15 minute read
Business & Professional
s i o n a l f e s P r o & s s n e B u s i
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Iva Perez, Licensed RTTÒ Practitioner- Hypnotherapy
There ’ s a reason why sometimes your best ideas happen in the shower.
As great as our conscious mind is, when we’re looking for solutions, it can be a limited resource.
As busy entrepreneurs, we’re always wanting to work smarter not harder. Oftentimes we have limited time to dedicate to our business and want to maximize our “ working” time as much as we can.
So, here’s some good news: those flashes of insight do not come from our conscious mind but rather from our subconscious mind. Your conscious effort or willpower is not needed. You can save that for other things.
In fact, knowing how to get more of those lightbulb moments and use the power of your subconscious mind can be a great skill to have when growing and scaling your business.
Your subconscious mind is one of the most powerful weapons you have.
Our subconscious mind is always working on solutions behind the scenes.
By learning how to make your unconscious mind work FOR you, you can achieve the level of success that leads to a happy and fulfilled life.
Wouldn’t you want to come up with great answers to the most pressing questions in your sleep? How much more easybreezy lemon squeezy your business success would be if you literally dreamt up solutions to any work situation?
Taking a Cue from Archimedes
Archimedes cried out his famous ‘Eureka!’ in celebration of a breakthrough to a problem he had while he was having a bath. He wasn’t busy at work, or frantically doing math equations for hours on end.
The reason for aha! moments (aka the-great-ideas-thatcome-in-the-shower) is because we get those moments at a time when our mind is not focused on the problem at hand. But can you trust such sudden solutions? Absolutely! According to experiments conducted at Northwestern University, aha! solutions were more often correct than those achieved deliberately.[1]
In his book, The Power of the Subconscious Mind, Dr. Joseph Murphy states that when it comes to getting the results that you want, “the principal reasons for failure are: lack of confidence and too much effort. ”
When we work on a problem consciously, we might want to sit down and work at it until we figure it out. But working on an issue continuously might lead our conscious to become fixated on previous solutions instead of finding new possibilities.
Using comparison numbers can help us understand the capacity that our subconscious mind can handle versus what we can consciously take in during our waking moments. The subconscious mind can process 20,000,000 bits of info per second. The conscious mind can only process 40 bits of info/sec. So the subconscious mind can process half a million times more than the conscious mind is able to. Bubble baths can make you more successful
Regardless of what we do or do not do, our subconscious mind is permanently churning away at all the data of information around us. Even in our sleep.
However, it does not operate in a vacuum. Our subconscious is very much a part of our brain and as such, there are things and habits that we create in our daily life that either support or go against optimal brain function.
Poor physical and emotional health makes it harder to manage difficult or challenging situations. And we all know how challenging entrepreneurship can be! As moms raising families, we are already sleep-deprived, we’re also dealing with relationships and managing money while having a long mental to-do list.
Not taking care of our physical and emotional health takes away our ability to cope with stress. As much as there are a lot of wonderful tools out there to cope with stress when we come to the biological process of your brain to be able to cope with stress, our poor health will make it more difficult. It doesn't allow our brain to perform at its best. This includes your subconscious and its ability to come up with the best solutions.
As trite as self-care sounds nowadays, taking a time to pause and recharge is not indulgent as it seems. Our subconscious is in charge of 95 % of our brain activity. Whatever habits lead to the health of your brain also impacts your neurons because without them you cannot harness cognitive ability.
That means your memory, your ability to learn new things, your ability to concentrate and your ability to come up with solutions and breakthroughs might be highly impaired without proper health and frequent resets or pause moments.
In other words, taking a break makes you more productive.
Sometimes, overworking on your problem can prevent the flash of insight you ’re striving to have. And since eureka moments depend on a mind that is clear and free from stress, sometimes you just have to take a break. Whenever you ’re feeling frustrated going around in circles with a problem, take a bath, meditate, go out for a walk in nature and let your mind wander.
Thomas Edison would regularly take naps when faced with a problem. Albert Einstein and Nikola Tesla were also nappers. Winston Churchill had a bed in the House of Parliament and took regular siestas.
These were all some of the most productive people who intentionally set their work and projects aside and took physical breaks.
Being productive while you sleep
Sleep deprivation impairs your cognitive abilities just as much as drinking alcohol does. No workplace would tolerate employees coming in drunk, yet as entrepreneurs we still want to push ourselves to the limit while being sleep-deprived expecting to get stellar results.
