Benjamin Harwood Graphic Designer Selected Works Green Farm House, Green Lane, Hucclecote, Glos. GL3 3QY benharwood.design@gmail.com +44 (0)7774 641951
Brief: Tungsten
Concept
The brief was to create an exhibition that featured one or
The exhibition features some of the best and most interest-
The lighting has two colour temperatures: high tempera-
more photographers and create the branding and identity
ing photography from the past that was shot with tungsten
tures give off a blue light and low temperatures a red light.
for the exhibition.
lighting. Tungsten is a type of incandescent lighting using a
The identity was created by shining tungsten lights through
bulb with a filament made of the metal tungsten.
red and blue coloured Perspex.
Tungsten @tungsten
An exhibition celebrating tungsten lighting featuring some of the best photographers from its period. We’re also at @leedscollegeofart
United Kingdom - http://www.tungsten.co.uk
Tweet to Tungsten
Tweets
@tungsten Tweets Following Followers
Tungsten @tungsten
Favorites Lists
Tungsten @tungsten
Recent Images
Tungsten @tungsten
Publication and Printed Collateral
Admission Tickets
Digital Presence
The main printed aspect of the brief was a free publication
Using the identity from the Perspex and applying it to
Tungsten will have a strong digital presence where a
that could be picked up detailing where to find the exhibi-
the admission tickets they match the branding of the
downloadable copy of the publication will be available.
tion, who was exhibiting and what was to be expected.
exhibition. The admission tickets will be assigned randomly
The website will also host links to tungsten’s various social
as blue or red.
media aspects.
Brief: Ryfe
Concept
Identity
The brief was to develop the branding and identity for
The concept behind the brand ‘Ryfe’ is accurately depicted
The visual aspects of the identity stem from organic shapes
a purely organic restaurant. The audience were health
in the restaurant’s strap line; ‘An abundance of taste and
like broccoli and asparagus as well as adopting an elegant
conscious consumers looking for a purely organic place to
refreshment.’ The name Ryfe encompasses the views of
persona that depicts Ryfe as a distinguished restaurant
dine whether it be for sit down meal or on the move.
the restaurant being abundantly organic, fresh and healthy.
striving for quality and customer satisfaction.
HOME O
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A
N
I
PHILOSOPHY
MENU
LOCATION
CONTACT
C
SEASONALS
AN ABUNDANCE OF TASTE AND REFRESHMENT
OUR FARMS
We take the freshest organic ingredients and combine them to create our unique and ever changing food menu that will leave you feeling satisfied and refreshed.
TAKEAWAY NEWSLETTER
COCKTAILS
“After a good dinner one can forgive anybody, even one’s own relatives.”
“If we’re not willing to settle for junk living, We certainly shouldn’t settle for junk food.”
-Oscar Wilde-
-Sally Edwards-
Mothers day bookings Now being taken
All of our food is organically sourced.
AN ABUNDANCE O
R
G
A
N
I
OF TASTE
C
BLOG
AND REFRESHMENT #5
We take the freshest organic ingredients and combine them to
O
R
G
A
N
I
C
create our unique and ever changing food menu that will leave you feeling satisfied and refreshed.
Saveur Recipe: Pasta with Sardines
#4
TAKEAWAY Warm Up With a Seasonal
CONTACT NEWSLETTER
Pumpkin Chili Recipe
#3
What's That in Your Tortilla? A Seasonal Pumpkin Taco Recipe, Of Course
#2
Packaging and Takeaway
Tea & Coffee
Digital Presence
As well as predominantly being a sit down, table service
The branding on Ryfe’s takeaway tea/coffee cups is
Ryfe has a strong digital presence which is of paramount
restaurant Ryfe also offers a takeaway service offering
consistent with that of the rest of the restaurant and
important within the culinary industry. The website offers
snacks to the healthy, on-the-go consumer.
inspiring quotes about the importance of the freshness of
news about the companies progression, organic recipes
tea and coffee harness the caffeine packaging.
and promotional offers that may be running.
B.
