HOW TO STRENGTHEN YOUR BRAND
BUSINESS DIGEST DECEMBER 2020
Ayelet Noff is the Founder and CEO of SlicedBrand, one of the world’s leading global tech PR agencies, headquartered in Berlin and led by an award -winning team with over 40 years of experience.
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ou've been in the marketing and Public Relations game for some time now. Why did you get into PR and does it still get you excited? In 2006 I was introduced to the whole world of social media. I fell in love with it and quickly understood the potential for businesses to utilize these networks in order to get their messages across the world to the masses. I recognized this type of marketing could be a highly costefficient tool, especially for start-ups who are short on resources. I started educating companies in 2006 about why they should be on social media. At first folks looked at me like I was crazy, but quickly, especially start-up entrepreneurs started to realize what I was talking about. At this time, I also understood that other than social media, it was important for companies to be recognized on top tier publications. It was not enough that these businesses shouted their messages out on their own channels, but they needed to receive the credibility of top journalists in order to really be trusted and truly grow. At the time, I was living in Israel and I recognized there was so much amazing technology there but because
start-ups did not have the same access as Silicon Valley start-ups to reporters or investors, they most often failed to succeed. Coming from the US and having those relationships to top influencers already in place plus knowing how to market products globally, I wanted to help these companies. I felt that I could be their diplomat to the world. That’s how I started. I connected these entrepreneurs with reporters from publications such as TechCrunch, Wall St Journal, NY Times, as well as Silicon Valley influencers and investors. I opened doors for them. This was an amazing feeling that I got addicted to – connecting amazing tech entrepreneurs with the folks and tools who could help them spread their messages to the whole world. Since then, I have made quite a reputation for myself in the industry and today I work with tech companies all over the world (including the US, Europe, Middle East, Australia, even Africa) helping them craft their stories and making sure they get the brand recognition they deserve.
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