April 2022
Serving Houston’s Real Estate Professionals
www.HAR.com
Promote Your Commercial Properties on CommGate.com What Everyone Should Know About Equal Opportunity Housing What does Fair Housing look like in 2022? 2022 Primary Elections Recap
APRIL IS
FAIR HOUSING MONTH
A Word from the
CHAIR JENNIFER WAUHOB Chair of the Board
I
f you’ve been in real estate for at least a few years, then you likely know April is National Fair Housing Month. This is the month when we celebrate the signing of the Fair Housing Act in April 1968. While all of our members follow the law and provide equal services to all people, it is a good time to remind members and consumers about what fair housing means. Fortunately, you may read all about it on pages 24-27. We will also be having a series of webinars and Member Focus Monday shows covering the topic as well. Look out for more information about those soon. With low inventory and mortgage interest rates rising, I have been busy talking about all things real estate in the media. While interest rates are going up, we are still near historic lows. We were last above a 5 percent average mortgage rate for a 30-year fixed loan in April 2010, according to Freddie Mac. That is a nice run of time with such low rates, but real estate still sold prior to that. It may take some buyers out of the market as rates rise, but REALTORS will still be needed. You may read our most recent MLS report on pages 8-12. Whether you are one or are related to one, you should know that Millennials now make up 43 percent of home buyers, according to NAR research, which you may read on pages 28-29. Fortunately for us, Millennials are the generation most likely to use the Internet to find a home (HAR.com) and are the most likely to use a real estate agent. Make sure you read the article, so you know more about this important segment of the population.
Have you just been itching to wear shoes that hundreds (maybe thousands) of other people have worn before you? Then, the Greater Northwest Bowl-A-Thon is calling your name. This IN-PERSON TREPAC event will take place on April 22, and I hope you will join us. There will even be an HAR Executive Committee Team, so we’ll see you there. You may find out more on page 37. There are so many great courses coming up that are being put on by our HAR Professional Development team. You may find some of them on pages 38, 40-42, and 45-47. (I told you there are a lot.) GRI, HAR Contracts Pro, ABR, REALTOR Launch, and more. There’s something for everyone to improve yourself and the service you provide to your clients.
Jennifer Wauhob 2022 HAR Chair
H O U S T O N REALTOR® | APRIL 2022
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2022 HAR Executive Committee
Chair of the Board Jennifer Wauhob Chair-Elect Cathy Treviño Jennifer Wauhob HAR Chair Better Homes and Gardens Real Estate Gary Greene - Katy
Cathy Treviño Chair-Elect Side Real Estate
Thomas Mouton Vice Chairman Century 21 Exclusive Properties
Vice Chairman Thomas Mouton Vice Chairman Shae Cottar Secretary/Treasurer Theresa Hill Immediate Past Chairman Richard Miranda President/CEO C. Robert Hale III Managing Editor Matthew Burrus
Shae Cottar Vice Chairman Renew Realty Group
Theresa Hill Secretary/Treasurer Greenwood King Properties - Heights
Richard Miranda Immediate Past Chairman Keller Williams Platinum
CONNECT WITH US BY PHONE HAR Main Number: 713-629-1900 Membership 4 Quality Assurance 5 Education 6 Commercial Gateway 7 Supercenter 8 Client Experience Rating 3371 Technology 2374 Video/HAR TV 1162 Fort Bend County 3700 Bay Area Branch 3750 Montgomery County 3760 TREC 512-936-3000 TAR 800-873-9155 NAR 800-874-6500 Zip Forms 800-383-9805
SOCIAL MEDIA Facebook /HARFans Twitter /harmembers
Senior Editors Brittany Aucion David Mendel Graphic Designers Cathy Armstrong Andrea Hennekes Advertising advertising@har.com
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ONLINE EDUCATION COURSES
LAST MONTH
HOUSTON REALTOR® (USPS 457-790) is published monthly by the HOUSTON ASSOCIATION OF REALTORS® at 3693 Southwest Fwy, Houston, Texas 77027, (713) 629-1900, fax (713) 961-4869. Subscription price is $2 per year. The purpose of the HOUSTON ASSOCIATION OF REALTORS® is to help its members achieve ongoing success. Embodied in that mission statement is the understanding that HAR members are committed to serving the public with integrity and competency, and to promote public policy that fosters a favorable business climate. The HOUSTON ASSOCIATION OF REALTORS® and its Multiple Listing Service do not fix, control, recommend, suggest or maintain commission rates or fees for services to be rendered by its members or the division of commissions or fees between cooperating participants and non-participants. Information in this publication may be considered as political advertising as outlined by the Texas Ethics Commission Rules & Regulations 26.1. All articles and paid advertising represent the opinions of the authors and advertisers, and do not necessarily represent the opinions of the editors of the HOUSTON REALTOR® or HAR and should not be construed as a recommendation for any course of action. All real estate advertised herein is subject to the Federal Fair Housing Act, which makes it illegal to advertise “any preference, limitation, or discrimination because of race, color, religion, sex, handicap, familial status, or national origin, or intention to make any such preference, limitation, or discrimination.” We will not knowingly accept any advertising for real estate which is in violation of the law. ASK YOUR REALTOR® HOUSTON ASSOCIATION OF REALTORS® REALTOR® is a registered collective membership mark which may be used only by real estate professionals who are members of the NATIONAL ASSOCIATION OF REALTORS® and subscribe to its strict Code of Ethics.
Find them at www.har.com/edu AREA NETWORKING MEETINGS www.harconnect.com/har-events-calendar Stay connected with the latest articles from the Houston REALTOR® as well as the latest news from HAR. You may also view the current and past issues of the Houston REALTOR® magazine in PDF format. Visit www.HARConnect.com.
OUR CORPORATE OFFICE 3693 Southwest Fwy. Houston, TX 77027 Ph. (713) 629.1900 www.harconnect.com
All stock photos by Shutterstock®
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APRIL 2022 | H O U S T O N REALTOR®
Kat Robinson Tailored Real Estate Group, Compass, Houston • Central •
Paul Silverman Martha Turner Sotheby's International • Central •
Vicki Fulleton RE/MAX The Woodlands & Spring
Chad Khan Exp Realty LLC • Northwest •
Tim Surratt Greenwood King Properties - Kirby
Mark Woodroof Better Homes and Gardens Real Estate Gary Greene
Daniela Sumbera Keller Williams Realty-Northeast • Northeast •
MEDIUM Firms
Theresa Hill Greenwood King Properties -Heights
Jay Clemente Realty World Homes & Estates
COMMERCIAL Firms
Jo Ann Stevens Lane Real Estate
LARGE Firms
Jay Bradley Equinox Realty Group
APPOINTEES
LARGEST Firms
Brian Schwartz Better Homes and Gardens Real Estate Gary Greene - Champions
GEOGRAPHIC Firms
Michelle Posey Coldwell Banker RealtySugar Land
SMALL Firms
2022 HAR Board of Directors
Jemila Winsey ERA Legacy Living
Adriana Osorio Champions Real Estate Group • Southwest •
Nicole Lopez True Houston
Michael Wong Keller Williams Realty Southwest
Troy Cothran Victory Properties, Inc. • Southeast •
2022 HRIS Board of Directors
Mario Arriaga Chairman First Group
Chaille Ralph Vice Chair Better Homes and Gardens Real Estate Gary Greene
Lorraine Abercrombie Secretary/Treasurer Greenwood King Properties
Michael Clapp Director Keller Williams Northeast
Bill Baldwin Director Boulevard Realty
Cindy Hamann Director Integrity Texas Properties
H O U S T O N REALTOR® | APRIL 2022
5
CE Where You Need It
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281-893-4484
713-629-4543
281-496-7386
1001 W Loop S, Ste 205 Houston, TX 77027
738 Highway 6 South #150 Houston, TX 77079
OFFICE HOURS HAR BRANCHES HAR branch locations are open Monday - Friday from 9 a.m. to 4 p.m. BAY AREA ***NEW LOCATION*** 17225 El Camino Real, Suite #190, Houston, TX 77058 MONTGOMERY COUNTY ***NEW LOCATION*** 25700 I-45 North, Suite#470, Spring, TX 77386. FORT BEND 6680 Greatwood Pkwy. Sugar Land, 77479.
6
APRIL 2022 | H O U S T O N REALTOR®
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MON: 8:30 AM – 5:30 PM WED: 8:30 AM – 7:30 PM
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SE LE C TE D TOPIC S IN
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Open to the Public. TREC Provider #0005. CE Courses offered by CSRE: ABR 39438; ALHS 42551; Broker Responsibility Course 39962; CHMS 39452; Comm RE 41775; Essential Topics: 3-hour Contract Review 40030; Eye on RE: Trends & Disruptors 40466; Farm & Ranch RE 37962; Legal I 42039; Legal II 42040; MS&LG 38540; MRP 42557; NHC & Buyer Rep 32072; Pricing Strategies: Mastering the CMA 33058; Prop Mgmt 37961; RE Investing 38427; RENE 32213; REPA 41902; Tech Update 42238. Textbook appearance may vary.
