DRINKS
Roast: (Served with new
Juices:
£1.19
Strawberry & Lemon
£5.89
Mushroom asparagus & barley risottto with gouda
Key Lime Pie
£6.39
Brown rice & beef risotto with coconut milk.
£12.99
Smoked turkey.
£13.49
White nectarine juice recipe
£1.99
Chicken under a brick.
£11.99
Grapefruit ginger juice
£1.99
£2.49
£5.89
Vegan risotto.
Seasonal Specials:
Scones: Pumpkin Chilli Con Carne:
£2.79
pumpkin recipe
£5.99
Pasta with peas, radishes and lemon cream.
Gluten Free Pancakes with warm Maple Syrup: (with
01 / 04
Dairy-free pumpkin Alfredo
£5.99
Peach, apricot and pesto
£5.99
your choice of topping) Fresh berries
Chocolate Chips £2.89
This unique version combines a favorite harvest vegetable,
Sour Cherry Ginger Mojito
pumpkin, with a classic chili
Recipe
autumn treat that will warm you from the inside out.
£2.99
Minty clementine infused £10.49
Tea & Coffee: Organic Frapuccino
£2.99
mushrooms, pumpkin seed,
a healthy whole wheat base Iced tea.
£1.99
topped with roasted butternut £5.99
Organic green garlic &
-GEORGE BERNARD SHAW-
vodka.
Ryfe’s special organic pizza;
pesto and raw goats cheese.
“THERE IS NO LOVE SINCERER THAN THE LOVE OF FOOD.”
£5.99
recipe for a brand new
squash, fresh goat cheese and crunchy bacon.
(Chilled water will be provided with any food order.)
broccoli orzo pasta.
Ryfe 63 Royal Park Ave, Hyde Park, Leed. LS6 1EZ
£5.99
Ryfe’s Pizza:
£6.39
Toasted Nuts £2.89
Lemon-Sriracha Bloody Mary
asparagus, shitake
Brown rice pasta with £2.89
£9.49
Recipe
pasta. £2.89
Sliced Banana
-SALLY EDWARDS-
Organic Cocktails:
“LIFE IS A COMBINATION OF MAGIC AND PASTA” -FREDERICO FELLINI-
AN ABUNDANCE OF TASTE AND REFRESHMENT
T: 0113 618841 E: Oliver@ryfe.co.uk W: www.ryfe.co.uk
Mr O. Ryfe Head Chef
Mr Joe Bloggs Green Farm House,
A: 63 Royal Park Avenue, Leeds, LS6 1EZ T: 0113 618841 E: Oliver@ryfe.co.uk W: www.ryfe.co.uk
Green Lane, Hucclecote, Gloucester, GL3 3QY
Dear Mr Bloggs,
Vit intio ipicim volestrum voluptistrum quunt ped qui cus, tes as eniendam, sunto que
nos il mos maionsequia estiatu resciis aspiet est, andenti blaut volor andes et magnihitasit explitiiscia di cum aut quundae conempo ressequati reius, sa evelluptat labore comnis utem. Hilloribus enimet opta voluptatur aut plaborem volorpore aut rest fuga. Et labo. Ut apis voluptiis veritio. Lorit evel escias eveliquiatem dis minum que ventios dunt quunditat laceperum solum vent excerum volore ressent iaspitiistia pa sitiorumet di que a volum que nulparchitem rae sus qui offictem iducit fugiam dus a que ad quam hil magnatiusda delland ucipis mos mossum aute nonsendit, officto eture, nonem harisciis as as alicillanda dis apiciat iuscipis natendae eaquam acera natem aut ex eaquatqui num fugit, sequi dolore re omnimagnatur aut laborit, consequam quo blabore mporend itaectus disincto te voloriandae pernam eicaborrum consect emolore repudi debitiatem quides doluptaspel ea que volut eiuntur?
Quiaectus amet et dolorep repudit hitas et magnatem rem at fugia seque voluptaquia
sandissed maior as exceati ut fuga. Em unt ulparia quisitem dolesed eos unt, officia nobis deribus iliciumet alit, nonsequo voloratio et aut ium alibus esedis dit. Yours Sincereley,
Oliver Ryfe
Name: ...............................................................................
