News
Red Marlin is the solution for global technology provider
Defences in major European city bolstered by Coventry firm military-grade material which has been tested to stop either a car or a truck travelling at up to 50mph. “Our bollards also include LED lights to illuminate the street at night, meaning it does not compromise on public safety or aesthetics.
OEC, the global leader in technology solutions to help vehicle manufacturers and car dealers to sell more original equipment parts, has appointed Red Marlin to support and help drive forward its international communications activities. The appointment will see Red Marlin develop and deliver a strategic PR and communications programme designed to generate greater awareness of OEC’s services, showcase the company’s capabilities to the aftermarket sector outside of North America and help drive sales enquiries. Danny Rughoobeer, founder and managing director at Red Marlin, said: “OEC already has a great presence in North America but a significant opportunity exists to help them grow even stronger internationally. We’re delighted to have been selected as its chosen partner and we look forward to working with its international team to build upon recent acquisitions and create a more widely recognised and powerful name in the automotive aftermarket.” Established in 2000, OEC works closely with many of the world’s largest automotive manufacturers, as well as many bodyshops, franchise dealers, insurers and vehicle repairers. Its work and innovation are widely recognised, having won numerous industry awards in recent years from the likes of Automotive News and Car Dealer. Katie Sisco, vice president of global marketing at OEC, added: “We’re very pleased to be working with Red Marlin, drawing upon its years of automotive experience to spread the word about OEC and the breadth of services we can provide. We’ve been working closely with OEMs for decades but are one of the industry’s best kept secrets so it’s exciting to have representation to help grow our reputation in Europe and internationally.” Red Marlin is an independent automotive PR and digital marketing agency, specialising in the automotive sector. Founded in 2009, it is based at the heart of the UK’s car industry in Leamington Spa, Warwickshire. To find out more, visit www.redmarlin.co.uk
36
“We are pleased to have been able to help provide these new defences in time for a busy period of Christmas shopping.” The scheme is the latest in a range of projects Safetyflex has secured in partnership with Swedish distributor, Perimeter Protection Sweden. Another major European city has had its defences bolstered by Coventry-based Safetyflex Barriers — a world-leading manufacturer of anti-terrorism bollards and barriers. More than 100 bollards have been installed around a shopping parade in Stockholm, Sweden, to protect members of the public from the threat of vehicle attacks. The LED lighting bollards are part of its crash-rated hostile vehicle mitigation (HVM) street furniture range. The work, completed in November, marks another significant project for Safetyflex which is fast becoming the preferred supplier for many overseas public realm and stadium projects. Marcus Gerrard, director at Safetyflex, said: “With the threat of vehicle attacks
ever-present, more and more major cities are now opting for Safetyflex Slimline products. “Whereas traditional steel tube bollards can be over-imposing and require deep foundations that can disrupt utilities, our range provides a slimline, cost-effective solution. “The project in Stockholm provides a robust defence for shoppers, utilising
Recent projects have utilised the street furniture range, including surface-mount, crash-rated planters which incorporate bespoke planters wto help them blend into the street. The street furniture range has a solution to cover any scenario, with fixed or removable options available, making them ideal for Christmas markets, pedestrian walkways, major events and public spaces.
"The work, completed in November, marks another significant project for Safetyflex which is fast becoming the preferred supplier for many overseas public realm and stadium projects."
Historic buildings transformed into holiday and visitor accommodation Visitors from across the Midlands, the UK and the world are now able to stay in some of Coventry’s most ancient buildings. Six historic buildings have been launched as boutique holiday and visitor accommodation, providing a unique place to stay in the heart of the city. Historic Coventry Trust has painstakingly refurbished and converted the two last surviving Gates in the city wall and a terrace of timber framed cottages in Priory Row as part of a £1.75 million partnership project with Coventry City Council. The ancient buildings, which have been vacant for decades, were built between 1385 and 1440 and are precious and rare survivors of the city’s medieval past.
No Ordinary Hospitality Management, the team behind Coombe Abbey Hotel, has been appointed by Historic Coventry Trust to promote and operate the six visitor cottages. Graham Tait, assistant director of the Historic Coventry Trust, said: “The quality and craftsmanship of the restoration is exceptional and the design combines all of the character of the ancient buildings with all of the benefits of modern living. High speed WiFi, rainfall showers, stylish kitchens and comfy sofas are a long way from life in the 1300s. “The unique nature of these properties will give visitors an added reason – should they need one – to travel to Coventry during its year as UK City of Culture and is another fantastic legacy from
this truly memorable moment in time for arts and culture in the region.” Richard Harrison of No Ordinary Hospitality Management said: “It’s really exciting and a true credit to the vision of Historic Coventry Trust to have
restored six of the city’s most important historic buildings. “This will give visitors from all corners of the UK and the globe the opportunity to enjoy a memorable stay in the heart of the Midlands, particularly during UK City of Culture.”
Bookings can be made at www.historiccoventrytrust.org.uk/stay-with-us/
www.cw-chamber.co.uk