Resting your own personal neural processor with enough sleep is vital if you plan to come up with a solution for that pressing problem or situation.
One effective way to cultivate more aha! moments is to set up your subconscious mind to work on solutions while you sleep. Asking a question at night, right before sleeping is an incredibly powerful habit to implement.
During sleep, new synaptic connections are formed, and old connections are ‘ cleaned up. This can allow you to see patterns where none existed before.
Those patterns are what give us the solutions and insights the next morning.
Here is what this 5-step process looks like:
Write down your question before sleep Allow the question to resonate. Why is it important to you? Trust your subconscious to come up with the answer. Go to sleep. Be ready and aware of the answer.
This habit of asking questions before bed pairs extremely well with morning journaling.
Writing your thoughts down as soon as you wake up allows you to stay in a theta brainwave for about 15 minutes — which is a very meaningful and creative period of time.
Your beautiful mind is amazing. By using the principles of neuroscience, it IS possible to maximize our potential and productivity through this very simple habit.
Once you realize you can change your life through the power of your subconscious mind, you can bring about the results that you want in your business and in life.
Using your subconscious mind is also an effortless way.
A good starting point is to book a complimentary
DROP THE O“ ” Action Plan where we look at your biggest challenge, drop the overwhelm around it, and get you inspired and in the right mindset so you can step through with power in the coming days.
I'll share 5 secrets of the subconscious mind and how to use them to your advantage to start shifting things around.
You leave with a solid plan detailing the rapid steps you can start taking toward your biggest challenge with confidence and ease.
As a Licensed RTT Practitioner- Hypnotherapy, I have studied the science of the mind to help women successfully navigate the overlap between business, work, and family life. By having fun asking questions to your subconscious mind, you can increase your insight, productivity, and success in business.
And these are things mompreneurs should not be losing sleep over. Let’s hop on
a call today!
Iva Perez
www.themomergymovement.com @momergymovement
Why Your ‘Purpose ' Can 't Wait...
“All the sons and all the daughters and all the husbands and all the wives… need you to start stepping into your purpose, now. Not once the kids grow up. Not secretly, quietly, without stepping on toes.
Have you ever felt unsupported by everyone you know?
Brianna Hosack Parenting, Productivity & Accountability Coach
As a female entrepreneur, I don’t think there is any other demographic who could possibly understand this more deeply as a whole.
Frequently, our businesses are labeled ‘hobbies’ and not taken seriously by our loved ones.
Often, they ask well-meaning (but SO demeaning) questions about how ‘ your little project’ is going. Usually, they have no understanding of the drive behind what we are doing, or the outcome we are hoping to reach. The worst one is when they don’t bother to ask or try to understand it. We, collectively, are identified by our families as just ‘Mom’ , ‘Sister’ , ‘Daughter' , etc.
Are you ready to have another identity?!
My (informed) guess is that if you work at home, this is one of your highest aspirations, consciously or otherwise. To figure out who you are, figure out where you fit in the giant puzzle of the world other than as the mother of your child(ren), wife of your husband/partner, etc.
You dream of making an impact, but you wonder, if you can’t get your kids to listen, who else is going to listen to you?! (The truth is, every single one of us has kids who don’t listen - because WE are their safe space to test the boundaries, to learn the rules of the game, to learn who they are. So, the answer, my friend, is that a lot of people will listen, and almost all of them will listen better than your kids!)
You question whether your ideas are truly as brilliant as you think they are, because of your family ’s disbelief. Well, I’m here to tell you that they ’re brilliant. That the world needs you. That your kids need you not to just be ‘Mom’ . That there are young women out there without a mother who needs you not to just be ‘Mom’ .
It’s time for a shift in the fabric of the patriarchy-run world. It’s time for more women to lead. It’s time for more peace and love in the world - something that a mother with a purpose can bring more powerfully than any other being on this planet.
Men need to not just be told; they need to be taught HOW to support their wives and the mothers of their children to have other pursuits than motherhood - by taking on some of that heavy mental load, without being asked, without playing dumb, without acting pathetic, useless, and confused... and by taking the time and energy to learn about what their significant other is passionate about so they can still have a conversation with her and not blame her for changing and growing into her full potential. And they need to be taught, from a young age, WHY they should do this.
Women should be revered if they are change-makers. It’s not an easy role. But oh, it is worth it.
