SUPER BOWL XLVII A SPECIAL ADVERTISING SECTION OF THE BERMUDA SUN
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What are Where will you watch the game? the odds? BY SIMON JONES
BY SIMON JONES
sjones@bermudasun.bm
sjones@bermudasun.bm
The hot ticket for this year’s Super Bowl clash between the Baltimore Ravens and the San Francisco 49ers seems to be the Outback Sports Bar again in Hamilton. American football fans started reserving tables at the popular sports bar before the season had even started, back in September last year. The more presumptuous of New England Patriots fans may have been forced to cancel their plans for buckets of beer and chicken wings at the last minute, after last week’s shock semi-final result.
The 49ers may be the favourites going into Sunday night’s Super Bowl, but the bookies have the clash down as a tense and tight thriller that could go either way. The Baltimore Ravens have upset all the odds in their last two matches on their way to a place in this showpiece finale, and you will get decent odds of them doing the same in New Orleans at the weekend. Earlier this week Seahorses was offering four to six odds on the San Francisco side taking home the illustrious trophy. That roughly works out at for every dollar you put on the West Coast side you will see a return of $1.60. If you were to put $10 on the Ravens upsetting the apple cart then you are looking at a return of around $24.50. Lee Beauchamp, Seahorses’ boss, said: “Super Bowl is still probably the biggest single event of the year when it comes to betting in Bermuda. “Some of our customers stand to make around $20,000 and many will be See BETTING, page 35
Action But the Outback is now officially a sell-out and will be full to the rafters for this weekend’s Super Bowl festivities. Bosses plan to close at around 2pm after the last Premiership football games end, in order to set the bar up in traditional Super Bowl style. Doors will open again at 4pm with plenty of time to spare before the 7:30pm kick-off. There are still a few tables going at Flanagan’s Irish Pub, but you’ll need to
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PLACE TO BE: The Outback Sports Bar in Hamilton is a sell-out and will be packed out for this Sunday’s Super Bowl. get in there quick in order to secure a spot. The Front Street bar will also be showing the game live and should have space for a few walk-ins, even after all the tables have been booked up. Elsewhere in town, the Robin Hood Pub & Restaurant will be putting on a traditional Super Bowl
spread of beer and food as part of its Sunday evening entertainment. It is currently in the process of taking table bookings for larger groups. Bermuda Bistro at the Beach will be showing the game inside the bar as well as outside on its patio tables. There will be plenty of
typical Super Bowl food, washed down with bargainpriced beer to help the evening along. The Docksider Pub & Restaurant will be another popular venue to catch the most watched event of the US 2013 sporting calendar. The Swizzle Inn at Bailey’s Bay and The Swizzle on the South Shore
will also be putting on a Super Bowl spread for their customers. Wherever you choose to watch the sporting spectacle it’s sure to be a fun night of intense action, and there will be a fair share of American football fans nursing sore heads the next morning. ■
SUPER BOWL XLVII: A SPECIAL ADVERTISING SECTION
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BETTING Continued from page 36 looking forward to the weekend.” Seahorses will be taking bets on everything from the first touchdown to the length of the first field goal. And the bookies will remain open later than usual, until just before kick-off at 7:20pm to allow islanders to have a flutter right up to the last minute. At the beginning of the week the favourite to score the first touchdown of the night was 49ers running back, Frank Gore, followed by the Ravens own touchdown flyer, Ray Rice.
Favourite The mercurial new San Francisco quarterback Colin Kaepernick and his attacking style of play have ensure that he is third favourite to score the first touchdown of the game. Seahorses are offering odds of 9-1 on the quarterback scoring first. There are all sorts of variables you can bet on in this Super Bowl to spice up your interest in one of the biggest sporting events of the year. And the Hamilton bookmaker also offers you the exciting option of ‘accumulating’ your money by betting on a string of outcomes. You can start from the first minute and go all the way to the last remaining seconds. ■
TO MAKE A BET visit Seahorses on Queen Street, Hamilton, call 292-4392 or e-mail wager@ibl.bm. Opening times: 7:30am to 6:30pm, Monday to Saturday; 10am Sunday.