HAR CENTRAL Monday - Friday from 9 a.m. to 4 p.m.: • SUPERCENTER STORE • MEMBER SERVICES • VIDEO SERVICES (By appointment only) For the safety of our staff and members, masks or face shields will be required for entry into the building. For your convenience, we will maintain several new features that have been implemented: • Curbside delivery for online orders • 10 additional lockbox pickup locations across the region • Phone, email and chat support M-F 8:30 a.m. to 5p.m. and weekends from 9:30 a.m. to 3 p.m. • One-on-one virtual appointments, including with • Spanish-speaking representatives • Online sign-up for HAR memberships and MLS subscriptions
HOUSTONREALTOR®
CONTENTS
APRIL 2022 | VOL. 46 ISSUE 4 8
February Is A Strong Month For Houston Home Sales
MLS RELEASE February Is A Strong Month For Houston Home Sales
13 COMMUNICATIONS HAR is Here for You 14 SUPERCENTER 15 COMMUNICATIONS HAR in the News 17 COMMERCIAL GATEWAY Promote Your Commercial Properties on CommGate.com
8
18 NEWS & FEATURES ShowingSmart 19 GLOBAL Top 10 Countries that visisted HAR.com Q & A with Richard Miranda and How Global Real Estate Has Impacted His Career Global Day 23 GUEST COLUMN 5 Ways to Negotiate With Anybody
17
20
24 GOVERNMENTAL AFFAIR What Everyone Should Know About Equal Opportunity Housing 26 GOVERNMENTAL AFFAIRS - COVER What does Fair Housing look like in 2022? 28 GUEST COLUMN 28 NAR Report Shows Share of Millennial Home Buyers Continues to Rise 30 HAR VIDEO SERVICES 34 TREPAC
28 the Greater Northwest
BOWL-A-THON #1
39 POLITICAL AFFAIRS 39 2022 Primary Election Recap
(Yes, there will be 2 in 2022!)
April 22 • 12 - 4 p.m.
40 PROFESSIONAL DEVELOPMENT 40 Virtual Calendar
AMF Willow Lanes
19102 Hwy. 249 North, Houston, TX 77070
Entry fee includes use of AMF bowling balls, shoes and lunch buffet.
Not Bowling? You can still join the fun with a $25 Side Lane Pass.
REGISTER EARLY!
Opportunities are Limited!
42 Featured Programs
Register online at www.har.com/gnwbowlathon Teams must be paid in full to be considered registered.
Dress to Impress Awards are presented for: • Most Original Team Costume • Most Original Table • Best of the Worst • Individual High Scorer • Top Three Teams
The Bowl-a-thon benefits TREPAC and will count towards your 2022 TREPAC investment. For more information contact Karen Driscoll at 713.629.1900 ext. 1271 or karen@har.com
Start Your Pleadge Greater Northwest Bowl-A-Thon
HAR & TREPAC present:
$275 per team | 5 person teams $55 per player
2022 TREPAC Investors
45
48 WITH DEEPEST SYMPATHY
H O U S T O N REALTOR® | APRIL 2022
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February Is A Strong Month For Houston Home Sales
8
APRIL 2022 | H O U S T O N REALTOR®
> MLS RELEASE
Steady consumer demand drives prices to record highs and inventory back to its historic low BY DAVID MENDEL
The Houston real estate market completed its second month of the new year in positive territory, despite soaring prices and evaporating inventory. Home sales scored double-digit gains in February, but part of the strong showing was because the statistics compared to last February, when that deadly Texas freeze halted real estate activity for days, and in some cases, even longer. Undistorted by the weather factor were the continued squeeze on inventory, which returned to its all-time low, and pricing, which due to limited supply and ongoing consumer demand, soared to record highs. According to the Houston Association of Realtors’ (HAR) February 2022 Market Update, single-family home sales jumped 22.9 percent with 7,372 units sold compared to 5,997 in February of 2021. Compared to the last “normal” February – in 2020 – sales volume was
CATEGORIES
up 23.3 percent. With fewer housing options available for purchase, consumers placed heavy demand on single-family rental homes in February. Homes priced between $250,000 and $500,000 led the way in sales for the month, registering an 80.1 percent year-over-year gain. The $500,000 to $1 million housing segment came in second place, surging 72.3 percent. That was followed by the luxury market – consisting of homes priced at $1 million and above – which rose 33.5 percent. For months now, the lack of available homes below $250,000 has forced consumers to shop for homes at higher price points. In February, this tight sellers’ market pushed prices beyond the records set in 2021 to the highest levels of all time. The average price of a single-family home rose 13.4 percent to $395,871
while the median price increased 19.3 percent to $328,000. Sales of all property types jumped 25.6 percent year-over-year, totaling 9,299, and total dollar volume for February soared 43.5 percent to $3.5 billion. “Last year’s freeze may have distorted the February sales figures, but the fact remains that home sales throughout Houston continue to trend upward despite the challenges posed by limited inventory, record-setting pricing and rising interest rates,” said HAR Chair Jennifer Wauhob with Better Homes and Gardens Real Estate Gary Greene. “We are watching closely to see how the local housing market may be affected this month by surging oil prices and some of the other economic fallout of the Russia-Ukraine conflict.”
FEB 2021
FEB 2022
CHANGE
TOTAL PROPERTY SALES
7,401
9,299
25.6%
TOTAL DOLLAR VOLUME
$2,424,423,339
$3,478,802,012
43.5%
TOTAL ACTIVE LISTINGS
23,082
20,620
-10.7%
SINGLE-FAMILY HOME SALES
5,997
7,372
22.9%
SINGLE-FAMILY AVERAGE SALES PRICE
$348,988
$395,871
13.4%
SINGLE-FAMILY MEDIAN SALES PRICE
$275,000
$328,000
19.3%
SINGLE-FAMILY MONTHS INVENTORY*
1.5
1.3
-0.2 months
7,525
9,301
23.6%
SINGLE-FAMILY PENDING SALES
* Months inventory estimates the number of months it will take to deplete current active inventory based on the prior 12 months sales activity. This figure is representative of the single-family homes market. H O U S T O N REALTOR® | APRIL 2022
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> MLS RELEASE
10
APRIL 2022 | H O U S T O N REALTOR®
> MLS RELEASE
LEASE PROPERTY UPDATE Houston’s lease market had a generally strong February, continuing to benefit from consumers that have postponed homebuying plans until the market provides a bigger and more affordable supply of housing. Single-family rental homes jumped 23.8 percent year-over-year. However, leases of townhomes and condominiums declined 1.0 percent. The average single-family rent rose 6.5 percent to $2,052 while the average rent for townhomes and condominiums increased 7.9 percent to $1,767.
FEBRUARY MONTHLY MARKET COMPARISON February was a strong month for Houston real estate, despite year-over-year readings that were distorted by the interruption to real estate caused by the Arctic blast last February. Singlefamily home sales rose 22.9 percent year-over-year. When compared to the last “normal” February, in 2020, sales were up 23.3 percent. On a year-to-date basis, sales are running 15.4 percent ahead of 2021’s record pace. Most of the other monthly measurements were also positive. Pending sales jumped 23.6 percent. However, total active listings — or the total number of available properties — fell 10.7 percent as a result of the steady homebuying that never let up as Houston’s record-setting real estate year of 2021 ended and 2022 began. Single-family homes inventory slid to a 1.3-months supply versus 1.5 months last February. That matches the historic low that inventory maintained from March through May of 2021. Over the past year, its highest level was a 1.8-months supply in August 2021. Housing inventory nationally is at a 1.6-months supply, according to the latest report from the National Association of REALTORS (NAR).
SINGLE-FAMILY HOMES UPDATE Single-family home sales shot up 22.9 percent in February with 7,372 units sold throughout the greater Houston area compared to 5,997 a year earlier. Part of that sizeable gain is attributed to an interruption in real estate business last February resulting from the deadly Texas freeze. HAR compared sales volume to the last “normal” February, in 2020, and that reflects an increase of 23.3 percent.
Strong sales volume among higher-end homes pushed up pricing to historic highs. The median price climbed 19.3 percent to $328,000 while the average price rose 13.4 percent to $395,871. These surpassed the last record average price of $393,295 set in June of 2021 and the last record median price of $317,990 set in December of 2021. Days on Market, or the actual time it took to sell a home, fell from 48 to 41 days. Inventory registered a 1.3-months supply compared to 1.5 months a year earlier. That matches Houston’s lowest inventory level of all time – first reached last spring. The current national inventory figure stands at 1.6 months, as reported by NAR. Broken out by housing segment, February sales performed as follows: • • • • • •
$1 - $99,999: decreased 24.0 percent $100,000 - $149,999: decreased 53.5 percent $150,000 - $249,999: decreased 44.1 percent $250,000 - $499,999: increased 80.1 percent $500,000 - $999,999: increased 72.3 percent $1M and above: increased 33.5 percent
HAR also breaks out sales figures for existing single-family homes. Existing home sales totaled 5,765 in February. That was up 23.4 percent from the same month last year. Because that figure was likely skewed by the freeze effect last year, a comparison to February 2020 shows an increase of 24.0 percent. The average sales price rose 12.1 percent to $391,180 while the median sales price climbed 18.1 percent to $319,000. The average price is the second highest of all time while the median establishes a new record high. For HAR’s Monthly Activity Snapshot (MAS) of the February 2021 trends, please CLICK HERE to access a downloadable PDF file.
