WELCOME HOME
MISSION:
TO DEVELOP AND SERVE OTHERS.
CONTENTS
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WELCOME
WHAT’S IN IT FOR YOU?
AGENT SUPPORT
AGENT TOOLS
LUXURY REAL ESTATE
03 05 11 25 27
CORE VALUES
GLOBAL NETWORK
PATHWAY TO SUCCESS
COMMERCIAL REAL ESTATE
INDUSTRY RESOURCES
WE’VE BEEN WAITING FOR YOU! The real estate industry is one of great promise and great rewards. You have the opportunity to build a business that serves your clients and community. The sky is the limit for your goals. We have built a company and real estate platform that have a strong foundation and can weather any economic storm. We have a culture that empowers and encourages your success, both personally and professionally. We are hands-on in our approach to grow your business; we help develop and celebrate your strengths, and incorporate that into your business plan. We are focused on doing things right; teaching, training, and supporting you in your career. We are personally committed to growing ourselves and our leadership team to support our cutting edge sales team. We are excited to a be a part of the Berkshire Hathaway HomeServices network. We feel their mission, values, and innovation help to make us stronger and our agents feel the difference of financial strength and stability. Our mission is to help all of the people who work for and with our company to grow and prosper in business and in life! Thank you for taking the time to explore our company and getting to know us a little better. We personally invite you into our family. Our brand is something you will be proud to place by your name and we’d be honored to see it there! God Bless,
steve fase
Broker, Owner & CEO
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steven fase II President
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OUR CORE VALUES Own It.
OWN IT. In all that we do, we take ownership – the good, the bad, and the ugly. We live a culture of humility, kindness, and accountability to one another.
Do th eR
Thing. ht ig All In .
DO THE RIGHT THING. We always strive to do what is right. We work through every circumstance with a positive, problem solving attitude that allows our integrity to shine through.
ALL IN. We are hardworking team players, relentlessly focused on the success of our customers, colleagues, and family of companies. Together, we are one.
UNCOMPROMISING CUSTOMER SERVICE.
Unco mp r
e. vic er
Yes Be fo
YES BEFORE NO.
g Custom er isin S om
We build lifelong relationships through uncompromising customer service. We’re passionate about being the best at what we do. One experience with our team, and you’ll be sold on us.
. No re
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We work with a “yes, can do” mindset. Acting with an attitude of abundance, we embrace every new idea as an opportunity to serve others.
WHAT’S IN IT FOR YOU? We develop agents through exclusive training, personalized coaching, and customized marketing strategies.
VISION • Leadership • Goal Setting RECOGNITION • Berkshire Hathaway HomeServices Trusted Brand • National Awards • Local Recognition
PROCESS • Transactional Support • Technology Support • Risk Management
PEOPLE • Full-Time Office Manager and Administrator • Full-Service Marketing Department • Industry Resources • • • •
YOUR BUSINESS
DEVELOPMENT • Exclusive Training Opportunities • Productivity Coaching • Professional Advancement
MOMENTUM Business Development Lead Generation Marketing Strategies Wealth Management
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OUR GLOBAL NETWORK BERKSHIRE HATHAWAY HOMESERVICES
When our name goes on a real estate sign, it means something. It’s a promise of trust, integrity, stability, longevity and the highest standards of work. And we don’t take that promise lightly. That’s why you’ll see these values reflected in every office, every agent, every interaction. Berkshire Hathaway HomeServices is the name buyers and sellers trust.
THE VISION
Guided by the Berkshire Hathaway principles of trust, integrity, stability and longevity, we empower people to achieve their dreams.
THE MISSION
To help people achieve their goals faster than they would without us.
SUCCESS IS DRIVEN BY THE NETWORK
Since our launch, our network has grown to more than 50,000 agents at over 1,500 offices across the globe.
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“In any operation, join up with the best – you will gain from the strengths from those around you.” Warren Buffett CHAIRMAN AND CEO BERKSHIRE HATHAWAY INC.
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”
GET YOUR FOOT IN THE RIGHT DOOR
What makes Berkshire Hathaway HomeServices one of the most trusted and respected names in real estate?
GROWTH
SUCCESS
Our network counts more than 50,000 agents and over 1,500 offices admitted to the brand since its founding in September 2013.
