C&W in Business July 2022

Page 40

Environment

Sustainability - risks and rewards By Nick Reilly Sustainability has moved beyond the initial belief that it is ‘all about the environment’. Customer interest, investor pressure and tenders have been driving more emphasis on sustainability for businesses which includes employee’s wellbeing, supply chains and communities. With our clients, we see different approaches when they think about sustainability. Typically, they can be split into a risk or reward-based approaches. We encourage people to consider both perspectives as they bring different actions and targets. If you believe there is risk to your business, by not being more sustainable, and being able to authentically evidence it, you are not alone.

Environmental From an environmental perspective, many companies fear losing points on tender submissions as they had no credible carbon reduction plan. To resolve this, they typically,

By focussing on the benefits of a carbon

and collateral that supported recruitment

reduction plan, bottom line savings can be

initiatives. They are already getting more

made. One of our wholesale clients looked at

diverse candidates for vacancies and winning

their full Scope 3 emissions for opportunities

the ‘fight for talent’.

to improve. They saved significant carbon

Strategy and collaboration

for themselves AND their largest client by reducing the number of products they

A large proportion of business, follow a

repackaged from 82% to 43%. Carbon savings

‘me too’ Sustainability strategy. Doing just

came from less packaging, waste, vehicles

enough to comply. A facilities management

involved, and miles travelled. They have

client recognised that none of their direct

saved money and made demonstrable

competitors were doing anything other than

progress towards net zero while reinforcing

‘me to’ on sustainability. They invested time

their key client relationship.

to understand their impacts, benchmark

Diversity and inclusion

measurements and set targets to progress.

Diversity and inclusion are a big part of sustainability and a challenging issue for organisations. There is a risk to be being perceived as lacking diversity and just issuing a suite of statements and policies as a solution. Policies are not enough anymore. A client in financial services absolutely saw this as an opportunity to address talent gaps. They have set themselves ambitious targets for 2030 to get a genuine diversity of thought and cultures in the business. What did they do? They started with

take action to measure carbon footprint to

education, embraced a D&I calendar

scope 3 and create a plan to get to net zero

with communications and events to build

by 2050.

awareness. This continues to generate stories

They reached out to their key customers to understand what was important to them. One key account, responded enthusiastically, recognised the potential value add, and piloted a new sustainability program with them. This has led to additional business with this account, and a strong proposition for tenders going forward.

In conclusion The biggest risk we see - doing nothing. Sustainability is not going away. Being passive risks losing customers and staff. The good news is that there is still competitive advantage to be gained by early movers.

www.sustainablex.co.uk

❛❛With our clients, we see different approaches when they think about sustainability. Typically, they can be split into a risk or reward-based approaches. We encourage people to consider both perspectives as they bring different actions and targets. 40

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www.cw-chamber.co.uk


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