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2
OH (R)
Brief: Chimie
Concept
A. Epinephrine
C. Testosterone/Oestrogen
Epinephrine is the neuro transmitter that causes us to feel
Testosterone/Oestrogen is the neurotransmitter that causes
The brief was to design the packaging for four new scents
The concept was to try to visualise these human emotions.
adrenaline and become excited.
us to have a natural instinct to desire or want others.
of perfume for L’Artisan Parfumeur based on human
These visualisations stem from the chemical symbols that
B. Dopamine
D. Gamma-Amino butyric Acid
emotions. Scent A: Excitement. Scent B: Love.
communicate the human neurotransmitters that are proven
Dopamine is the neurotransmitter that causes to experience
Gamma-Amino butyric Acid is one of the central
Scent C: Passion/Desire Scent D: Calm and dignified.
to cause humans to feel their emotions.
love and compassion for other things and beings.
neurotransmitters that calms us down.
O
Packaging Range
Packaging Net Choice
Gold Foiling
Here you can see the four different pieces of packaging
The net chosen for the packaging stems from DNA strands
Due to the overly scientific concept being Chimie’s branding
for the four scents. They are named Passion, Personne,
and other naturally occurring chemical symbols and
there had to be an overly decorative element so that it was
Vivant & Amour: the french words for Passion, Balance,
strands. The obscure packaging would also effectively
consistent with the brand and also other fragrances. The
Excitement and Love.
allow the products to stand out on shelf next to competitors.
gold foil achieves this.
Brief: BodyBag
Concept
Target Audience
The identity tried to move away from the dark connotations
The main target audience for this product were young
This was a live brief to design the identity for a new fashion
that the name of the brand has, and instead highlights the
people (16-24) who enjoyed music and festivals. There was
brand hoping to tap into the music festival market. The brand
playful nature of the product by amplifying the zip which is a
a focus on 18 year old’s fresh out of school.
was a waterproof onesie with the risqué name ‘BodyBag.’
main feature of the onesie.
(Collaboration with Chloe Wilkinson)
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Contact Angus at: 077777777777
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£24.99
Aztec
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£24.99
100% Polyester - Soft Light Weight fabric in 250gsm quality. Male model's height: 188 cm/6'2” - Model is wearing: Size Large.
Aztec
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100% Polyester - Soft Light Weight fabric in 250gsm quality. Male model's height: 188 cm/6'2” - Model is wearing: Size Large.
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Digital Presence
The Zip Navigation
Onesie Colour ways...
We were also asked to design the website for the brand.
We came up with the concept of the zip (as with the logo)
After the success of our initial logo designs the client
We sat down with the client and decided what style of
being an integral part of how the website functioned. As
approached us to design some repeatable patterns to go
websites they wanted and also how it would function and
you hovered over each tab at the top of the website the zip
onto the actual onesies.
what information would be included.
would zip up (or down) to match.
A R O M A with
Brief: Aroma Whisky
Audience
Resolution
Collaboration
The brief was to produce, package and promote a blended
The target audience was the international female.
A range of whisky’s each with a unique aroma. Women
Aroma collaborated with fashion designer Stella McCartney
scotch whisky. Previous whisky packaging had stayed too
Specifically fashionable women over 25 looking for a new,
tend to have an incredible, wonderful sense of nosing and
to produce a truly bespoke set of limited edition bottles of
traditional and needed a 21st century upgrade.
bespoke and sophisticated alcoholic beverage.
tasting and they traditionally, in many studies, out-score
whisky each with an aroma appropriate to a season.
men in their ability to identify aroma and flavour.
THE
SPRING
2012
SUMMER THE
EDITION
Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the spring season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
F
2012 EDITION
Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the summer season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
or her fall showcase, McCartney embraced a sensual, bodily visual language — one filled with sheer cutaways and form-fitting ensembles — but pre-found the designer judiciously offering a mix of leisurely day clothes juxtaposed with more jovial pieces. Standout pieces - worn by giddy girls playing croquet - an effortlessly chic elongated camel coat, skilfully cut and cropped cigarette pants.
F
or this edition Stella took microprints from mens’ ties in burgundy and white or blue and white and blew them up to varying degrees on mini dresses featuring asymmetrical sporty mesh under garments and ornate curling baroque appliqué hemlines. Swirls of paisley lace interjected mini dresses and all in oneswere heavily featured.
Aroma collaborated with Stella to produce a truly bespoke new whisky for the spring season. Original prints of printed textile bind the box with an original embroided silk wrap displaying the unique collaborative logo. Light fragrant hints of vanilla and oak soar to the senses of this spring edition.