Elevate your current brand with a name that is synonymous with success.
INTERNATIONAL
ONLINE
The Berkshire Hathaway HomeServices website has received more than 20 million visitors worldwide in the last year.
We offer online platforms to position you and your personal brand at the highest level. Our network has access to unsurpassed agent tools and technologies.
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AGENT SUPPORT
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SUPPORT SERVICES Headquartered in Grand Rapids, Michigan, we have a team of over 200 employees to support you in all areas of your business.
OFFICE MANAGERS & ADMINISTRATORS
TRAINING
PRODUCTIVITY COACHING
RISK MANAGEMENT & LEGAL
MARKETING
WEALTH MANAGEMENT
INFORMATION TECHNOLOGY
ACCOUNTING
BUSINESS DEVELOPMENT PLANNING 8
ADMINISTRATIVE SUPPORT We provide our agents with all of the administrative support they need to succeed in the real estate business. Our office administrators and managers will oversee all of the below processes to help you run your business efficiently and effectively.
BUSINESS SUPPORT
• Custom business cards • Signs & riders • Paperless transaction support • Professional photography • Agent mailings including assembly and delivery to post office
TRANSACTION SUPPORT
• Input listing to MLS • Upload photos & disclosures • Create visual tour • Verify file is complete • Submit copy to closing departments • Update status of listings
PROCESS SOLD/CLOSED TRANSACTIONS
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• Update status to SOLD • Submit file to closing department
RISK MANAGEMENT & LEGAL Here at Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS® & Executive Realty, we offer confidential risk management, legal advice, and support. We can help provide you with solutions to help resolve disputes, understand and navigate contracts, and eliminate threats of law suits.
THERE WHEN YOU NEED IT
Our legal team is a phone call away to help with: • Dispute Resolution • Best Practices • Industry Standards • Prevention
THROUGH THE ENTIRE PROCESS
Our legal team will be there as soon as an issue arises and will be there through the entire process. The minute you reach out for support, we will take all necessary measures to ensure the best resolution is reached quickly and confidentially.
WEALTH MANAGEMENT We know that the best way to a healthy and profitable future is through multiple streams of income. So we actively help our agents build income throughout their careers with a variety of resources, including our company provided Single K Plan. Similar to a 401(k) Savings program, the Single K provides: • • • • •
Higher contribution limits than other retirement savings plans Ability to make traditional (pre-tax) or Roth (after-tax) contributions Contributions through commission checks or individual basis Company paid annual maintenance fees And more
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PATHWAY TO SUCCESS FIND YOUR PATH
Everyone has a path, let us show you how to follow your pathway to success.
We believe the most advanced real estate technology ever created is our people. But every technology has room for improvement and growth. That’s where Pathway to Success comes in. Our proven process is a combination of exclusive training opportunities, productivity coaching, marketing strategies, and unparalleled support that are guaranteed to help you develop your real estate career. Why do we put so much into helping you grow? We believe you should expect more from a real estate brokerage. You should expect HomeServices.
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EXCELLERATE
Business Development Program
MARKETING STRATEGY
TOOLS AND TECHNOLOGY
FOREVER AGENT
BUSINESS PLANNING
Our office management team, skilled training, coaching and marketing professionals, and exceptional office support staff are here to assist with one thing: helping you plan for, establish, nurture and continually grow a successful real estate business. That has to start with planning - so our team will lead you through comprehensive exercises to put a business plan in place that allows you to do what you do best: real estate. Leave the rest up to us.
DEVELOPMENT PROGRAM
Combining elements of our training offerings, productivity coaching and our forever agent system, our Development Program gives you the new skills and tools you need to continually grow and build your real estate career. Tailored specifically to your unique goals and skill set, your pathway will get you where you want to go.
MARKETING STRATEGY
Real estate is about more than selling and buying homes. It’s a relationship business. Which means you need a top notch marketing strategy to help build and maintain customer relationships online and offline. Our team of marketing professionals is here to support you every step of the way with knowledge of all things real estate marketing - social media, websites, technology and more. 12
EXCELLERATE is the Pathway to Success in your real estate career. The EXCELLERATE Business Development Program is built to lay the foundation for your career so that you are successful right out of the gate. Designed to model a college curriculum, the EXCELLERATE program combines decades of real estate expertise, cutting edge technology and small group coaching to provide you all of the resources you need for your first year in the industry.