Being a mother is more than a full-time job. Being an employee at the same time is a lot. Keeping up on the house after work and motherhood is over the top. Running the household, especially carrying all of the mental load, is truly beyond the understanding of most men of what can be handled all at once (seriously, this needs to change).
Running your own business on top of all of this is taking things to another level. And then there are the women who are actively chipping away at the makeup of our society to change the way these things are, currently.
While it’s POSSIBLE for moms to stay home, support their families, AND have a massive, scary ‘ other’ purpose; without being overwhelmed and stressed out of their minds, without losing their cool on their precious little ones on a daily basis and without going to bed with the unfair, extremely painful mom guilt every night; it is NOT common.
But it doesn’t have to be this way!
So HOW can we make it common?
We need more moms who are willing to sacrifice a little more to teach the next generation, yes.
We also need more dads who are willing to risk looking foolish to their ‘toxic man’ friends; willing to risk being seen as sensitive and gentle to their sons; willing to be seen as supportive, believing, and excited about their female counterparts’ potential, to their daughters.
We need more awareness of the importance of mothers being home to raise their children morally & in loving environments, but that it is ALSO not fair to expect that that means they lose their identity, or don’t get to grow & experiment and dream anymore, and so they get to have more support than normal when they have a purpose to fulfill beyond their family.
Little girls need to be taught more than that they will be a mom and wife someday. They need to be taught to be stronger, not nicer, but without straying all the way to ‘ mean’ . They need to be taught that it is a powerful and beautiful and strong thing to have children, AND that they can achieve REALLY HUGE dreams at the same time.
Because yes, it IS possible to do all of it at once, if you have the right support.
This is why little boys need to be taught more than that they will be a father and husbands someday. They need to be taught the value of supporting their families beyond finances. They need to be taught equally to girls how to manage a home, clean things and take on mental loads. They need to understand that their future wife can be whoever she wants to be, and that they must come to an understanding with her of the balance inside of their little family… again and again, as things change. They need to know that it’s ok for a woman to do anything, and that it’s ok for a man to do anything (including stay at home!).
From being a stay-at-home mom, with no other job, and managing the home, raising the kids, and taking on all of the mental load; to being a CEO mom who runs multiple business empires, has scheduled time to be present with her kids, and whose husband does more of the caregiving, cleaning, and household management, (because his wife is a complete powerhouse and he is so proud to support her in her efforts to change the world…) there is no wrong way to be a mother who is a PERSON all her own.
This shift in thinking in no way undermines any man. In fact, it also raises THEM up, because no longer will men, women, and children look at fathers as ‘the main breadwinner (- hold the pressure please!), or the one who has to be tough and handle it all alone. It stops the stereotyping that a man is ‘less than’ if he stays home and his wife goes out to work. It removes the demand on men to be rugged, insensitive, or to have to put up with unpleasant working conditions under any circumstances because their family depends on it. It allows men to become communicators, to be supportive emotionally, to show their feelings, and be real.
That’s right, for every stereotype that undermines a woman’s authority and power, there is a stereotype that presents as being favorable to men but degrades and cuts down on just how amazing they could truly be, as well.
And while moms NEED more work-life balance, I am going to be the bearer of different news and say, the world needs you to take on one more thing, Mom. All the sons and all the daughters and all the husbands and all the wives… need you to start stepping into your purpose, now. Not once the kids grow up. Not secretly, quietly, without stepping on toes. The impact that women have to make on the world; that they have been denied for much too long; is powerful, immense, and fulfilling.
You might ask how you are going to achieve that when you’re struggling already to keep up with your responsibilities and the demands on your time?
But then I’d have to ask you, how will you ever have the support and help that it takes to achieve a truly amazing balance if you won’t speak up about your needs? If you won’t speak out against the unfairness and futility of the way things are right now? If you won’t, then who will?
We all have to stand together to create the world where we get to have that.
If you don t’ know-how, or where to start, I suggest finding a community of like-minded women who will help you build up your stamina, resilience, and inspiration, and who will give you the acceptance you so desperately need if you don’t have it at home right now. I have created one such community in my private Facebook group for Present, Purposeful & Powerful Mompreneurs Who Are Changing the World, but there are many others as well if mine isn’t quite right. However, if you need a place to start, a place to join a revolution of mom entrepreneurs/work-at-home moms/ moms who want to change the world - we’d love to have you there!
Step by step is how we reach our goals, so don’t give up. Get the support you need Mama! - one way or another,
Brianna Hosack
www.thecalminspiredmama.com @TheCalm-InspiredMama