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A quarter-century of classic commercials LAURA PETRECCA USA Today (MCT)
A flatulent horse ruining a romantic carriage ride. Octogenarian Betty White getting pummelled during a football game. Money ‘coming out the wazoo’ of a hospital patient. An adorable pint-sized Darth Vader. There have been many sweet and funny highs — as well as many cringe-inducing lows — during the past 24 years of USA TODAY’s ‘Ad Meter’, our real-time consumer ranking of Super Bowl commercials. Each year for nearly a quarter-century, this publication has gathered hundreds of volunteers to watch and score ads in the big game, using hand-held meters.
Competition With that data, USA TODAY ranks each year’s ads from best to worst. To mark Ad Meter’s silver anniversary, our advertising editors and reporters analyzed the master list of each year’s winning ad — and then selected an all-time Ad Meter champion. Competition was stiff. Every commercial in contention beat out dozens of others during the year it made its debut during the Super Bowl broadcast. Of the well-known ad themes mentioned above, only one earned a top spot on Ad Meter: A humorous Snickers commercial featuring Betty White. Among those in consider-
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CREATIVITY: The ‘Lucky Chair’ is one of two Bud Light adverts which will air this Sunday night. ation, one was clearly the MVP (Most Valued Player) — A 1993 commercial where Michael Jordan and Larry Bird shot an outlandish game of H-O-R-S-E — where each player tries to make an increasingly more difficult shot than the other — to decide who could dine on a McDonald’s Big Mac. That commercial, which simply became known as ‘Nothing but Net’, won the hearts of consumers, as well awards and accolades in the ad industry.
It nabbed the top spot in our rankings. There was an Ad Meter tie in 2011, so 25 ads were in contention for the best-of-the best honour. Even today, the JordanBird ad remains popular. One YouTube video of the ad has slightly more than five million views. McDonald’s re-created the ad with hoops stars LeBron James and Dwight Howard in 2010, and other major advertisers have replicated its theme. Jim Ferguson, copywrit-
er for that 1993 commercial, says the ad shoot was fun. He recalls one particularly daunting moment when Jordan showed up with the flashy outfit he would wear for the taping. It was a matching black shirt and shorts decorated with a bright red, blue and yellow lightning-bolt like design. “I remember that Godawful uniform we had to put on Michael,” Mr Ferguson says. Bird, in contrast, donned
a plain tank top and gym shorts. Jordan stars in the second-place honouree as well, a 1992 Nike ad. That commercial features Jordan and an animated Bugs Bunny playing hoops, and became the basis for the live/animated feature film Space Jam. Learn more about these classic ads, as well as the commercials of Super Bowl XLVII, on admeter.usatoday.com. ■
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■ PHOTO BY LLOYD FOX/MCT
CHARGE: Ray Rice of the Baltimore Ravens scores a second-quarter touchdown against the New England Patriots, winning the AFC Championship 28-13 and a place in the Super Bowl.
Can the Ravens steal the title back after 12 years? BY EDWARD LEE
The Baltimore Sun (MCT)
Let’s get it out on the table. Members of the Ravens team that capped the 2000 season by winning Super Bowl XXXV are thrilled that the current squad is competing for the Lombardi Trophy on Sunday. “These guys have earned the right to be in the Super Bowl,” former Ravens linebacker Brad Jackson said. “Hopefully, after 60 minutes next Sunday, they’ll join us behind the velvet rope as Baltimore Ravens world champions. “We embrace that. It’s been far too long since the city of Baltimore has gotten to call ourselves world champions again.