OUR PATHWAY
Every success story starts with why. You’ve probably already uncovered your “why”, your motivation, for starting a career in real estate, whether that is helping your clients with their homeownership goals, forming new relationships, or maybe achieving financial security for yourself or your family. If that’s the case, you’re in the right place, because the EXCELLERATE program is designed with you in mind. But a success story also needs a how. And that’s where Our Pathway comes in – the customized, tested, and proven system for how to run your real estate business. Our Pathway breaks your business down into 3 key areas: The Buyer Way, The Seller Way, and Being a Forever Agent.
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The Buyer Way
The Seller Way
Being a Forever Agent
INSTRUCTION The EXCELLERATE program is a hybrid of live-virtual and in-person classroom learning, designed to allow our team of professional trainers to provide support across our network of offices and regions. Formal instruction takes place throughout your first 4 months in EXCELLERATE, and will transition from lecture style to more independent study, as you progress through the program.
CUSTOM CURRICULUM
HANDS ON INSTRUCTORS
STATE OF THE ART ZOOM ROOMS
PRODUCTIVITY COACHING
In addition to the training you receive in your first year as a real estate agent, you will also be enrolled in Productivity Coaching. Productivity Coaching is all about helping you implement everything you have learned – giving you strategies, motivation and key tools to get out and turn your knowledge into action. During coaching sessions, you will focus on activities designed to engage with your sphere of influence, enhance your lead conversion rate, practice prospecting techniques and more.
CELEBRATING SUCCESS
We believe hard work and dedication should be rewarded! Our agents are presented with materials throughout EXCELLERATE to help them be successful, including: • Marketing promotions • Company paid sphere engagement • 1:1 coaching • Advanced certifications and education
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MARKETING When you are an agent with Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS® and Executive Realty, you are part of more than just a real estate brokerage. Our dedicated Marketing Department values you and your business. We offer a full-service in-house marketing team, along with regional Field Marketing Specialists to assist you in all your marketing needs.
WHY DO YOU NEED MARKETING? • • • • • •
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Be recognized in your community Boost interest in your property listings Personalize your sales approach Target your desired audience Start converting leads Close deals faster
OUR MARKETING SERVICES
We offer an array of services and collateral for your real estate business. With our services, we have every bit of confidence that your marketing goals will be met!
PERSONAL PROMOTION
LISTING PROMOTION
TOOLS
MARKETING PROGRAMS
LUXURY REAL ESTATE MARKETING
EVENTS
PRINT MATERIALS
DIGITAL MARKETING
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ELITE TOOLS OF THE TRADE CUSTOMIZED LISTING PRESENTATIONS
Integrated with MLS to quickly build a professional and useful presentation.
ONLINE DOCUMENT TRACKING & SIGNING Stay organized with online documents and contracts.
PERSONAL AGENT AND PROPERTY WEBSITES
A tool to manage your clients, generate leads, create reports & more!
CUSTOMER RELATIONS MANAGEMENT
A tool to keep track of and manage your communication with clients.
HIGH QUALITY MARKETING MATERIALS
Professional looking and easy-to-make materials at your fingertips.
REAL ESTATE OF THE FUTURE
In our exclusive system, we track the data on the type of homes our clients are looking to buy. Our system instantly matches buyers who would be interested in your home, as well as shares that list with you and your agent.
ENHANCED EMAIL SECURITY W/ G SUITE
The complete Google Workspace to keep your communications safe and secure, with additional access to business productivity apps including Gmail, Google Docs & more!
TESTIMONIAL REPUTATION MANAGEMENT
An easy way for you to collect authentic testimonials from happy clients and share them on multiple platforms to attract new clients.
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Being an agent with us includes access to our top notch tools that will help you run your business efficiently and effectively.
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REAL ESTATE ONLINE BHHS.COM
A global destination for home buyers. Across the country and around the world, buyers trust the Berkshire Hathaway HomeServices name. Our platform is a fast growing destination for home searching, home value estimations, and more!
BHHSMI.COM | BHHSNI.COM BHHSEXEC.COM | TOMIERAINES.COM
Our advanced website platform allows you to customize your personal agent website, gain leads from directing traffic to your site, set up custom pages & more!