TOWNHOUSE/CONDOMINIUM UPDATE Townhouses and condominiums had another strong month of sales in February with volume surging 35.9 percent with 659 closed sales versus 485 a year earlier. With that figure likely distorted because of last year’s freeze, a comparison to February 2020 shows an increase of 40.5 percent. The average price jumped 22.4 percent to $266,366 and the median price shot up 26.8 percent to $225,000. Both are record highs. Inventory fell from a 3.1-months supply to 1.4 months.
H O U S T O N REALTOR® | APRIL 2022
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Single-family home sales rose 22.9 percent year-overyear, a figure likely skewed as a result of the freeze last year that interrupted real estate transactions for days on end.
SHANNON COBB EVANS 2022 MLS Chair Better Homes and Gardens Real Estate Gary Greene - Post Oak Park
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SHAWN DAUPHINE Director of MLS 713.629.1900 ext. 1255 shawn@har.com
APRIL 2022 | H O U S T O N REALTOR®
HOUSTON REAL ESTATE HIGHLIGHTS IN FEBRUARY •
Single-family home sales rose 22.9 percent year-overyear, a figure likely skewed as a result of the freeze last year that interrupted real estate transactions for days on end. When compared to the last “normal” February, in 2020, sales volume increased 23.3 percent;
•
Days on Market (DOM) for single-family homes dropped from 48 to 41;
•
Total property sales rose 25.6 percent with 9,299 units sold;
•
Total dollar volume increased 43.5 percent to $3.5 billion;
•
The single-family average price rose 13.4 percent to $395,871, the highest of all time;
•
The single-family median price increased 19.3 percent to $328,000 – also a record;
•
Single-family home months of inventory registered a 1.3-months supply, down from 1.5 months year-overyear and below the national inventory of 1.6 months;
•
Townhome/condominium sales jumped 35.9 percent with the average price up 22.4 percent to $266,366 and the median price up 26.8 percent to $225,00 – both record highs;
•
Single-family home rentals rose 23.8 percent with the average rent up 6.5 percent to $2,052;
•
Townhome/condominium leases decreased 1.0 percent with the average rent up 7.9 percent to $1,767.
> COMMUNICATIONS
HAR is Here for You All HAR Offices Are Open: Mon-Fri: 9 a.m. - 4 p.m.
SUPERCENTER 713.629.1900 ext. 3277 store.har.com STORE HOURS MON - FRI: 9 a.m. - 4 p.m.
Order New Supra Lockboxes Online Once ordered the SuperCenter will contact you with your pickup location.
HAR BRANCHES All HAR branch locations are open MON-FRI from 9 a.m. to 4 p.m.
PROFESSIONAL DEVELOPMENT FEBRUARY CLASSES 58 Classes 2,412 Attendees YTD CLASSES 102 Classes 4,110 Attendees
QUALITY ASSURANCE FEBRUARY CALLS TAKEN QA 3,995
YTD CALLS TAKEN QA 8,609
MEMBERSHIP 713.629.1900 (Option 4) memberservices@har.com Phone, Email and Chat Available MON - FRI: 8:30 a.m. - 5 p.m. SAT - SUN: 9 a.m. - 3 p.m. FEBRUARY CALLS TAKEN MEMBERSHIP 7,225 YTD CALLS TAKEN
MEMBERSHIP 16,905
Schedule a Virtual Appointment CLICK HERE
H O U S T O N REALTOR® | APRIL 2022
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> SUPERCENTER > SUPERCENTER
SUPERCenter SHOP IN-PERSON or ONLINE! STORE HOURS (All Locations)
Mon - Fri • 9 a.m. - 4 p.m. Shop Online at store.har.com
Sale Shop Online at store.har.com 16 14
MARCH 2022 | H O U S T O N REALTOR® APRIL 2022 | H O U S T O N REALTOR®
• BOOKS • CLOSING GIFTS • FLYER HOLDERS
> COMMUNICATIONS
BY DAVID MENDEL
The Houston Association of REALTORS® is making headlines! Here’s a look at some of the media coverage our organization has received over the past few weeks.
HAR’s January 2022 MLS Market Update reported on a strong start to the new year coming on the heels of a record 2021 for Houston home sales. The report generated media coverage from mid- to late January in the following news outlets: • • • • • • • • • • • • • • • •
Bellaire Essentials Community Impact Newspaper CultureMap Houston Examiner Newspapers Houston Agent Magazine Houston Business Journal (online and print editions) Houston Chronicle (online and print editions) Houston Community Newspapers Houston Public Media / KUHF 88.7 FM KHOU-TV/11 News KPRC-TV/Local 2 KRIV-TV/FOX 26 News KTRH/NewsRadio 740 KTRK-TV/ABC 13 PaperCity Realty News Report (RNR)
The Houston Chronicle published news from HAR about the winners of HAR’s prestigious real estate industry awards – Jennifer Vickers, 2021 Realtor of the Year and, and Agatha Brann, recipient of the 2021 John E. Wolf Community Service Award. The February 19 article featured color photos of the winners that HAR provided.
A February 23 press conference held jointly by HAR, Crime Stoppers of Houston and Clear Channel Outdoor to launch an awareness campaign about the growing problem of rental scams garnered widespread broadcast and print coverage across the Houston market. HAR Chair Jennifer Wauhob spoke on behalf of the Association along with Immediate Past Chairman Richard Miranda, who presented his remarks in Spanish for the Spanish language media in attendance. Among those that covered the announcement were Fox 26 News, 11 News, Local 2, CW39, KUHF/Houston Public Media, 45/Univision, Telemundo, Información Spanish Newspaper and Houston Agent Magazine. On March 7, Houston Agent Magazine published a special guest column by HAR Chair Jennifer Wauhob that provided an overview of how the Houston real estate market performed in 2021 and discussed what challenges lie ahead in the new year between soaring prices, historically low inventory and the prospect of rising interest rates. HAR Immediate Past Chairman Richard Miranda was interviewed in Spanish by 45/Univision for a March 7 story about how first-time homebuyers can navigate the strong headwinds of Houston’s sellers’ market. RISMedia picked up HAR’s February home sales report and published an update on March 15 about the latest Houston housing trends.
These stories and more are available in the HAR Online Newsroom at www.har.com/content/newsroom as well as in HARConnect. H O U S T O N REALTOR® | APRIL 2022
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APRIL 2022 | H O U S T O N REALTOR®
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You may register for Inman Select at www.har.com/inmanselect
COMERCIAL GATEWAY
Promote Your Commercial Properties on CommGate.com CommGate.com offers an efficient marketplace that help real estate professionals get deals done. For 20 years, CommGate’s mission has been to provide a first-rate, locally-controlled system for research and marketing. Try it today!
Add UNLIMITED Listings!
Create Informative Reports
• Enter unlimited listings
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• Send Email Broadcasts
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• View and send FEMA flood maps
• Add unlimited photos, flyers, virtual tours, and other links
• Identify environmental risks with EPA inspection/compliance reports
• Participate in the Haves & Wants Forum
Find Commercial Properties with Ease • Search with Google mapping tools • Receive customized alerts as new properties hit the market • View off-market properties with tax data and owner information • Export listings to Excel H O U S T O N REALTOR® | APRIL 2022
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> NEWS & FEATURES
ShowingSmart is the staffed showing service that has been developed by our in-house Technology Team as a program for members. It has been developed with significant input from members to make it the most valuable showing service in the market. It’s the smart way to schedule showings. I mean the word “smart” is even in the name! We are proud to announce that ShowingSmart will be included as a benefit for all MLS subscribers. That’s right! There will be no additional cost for any HAR MLS subscriber to use the ShowingSmart platform, including the staffed call center.
www.showingsmart.com 18
APRIL 2022 | H O U S T O N REALTOR®
GOT QUESTIONS?
LEARN MORE
> GLOBAL
TOP 10 Countries that visited HAR.com in February 2022
Mexico
26,484
Bahamas
23,617
Bermuda
18,514
The Philippines
18,447
Finland
17,656
India
17,238
The United Kingdom
10,459
China
9,890
Guam
8,461
Ireland
6,795 H O U S T O N REALTOR® | APRIL 2022
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> GLOBAL
Thank you for watching this month’s global interview, I hope you learned something new. Please be sure and attend our quarterly global labs and sign up for the HAR Global newsletter as well. You can contact Lori Carper at lori@har.com for more information.
This course will help enhance your knowledge of how the Greater Houston area, and the state of Texas, is changing demographically, where people are moving and what types of real estate foreign buyers are purchasing. Receive 6 hours of CE credits. CORNERSTONE HOME LENDING 1177 West Loop South, Suite 700 Houston, Texas 77027 REGISTER ONLINE har.com/edu
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APRIL 2022 | H O U S T O N REALTOR®
> GUEST COLUMN
Nearly One-Third of Americans Plan to Relocate BY MELISSA DITTMANN TRACEY
The share of home buyers planning to move from one region to another has grown as many Americans look to relocate to more affordable regions of the U.S. Nearly one in three home buyers—or 32%—say they want to relocate, a record high, according to a new consumer survey conducted by Redfin. Remote work policies, new job opportunities, and ongoing shortages of affordable housing will likely keep Americans moving, economists say. “I predict the share of home buyers looking to move to a different area will continue to rise throughout the year,” says Daryl Fairweather, Redfin’s chief economist. “With mortgage rates going up and rents skyrocketing, moving somewhere more affordable is one of the only ways for many Americans to stay within their housing budget. Even work-
ers who are unable to work from home should feel confident about finding a job in a new location with the tight labor market.” As mortgage rates rise, aspiring buyers may feel more pressure to move. A separate consumer survey from the real estate tech company OJO Labs found that more than 50% of prospective buyers felt optimistic about buying a home over the next three months. Which markets are drawing the most interest among house hunters? Miami was the most popular migration destination of all major U.S. metros in January, according to Redfin’s analysis, followed by Phoenix; Tampa, Fla.; Sacramento, Calif.; Las Vegas; Cape Coral, Fla.; Dallas; San Antonio, Texas; North Port, Fla.; and Atlanta.
