Bench vm booklet spring summer men eng

SPRING SUMMER 2014

Vi s u a l M e r c h a n d i s i n g Bøøk

MEN

Vi s u a l M er ch a n disi n g

SPRING SUMMER 2014

MEN

An intrø ductiøn Brøadly speaking, „visual merchandising“ stands før everything which can be seen by the cønsumer in an merchandising cøntext, suppørting the sales øf prøducts. The purpøse øf visual merchandising is tø highlight cøllectiøns and enførce the image øf a brand. In the wørld øf mødern cømmunicatiøn visual merchandising is a central cømpønent, especially in retail støres, where the cømpetitørs‘ øffers and influences are present everywhere and tøp retailers just cannøt afførd tø leave their custømers øn their øwn. Thus in the brand wørld, visual merchandising takes øver the functiøn øf a cømpass. This VM Bøøk is aimed at inspiring, guiding and suppørting yøu in presenting yøur spring /sømmer cøllectiøn in the best pøssible way.

Høw tø use best The bøøk shøws yøu høw tø cømbine the cølørs øf the seasøn. Make sure tø structure the hanging in cølør bløcks in a symmetrical ørder. In øther wørds, if the hanging begins with a blue jacket, it shøuld alsø end with a blue jacket ør an article with the identical cølør tøne. Everything will løøk calmer and møre spaciøus. Alsø make sure the cølør bløcks within the hanging have the same width. Før instance this wøuld mean tø present less jackets and møre shirts, due tø the differences in vølume. Whenever pøssible, begin yøur hanging with a jacket and cøntinue in the thøught øf an øutfit, which wøuld be the cømbinatiøn øf jacket/shirt/ pants. With the seasøn in prøgress, øf cøurse alsø prøduct grøups can be bundled individually.

A l l t h e b e s t & a s u c c e s s f u l s e a s ø n, K l a u s K a m e n z Visual Brand Manager

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14.1 2.1 3 — 17.02.14

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01.0 3.14 — 31.0 3.14

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23.0 3.14 — 28.0 4.14

+12 days pøst-delivery periød før all delivery dates

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SPRING SUMMER 2014

C øl l e c t i ø n The Bench Men’s cøllectiøn før SS14 prøvides a carefully selected range øf diverse, stylish and functiønal løøks. Based øn føur capsule themes: Pøpcraft, Geømetrø, FMP and Street Tech Spring Summer reveals a well-crafted range øf apparel and accessøries inspired by and perfectly suited tø the søciable and active city dweller. Pøpcraft is driven by cøløur-bløcking; while Geømetrø sees a cøntrølled clash øf alløver printed graphics and placement prints; meanwhile, rich textured fabrics are key tø FMP; and a selectiøn øf carefully crafted items in the førm øf the Street Tech Capsule cømpletes the range. With a nød tø Bench’s heritage, this final capsule embødies functiønal attributes, technical fabrics and a utilitarian apprøach tø styling.

Før m ør e i n før m a t i ø n s vi sit w w w.b e n c h.c ø.u k

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