INNOV O ATION PRINCIPLES 2nd part
ideas
Anderson Penha A d P h @anderson_penha
A d éC i h André Coutinho @andrehcoutinho
Daniel Egger D i lE @daniel_egger
Marcelo Fernandes M l F d @fernandes2050
idea
Whatt is Wh i an id ? idea?
everthing thi you known, wear, eat like, eat, like follow, follow use was once an
idea
iinsights i ht =
ideas id =
things thi =
whatever
possibility to create
something
insights
ideas
things
Act Inspirations
Exploration
Production & experimentation
Inspiração
Exploit
Inspiração
C Conceituation it ti
FREE Think
Creation
Extrapolation
Inspiração Prototyping
Integration
Create
creation
0 chaos
1 order
(fonte: Jason Theodor)
I world of ideas and things
reality ((subjective or j “individual”) (Realität)
perception
Group
cognition
conscious
understand, concepts, memori es, appearance, introspection
insights subconscious
imagination, fantasy, you dream, intuition, attention
affects, emotions
Social
we
Reality (objective or “social”
(Wirklichkeit)
Breakthrough
Substantial
EU reality (subjective or “individual”) individual )
perception cognition
(Realität)
conscious
understand, concepts, memori es, appearance, introspection
insights imagination, fantasy, you dream intuition attention
Incremental
How would you classify: facebook, twitter and i-phone? Some say incremental some breakthrough?
Perhaps only a “social social wave” can be seen as breakthrough, and companies and products “ride ride and influence it” it by adding incremental an substantial b i l value. l
creation
extrapolation
Inspiração prototyping
Why create ideas?
What do we need to create ideas?
symbols y rituals myths
+ paradigm parado es paradoxes
+ circumstances contexts t t
rituals
the act of...
CREATION
extrapolation
Inspiração prototyping
Creative space
All innovative companies have space for creativity (cool). We have space for creativity. Nobody uses our creative space.
myth symbol b l ritual
10%
the the myth
individual collective
sociometry y
how?
EXPANSIVE (quantity)
INTENSIVE (quality)
oriented (outside > inside)
spontaneous (inside > outside)
let`s create
creation
EXTRAPOLATION
Inspiração prototyping
limits
p premises
example:
We have to change the traffic in S達o Paulo!
quality of life
city rhythm
status
flooding
KALI
SHIVA
1
2 free ideation
Desconstruir
3
deconstruct
reconstruct
exploration extrapolation
ideas
premises
ideas
complexity simplicity
creation
extrapolation
Inspiração PROTOTYPING
“Language is convincing S i is Seeing i believing b li i Touching is reality” (Alan Kay)
www.symnetics.com.br
.
.
Prototyping is the creation of something incomplete and simple. It is whatever thing that allows the individuals to to...
• • • • • •
see feel understand explore reflect recreate
Anderson Penha A d P h @anderson_penha
A d éC i h André Coutinho @andrehcoutinho
Daniel Egger D i lE @daniel_egger
Marcelo Fernandes M l F d @fernandes2050