Presentation of Food:
Address: ...........................................................................
Exceeded
...........................................................................................
Atmosphere/Surroundings:
...........................................................................................
Exceeded
...........................................................................................
Value for Money:
Phone Number: ...............................................................
Exceeded
E-Mail: ..............................................................................
Was this your first visit?
...........................................................................................
Yes
Speed Of Service:
Would you return?
Exceeded
Met
Below
Level of Service: Exceeded
Exceeded
Met
Below
Brief
Concept
The brief was to develop the branding and identity for a
The concept behind the brand ‘Ryfe’ is accurateley depicted
pureley organic restaurant. The audience were health
the restaurant’s strapline; ‘An abundance of tase and
concious consumers looking for a pureley organic place to
refreshment.’ The name ryfe encompasses the views of the
dine whether it be for sit down meal or on the move.
restaurant being abundantly organic, fresh and healthy.
Met
Below
Met
Below
No
No
Yes
No
Other Comments: ........................................................... Met
Below
Met
Below
Quality of Food: Exceeded
Yes
Below
Was this a special occasion?
Friendliness of Staff:
Ryfe Organic LLP is a Limited Liability Partnership and is authorised and regulated by the Financial Services Authority Registered in England and Wales number OC324061 | Registered Office: The Granary, Steadings Business Centre, Maisemore, Glos. GL2 8EY
Met
........................................................................................... ........................................................................................... ...........................................................................................
Tags The visual aspects of the identity stem from organic shapes like broccoli and asparagus aswell as adopting an elegant persona that depicts Ryfe as a distinguished restaurant striving for quality and customer satisfaction.
OUGD301, Brief 2 - Organic Fast Food
-OSCAR WILDE-
-GEORGE BERNARD SHAW-
Pasta: Lavender olive oil scones with
with oranic whey
“AFTER A GOOD DINNER ONE CAN FORGIVE ANYBODY,EVEN ONE’S OWN RELATIVES.”
“THERE IS NO LOVE SINCERER THAN THE LOVE OF FOOD.”
Caramelized apple hazelnut.
£1.99
Blueberry banana smoothie
Traditional Paschal Lamb
goat cheese. £1.19
Oatmeal:
Ben Harwood BA Hons Graphic Design Leeds College of Art
potatoes and fresh salad)
“IF WE’RE NOT WILLING TO SETTLE FOR JUNK LIVING, WE CERTAINLY SHOULDN’T SETTLE FOR JUNK FOOD.”
-FREDERICO FELLINI-
MAIN MENU
Risotto:
“LIFE IS A COMBINATION OF MAGIC AND PASTA”
O R G A N I C
MAIN MENU
Homemade Yoghurts:
-OSCAR WILDE-
OUGD301
RYFE MENU
BREAKFAST MENU
“AFTER A GOOD DINNER ONE CAN FORGIVE ANYBODY,EVEN ONE’S OWN RELATIVES.”
BRIEF 2: RYFE
“IF WE’RE NOT WILLING TO SETTLE FOR JUNK LIVING, WE CERTAINLY SHOULDN’T SETTLE FOR JUNK FOOD.” -SALLY EDWARDS-
BRIEF 2: RYFE OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art
[Takeaway bag and baguette wrap to be included]
02 / 04
Packaging and Takeaway
Tea & Coffee
Stock
Tags
Aswell as predominantly being a sit down, table service
The branding on Ryfe’st takeaway tea/coffee cups is
All of Ryfe’s printed collatral is printed on pureley organic
OUGD301, Brief 2: Organic Fast Food
restaurant Ryfe also offers a takeaway service offering snacks to the healthy, on-the-go consumer.
consistent with that of the rest of the restaurant and inspiring quotes about the importance of the freshness of tea and coffee harness the caffeine packaging.
stock. This is the same for the takeaway packaging from the takeaway bags to the baguette wraps.
BRIEF 2: RYFE OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art
03 / 04
HOME O
R
G
A
N
I
PHILOSOPHY
MENU
LOCATION
CONTACT
C
SEASONALS
AN ABUNDANCE OF TASTE AND REFRESHMENT
OUR FARMS
We take the freshest organic ingredients and combine them to create our unique and ever changing food menu that will leave you feeling satisfied and refreshed.
