06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Outcomes
Module Title
DESIGN PRACTICE 3
Doc. Code
OUGD301sub1
MODULE SUBMISSON FORM SUBMISSION DEADLINE:
WEDNESDAY 14TH DECEMBER – 12 – 1pm
RATIONALE Throughout the course of this module i hope to effectively demonstrate my passion for branding, identity and packaging. I intend to do this by focusing on four briefs that all require a strong amount of research into effective branding strategies and that need solid visual identities. My dissertation also has a strong focus on branding and how it is most effective; stemming from my contextual investigations of second year i hope to directly relate my dissertation to my design development by extensively researching what makes a brand successful but more importantly how social change can directly effect how a brand needs to be structured to succeed. A further aspect of design i hope to explore further throughout this module is with regards to digital design. Many of the briefs i have chosen to work on have great scope for screen like websites, apps and motion graphics. I hope to explore this in depth as i think it is of paramount importance in the ever changing world of design. Finally, i hope to gain further professional experience as i believe that otherwise i may find it challenging to make a smooth transition from leaving university into the professional design world. I hope to do this through studio visits, live clients and short placements at any opportunities that are available to me over the coming academic year. BLOG.
b-harwood1013.blogspot.com
Staff Use
All work must be clearly presented and labelled with your name, module code, brief title and any other appropriate information. Please separate the work appropriately and include a printed version of each brief. All blog. posts relevant to this module should be ‘tagged’ with the module code OUGD301 and follow the naming conventions outlined on E-studio Submitted Brief 1
Tungsten (Yin Yang)
Brief 2
Ryfe (Organic Fast Food)
Brief 3
BodyBag
Brief 4
Chimie
Brief 5
AffiniTV (Channel X)
Brief 6
Progressive
Module Proposal Project File Evaluation
Your 500word End of Module Self-evaluation should be posted to your blog. Design Practice Blog.
Title and Brief Summary – include a short rationale for each brief identifying why you chose it, what was the focus of the brief and how long you spent on it. BRIEF 1
A research based investigation of print with a focus on branding and identity. I am going to design the identity for an exhibition for an gallery featuring graphic design because it will allow me to improve my conceptual branding skills and practice my designs for print. I spent 8 weeks on this brief.
BRIEF 2
A research based investigation of the retail sector with a focus on identity and branding. I am going to design the new identity for a company that will combine the integrity of organic food with the pace of a fast food outlet because it will challenge me to brand and market a partnership that is otherwise considered obscure and make it successful. I spent 8 weeks on this brief.
BRIEF 3
One of the main reasons i chose this brief was due to the live nature of it. Working with actual client gave me vital professional experience and allowed me to improve my time management skills. The focus of the brief was branding and identity focusing on a gap in the market to a specific target audience. I spent 7 weeks on this brief.
BRIEF 4
One of the main reasons i chose this brief was the scope to product some really interesting packaging. Packaging was something i really enjoyed in second year and so i wanted to progress with it. This brief also gave a lot of scope to think conceptually with regards to packaging models and fragrance dispensing. The fact that this brief was a competition brief also was a reason for my choice. I spent 10 days on this brief.
BRIEF 5
This was a brief that i thought would allow me to practice my after effects skills and also my design for screen skills. Unfortunately this brief was never resolved due to needing to start a live competition brief and although having a strong initial concept i could it very hard to resolve. I spent 4 weeks on this brief.
BRIEF 6
Although a short brief with minimal deliverables this was a brief that really helped me professionally. Through emails sent back and forth with a real client it allowed me to learn the importance of deadlines, efficiency and time management. I spent 3 weeks on this brief.
Additional Comments The deadline for brief 4 isn’t until March and so is an on going investigation.
Student Signature:
Date: