PERSPECTIVES Do you have a social media strategy? If you’re trying to represent a business online, make sure you’re giving it the same amount of effort that you would any facet of your business. Here’s the hard truth: people use the internet to learn information about businesses more than any other means today. They use it to look up hours, specials, menu items, reviews, photos, etc. In fact, the first thing my wife does when we want to try someplace new is look for their website/social media. Look, we know you know this. We also know that posting consistent and engaging content can be overwhelming. At Harvest, we have seen every sort of attempt that businesses take to stay relevant online. But what it boils down to lies more in reasoning and motive than the how-to. See, marketing and digital marketing are no longer separate things. If you have no social media strategy in 2020, then it’s safe to say your efforts are lacking. For the past few years, small business owners have given little to no effort towards digital marketing efforts because they either 1. Don’t see the value in spending time and money on these platforms or 2. They just didn’t know how to use the digital tools correctly. Though these various social media tools and platforms can be difficult to understand, there is no perfect way to beat the system or outsmart the algorithm. The most important thing you can do is take your time and publish good quality, consistent content that serves your audience well. We understand that as a business owner, it’s important to feel comfortable with where you put your money and energy. That’s why our aim is to highlight the value of digital marketing by finding measurable results. If you don’t have room in your budget for hiring a marketing team, it is essential that you find room within your schedule to plan out content for your social media platforms. If you need assistance with this process, follow us on Facebook and Instagram @harvestdm for helpful tips and tricks.
online... “”Towhatstayit relevant boils down to lies more in reasoning and motive than the how-to.
Tech Whisperer By Spencer Pugh and Maggie Rotanz Executive Summary: “Anything worth doing is worth doing right.” - Hunter S. Thompson
Harvest Digital Marketing helps local businesses turn online subscribers and followers into paying and loyal customers though digital media creation and marketing strategies. Contact us with tech questions or comments Instagram & Facebook: @harvestdm | 540.3534013 harvestdigitalmarketing.co vbFRONT.com / MARCH 2020 u
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