Aroma collaborated with Stella to produce a truly bespoke new whisky for the summer season. Original prints of printed textile bind the box with an original embroided silk wrap displaying the unique collaborative logo. Delicate notes of unripened pear mix with a hint of oak for the perfect summer aroma.
Aroma’s Summer 2012 RRP’s at £119
Aroma’s Summer 2012 RRP’s at £119.
AUTUMN THE
2012
THE
EDITION
EDITION
Aroma and Stella McArtney have collaborated to bring you a limited edition blended scotch whiskey for the autumn season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
S
tella’s autumn showcase was inspired in turn by the history of monograms, and an equestrian theme; modern silhouettes and exquisite embroidered lace cocktail dresses in pale lemon, black and white. .McCartney’s models mingled in colorfully monogrammed suits heightened with strict architectural shoulders and elegant metallic brocade tuxedo blazers.
2012
WINTER
Aroma and Stella McCartney have collaborated to bring you a limited edition blended scotch whiskey for the summer season. PHOTOGRAPHY COURTESY OF DARREN CRESSWELL
F
or this edition Stella created a focused collection of wonderful oversized overcoats with shots of electric blue and pink, flippy skirts and American style varsity bomber jackets. Really beautiful skating dresses were strong, but not aggressive, and came cut through with tweed. There was lots of white in mock croc details and electric blue mascara when it came to hair.
Aroma collaborated with Stella to produce a truly bespoke new whisky for the autumn season. Original embroided cotton binds the box with an original silk wrap displaying the unique collaborative logo. Well balanced oak with a hint of citrus orange soar to the senses of this autumn edition.
Aroma collaborated with Stella to produce a truly bespoke new whisky for the winter season. Felt feathers cover a cotton bound packaging detailed with a silk wrap displaying the unique collaborative logo. Subtle notes of bittersweet chocolate and dark toffee sneak up on the senses after only a couple of minutes of air exposure.
Aroma’s Autumn 2012 RRP’s at £119
Aroma’s Winter 2012 RRP’s at £119.
Heart
STABILISE
BLOOD PRESSURE
LOWER RATE OF
Sweet
HEART DISEASE WITH
Heart
Light Brief: Cidap
Concept
Target Audience
The objective was to package and promote a range of
The three colours were chosen due to their meaning. Blue
The target audience are health concious men and women
apple cider cinegar products that were predominantly sold
is found to be a colour that supresses apetite. Red is com-
aged from 25-50 who are looking for an alternative way to
in the health market. The three sub-brands were for heart
monly associated with blood and the heart. The grey and
improve their health.
disease, diabetes and weight loss.
red is derived from the diabetes support ribbon.
Brief: Cidap
Concept
Target Audience
The objective was to package and promote a range of
The three colours were chosen due to their meaning. Blue
The target audience are health concious men and women
apple cider cinegar products that were predominantly sold
is found to be a colour that supresses apetite. Red is com-
aged from 25-50 who are looking for an alternative way to
in the health market. The three sub-brands were for heart
monly associated with blood and the heart. The grey and
improve their health.
disease, diabetes and weight loss.
red is derived from the diabetes support ribbon.
Brief: Urban Honey
Concept
Concept
Construct a brand for the urban beekeepers company .
OppidanĂŠ (Oh-pih-dah-nay) is a premium and international
OppidanĂŠ are more than a brand that simply
Create a name for them and consider the products that may
urban honey brand. They are an urban beekeepers society
sell honey. They are a brand that aim to educate the
be in the range. How would the brand look and stand out at
who aim to produce the finest urban honey and to bring
world about all of the benefits of raw honey through the
local markets? Would it be just honey or something else?
urban honey to new cities.
distribution of a range of beneficial products.
Concept
Concept
Target Audience
The brand works in a similar way to a franchise. But instead
and allow for more and more local ranges of honey
21-35 year old men and women who are willing to pay more
of becoming the franchiser, successful applicants would
to be produced. This allows Oppidané to effectively grow
money to experience the benefits of buying global, urban
become Oppidané embassadors. These embassadors
and also to live up to their slogan of ‘sweetening your city.’
honey products
would continue to set up urban beehives in their local cities