2011 - 2012
Galerie base-level Heinrichsgasse 4 Entrance Rudolfsplatz 1010 Wien www.base-level.com office@base-level.com Šbase-level, All rights of duplication, reproduction, etc. are at base-level or the represented artists
Niclas Schmiedmaier
Founder/Manager niclas.schmiedmaier@base-level.com
Bernhard Parzer
Project Manager bernhard.parzer@base-level.com
Patricia Pospichal
Public Relation Manager patricia.pospichal@base-level.com
Raffael Miribung
Creative Manager raffael.miribung@base-level.com
Creating Space base-level – Creating Space // Raum schaffen – is a new and challenging platform for artists and supports them with their start in the art market. This kind of Art-Space is supposed to be discovered by interested people, customers, companies and galleries. Base-level is also a connection between the art and business. We are helping artists to make them known on the market and to the people. We also help companies to use art in communication, marketing and design. Furthermore we are convinced that design can do a lot – art can do more and increases a company’s value as well as the impression of it. Art in companies is more than just sponsoring even though this is a vital part of it. Our art – space in Vienna acts as an exhibition and display place and a show case for companies.
Platt form Poly medal Artroom Base level has three cornerstones. It is our intention to establish a platform for young artists, creating an art space by promoting the connection of art and business in terms of interaction and new ways of interpretation with the help of many different media. One of the most important characteristics of the thought of our platform is communication, while Base-level works as the interface between the communicators: Art, people and economy. No matter if it`s an artist who presents his work to the public or a person who exchanges information with other members of the platform or a company which lets a cooperate event happen in an innovative and appealing context. It’s only the human imagination limiting the possibilities of things that can happen at base-level. Plattform Polymedal Artroom means using the whole spectrum of media, which is featured by base-level to offer interesting projects and exhibitions to the constantly increasing audience. On top of the usual and conservative spectrum of a gallery, which is summarized by the words “Beaux art” and “New media”, we use installation, film and video, design, architecture, dance, music and literature with the focus on work of young artists so their art can appear outside of the actual artroom.
arts and economy
The dynamic middle class wants to experience art in a innovative and appealing context. It identifies with it and can help to shape a company’s identity and make it more present to the public. Base-level is a place with one of the most interesting presentation area in Vienna. The gallery´s sterile white-cube-atmosphere is ruptured with industrial elements which you cannot find anywhere else in Vienna electic in history and function. These rooms are also used as show-case for interpretations of art and economics.
Gallery
Marketing of artists Presentation of artist
Base level is the only one who manages to connect
Target group:
Artists Collector Audience Sponsors
and art mediator.
Plattform Network
Advising of artists Arrangement of exhibition Artist marketing International marketing Design of catalog International network
Artists, companies, audience, collectors and
Business consulting Art being CSR Company art Art in the company
tion, the access to the audience and market.
Target group:
Artists Companies Audience Collector Sponsors
art and economy compared to museums, Galleries
Base-level is the only one who works with the five most important target groups.
sponsors.
Artists, through advising how to arrange the exhibi-
Companies, through the connection with the artists, presentation in art-space, advising in design of the company with new and challenging art-space.
Audience, by showing them new things. By making it Museum Target group:
Art exhibition Collection Conserving of art
Art placing renting
Presentation of artists Art marketing
K端nstler Audience Collector Sponsors
Target group: Companies Artists partner
easier to acces new art, discussion with the artist and use of art space.
Collectors, by displaying future values and new artists.
Sponsors, by seeing it holistic, increasing the efficient of the used recources.
Branding
Translation of the companies vision External presentation Recognition Economical value Customer loyalty
target audience:
Art as basis Artist dealing with the vision and the values of the company Art as a unique way of communication Art as personell responsibility and presentation Art to bind staff
Image Consumer
Architecture
Expression of the companies vision (working space) Translation of the companies vision (space for art)
From design to art presentation Art in architecture of company (in shops and outlets) Create uniqueness for the company
target audience: External Presentation (byer) Internal presentaiton (staff)
Productdesign
Exhibition of the social responsibility (regional and global) Translation of the companies values Marketing
target audience:
Buyer
CSR Exhibition of the social responsibility (regional and global) Translation of the companies values Marketing target audience:
Art beyond “normal” design Integrating the artist in the development Product design – product - art
Buyer Investors staff
Art as social responsibility Art – positioning through communication Company positioning through company perceptions
Create space
create art
Many companies set value on some parts of exhibition and connection of the company and art. They do it through branding, architecture, the interior design of the company in product design and sometimes HR and CSR. Often just based on basic design approach to shop presentation as corporate design.
Design can do a lot, art can do more. Our approach is based upon artist dealing with the philosophy, vision and values of the company also corporate design, product design and branding. We capture those modules and put them in the language of art, to make the artist´s exhibition possible. The creation and design also the supervision of the artist and the company are done by us. Through that art acts as communication beyond lobbies and offices of companies.
2012
2011
Peter Patzak War Games Virtual vs. Reality Global Citizen (an)gespannt #4 Urban Grau (an)Blicke Young painters of Azerbaijan in Austria Adil Yusifov
Timur Andiev Mikhail Evstafiev (an)gespannt #3 Astrid Steinbrecher Artissima Étienne Yver Japan Charity Exhibition (an)gespannt #2 Hybrid 2011
2010
2009
Thomas Kosma Sallie McIlheran Ellen & Philip Bittner Who is afraid of RED Vasja Grabner мультимедиа oнерi (KAZAKH MULTIMEDIA ART) Schaufenster - Best Cover 2009 Guido Kucsko Martin Kucera Walter Hachleitner Doris Neidl
Gunnar Maria Krebs Helmar Bazinger Ben Siegel Chen Xi Eva Verhnjak Patrick Halek