Phoenix aren’t likely to lose their luster anytime soon, rising prices may soon render them slightly less popular for relocators,” Fairweather says. “Home prices—and the costs of other goods and services—are skyrocketing in a lot of these destinations precisely because they’re so popular with out-of-towners. Some home buyers who prioritize affordability may start searching in less expensive northern cities.” ### Source: REALTOR® Magazine (Feb. 22, 2022) Melissa Dittmann Tracey is a contributing editor for REALTOR® Magazine. She can be reached at mtracey@nar.realtor. Follow her on Instagram and Twitter: @housingmuse
“While Sun Belt cities like Miami and H O U S T O N REALTOR® | APRIL 2022
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APRIL 2022 | H O U S T O N REALTOR®
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> COMMUNICATIONS
HAR wants you to stay connected even when you're on the move. Don't miss the HAR on the Move podcast with new episodes released each Wednesday morning. You can also follow
us live on Facebook every Monday at 9 a.m. for #MemberFocusMonday. If you happen to miss an episode of either you can always catch up by visiting HARConnect.com where past episodes are archived.
For Advertising Information on #MemberFocusMonday email: advertising@har.com
CONNECT WITH US HARconnect.com/ Podcast
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H O U S T O N REALTOR® | APRIL 2022
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> GOVERNMENTAL AFFAIRS
What Everyone Should Know About Equal Opportunity Housing The sale and purchase of a home is one of the most significant events that any person will experience in his or her lifetime. It is more that the simple purchase of housing, for it includes the hopes, dreams, aspirations, and economic destiny of those involved.
The Law Civil Rights Act of 1866: The Civil Rights Act of 1866 prohibits all racial discrimination in the sale or rental of property. Fair Housing Act: The Fair Housing Act declares a national policy of fair housing throughout the United States. The law makes illegal any discrimination in the sale, lease or rental of housing, or making housing otherwise unavailable, because of race, color, religion, sex, handicap, familial status, or national origin. Americans with Disabilities Act: Title III of the Americans with Disabilities Act prohibits discrimination against persons with disabilities in places of public accommodations and commercial facilities.
sional all have rights and responsibilities under the law. For the Home Seller: As a home seller or landlord you have a responsibility and a requirement under the law not to discriminate in the sale, rental and financing of property on the basis of race, color, religion, sex, handicap, familial status, or national origin. You cannot instruct the licensed broker or salesperson acting as your agent to convey for you any limitations in the sale or rental because the real estate professional is also bound by law not to discriminate. Under the law, a home seller or landlord cannot establish discriminatory terms or conditions in the purchase or rental; deny that housing is available, or advertise that the property is available only to persons of a certain race, color, religion, sex, handicap, familial status, or national origin. For the Home Seeker: You have the right to expect that housing will be available to you without discrimination or other limitations based on race, color, religion, sex, handicap, familial status, or national origin This includes the right to expect:
Equal Credit Opportunity Act: The Equal Credit Opportunity Act makes discrimination unlawful with respect to any aspect of a credit application on the basis of race, color, religion, national origin, sex, marital status, age or because all or part of the applicant's income derives from any public assistance program.
• Housing in your price range made available to you without discrimination
State and Local Laws: State and local laws often provide broader coverage and prohibit discrimination based on additional classes not covered by federal law.
• No discriminatory limitations on communities or locations of housing
Responsibilities The home seller, the home seeker, and the real estate profes24
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• Equal professional service • The opportunity to consider a broad range of housing choices
• No discrimination in the financing, appraising, or insuring of housing • Reasonable accommodations in rules, practices and procedures for persons with disabilities
• Non-discriminatory terms and conditions for the sale, rental, financing, or insuring of a dwelling • To be free from harassment or intimidation for exercising your fair housing rights. For the Real Estate Professional: Agents in a real estate transaction are prohibited by law from discriminating on the basis of race, color, religion, sex, handicap, familial status, or national origin. A request from the home seller or landlord to act in a discriminatory manner in the sale, lease or rental cannot legally be fulfilled by the real estate professional.
obligations upon REALTORS® and is also a firm statement of support for equal opportunity in housing. Please note: On November 13, 2020, NAR's Board of Directors strengthened REALTORS®’ commitment to upholding fair housing ideals, approving a series of recommendations from NAR’s Professional Standards Committee that extend the application of Article 10 of the Code of Ethics to discriminatory speech and conduct outside of members’ real estate practices.
APRIL IS
FAIR HOUSING MONTH
The REALTOR® Fair Housing Program The National Association of REALTORS® has developed a Fair Housing Program to provide resources and guidance to REALTORS® in ensuring equal professional services for all people. The term REALTOR® identifies a licensed professional in real estate who is a member of the National Association of REALTORS®. Not all licensed real estate brokers and salespersons are members of the National Association, and only those who are may identify themselves as REALTORS®. They conduct their business and activities in accordance with a strict Code of Ethics. The Code of Ethics: Article 10 of the National Association of REALTORS® Code of Ethics provides that, "REALTORS® shall not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. REALTORS® shall not be parties to any plan or agreement to discriminate against a person or persons on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity. REALTORS®, in their real estate employment practices, shall not discriminate against any person or persons on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity."
Article 10 prohibits REALTORS® from discriminating on the basis of race, color, religion, sex, handicap, familial status, national origin, sexual orientation, or gender identity in the provision of professional services and in employment practices. The Board approved a new Standard of Practice under the Article, 10-5, that states, “REALTORS® must not use harassing speech, hate speech, epithets, or slurs” against members of those protected classes.
If You Suspect Discrimination Call the Local Board of REALTORS®: Local Boards of REALTORS® will accept complaints alleging violations of the Code of Ethics filed by a home seeker who alleges discriminatory treatment in the availability, purchase or rental of housing. Local Boards of REALTORS® have a responsibility to enforce the Code of Ethics through professional standards procedures and corrective action in cases where a violation of the Code of Ethics is proven to have occurred. Call the U.S. Department of Housing and Urban Development: Complaints alleging discrimination in housing may be filed with the nearest office of the United States Department of Housing and Urban Development (HUD) or by contacting them at http://www.hud.gov ### Source: NAR.REALTOR
A REALTOR® pledges to conduct business in keeping with the spirit and letter of the Code of Ethics. Article 10 imposes H O U S T O N REALTOR® | APRIL 2022
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> GOVERNMENTAL AFFAIRS
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> GOVERNMENTAL AFFAIRS
What does Fair Housing look like in 2022? BY AMBER BURTON ALFRED
HISTORY OF FAIR HOUSING On April 11, 1968, President Lyndon Johnson signed the Civil Rights Act of 1968, which was meant as a follow-up to the Civil Rights Act of 1964. The 1968 Act expanded on previous acts by adding in a prohibition on discrimination surrounding the sale, rental, and financing of housing based on race, religion, national origin, sex, and more recently was amended to include disability and family Status. We know this as the Fair Housing Act of 1968. Over the past 54 years, there have been numerous amendments to the Fair Housing Act and attempts to reverse the impact of the Act.
CURRENT UNFAIR HOUSING ISSUES Unfortunately, we are still tackling the issue of “unfair housing” practices. Today, we are grappling with the aftermath of unfair housing policies like redlining and ensuring real estate professionals know and understand fair housing laws. Richard Rothstein exposed government backed housing segregations issues like redlining in his book, The Color of Law. A few other issues impacting fair housing initiatives include, but are not limited to: • • • • •
impacting fair housing. Additionally, we collaborate with Texas REALTORS® and NAR, and organizations like the National Association of Real Estate Brokers (NAREB) and the National Fair Housing Alliance (NFHA) to strengthen our outreach efforts and provide resources for both members and consumers. HAR’s Professional Development Department offers webinars that provide information on fair housing rules and programs that can assist homebuyers who may have barriers to homeownership. In November 2020, NAR launched Fairhaven, a new fair housing simulation training for REALTORS® that uses the power of storytelling to help members identify, prevent, and address discriminatory practices in real estate. This innovative training platform is available to all 1.4 million NAR members at no additional cost. Source: https://fairhaven.realtor/ Please feel free to contact the Governmental Affairs and Advocacy Department with any questions, comments, or concerns regarding this issue.