COCKTAILS
AN ABUNDANCE O
R
G
A
N
I
OF TASTE
C
BLOG
AND REFRESHMENT #5
TAKEAWAY NEWSLETTER
“After a good dinner one can forgive anybody, even one’s own relatives.”
“If we’re not willing to settle for junk living, We certainly shouldn’t settle for junk food.”
-Oscar Wilde-
-Sally Edwards-
Mothers day bookings Now being taken
All of our food is organically sourced.
We take the freshest organic ingredients and combine them to create our unique and ever changing food menu that will leave you feeling satisfied and refreshed.
Saveur Recipe: Pasta with Sardines
#4 O
R
G
A
N
I
C
Warm Up With a Seasonal Pumpkin Chili Recipe
#3
TAKEAWAY What's That in Your Tortilla? A Seasonal Pumpkin Taco Recipe, Of Course
#2
Digital Presence
Blog
Social Media
Tags
Ryfe has a strong digital presence which is of paramount
Ryfe also keep a consistent blog that has been optimised
Ryfe also has a presence in social media. With both a twitter
OUGD301, Brief 2 : Organic Fast Food
important within the culinary industry. The website offers news about the companies progression, organic recipes and and promotional offers that may be running.
for viewing on desktops, tablets and smartphones that documents the story of the company and allows consumers to learn more about the Ryfe experience.
and a facebook account Ryfe can directly communicate with its consumers by asking them questions regarding feedback about meals or ideas for future recipes.
CONTACT NEWSLETTER
BRIEF 2: RYFE OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art
“THERE IS NO LOVE SINCERER THAN THE LOVE OF FOOD.”
INDULGE IN LIGHT FRAGRANT HINTS OF VANILLA
INDULGE IN LIGHT FRAGRANT HINTS OF VANILLA
“AFTER A GOOD DINNER ONE CAN FORGIVE ANYBODY, EVEN ONE’S OWN RELATIVES.”
ANDIN OAK WITH AROMA’S SPRING 2012 EDITION INDULGE DELICATE NOTES OF UNRIPENED PEAR &
ANDIN OAK WITH AROMA’S SPRING 2012 EDITION INDULGE DELICATE NOTES OF UNRIPENED PEAR &
HINTS OF OAK WITH AROMA”S SUMMER 2012 EDITION
HINTS OF OAK WITH AROMA”S SUMMER 2012 EDITION
O
BERNARD SHAW-
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RYFE F ERRY F E E RFYE RF Y YF RYFE RY FERYFE ER RYFERY FE RYFE F ERRY F E E RFYE R YR Y F E F E RF Y Y FFEE YF FE R Y F E ERRY R Y F E R Y RY ER FERYFE FERYFE F FE RYFERY RYFERY Y FFEE R YR Y F E RY Y FFEE F ERR Y R Y FY E E ERRY F Y F R FE E F R E FERY F R RYFERY FE E RFYE R Y F E R YRFY FE F E R Y FEE RYFERY F
ERYFE YFERYF
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A
MOTHERS DAY BOOKINGS NOW BEING TAKEN
BEING TAKEN. R
G
-OSCAR WILDE-
VALENTINES DAY BOOKINGS NOW
O
R
View all Ryfe Vouchers
FE
- GEORGE
Exclusive 25% off Your Food Bill at Ryfe Organic O
Y
04 / 04
YEFRYE
N
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Fv Fv
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Shop Front and Promotion
Special Occaisions
Voucher Codes
Ryfe’s identity is also applied across its promotion and the
Ryfe host special promotional posters around seasonal
One of the most successful forms of promotion for
shop front itself. Numerous duplications of the ‘Ryfe’ logo
occaisions like mothers day and valentines day where
type is repeated to create the tractor lines that are applied
people like to go out to eat. Appropriate quotes for each
across the front of the restaurant.
seasonal occaisions are used to entice the consumer.
R
D
restuarant nowadays are through online voucher companies that consumers can download and use in-restaurant. This is one of Ryfe’s main promotional strategies.
10
RECIEVE
STAMPS A
FREE
DEAL!
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Tags OUGD301, Brief 2: Organic Fast Food