Defence “We thought it was going to happen in 2006, and last year was a great year for them to get it done. “This year, it’s all in front of them. All they have to do is go out and do what they do for 60 minutes. “If they do what they do for 60 minutes, they’ll have the same result: World champions.” But for the record, players from the 2000 squad insist that if they could play against the 2012 team with both sides in their prime, it wouldn’t be much of a contest. “If you asked me to pick a team to win, well, of course the 2000 Ravens,” said Mike Flynn, who started 14 of 16 games at guard that season. “If we played them, the spread is six going in.” Defensive end Rob Burnett added: “It would be a low-scoring game, that’s for sure. “Even with (quarterback)
Joe Flacco, I don’t think this team would be able to put up as many points as it does against our defence. “I’d say we’d win a close game. I’d say we’d win a seven-three ball game just because of our defence, and because we’d also have (inside linebacker) Ray Lewis in his fourth year.” As the Ravens make their final preparations before leaving for New Orleans on Monday, comparisons to the 2000 squad are inevitable. That’s what happens when a community has waited 12 years for a return to the Super Bowl. Lewis is the only player left from the 2000 team, and he said he sees a few similarities between the two squads. “When you think about this team and the 2000 (Super Bowl team), the kinds of things you see is we have a great mix of it all,” said Lewis, who will retire after next Sunday’s game. “We have youth, we have athleticism, we have wisdom, we have leadership — we have it at all different levels. “That’s kind of the thing we had in 2000 that was very, very special.” Ravens general manager Ozzie Newsome, who has overseen the building of the organization’s roster since it moved from Cleveland in 1996, said he was reminded of a similarity during a conversation with former Ravens coach Brian Billick. “He said, ‘Ozzie, those past four or five weeks of the season going into the play-offs, anything I asked that team to do, they would do.’ “And I think John (Harbaugh) will say the
same thing,” Newsome said. “The way the team has responded to John and his coaches, how he’s asked them to practice, the different things like that, how he wants them to prepare, I think that has been very similar as to the way that it was in 2000.” Then again, there are some glaring differences. The first involves the offence. The 2000 unit endured a five-game stretch in which it didn’t score a touchdown en route to 333 points in the regular season and was forced to
rely heavily on running back Jamal Lewis to move the chains. The current offence — led by Flacco and running back Ray Rice — set a franchise mark with 398 points. “They are very balanced,” Jamal Lewis said.
Offence “When we went to the Super Bowl, we were not balanced. We were heavy with the run and (quarterback) Trent Dilfer threw to (tight end) Shannon Sharpe and just minimized his mistakes.
“Now, it’s Flacco going for the deep ball, taking a shot and managing the game, Ray Rice doing his thing running the football and controlling the line of scrimmage, and hey, they have big-time receivers out there that are going down there and making it happen. “It’s more of a balanced attack now mixed in with their defence.” Former Ravens outside linebacker Peter Boulware wouldn’t go as far as wishing that he had the current offence, but he did note that life would have been
a lot easier. We had some name-brand guys, but our offence was built in such a way that we get a lead on defence and we’ll just be conservative on offence,” he said. “We were never built on our offence to come back or overcome a deficit or to try to win on offence. “Our team was built on great defence, great special teams and solid offence, and that’s how we won. “This Ravens team now with Flacco and the way they’ve been playing, See RAVENS, page 31
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SUPER BOWL XLVII: A SPECIAL ADVERTISING SECTION
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SUPER BOWL XLVII: A SPECIAL ADVERTISING SECTION
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RAVENS Continued from page 33 they can put up a lot of points. They can score and be a very, very effective offence.� The other major difference is on defence. The 2000 unit established NFL records in both points and rushing yards allowed in a 16-game regular season, surrendering just 165 points and 970 yards.