The COVID-19 pandemic Evictions Housing shortage Uneven credit access Inaccurate appraisals in communities of color
ADDRESSING THE ISSUES HAR’s Governmental Affairs and Advocacy team works closely with elected officials and policy makers at the local, state, and federal level to ensure we are at the forefront of all issues
SHERYL HUNTER Governmental Affairs Co-Chair
MICHELLE MURRAY AMBER BURTON Governmental Affairs ALFRED Co-Chair Director of Governmental Affairs and Advocacy amber.burton@har.com H O U S T O N REALTOR® | APRIL 2022
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NAR Report Shows Share of Millennial Home Buyers Continues to Rise Key Highlights • Millennials now make up 43% of home buyers – the most of any generation – an increase from 37% last year. • Generation X bought the most expensive homes at a median price of $320,000. • The largest share of buyers purchased in suburban areas and small towns.
The share of millennial home buyers increased significantly over the past year. They are also the most likely generation to use the internet to find the home they ultimately purchase and most likely to use a real estate agent. This is according to the latest study from the National Association of Realtors®, the 2022 Home Buyer and Seller Generational Trends report, which examines the similarities and differences of recent home buyers and sellers across generations.1 The NAR report found that the combined share of younger millennial (23 to 31 years old) and older millennial buyers (32 to 41 years old) rose to 43% in 2021, up from 37% the year prior. Almost two out of three younger millennials – 65% – found the home they ultimately purchased on the internet, a number that gradually decreases with older generations. Eighty-seven percent of all buyers purchased their home through an agent. This number was highest with younger millennials (92%) and older millennials (88%). "Some young adults have used the pandemic to their financial advantage by paying down debt and cutting the cost of rent by moving in with family. They are now jumping headfirst into homeownership," said Jessica Lautz, NAR's vice president of demographics and behavioral insights. "While young buyers use new tech tools, they also use real estate agents at higher rates than other buyers to help find the right home and negotiate the terms of the transaction."
at 1,800 square feet. Across all generations, the largest share of buyers purchased in suburban areas (51%) and small towns (20%). "Not surprisingly, younger generations typically upgraded in size and price while older generations purchased more affordable properties," Lautz said. "The majority of all generations bought single-family homes at higher shares than other housing types, and younger buyers dispelled the myth that they are flocking to city centers. When it comes to location, the suburbs and small towns are the places to buy." Three out of five of recent buyers – 60% – were married couples, 19% were single females, 9% were single males and 9% were unmarried couples. The highest share of unmarried couples were younger millennials at 21%. Single-female buyers significantly outnumbered single-male buyers across all generations. The highest percentage of single-female buyers was in the silent generation at 27%. The study also found that first-time home buying among younger generations is on the rise, with over 4 out of 5 younger millennial home buyers – 81% – purchasing for the first time. Just under half – 48% – of older millennial buyers were first-time buyers.
Buyers from all generations agreed about the top reasons for using an agent: they wanted help finding the right home to purchase, negotiating the terms of sale and negotiating the price. The silent generation – those between the ages of 76 and 96 – as well as younger millennials were also more likely to want their agent to help with paperwork.
"While the pandemic allowed many potential buyers to save for a down payment, demographics played a key role," Lautz said. "There is a wave of millennial buyers who are aging into the traditional first-time buyer age range." Boomers made up the largest share of home sellers at 42%, although the percentage of millennial sellers is on the rise, increasing from 22% to 26% over the past year. Lautz noted that for the first time it is now more likely for an older millennial to be a first-time seller than a first-time buyer.
Those between the ages of 42 and 56 – Generation X – had the highest median household income at $125,000. They bought the most expensive and second-largest homes at a median price of $320,000 and size of 2,300 square feet, respectively. Older millennials purchased the largest homes at 2,400 square feet, and the silent generation bought the smallest
"Many factors can contribute to the decision to buy or sell a home," Lautz continued. "For all home buyers under the age of 57, the main driver was the desire to own a home of their own. Among those 57 and older, the desire to be closer to friends and family was the top reason, followed by the desire for a smaller home."
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Younger generations tended to move shorter distances when relocating. Among all ages, there was a median of 15 miles from the homes where recent buyers previously resided and the homes that they purchased. That distance was lowest among younger millennials (10 miles) and highest among older boomers (35 miles).
The National Association of Realtors® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries.
Overall, buyers expected to live in their homes for 12 years, down from 15 years last year. For younger millennials and the silent generation, the expected duration was only 10 years, compared to 20 years for younger boomers.
1 Survey generational breakdowns: Generation Z: (ages 18-22); younger Generation Y/millennials (ages 23-31); older Generation Y/millennials (ages 32-41); Generation X (ages 42-56); younger boomers (ages 57-66); older boomers (ages 67-75); and the silent generation (ages 76-96).
Debt continues to be a significant barrier for many when attempting to buy a home. Both Generation X and younger boomers delayed purchasing a home for five years due to debt, the longest of all age groups. Younger millennials had the highest share of student debt at 45%, with a median amount of $28,000. Twenty-seven percent of younger millennials cited that saving for a down payment was the most challenging step in the home buying process, compared to just 1% for older boomers. Nearly one in three – 29% – of younger millennials received down payment help in the form of a gift or loan from a friend or relative and 24% lived with friends or family, directly saving on rental costs.
###
### Source: NAR.REALTOR/newsroom - March 23, 2022 Media Contact: Spencer High 202-383-1051
Despite this hurdle, a vast majority of buyers have a positive outlook on homeownership. Eighty-six percent of all buyers reported they viewed a home purchase as a good investment, and roughly nine out of 10 people – 89% – said that they would recommend their agent for future services. "A truth across all generations is that homeownership is seen as a cornerstone of the American dream," said NAR President Leslie Rouda Smith, a Realtor® from Plano, Texas, and a broker associate at Dave Perry-Miller Real Estate in Dallas. "From building personal wealth and fostering communities, to strengthening social stability and driving the national economy, the value of homeownership is indisputable. Home buyers continue to turn to Realtors® as a trusted resource for helping find the right home and successfully navigating this increasingly complex process."
Download a PDF copy of the report here.
H O U S T O N REALTOR® | APRIL 2022
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> HAR VIDEO SERVICES
DO YOU HAR TV? BY CLAUDIA HERNANDEZ
Visit YOUTUBE.COM/HARTV
CLAUDIA HERNANDEZ Director of Video Services 713.629.1900 ext. 1162 claudia.hernandez@har.com
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APRIL 2022 | H O U S T O N REALTOR®
Do you subscribe to HAR TV? If not, you should. We have videos covering a variety of topics, from the latest #MFM, Houston Housing Market Monthly Update, important association updates and so much more. You can easily search by sections or playlists.
> HAR VIDEO SERVICES
Learn More About VIDEO MARKETING
Studies have shown that having a video on your website can increase online traffic by more than 80%. Consumers are more likely to use a product if there was a video included in the ad. So, what are you waiting for? Email Claudia at video@har.com for more details.
Claudia has been helping REALTORS® produce professional real estate videos for more than 10 years. So, what are you waiting for? Email Claudia at claudia@har.com for more details.
H O U S T O N REALTOR® | APRIL 2022
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> COMMUNICATIONS
HAR Social Media
February 2022
SOCIAL MEDIA NUMBERS
Join Platinum FB Group FACEBOOK
YOUTUBE
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Followers
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ON THE MOVE
3,640 monthly downloads
HAR wants you to stay connected even when you're on the move. Our podcast, HAR on the Move, releases new episodes each Wednesday morning. You can also follow us live on Facebook every Monday at 9 a.m. for #MemberFocusMonday. If you happen to miss an episode of either you can always catch up by visiting HARConnect.com where past episodes are archived. 32
APRIL 2022 | H O U S T O N REALTOR®
> GUEST COLUMN
5 Ways to Negotiate With Anybody You don’t need to study personality types to handle transactions with different people. In his class “The Psychology of Sales and Negotiation,” sales expert, author, and instructor EksAyn Anderson explains that by following a few basic principles, you can successfully negotiate with anyone while building relationships for future deals.
SLOW DOWN Take a minute to listen and understand the other party’s position. Whether it’s your clients or people on the other side of the closing table, find out their terms before you jump in with your offer.
TAILOR YOUR APPROACH People like to do business with people who have similar personalities. You don’t have to become a different person—just don’t use the same approach with everyone. If you’re dealing with someone who’s blunt and all-business, ditch the small talk and get to the point.
parties aren’t in agreement about, recognize the many issues you’ve already settled.
REINFORCE THE POSITIVE The most effective way to influence people is through positive reinforcement. That means rewarding people with your words for behavior you want to see more of. For example, say “I appreciate you making your house available in the evenings this week for showings. It’s been a huge help.”
