BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art
01 / 04
Brief
Concept
The brief was to create an exhibition that featured one or more photographers and create the branding and identity for the exhibition.
The exhibition features some of the best and most interesting photography from the past that was shot with tungsten lighting. Tungsten is a type of incandescent lighting using a bulb with a filament made of the metal tungsten, as opposed to, say, carbon or platinum.
Tags The lighting has two colour temperatures: high temperatures give off a blue light and low temperatures a red light. The identity was created by shining tungsten lights through red and blue coloured Perspex.
OUGD301, Brief 1: Yin Yang
BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art
02 / 04
Publication and Printed Collateral
Admission Tickets
Stock
Tags
The main printed aspect of the brief was a free publication
Using the identity from the Perspex and applying it to the
A variety of stocks are used for the printed collateral. For
OUGD301, Brief 1: Yin Yang
that could be picked up detailing where to find the exhibition, who was exhibiting and what was to be expected.
admission tickets they match the branding of the exhibition. The admission tickets will be assigned randomly as blue or red.
the photographic elements a satin stock. For some aspects of the publication acetate was used and on the remainder bulky newsprint to save on costs.
BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art
03 / 04
Promotional Material and Way finding
Specific Invitations
Venue
Tags
All of the way finding within the exhibition will be laser cut
A limited number of laser cut Perspex invitations will be
The venue for the exhibition will be in the gallery of Leeds
OUGD301, Brief 1: Yin Yang
perspex to match the identity of the rest of the exhibition. Signs to the toilets, the exhibition and the cafe will be cut in this medium.
mailed out to a specific list of people that Tungsten thinks would be interested in the exhibition and previous visitors to the venue also.
College of Art. This will allow for news of the exhibition to be spread effectively via word of mouth and keep costs low. Flyers will be distributed accordingly.
BRIEF 1: TUNGSTEN OUGD301 Ben Harwood BA Hons Graphic Design Leeds College of Art
04 / 04
Tungsten @tungsten
An exhibition celebrating tungsten lighting featuring some of the best photographers from its period. We’re also at @leedscollegeofart
United Kingdom - http://www.tungsten.co.uk
Tweet to Tungsten
Tweets
@tungsten Tweets
Tungsten
Following Followers
Exhibition
Tungsten is an exhibition the celebrate the use of tungsten lighting featuring some of the best photographers of its period. 3rd - 8th December
£3.00
Tungsten @tungsten
Favorites
Leeds College of Art
Lists
Tungsten @tungsten
Recent Images
Tungsten @tungsten
Digital Presence
Social Media
Toungesten
Tags
Tungsten will have a strong digital presence where a
Tungsten will have an active Facebook and Twitter account
A further aspect of the website will be aptly named
OUGD301, Brief 1: Yin Yang
which will continuously update the state of the exhibition,
toungesten and will be a place where people who have been
who is exhibiting and how long it will continue to run for.
to the exhibition can discuss the works on show.
downloadable copy of the publication will be available. The website will also host links to tungsten’s various social media aspects.