Webinars and Workshops that Work!

How to find an audience, fascinate them, and follow-up effectively.

The Kent business-to-business (B2B) space is a competitive one, and a well delivered event can help your organisation stand out from the crowd and generate more sales income from both existing clients and new prospects.

Sounds easy?

It isn’t!

For a great event can indeed be an essential new business tool, but only if you understand the many obstacles to overcome, your audience, and have effective follow-up plans in place.

The following are the three key milestones for any event:

Finding your audience

The single biggest challenge for most B2B events is how to ensure that you reach your audience.

Fundamentally this is about the offer (the appeal of the event to potential attendees), planning (choosing the right date, time, and medium), and the reach of your pre-event communications.

All three need to be spot-on to ensure a healthy attendee listing.

Fascinate the audience home improvements, commercial work and new build projects.

“Businesses have to work harder to build trust, showing they can deliver on projects and deals as homeowners are, once again, actively seeking ways to optimise and expand their living environments.” he specification sector is led by legislation changes. UPVC and aluminium products are becoming more and more sustainable, and although there’s no alteration to the current situation regarding the Future Home Standard, Trade Tech “continue to source sustainable solutions and maintain high standards in everything they do.”

Looking at trends in the market, Trade Tech now see an increased demand for non-white UPVC and aluminium windows, with a wide range of colours no being specified and an energy efficiency focus from homeowners looking for products that can help reduce energy bills.

For information, see www.trade-tech.co.uk

The next challenge is to “fascinate” your audience.

The speaker(s) must engage and enthral the audience from the first slide to the last and every facet of the presentation must be considered in advance to maximise positive impact and encourage feedback and/or conversational sales opportunities.

Follow-up effectively If you can find fascinate and follow up well then your B2B events will always outperform your competitors and your sales objectives.

Whilst a great event will provide multiple avenues for follow-up, those sales opportunities will only be maximised if all delegate data points are collated swiftly, and a robust post-event plan is resourced and enacted rapidly.

For more information on “Webinars That Work!”, “Presentation Skills”, and “Keynote Speaker” services please visit www.steve-herbert.co.uk