REMEMBER THE GOLDEN RULE It sounds trite, but treating others as you want them to treat you does work. That doesn’t mean you have to be a pushover, though. Be nice and stick to the basic principles of the Golden Rule. ___________________________ Source: Texas REALTORS® magazine
FIND COMMON GROUND Look for things you agree on. Before you discuss the items the H O U S T O N REALTOR® | APRIL 2022
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> TREPAC
2022 TREPAC Investors PLATINUM R PRESIDENT'S CIRCLE
PLATINUM R PRESIDENT'S CIRCLE
PLATINUM R
CHANCE BROWN CB&A Real Estate
MARK WOODROOF BHGRE Gary Greene
SHELLY SCANLIN Styled Real Estate
($10,000+ $2,000 to PC)
Golden Rs ($5,000) George Griffin III sustaining Greenwood King Properties sustaining Bob Hale sustaining Ray Wade sustaining Golden R President’s Circle ($5,000 + $2,000 to PC) Diana Ayers sustaining Christi Borden sustaining Vicki Fullerton Tom Gallagher Rene Galvan sustaining Natalie Henshilwood sustaining Becky Hill sustaining Nicole Lopez sustaining Mike Mengden sustaining Sharon Morton sustaining Deborah Spangler sustaining JoAnn Stevens sustaining Jemila Winsey
($10,000+ $2,000 to PC)
Crystal R President’s Circle ($2,500 + $2,000 to PC) Mario Arriaga sustaining Esther Cordova Edna Corona sustaining Karen Driscoll sustaining Michelle Murray sustaining Samantha Plomer sustaining Jennifer Wauhob sustaining Crystal Rs ($2,500) Shannon Cobb Evans Trish Ferrier sustaining Carol Knott Teft Dianne Moore sustaining Peggie Pentecost sustaining
($10,000)
Sterling R President’s Circle ($1,000 + $2,000 to PC) Karishma Asrani Tiffany Curry Kat Robinson Tina Wilcher HAR Diamond Rs ($1,500) Wanda Deveraux Marsha Fisk Theresa Hughes-Hill Natalee Kelaher James Krueger Gary Lee Nelly Mitford Robbie Nelson Chaille Ralph Cristina Schaefer Mai Lan Trinh
Thank You for Your Support!
Contributions are not deductible for federal income tax purposes. Contributions to the Texas Association of REALTORS® Political Action Committee (TREPAC) and the Texas Association of REALTORS® Federal Political Action Committee (TAR FedPAC)—which makes contributions to the REALTORS® Political Action Committee (RPAC)—are voluntary and may be used for political purposes. The amount indicated is merely a guideline, and you may contribute more or less than the suggested amount. You may refuse to contribute without reprisal, and the National Association of REALTORS®, the Texas Association of REALTORS® (TAR), and its local associations will not favor or disadvantage anyone because of the amount contributed. Until the RPAC annual goal is met, 70% of an individual’s contribution goes to TREPAC and may be used to support state and local candidates; the remaining 30% is sent to TAR FedPAC to support federal candidates and is charged against your limits under 52 U.S.C. 30116. (Exception: 100% of an individual’s contribution goes to TREPAC if the individual is an employee of an affiliate member of TAR.) After the RPAC annual goal is met, 100% of an individual’s contribution goes to TREPAC and may be used to support state and local candidates. You may contact the TAR political committee administrator at 800-873-9155 to obtain information about your contributions.
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APRIL 2022 | H O U S T O N REALTOR®
> TREPAC
Sterling Rs ($1,000) Lorraine Abercrombie Marilyn Arendt Ward Arendt Lauren Ashley Misty Bacon Sandy Benson Shad Bogany John Braun Kimberly Buish Kenya Burrell Van Wormer Jenniffer Burnley Michael Clapp Jay Clemente Rob Cook Fabian Corzo Cherin Cox Andrea Curran Shawn Dauphine Katie Day Clayton Estrems Laurie Ford Danny Frank Carol Fusco Jukes Susan Goehrs Tracy Goodeaux Michica Guillory
Kristi Halphen Tracy Henderson Abbie Holland Nadia Jubran Kyla Phung Linn April Maestri Dianne McCoy Nelly Mitford Lauren Price Chanel Raesis Christine Rayburn Rockwell Team Vernice Ross A. David Schwarz, III Sam Scott Daniela Sumbera Tim Surratt Gabriella Thompson Cathy Trevino Dottie Wanko Cynthia Williams Patrick Winsey Ed Wolff Cindy Yoakum
Gayle Kennedy The Parodi Team Grant Trammell Lisa White
Lone Star Statesman ($250) Danielle Baeza Melody Barlow Sandy Benson Michael Brown Lori Carper Roz Crew Chuck Finnell David Hageman Leila Hays Shawn Jones Diana Levine Stacy Mathews Donna Moak Connie Moreno Mike Wong KARISHMA ASRANI 2022 TREPAC Chair Houston Compass RE
Capital Club ($500) Rob Adams Cassidy Chau
*Investments as of 03/09/2022*
KAREN DRISCOLL Director of TREPAC 713.629.1900 ext. 1271 karen@har.com
Stay Connected with HAR TREPAC online
The mission of TREPAC is to promote home ownership and protect real property rights! TREPAC is the only PAC that has the best interest for property owners in Texas.
Join Group
Learn more about TREPAC at www.har.com/trepac.
/groups/HARTREPAC/
H O U S T O N REALTOR® | APRIL 2022
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> TREPAC
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APRIL 2022 | H O U S T O N REALTOR®
> TREPAC
HAR & TREPAC present:
the Greater Northwest
BOWL-A-THON #1 (Yes, there will be 2 in 2022!)
April 22 • 12 - 4 p.m. AMF Willow Lanes
19102 Hwy. 249 North, Houston, TX 77070 $275 per team | 5 person teams $55 per player Entry fee includes use of AMF bowling balls, shoes and lunch buffet.
Not Bowling? You can still join the fun with a $25 Side Lane Pass.
REGISTER EARLY!
Opportunities are Limited! Register online at www.har.com/gnwbowlathon Teams must be paid in full to be considered registered.
Dress to Impress Awards are presented for: • Most Original Team Costume • Most Original Table • Best of the Worst • Individual High Scorer • Top Three Teams
The Bowl-a-thon benefits TREPAC and will count towards your 2022 TREPAC investment. For more information contact Karen Driscoll at 713.629.1900 ext. 1271 or karen@har.com *Contributions are not deductible for Federal income tax purposes. Contributions to the Texas Association of REALTORS® Political Action Committee (TREPAC), the Texas Association of REALTORS® Federal Political Action Committee (TAR FedPAC), and the REALTOR® Political Action Committee (RPAC) are voluntary and are used for political purposes. The amount indicated is merely a guideline, and you may contribute more or less than the suggested amount The Association will not favor or disadvantage anyone by reason of the amount of their contribution, and you may refuse to contribute without reprisal by the Association. TREPAC initially receives each contribution, and a percentage is transmitted to RPAC via TAR FedPAC to meet TREPAC’s RPAC annual quota. RPAC supports Federal candidates with those contributions, which are charged against your limits under 2 U. S. C. 441a. The percentage forwarded to national RPAC each month may be obtained by contacting the TAR FedPAC administrator at 800-873-9155.
H O U S T O N REALTOR® | APRIL 2022
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> PROFESSIONAL DEVELOPMENT
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APRIL 2022 | H O U S T O N REALTOR®
> POLITICAL AFFAIRS
2022 Primary Election Recap BY GRANT TRAMMELL
T
tions outright. All HAR Recommended Candidates in the state House of Representatives won their primary elections outright.
It was another very successful election for HAR Recommended Candidates who had a total of 24 wins and just 2 losses in contested races. In Congress, Rep. Dan Crenshaw, Rep. Randy Weber, and Rep. Troy Nehls each won their contested primaries outright and will advance to the general election. In the state Senate, Sen. John Whitmire and current state Rep. Mayes Middleton also won both of their contested primary elec-
Next up on the election calendar are local elections with Election Day being May 7 followed by the primary runoff elections on May 24. For questions regarding elections please call HAR Political Affairs at (713) 629-1900 ext. 1287.
he Texas primary election was held on Tuesday, March 1, 2022. The combined statewide turnout was about 17.4% with 11.3% of registered Republican voters and 6.15% of registered Democratic voters turning out to vote in the primary election. While the combined turnout number of 17.4% may seem low when compared to what we typically see in November, it actually set a record for the total number of voters in a Texas gubernatorial primary. However, even with a record number of ballots cast, we still had more than 14 million registered voters who did not vote. So, while we are happy to see more Texans voting in the primary, there is still an opportunity to increase turnout in the future.
DEBORAH SPANGLER 2022 Political Affairs Co-Chair Spangler Realty Group
Our only two losing candidates were at the county level. First, in Fort Bend County, incumbent Commissioner for Precinct 4, Ken DeMerchant, was unseated after not making the runoff in his race. Community Advocates Neeta Sane and Dexter McCoy now face off in the runoff election to determine the Democratic nominee in the general election. In Montgomery County, Commissioner James Metts was defeated outright by Construction Project Manager Matt Gray, who does not face opposition in the general election and will be the next Montgomery County Commissioner in Precinct 4.
DANIELA SUMBERA 2022 Political Affairs Co-Chair Keller Williams Realty Northeast
KAREN DRISCOLL Director of Political Affairs 713.629.1900 ext. 1271 karen@har.com
H O U S T O N REALTOR® | APRIL 2022
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> PROFESSIONAL DEVELOPMENT
FEB 22
PROFESSIONAL DEVELOPMENT VIRTUAL COURSE CALENDAR
* Indicates multi-day classes
1 Platinum Lead Generation Tools (9 a.m.-12 p.m.) How to Enhance Your HAR Website (1-3 p.m.)
2 Contracts: Buyer Side (9 a.m.-12 p.m.)
4 TREC Legal Update I (8:30 a.m.-12:30 p.m.) Matrix Overview Part 1Getting Started (9 a.m.-12 p.m.) *Texas Affordable Housing Specialist (9 a.m.-4 p.m.) Mobile MLS: Using the HAR App Effectively (1-3 p.m.) TREC Legal Update II (1:30-5:30 p.m.) *GRI Marketing: Business Skills (6-9 p.m.)