‘We have youth, we have athleticism, we have wisdom, we have leadership — we have it at all different levels. That’s the kind of thing we had in 2000 that was very, very special.’ RAY LEWIS
Chemistry The current defence permitted 344 points and 1,965 rushing yards and finished the regular season as the first one, to finish outside of the league’s top 10 in yards allowed since 2002. Burnett pointed out that the 2012 unit has been decimated by injuries. Only two players — free safety Ed Reed and cornerback Cary Williams — started all 16 regularseason games. In 2000, eight of the defence’s 11 primary players started every game
Baltimore Ravens linebacker
in the regular season. Boulware, defensive tackle Tony Siragusa and cornerback Duane Starks missed just one start each. “We had some guys with a lot of miles on them, some guys that had played for a lot of coaches who believed in the old-school, ‘beatthem-up-during-the-week’ practices,� Burnett said. “But Brian came in and instilled the no-padded
practices, and he was able to keep us fresh so that our best football was played on Sunday. “A lot of coaches had to see it live, had to see it on Wednesday and Thursday when your body wasn’t fully recovered from the previous Sunday. Brian came right on time. That hire by Mr (Art) Modell and Ozzie Newsome was brilliant because I
think Brian was able to bring the chemistry together, especially defensively where we were able to give the organization all that we had on Sundays when it counted.â€? If there’s one thing Qadry Ismail has noticed about the current Super Bowl run, it’s the groundswell of emotion and support from the Baltimore area and beyond. The former wide receiver noted that social media like Twitter and Facebook has given fans a chance to connect with the Ravens here and abroad. “The dudes here, they’ve got 30,000 or 100,000 people following them,â€? Ismail said. “I’m just realizing that if the social network was up and running the way it is now, I could see where we would have this level of excitement because the fans would have a sense of being more connected to the guys. This group here, as far as fan base, they’re in a league of their own.â€? â–
JANUARY 30, 2013
JIM CORBETT
USA Today (MCT)
Baltimore Ravens veteran center Matt Birk told USA TODAY Sports his team was prepping for next Sunday’s championship against the San Francisco 49ers to unfurl as the most physical Super Bowl ever. “It should be a bloodbath,� the 15th-year veteran told USA TODAY Sports Saturday.
Intensity “We have all off-season to heal up. So nobody will be saving anything.� Ravens coach John Harbaugh put his team through a gruelling, padded Friday practice and an up-tempo Saturday practice in shells. Ravens team leaders had talked Harbaugh out of going to a padded practice in Week Seven after their 43-13 rout by the Houston Texans. But players were
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‘Expect a bloodbath’
on board with his decision to ramp up the intensity in full pads against his brother Jim’s punishing team. “It’s two physical football teams that pride themselves on playing aggressively,â€? said tight end Dennis Pitta. “It’s two great defences. And we know this Super Bowl is going to be a slugfest. We have to be able to match their physicality.â€? The 49ers offensive line includes three first-round picks, and their read-option attack is led by dual-threat quarterback Colin Kaepernick and tailback Frank Gore, the franchise all-time leader in yards and touchdowns. “It will definitely be a physical game,â€? defensive lineman Haloti Ngata said. “Their line is huge and physical, and Gore is one of the best running backs in the league. And they also have a fast runner in LaMichael James.â€? â–
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■ PHOTO BY BRAN SANDERLIN / MCT
SCORE: San Francisco 49ers running back Frank Gore heads for a touchdown in the third-quarter of the NFC Championship Game against the Atlanta Falcons. The 49ers won 28-24.
Industrious 49ers stake their claim on world title
JIM CORBETT
USA Today (MCT)
They acted like they’ve been here before, even though only two players on the San Francisco 49ers have won a Super Bowl ring. Offensive tackle Joe Staley noted that there was a purposeful lack of players getting off the team charter and acting like gawking tourists as the team arrived at Louis Armstrong New Orleans International Airport. No players using video recorders, no making the trip bigger than any other road trip. “That’s the way we were approaching this,” Staley said. “Nobody said anything.
We’re not down here to have a good time. We’re here to compete for a Lombardi Trophy.” Staley said that a nightly curfew for the team kicks off Tuesday. It helps that the 49ers have a guide to tell them how it’s done.
