand presence on digital channels and social media networks • Trade show and special event appearance and presentation (3 per term)
Partnership Buy-In
$150,000
Expand The Team.
Term January 2014 – January 2016 I Rights Exercisable for Entire Term Territory US National & Baja California, Mexico Designation CORE Team Partner Brand Assets, Collateral and Exposure • Logo placement on quarter panels of the race vehicles, chase vehicles and web/ social media assets • Right to use Below the Surface logo and team images • Presentation and workshop by Below the Surface founder (1 per term) • Brand presence on digital channels and social media networks • Trade show and special event appearance and presentation (1 per term)
Partnership Buy-In
$75,000
Expand The Team.
Term January 2014 – January 2016 I Rights Exercisable for Entire Term Territory US National & Baja California, Mexico Designation Ambassador Brand Assets, Collateral and Exposure • • • •
Logo placement on available race and chase vehicle space Social media updates, tagging, and product placement Right to use Below the Surface logo and team images Currently representing Clif Bar, Keen Footwear, and Goal Zero as ‘Ambassadors’
Partnership Buy-In
$10,000
Founders. Innovators.
Kristian Anders Gustavson
Jared Robinson Criscuolo
kristian@belowthesurface.org
jared@belowthesurface.org
Partners.
Jump on Board!
Contact Kris5an@belowthesurface.org to Join the Team!