5 Contracts - The TREC 1-4 Family Contract (8:30-11:30 a.m.) Intro to Commercial (12:30-3:30 p.m.)
6 Pricing Strategies Advisor: Mastering the CMA (8:30 a.m.-5 p.m.) Risk Reduction (8:30 a.m.-12:30 p.m.)
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Webinar: How to Generate Income in a Second Home Market Without Living In One (12-1:30 p.m.) Webinar: ShowingSmart (1-2 p.m.) Commercial Leasing 101 (6-9 p.m.)
7 Matrix Overview Part 2Customization (9 a.m.-12 p.m.) Multiple Offers Putting the Pieces Together (9 a.m.-12 p.m.) Understanding Contingency Situations (1-4 p.m.)
Matrix Overview Part 1- Getting Started (en español) (9 a.m.-12 p.m.) Contracts - TAR Residential Lease (6-9 p.m.)
12 Open Houses, Open Doors (9 a.m.-12 p.m.) HAR Virtual Tours (1-3 p.m.)
13 Bay Area Networking Meeting (8-10:30 a.m.) Webinar: ShowingSmart (10-11 a.m.)
Contracts - The TREC 1-4 Family (6-9 p.m.)
19 *TACS1: Introduction to Commercial Real Estate (8:30 a.m.-5 p.m.) HAR 3D Tours (9-11 a.m.) Blind Spots and How to Overcome Them (10 a.m.-12 p.m.) Matrix Overview Part 1Getting Started (1-4 p.m.)
20 Broker Responsibility (8:30 a.m.-3:30 p.m.)
23 TREC Legal Update I (9 a.m.-1 p.m.)
25 Platinum Essentials: Tools to Enhance Your Real Estate Business (9 a.m.-12 p.m.)
26 TREC Legal Update II (8:30 a.m.-12:30 p.m.) TREC Legal Update I (1:30-5:30 p.m.)
27 Texas Property Taxes (8:30-11:30 a.m.) Contracts - The TREC Addenda (12:30-3:30 p.m.)
Matrix Overview Part 2Customization (6-9 p.m.)
*Texas Residential Leasing Specialist (9 a.m.-4 p.m.)
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Texas Negotiation Law (8:30 a.m.-12:30 p.m.)
Commercial Leasing Contracts 101 (6-9 p.m.)
Short Conversations... Great Impressions (9 a.m.-12 p.m.)
*GRI: Contracts to Closing (8:30 a.m.-5 p.m.)
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Objections as Opportunities (1-4 p.m.)
*HAR REALTOR Launch: Your Path to Success (8:30 a.m.-5 p.m.)
CMA 'Price It Right' Matrix (1-4 p.m.)
Pricing Small Businesses and the Valuation Process #1040 (8:30 a.m.-12:30 p.m.) Clear as MUD (9 a.m.-12 p.m.)
9 TREC Legal Update II (9 a.m.-1 p.m.)
11 *ABR, Accredited Buyer's Representative (8:30 a.m.-5 p.m.)
APRIL 2022 | H O U S T O N REALTOR®
Platinum Essentials: Tools to Enhance Your Real Estate Business (1-4 p.m.)
18 Brand You (9 a.m.-12 p.m.) Home Accessibility: Meeting Your Clients Needs (12-1 p.m.) Braving the Video Marketing World (1-4 p.m.)
Contracts: Seller Side (9 a.m.-12 p.m.) CMA 'Price It Right' Matrix (9 a.m.-12 p.m.) Matrix Overview Part 2Customization (1-4 p.m.)
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Webinar: MarketInsight (12-1 p.m.)
29 ABC's of CRM (9 a.m.12 p.m.) Prospecting for Pennies (1-4 p.m.)
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ZipForm Plus (9 a.m.-12 p.m.)
Matrix Overview Part 1Getting Started (9 a.m.-12 p.m.)
TransactionDesk Essentials (1-4 p.m.)
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> PROFESSIONAL DEVELOPMENT
UESTIONS? Call (713) 629-1900 ext. 1370 gister for classes at www.har.com/edu.
EDUCATION CHECKLIST
FOR NEW AGENTS REQUIRED TRAINING (within first 60 days of becoming a member) ¨ Complete New Member Orientation ¨ Complete online Code of Ethics training on www.realtor.org
REQUIRED TRAINING (before end of 2nd year of licensure)
All APRIL classes will be held ONLINE. Please check www.har.com/edu for more info.
¨ 90 hours SAE credit HAR provides the following classes for SAE credit: • GRI Contracts to Closing (30 SAE hours) • GRI Marketing (30 SAE hours) • GRI Brokerage (30 SAE hours) • HAR REALTOR Launch (30 SAE hours) ¨ 8 hours TREC Legal Update HAR provides the following classes: • TREC Legal Update I (4 hours) • TREC Legal Update II (4 hours)
RECOMMENDED TRAINING register online @ www.har.com/edu
TYSON CLINE 2022 Chair of Professional Development Real Broker, LLC
RITA KLEIN BLEVINS Director of Professional Development (713) 629-1900 ext. 1263 rita@har.com
¨ MLS classes • Matrix Overview Part 1- Getting Started • Matrix Overview Part 2- Customization • CMA “Price it Right” Matrix
¨ Marketing/Technology classes • Platinum Essentials - Tools to Enhance Your Real Estate Business • Platinum- Lead Generation Tools • HAR MLS Platinum- HAR How to Enhance Your HAR Website • HAR MLS Platinum- Mobile MLS: Using the HAR App Effectively • HAR Social Media Marketing Strategist. Houston Association of REALTORS® Professional Development Department | www.har.com/edu H O U S T O N REALTOR® | APRIL 2022
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FEATURED PROGRAMS
See your business “take off” with this agent training!
GRI: Contracts to Closing
DATES: April 21, 22, 25 & 26 TIME: 8:30 a.m. -5 p.m. each day, LOCATION: Live Online COST: $249 for members (Use code LAUNCH2021 for $50 off)
DATES: April 28, 29 & May 2, 3 TIME: 8:30 a.m - 5 p.m. each day LOCATION: Live Online COST: $295 for members * In order to earn the GRI designation, the GRI Contracts to Close, GRI Marketing and GRI Brokerage must be taken. These courses can be taken in an order. This GRI is approved for 10 hours of CE or 30 hours of SAE (Provider Number #0001).
This is a four-day course which is currently approved for 30 hours of SAE or 10 hours of CE. (Provider number #0001).
REGISTER HERE
REGISTER HERE
This series of classes is developed to provide students a start to finish marketing program with techniques and specific tasks they can immediately use in their business to generate new leads and increase profit for years to come. All classes are CE approved and can be taken in any order. TREC Providers #0001 & #0002. Please check online for upcoming classes.
The following courses are needed to complete this certification (total of 10): REQUIRED: HAR Social Media Marketing Strategist (HSMMS)- formerly Social Media Pro ELECTIVES: (Choose 9)
• Platinum Lead Generation Tools • ABC’s of CRM • Brand You • Social Media Pro Bootcamp (SMP) • Short Conversations…Great Impressions • Objections as Opportunities • Open Houses, Open Doors • Prospecting for Pennies
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2022
• Triple Your Repeat and Referral Business • 5 Superpowers of Successful Super agents • How to Enhance Your HAR Website • HAR Virtual Tours • HAR 3D Tours • Voice Technology for Real Estate
APRIL 2022 | H O U S T O N REALTOR®
QUESTIONS? Call (713) 629-1900 ext. 370 Register for classes at www.har.com/edu.
There is currently no time restriction for when the courses need to be completed and you may take these classes in any order. REQUIRED COURSES: must take all five of these 3-hour courses • • • • •
Contracts: Seller Side Contracts: Buyer Side Contracts: The TREC 1-4 Family Contract Contracts: The TREC Addenda Contracts – TAR Residential Lease
ELECTIVES: must complete three of these classes (3-hour courses) • • • • • •
Contracts – TREC Rules on Promulgated Forms Multiple Offers Clear as MUD Out with the Old, In with the New Texas Farm and Ranch Contract Understanding Contingency Situations Commercial Leasing Contracts 101
All classes are approved for CE and fulfill the contract requirement for TREC compliance. TREC Providers #0001 & #0002.
Check online for upcoming classes www.har.com/edu
> PROFESSIONAL DEVELOPMENT
There’s a System for That BY VERL WORKMAN
I don’t remember the first time I heard the following phrase, but the advice is sage: “If you do something more than three times, you need a system for it.” We rely (perhaps unknowingly) on many systems and processes in our everyday lives. Many parts of our lives have been made simple with automation. Some processes aren’t fully automated, but save us time and mental energy from having to figure out how to do them every day. For example, instead of keeping all my clothes in a giant pile, I have them organized by article in the closet so that they are easily accessible and I don’t have to waste time getting dressed. In our businesses, there needs to be a system in place for anything done more than three times. Whether that is onboarding team members, reaching out to leads or clients, or filling out paperwork, each of these procedures needs to be planned, implemented, and improved to fully benefit our teams and clients. After all, who wants to do business with an inconsistent, unresponsive, or inefficient company? To develop efficient systems in your business, follow this… process (you guessed it)…to get your team moving in the right direction.