Focused Center Jonathan Goodwin won a Super Bowl ring with the New Orleans Saints in the 2009 season before joining the 49ers as a free agent in 2011. Coach Jim Harbaugh had Goodwin speak to the team about his experience and his advice for playing in one of the biggest events in sports. “I just told them it’s an unbelievable feeling. It’s
‘It helps that we’re a family. We’re around each other more than we’re around anyone else.’ COLIN KAEPERNICK
San Francisco 49ers quarterback
hard to put into words,” Goodwin said. “Winning the NFC Championship Game was great. But winning the Super Bowl is probably 100 times better. “I just shared with them that we want to come down here, and it’s a business trip. “It’s not necessarily to
The secret behind the Sharpie MIKE GARAFOLO
USA Today (MCT)
It’s baffled TV viewers for years, and it’s even confused players on the San Francisco 49ers. It’s the red Sharpie that dangles around Jim Harbaugh’s neck and flaps all over the place when he’s in the middle of one of his sideline temper tantrums. It is not a piece of jewelry, though. That’s something Harbaugh wanted to clarify right away when asked about his ‘necklace’ during a press conference Monday. “I take offence at you calling it a necklace. It’s a whistle,” Harbaugh said, to a round of laughter in the ballroom of the team’s hotel. “A coach should go to practice with a whistle and I just clip a pen on it. It’s really not complicated at all.” Actually, it is. Fact is, no one has ever seen him use
the marker. At least not that they can remember. “No, I’ve never seen him use it. I haven’t,” fullback Bruce Miller said. “He’s got everything written down already.” Offensive guard Alex Boone added: “Oh man, you think it’s a fake Sharpie? I’ve never seen him use it, now that I think about it. “You know what, I’m going to ask him. I’ll get the answer for you.”
Consistency Well, part of the answer is Harbaugh is a stickler for consistency in his wardrobe. He wears khaki pants, a black Niners sweatshirt and a black hat with the team’s logo on the front. That’s the Harbaugh uniform. He was wearing the same outfit the past two days at his press conference. “He sticks to his fashion pretty well,” cornerback
Tarell Brown said. “We tease him about it sometimes, but that’s how Coach is. He’s straight to the ‘T’ and that’s the way we like it.” Harbaugh often wears a blue-collared shirt underneath the black sweatshirt to represent his blue-collar mentality. And that, ladies and gentlemen, is the clue to the meaning of the Sharpie. “You know what, I do know what it is. I know what it’s for,” Miller said, suddenly recalling the relevance. “You’ve seen the blue collar stuff? He wears it every day. And the pen was kind of like the tyre gauge pump thing. The pen is his utensil. That’s what it is.” Miller has solved the mystery. “I cracked the code. I remember him telling me that,” Miller said. “I’ve never seen him use it, but that’s what it is.” ■
have fun. It’s to win a football game. “We have to stay focused throughout the week and try to accomplish the goal we set in training camp.” And they’re doing it with a player who was battling for the back-up quarterback job in training camp — Colin Kaepernick, whose oversized picture adorned
a garage wall of the 49ers team hotel. “It’s amazing. He was the back-up quarterback a couple of months ago, and now he’s the guy who’s going up on the walls and stadiums,” Goodwin said, smiling. “Hat’s off to him. In the two seasons I’ve been in San Francisco, he’s been a hard worker.
Prepared “He works his tail off and deserves every bit of success he’s getting.” And it’s the hard work that allows the young quarterback to perform well when the stakes are high. “Pressure comes from not being prepared,” Kaepernick said. “(Wide receiver) Randy
Moss has been in my ear, telling me, ‘Just go out and play like yourself.’ He wants to make sure I play my game. “It helps that we’re a family. We’re around each other more than we’re around anyone else. “For me, this week is, ‘Head down, keep working.’ It’s what my dad always told me: ‘Stay focused on what you need to do to win.’” There was no better example of that mind-set than when the 49ers trailed the Atlanta Falcons 17-0 in the second-quarter of the NFC title game, only to come roaring back, led by cool, calm and collected Kaepernick, who never flinched. ■