Before:
After:
RGB: 158 / 29 / 35 CMYK: 25 / 100 / 95 / 21 Brief
Conept
Target Audience
To re-interpret a famous brand. The aim of the brief was to choose
Salt and vinegar with fish and chips on the English coast. I chose
To re-interpret a famous brand. The aim of the brief was to choose
a famous brand, product or service and redesign it in a break-
to play on the nostalgia of the British Seaside holiday through
a famous brand, product or service and redesign it in a break-
through way. I chose the popular vinegar brand Sarsons.
wrapping the bottle in seaside photography from the 50s and tak-
through way. I chose the popular vinegar brand Sarsons.
ing influence from hand rendered shop signs for the new logo.
Packaging
Print Finishes
Bottle Cap
Silk screen printing will be used to print the design directly onto
A spot varnish will be applied to the ‘Sarsons’ logo to make
An anti-spill plastic cap will be added instead of the existing one to
the instantly recognisable Sarsons bell shaped bottles. This will
it stand out and add another dynamic to the bottle. This will
allow for the best vinegar apllication. This will bring Sarsons into
allow for the designs to remain intact and easily cleanable when
also add a sense of touch for the user.
the modern day.
they inevitably become greasy or vinegary. t
BRING THE BRITISH SEASIDE HOME...
POST CARD
~SARSONS~`
04.50
~`
Greetings from the british seaside! Sarsons Vinegar are teaming up with resorts all over the british coast to help bring back the idyllic beach holidays of the 1950s. All summer we will be hosting 'Sarsons Seaside' events where there will be live music, sand sculptures, vintage deck chairs and of course a beautifully seasoned portion of traditional fish and chips! Find out where your nearest event is taking place at www.sarsonsseaside.com!
MRS J CHANDLER GREEN FARM HOUSE GREEN LANE HUCCLECOTE GLOUCESER GLOS. GL3 3QY
Wish you were here!
Postcard Mailouts
Slogan
Bus Stop Ads.
To develop the concept of British seaside nostaliga further - Sar-
‘Bring the Brisith seaside home’ will be the new slogan/strapline
Adverts that dont even feature the packaging will be placed
sons will send out mail shots in the form of postcards. The copy
for Sarsons Malt Vinegar. This immeditely brings back the nostalgi
around major cities. This will allow for the reader to question the
will be written in a way that implies it has come from a seaside
of the British seaside and also works on convincing the buyer that
50s photography and because of this hopefully become interested
British tourist.
they will be able to bring this idyllic memory home with them.
in the Sarsons re-brand.
SEASIDE RECIPES
SEASIDE RECIPES
HOT DOGS
HOT DOGS MUSSELS WITH SAVOY
MUSSELS WITH SAVOY
CABBAGE & SHRIMPS
CABBAGE & SHRIMPS
MUSSELS
1.
MUSSELS
1.
Heat the oil in a pot large enough for the
Heat the oil in a pot large enough for the
mussels. When it is hot, add the leeks and
mussels. When it is hot, add the leeks and
garlic. Reduce the heat to low and fry very
garlic. Reduce the heat to low and fry very
gently until softened.
gently until softened.
Digital Presence
Recipes
The new Sarsons brand will also have a digital presence in the
The recipes will all be those that work extremely well with a splash
form of a Smartphone/Tablet app that works around the idea of
of Sarsons vinegar and the app will allow for people to take photos
traditional seaside recipes.
of their own food and recipes and hashtag them to social media sites.