Business Engage Profiles
Business growth for digital marketing agency
A digital marketing agency based in the West Midlands has expanded to meet the growing demand from businesses looking to strengthen their online presence. AIM Internet, which was established 25 years ago, has taken on two new full-time members of staff as Covid has seen businesses realise the importance of going digital. Excitingly, the company is also actively looking for apprentices. The AIM Internet team offers a number of services including search engine optimisation, content production, digital advertising, strategic consulting, social media marketing and website design and development.
They provide strategic advice to help clients to determine the most effective channels for growing their market, generating more leads and boosting income. The company is also very well-connected with funding streams and can assess if a business is eligible for funding for a discount of between 33 and 50 per cent, and also offer support with the application process. Based in Birmingham, AIM Internet supports SME clients in a variety of sectors that are primarily based across the Midlands, and has a specialism of working with manufacturing and engineering businesses. Sales Director Sarah Whitticase owns AIM Internet alongside her Coventry-based business partner Mike Raybone. Sarah said: “We use digital marketing to help our clients to grow and future-proof their business. “We provide digital marketing solutions to open up new market sectors, create leads, and boost revenue, assisting clients in gaining more consumers, increasing revenue, or simply increasing client loyalty.
“We also have a research team that continually tests the latest ideas and methods the internet has to offer, to identify the best digital marketing techniques available for clients. “We’re quite different to traditional digital agencies as we like to get under the skin of a business, offering a tailored solution to our clients depending on their individual needs and budget. “We also like to demonstrate that what we do delivers results and that we can make a difference to our clients’ bottom line. Our connection with funding streams helps us deliver an even bigger ROI. “Although we are virtual, we are very personable and like to have face-to-face interactions with our clients.
“During Covid, businesses have realised the importance of having a strong online presence, and we have been supporting our clients to develop this. “As a result of our ongoing growth, we have taken on two new full-time members of staff to meet this increase in demand. “They previously worked with us as sub-contractors on a part-time basis, so it is fantastic that we have been able to expand the business and take them on full-time.” Further information about AIM Internet is available by visiting www.aiminternet.co.uk, or by contacting Sarah directly at sarah@aiminternet.co.uk
“We’re quite different to traditional digital agencies as we like to get under the skin of a business, offering a tailored solution to our clients depending on their individual needs and budget."
Leading from the front A leadership coaching business which was launched just months before the pandemic has had its successes recognised after being shortlisted for an award which celebrates the outstanding achievements of companies across the West Midlands. The Leadership Coaches was launched in January 2020 by Zoe Lewis who has more than 20 years of experience in leadership and management development. Despite the challenges of the pandemic, she has since built up a diverse team of highly-accredited freelance associates who provide a range of coaching services to the business’s growing client base. One of the services offered is one-to-one leadership coaching for executives through to frontline managers. The programme includes a series of oneto-one sessions which help clients overcome challenges and achieve their goals, culminating in a final review to celebrate successes and look at any lessons that have been learnt. Another service offered by the business is team coaching which helps teams to define their purpose and objectives and look at how to work together more collaboratively and efficiently to achieve their goals whilst enjoying their roles. The Leadership Coaches also provides bespoke leadership and management training courses, bringing a wealth of knowledge, skills and experience to design, deliver and evaluate solutions that accelerate clients’ leadership and management capabilities to help them deliver results.
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The business provides face-to-face services to clients across the Midlands and in London, while technology such as Zoom means it is also able to operate on a global scale and has clients in the USA. It works with a wide range of corporate clients in sectors including financial services, manufacturing, retail and government. The Leadership Coaches’ success has seen it shortlisted for the Asian Business Chamber of Commerce Outstanding Startup of the Year Award. Zoe said: “Coaching is very different to training as it helps clients identify their own path and work through their own limiting beliefs. “Although leadership coaching is not an accredited field, we have a very specific criteria to ensure that all of our associates are accredited so that our clients know they are working with the best of the best. “We don’t work with just one particular industry as leadership transposes across all industries – what makes us unique is that we don’t have a one size fits all approach. “We pride ourselves on sitting down with our clients, working out what their challenges are and spending time with them to understand what they are trying to achieve so we have the big picture. “We also undertake systemic coaching as we often find that the problems being faced by a leadership team are systemic and are apparent in other areas of the business. “We’re very passionate about our values, one of which is diversity and inclusion, and we provide pro bono coaching to
The Leadership Coaches team
Race Council Cymru, of which Black Lives Matter is a key part of, as well as Mind which is our current charity of the year. “This is also brought into the heart of the business with our diverse pool of extremely talented leadership coaches. “Launching just before the pandemic proved quite challenging, but we were able to move to a fully digital solution and have worked hard to develop our social media channels and website. “We have also run a number of free workshops around topics such as creating a coaching culture, leading compassionately and leading in a remote or hybrid environment which has seen our client base grow.
“We also conduct interviews with inspirational leaders to shine a light on some of the very best senior professionals which are published on our LinkedIn page. “We’re extremely pleased to be shortlisted for an Asian Business Chamber of Commerce award – it’s a fantastic achievement after what has been a challenging 18 months for so many industries, and we now look forward to the ceremony.” Further information about the business is available at https://www.theleadershipcoaches.co.uk or by visiting The Leadership Coaches LinkedIn page.
“We pride ourselves on sitting down with our clients, working out what their challenges are and spending time with them to understand what they are trying to achieve so we have the big picture." www.cw-chamber.co.uk
