CONTENTS
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Overview
At the Gamers Tavern, we’re here to always provide a comfortable and relaxing experience for all our good customers here in the city of Huddersfield. Being the only gaming lounge within the small city, we have plenty of space and services so that our customers can have the best experience. We have long tables so that you have enough space to play your card and board games, and we have comfortable sofas so customers can sit back and relax as they play on one of our rented consoles.
On top of all the gaming services we provide, we understand that you may be peckish or in need of some refreshment. We also provide various hot, iced and soft drinks from cappucinos to lattes to our most popular selection of energy drinks on offer. Along side this we also provide a breakfast menu as well as a selection of sandwiches and desserts to choose from. All of these items can be found all on the same menu too!
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Logo 1
Logos
There are two different versions of the first logo, a white version and a black version. Using either version of the logo entirely depends on the colour of the background that the logo is being used on. For example, if the background colour I was using was red, the white version would be used. If the background colour was white, the black version would be used. Conveniently, versions are in a PNG format so it can be used in whatever form that the company will approve, regardless of size.
Logo 2 Like the first logo, the second logo also has two different versions; a white one and a black one. Like the first logo, the version you use entirely depends on what colour the background is for what you’re using it for.
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Measurements Logo 1
Logo 2
Typeface
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890!?
The chosen typeface for the Gamers Tavern logo is COCOGOOSE. Only this typeface can be used for this logo.
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Improper Use
There are many common mistakes when it comes to using any logo, but with this logo we insist that you do NOT do the following:Do not change the font within the logo. Do not change the colour of the font. Do not rearrange the font. Do not change the graphics within the logo. Do not stretch or distort the logo. Do not change the colour of the graphics within the logo. Do not add any shadows to the logo. Do not add strokes to the logo. Do not add a border to the logo. Do not overlap the logo with any imagery, as it may be difficult to read. Do not alter the oppacity of the logo. It must always be at 100%. Do not use any previous logos of the Gamers Tavern other than those listed on page 3. Do not rotate any elements within the logo. Do not present the logo without its brand name. Do not present the logos typeface without the graphics. Never mirror the graphics of the logo. Do not put an apostrophe in between the R and the S in the “GAMERS� part of the logo. That apostrophe implies that a single gamer is doing something, when the brand name is actually supposed to imply that it’s for multiple gamers.
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Menus
There are four different versions of the same menu, each version only has two aspects that are different; the characters featured on the front cover, and the coloured backgrounds. All versions of the menu must be A4 size and laminated to provent stains.
Colours C: 26% M: 100% Y: 100% K: 27% #801111
C: 83% M: 96% Y: 25% K: 17% #426e63
C: 39% M: 95% Y: 21% K: 10% #872A69
C: 84% M: 34% Y: 46% K: 24% #406c71
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Internal Artwork
Canvases
There are a wide variety of black and white character silhouette canvases that can be displayed within the Gamers Tavern. However, all canvases must be 24x24 inches and all aligned with each other. They must also be in a black, then white, then black, then white pattern to keep it consistent, as well as equally spaced apart from each other.
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External Signage
Above is the only external signage that will be allowed to be shown. Similar to the logo, there are specific things that you MUST include within the external signage, which include:Do not change the colour of the graphics on the left of the sign. Do not change the colour of the logos typeface. You MUST include the address, e-mail address, telephone number and the opening times of the Gamers Tavern. Do not alter the positioning of the graphics. Do not alter the positioning of the type on the sign. The type of the logo MUST be COCOGOOSE. The sign with the contact information and opening times must be below the Gamers Tavern sign but above the door.
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