Driving Innovation.
Trail Blazers.
Below the Surface is a non-profit organization dedicated to the exploration of and education about the issues surrounding water. The Driving Innovation Team aims to integrate the full spectrum of biofuels and renewable energies into the market through research, racing, demonstrations, and explorations.
Exploration 2.0
Below the Surface promotes business solutions to environmental problems. ‘Be the Solution’ is our motto and we advocate for and promote opportunities to turn wastewater and runoff resources into profitable products. Our team is showing how emitted CO2 and nutrient run-off can be used to produce renewable energy such as algae-based biofuel. We are testing the Hessgen Hydrogen System as a secondary fuel source to significantly reduce emissions, quantify emissions reductions and increase performance.
@DrivingInnovation 
Driving Innovation is a proof-of-concept program to make renewable energy the norm with early adopters in the off-road and track racing communities. We strive to: - Make entries, demonstrate new fuel technologies, and win races - Continually increase land-speed records in vehicles powered by renewable energy - Create specialized racing classes to give renewable energy a level playing field - Define low impact and sustainability standards with practical solutions for races - Provide compatibility and performance data to aid in technological breakthroughs
Setting The Standard For Renewable Racing.
Harsh terrain and speedways of the United States, Mexico, and beyond serve as the proving grounds with respected sanctioning organizations such as SCORE-International, the High Desert Racing Association, and the Southern California Timing Association.
Media.
Partners.
Brand Exposure. 100 million People 15 Agencies, Businesses, and Non Profit Partners 8 Advisors 2 Men 1 Race Team
For Personalized Partnerships, Please Contact Kris5an Gustavson, see page 11.
As Seen In... The ‘Legends Line,’ our F250 was in a Discovery Channel episode about renewable energy and our F150 was featured in Outside Magazine when it awarded Below the Surface’s founders as Chief Inspiration Officers for 2012. Additionally, our teammate, Shannon just got back from a road-trip with NatGeo Traveler in Ford’s C-Max Hybrid!
2013-2014 Schedule.
• • • • • • • • • • • •
Events Bonneville Land Speed Trials, August & September 2012 South by Southwest Eco, October 2012 Algae Biomass Summit, October 2012 SEMA Show, November 2012 Baja 1000, November 2012 Pacific Rim Summit, December 2012 National Biodiesel Summit, January 2013 San Felipe 250, March 2013 Baja 500, June 2013 Bonneville Land Speed Trials, 2013 Baja 1000, November 2013 Other 2013 events, TBD
Exposure Opportunities.
Brand Assets, Collateral and Exposure • Logo placement on quarter panels of the race vehicles, chase vehicles, and web/ social media assets • Right to use Below the Surface logo and team images • Presentation and workshop by Below the Surface founder (2 per term) • Brand presence on digital channels and social media networks • Trade show and special event appearance and presentation (2 per term)
Partnership Buy-In
In-Kind
Founders. Innovators.
Kristian Anders Gustavson
Jared Robinson Criscuolo
kristian@belowthesurface.org
jared@belowthesurface.org
Advisers.
Dr. Greg Mitchell
Partners.
Chris Cassidy
Kristie Grover
Brian Hess
Jump on Board!
Contact Kris5an@belowthesurface.org to Join the Team!