PROPERTY WEBSITES
Property specific websites are automatically generated for each of your listings and are easily sharable directly to potential buyers, or via social media platforms.
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AGENT WEBSITES An online presence is critical for your success in this digital age of real estate. Our unique online platform allows you to customize your own agent website with easy-tofollow tutorials, drag and drop templates, and live support on staff to help you build the website of your dreams! All agent websites are equipped with a full IDX listing feed so your clients can search for homes and browse listings all while seeing your brand prominently featured.
Customize your site with your logo and brand colors.
Feature your team members and client testimonials.
Create and save custom searches.
Customizable interior pages.
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MYCONNECT MyConnect serves as our intranet system. It comes equipped to assist you in your website management, customer relations management, property marketing, drip campaigns, company information and updates, and more.
PROPERTY MARKETING
INTRANET NEEDS
CRM BUYER NEEDS WEBSITE MARKETING
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ACTION PLANS
SELLER REPORTS Show sellers your traffic, promotion, & syndication
Ability for companycontrolled content to autosend from agent accounts
E-MARKETING
ACTIVITY DASHBOARD
SOCIAL CAMPAIGNS
Custom plans for leads, contacts, agents & company
Campaign systems, personalized for leads & agents
See all client activity and who needs follow up
OPEN HOUSE REGISTRATION
SOCIAL DISCOVERY
Digital registration for open house visitors with auto reply
The IDC Cloud pulls information from social networks on leads
AD CAMPAIGNS
Connected banner and Facebook display advertising
VENDOR BOARDS
A private view for agents to see other agent reviews on vendors and contact details
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RESOURCE CENTER Berkshire Hathaway HomeServices national franchise offers an array of useful tools for your real estate business.
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I.Q. SYSTEM
A way to stay connected with BHHS network affiliates and learn how to stay influential
LEARNCENTER 2.0
Our national online educational center offers every form of training at any level to suit your needs
MARKETING RESOURCE
Professional and easy-to-make marketing materials for print and digital use
SOCIAL MEDIA RESOURCE
Set up free and automatic postings of personalized RIS Media real estate articles
LUXURY COLLECTION
Distinguish your luxury listings internationally 24
COMMERCIAL REAL ESTATE As a valued member of one of the most trusted and progressive names in real estate, our Berkshire Hathaway HomeServices Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS®, and Executive Realty family of companies offers our agents an opportunity to obtain two industry leading internal Commercial Real Estate (CRE) Designations not offered by our residential competitors.
COMMERCIAL ADVISOR (CRE CERTIFIED)
• Permitted to take commercial real estate assignments including representing buyers, sellers, landlords, and tenants • Agent support & help desk • Commercial Risk Management and E&O Insurance Coverage • Commercial Forms & Commercial Processing • Commercial Real Estate Signage Program & Installation • CRE Certified Agent Network • Commercial Real Estate business cards
COMMERCIAL SR. ADVISOR (CRE CERTIFIED) • • • • • • •
Commercial marketing content Commercial Sr. Advisor agent profile on our commercial website Access to internal and external client leads & referrals Tools supported by Commercial Department Commercial Sr. Advisor business cards Virtual training and special events Commercial Sr. Advisor agent profile & CRE department brochure
Note: Involvement as a Sr. Advisor requires active membership as a CBOR (Commercial Board of Realtors), CARWM (Commercial Alliance of Realtors West Michigan) or ICBR (Indiana Commercial Board of Realtors) Member. These memberships also allow access to the Catylist Commercial MLS platform.
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LUXURY REAL ESTATE The Berkshire Hathaway HomeServices Luxury Collection marketing program has been created to assist Luxury Collection Specialists in the buying and selling of luxury homes. The program has been specifically designed to leverage the strength and reliability of the Berkshire Hathaway name, while providing the special expertise for this upscale market.
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INDUSTRY RESOURCES Michigan Real Estate, Northern Indiana Real Estate, Tomie Raines REALTORS®, and Executive Realty have divisions to help with all of your real estate needs. We have dedicated personnel for Insurance and Title, and we offer a complete array of services throughout every stage of home purchasing, including a preferred lender and home warranty.
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877.808.7007 www.bhhsmi.com | www.bhhsni.com | www.tomieraines.com | www.bhhsexec.com