Plan and Post the Procedure Imagine you want a standardized way to interact with a client for the first time. You’ll need to start by planning what the system will look like. Ask yourself:
Now it is time to write it down and post it where it is visible for everyone who needs it. They say, “If it isn’t in writing, it never happened.” The same holds true for systems, with a simple caveat — if the system isn’t in writing, it isn’t going to happen. Try to document systems with as much detail as possible, so it can be replicated by any team member.
Implement and Improve After you have planned and documented your new process, it’s time to do the work. Sometimes the plan doesn’t work out in the way we want it to. That’s okay! If you have followed your system and you still don’t have the desired outcome, reevaluate your steps in the process to find what is missing. Often when we encounter challenges in our business, we are too quick to blame our people, but improvement will come easier when you know the difference between a process problem and a people problem. More often than not, it’s the process that needs improvement. As you work to refine your systems, your labors will bear more fruit — attainable goals, happy clients, and, ultimately, successful teams. ___________________________________________ Verl Workman is the founder and CEO of Workman Success Systems, a real estate consulting company that specializes in performance coaching and building highly effective teams. Contact wssm@workmansuccess.com for more information and free downloadable resources.
• What will ideally happen in the beginning, middle, and end of the process? • Which team member(s) will carry out the task? • What resources or tools will we need? H O U S T O N REALTOR® | APRIL 2022
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> PROFESSIONAL DEVELOPMENT
survive.
thrive.
dominate. (385) 282-7112
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APRIL 2022 | H O U S T O N REALTOR®
FREE business consults for Houston REALTOR® readers in April. Schedule your time NOW!
Certified Luxury Home Marketing Specialist Designation (CLHMS) COST: $350 - For current ILHM members to audit.* $650 - Early Bird registration (through April 15) $695 - Standard registration (beginning April 16) ** * Subject to space availability. ** For first time attendees, includes one year membership in ILHM
DATES: May 10 & 11 TIME: 8:30 a.m.- 5:30 p.m. (both days) LOCATION: Stewart Title-Legacy Room 10720 W. Sam Houston Pkwy. N Houston, 77064
Approved for 15 hours CE
*Additional requirements may be needed to complete this designation. CE Provider - THE INSTITUTE FOR LUXURY HOME MARKETING, L.P., #398 For more information, please email info@greaterhoustonluxury.com
REGISTER ONLINE HERE H O U S T O N REALTOR® | APRIL 2022
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> PROFESSIONAL DEVELOPMENT
Accredited Buyer’s Representative (ABR) This designation helps prepare real estate professionals to represent buyer clients in residential real estate transactions and provide the quality of service and degree of fidelity to buyers that sellers have customarily enjoyed. It also offers ideas and methods for building a buyer representation business and tools for conducting buyer counseling sessions. In each course module you will examine a different topic; together they create a comprehensive guide to help you become an effective, efficient and profitable buyer’s representative. .
Approved for 16 hours CE (TREC Provider #0001) *Additional requirements may be needed to complete this designation
REGISTER HERE
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APRIL 2022 | H O U S T O N REALTOR®
DATE: April 11 & 12 TIME: 8:30 a.m.- 5 p.m. LOCATION: Live Online INVESTMENT: $199
> PROFESSIONAL DEVELOPMENT
Texas Residential Leasing Specialist When looking for help in finding that perfect tenant or finding that perfect rental property to call home, landlords and tenants want the services of a real estate professional who understands their needs and can guide them through the process. Be in the know with how to provide real estate services that meet the needs of this market and win future referrals. This 2-day course will cover Fundamentals of Residential Listing & Leasing and Residential Leasing Agency & Forms.
DATE: April 20 & 21 TIME: 8:30 a.m.- 4 p.m. LOCATION: Live Online INVESTMENT: $149
Approved for 16 hours CE (TREC Provider #0001) *Additional requirements may be needed to complete this designation
REGISTER HERE
H O U S T O N REALTOR® | APRIL 2022
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WITH DEEPEST SYMPATHY
With Deepest Sympathy Rusty Clark (Perry Homes, RE/MAX)
HAR extends condolences to family, friends and colleagues of retired member Rusty Clark, who has died at the age of 75. Howard Russell “Rusty” Clark, Jr. was born in Edinburg, Texas on February 4, 1947 to Howard and Dolores Clark. The family moved to Houston in 1954. Rusty grew up playing sports, received many athletic honors at Westbury High School and was offered numerous college scholarships before signing with Baylor University where he played football and baseball. He was awarded All Southwest Conference at Defensive End his sophomore year. However, wanting to play quarterback, Rusty transferred to the University of Houston where he also played football and baseball. He was voted MVP for 1969-70. Rusty was drafted by the NFL’s San Francisco 49ers after graduating from college with a business degree, but chose to play for the Canadian Football League in Edmonton, Alberta. Rusty met his wife, Connie, at Willow Meadows Baptist Church, where they were married in 1970. In 1975, their son, Jeremy Russell, was born. Rusty began working for a new home building company, Perry Homes, and in 1976, moved the family to a new development in Katy, which lacked a fire or ambulance service. Rusty obtained an EMT certification so he could serve as a volunteer. He received the Kelliwood Women's Association Achievement Award for outstanding volunteer service in the Katy area. He sold homes for several years before starting his own real estate company, serving as broker/ owner of Rusty Clark Realty World, RE/MAX 48
APRIL 2022 | H O U S T O N REALTOR®
West and RE/MAX Fry Road for the next 25 years. Rusty was a member of Kingsland Baptist Church, singing in the choir. He served on the Board of Directors of the Memorial Parkway Community Association, was president of the Taylor High School Athletic Booster Club, was a member of the Fellowship of Christian Athletes and was sponsor and coach for Katy National Little League, also working with the Katy Youth Soccer Association and Katy Youth Basketball. Rusty is survived by his wife of 52 years, Connie Coone Clark; his son, Jeremy and wife Kristi; his siblings; Candi Leonetti and husband Damon, Christi Chrisman and husband Bill; his brother-in-law, Gary Coone, sister-in-law, Martha LaGrone and husband Ben; his adored grandchildren; Caden, Callie and Cessa Clark as well as his nieces; Casey Leonetti (Erik), Laura Leonetti, Mandy Chrisman, Amanda Edmonson (Matt), nephews; Josh Chrisman (Tracy), Cameron LaGrone (Amy), and other family members and friends. A memorial service was held on March 26, 2022 at Grand Lakes Presbyterian Church. Rusty’s complete obituary is available at https://legcy.co/3tDGSgw.
the age of 80. During her more than 40-year real estate career, Francisca worked for various companies, culminating with her own firm, Barras Properties, in the River Oaks area. Francisca was born on January 29, 1942 in Valleruela de Pedraza, Spain to Pascual and Alejandra Barras. Being the oldest of 12 children, she worked and studied from a young age in Madrid, London and Paris to provide the best opportunities for her family. Francisca arrived in the United States with her then-husband, Sam Henninger, of Kentucky. Her strong will, hard work, persistence and resilience paved the path for a successful career as a Realtor in Houston for over four decades. She saw every challenge as opportunity and served as a wise sage for family and friends. She approached life the same way she approached death: unapologetically on her own terms. Francisca is survived by her daughter, Nicole Henninger, and her partner, Glenn Smith; as well as her family in Spain- her sisters Paula and Gaby; her brothers Ricardo and Antonio; and her beloved nieces and nephews. The family did not arrange a visitation or funeral. A complete obituary is available online here: https://legcy.co/3qAPEtH
Francisca B. Henninger (Barras Properties)
HAR extends condolences to family, friends and colleagues of member Francisca Barras Henninger, who died on February 24, 2022 at
Member obituaries and visitation/funeral arrangements for posting on HAR’s Member Only Portal and in the Houston REALTOR®® may be sent to David Mendel at david.mendel@har.com
> COMMUNICATIONS
#MemberFocusMonday HAR’s Weekly Facebook Live Session
• Logo presence during Facebook live session • Company mention during Facebook live session • Stay connected and follow us every Monday morning at 9 a.m. to hear from weekly guest speakers covering hot real estate topics • Please submit a video to be played at the end of the show. • HD • .mp4 or .mov format • 60 seconds or less • Landscape mode only. No vertical videos please.
On the Move | Podcast
• Company mention during Podcast • Developed for our members • Covers everything from homes sales to hot topics in the real estate industry
Providing broad reach at low cost, HAR’s #MemberFocus Monday, On the Move podcast, HARConnect.com and the 5MR deliver the latest in industry news and information to our thousands of HAR members. Be a part of the latest in the industry and reach out to our +36,000 membership base. HAR’s Social Suite is a weekly sponsorship. Savings available for multiple sponsorships.
5MR
• 300x250 Banner ad on the 5MR e-Blast of the week chosen • Weekly E-Newsletter delivered to all HAR Members • Delivers the latest in industry news
HARConnect.com
• 300x250 Digital Banner ad on podcast home page for one month • Online HAR members communications site • 24/7 Information feed of member/ industry-related news
For more information email: advertising@har.com H O U S T O N REALTOR® | APRIL 2022
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Keeping our members up to date.
Advertise with us Email advertising@har.com
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APRIL 2022 | H O U S T O N REALTOR®
