ALYSSA BUTCHER GRAPHIC DESIGNER | BRISBANE, QLD AGE | 23
I L L U S T R A T I O N I N S T A G R A M | @_proj e ctpe ncil P H O T O G R A P H Y I N S T A G R A M | @_ proj e ctca pture T O O L S | A d ob e P hot oshop , A d ob e Illus tra tor, Adobe inDe s ign, Procre a te
Tell us about where it all began. How did you become a graphic designer? Architecture was something I had glorified all throughout high school. I wanted to drink coffee and sit on a hill overlooking the city and sketch high rises day in, day out. This dream was cut short when I realised that what I had imagined wasn’t quite the reality. I still have a passion for Architecture but my passion for graphic design has definitely outweighed it. Graphic design had always been in the forefront of my mind - I was always the kid in school that would put together the yearbooks, help design logos for musicals, and spent all of her downtime learning new programs so it felt like quite a natural transition for me. How would you describe your style? I’d say my style is a simplistic and minimal approach of converting iconic Australian products into two-dimensional compositions. My work is definitely a tribute to my childhood - and I really try to select products, characters and people that influenced the person I am today. The real importance to me lies deep within the nostalgia connected to the products I draw, and I hope that when my audience see my illustrations it resurfaces memories. I discovered this style of illustration completely accidentally. While I can’t quite remember a time before computers existed, I have always had an appreciation for graphic designers that worked magic without the assistance of an iMac and the adobe suite and somehow still managed to make exciting, beautiful and inspiring designs. This appreciation has definitely translated across into my work through the use of colours and simplicity. What are your influences? Nostalgia plays a very big part in my inspirations. Let me paint a picture. You know, when you were a kid, and you’d come home from a tough day of being in grade 3 and sit in front of the TV with your favourite snacks and watch ABC Kids, then go for a play outside with the neighbour’s kids and life was just so simple and blissful? I really want to revisit those memories and help keep them alive for as long as possible and I try to do that through my illustrations. What’s your design process? My design process isn’t very methodical. It changes as frequently as my favourite colour does. However, it usually goes something like this - spark of inspiration while driving, eating lunch, or during the commercial breaks while watching TV and then the biggest urge to start drawing straight away. As a digital designer I use my Wacom or iPad to sketch however sometimes I’ll quickly scribble a composition idea or write some notes on some loose paper and pray it doesn’t get lost in my bag.
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