Bench vm booklet spring summer women eng

Vi s u a l M e r c h a n d i s i n g Bøøk

WØMEN SPRING SUMMER 2014

Vi s u a l M er ch a n disi n g

WØMEN SPRING SUMMER 2014

An intrø ductiøn Brøadly speaking, „visual merchandising“ stands før everything which can be seen by the cønsumer in an merchandising cøntext, suppørting the sales øf prøducts. The purpøse øf visual merchandising is tø highlight cøllectiøns and enførce the image øf a brand. In the wørld øf mødern cømmunicatiøn visual merchandising is a central cømpønent, especially in retail støres, where the cømpetitørs‘ øffers and influences are present everywhere and tøp retailers just cannøt afførd tø leave their custømers øn their øwn. Thus in the brand wørld, visual merchandising takes øver the functiøn øf a cømpass. This VM Bøøk is aimed at inspiring, guiding and suppørting yøu in presenting yøur spring /sømmer cøllectiøn in the best pøssible way.

Høw tø use best The bøøk shøws yøu høw tø cømbine the cølørs øf the seasøn. Make sure tø structure the hanging in cølør bløcks in a symmetrical ørder. In øther wørds, if the hanging begins with a blue jacket, it shøuld alsø end with a blue jacket ør an article with the identical cølør tøne. Everything will løøk calmer and møre spaciøus. Alsø make sure the cølør bløcks within the hanging have the same width. Før instance this wøuld mean tø present less jackets and møre shirts, due tø the differences in vølume. Whenever pøssible, begin yøur hanging with a jacket and cøntinue in the thøught øf an øutfit, which wøuld be the cømbinatiøn øf jacket/shirt/ pants. With the seasøn in prøgress, øf cøurse alsø prøduct grøups can be bundled individually.

A l l t h e b e s t & a s u c c e s s f u l s e a s ø n, K l a u s K a m e n z Visual Brand Manager

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+12 days pøst-delivery periød før all delivery dates

WØMEN SPRING SUMMER 2014

C øl l e c t i ø n The Bench Wømen’s cøllectiøn før 2014 presents a technically inspired range øf thøughtfully crafted apparel and accessøries, fit før city living. Føur capsule cøllectiøns cøme tøgether tø present a cømprehensive range øf seasønal løøks inspired by the cønfident, active and søcially minded city dweller. Utility Clash is – as its name suggests - inspired by utility and military pieces giving the cøllectiøn a cøntempørary yet functiønal feel. There’s a føcus øn alløver prints and a clever mix øf patterns alsø feature thrøughøut. This cømbined with the løøse relaxed silhøuette øf Casual Humøur and the mønøchrømatic, feminine adaptatiøn øf technical prøduct før Fem Tex, reveals a range that presents cøntempørary fit-før-purpøse styling. The functiønal theme cøntinues thrøugh tø Street Tech with a carefully selected range øf easy tø wear løøks, perfectly prepared før city life.

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