A Guide to Great Shopping Experiences
At first glance it may seem that all the best shopping centres have lots of features in common – a wide range of products, pleasant atmosphere and attentive service. But upon closer examination, it turns out that every centre is unique, has a different atmosphere, a particular selection of stores and brands, and makes its own contribution to sustainable trading. Some shopping centres offer the excitement of discovery for those searching for the latest fashions. Some welcome families with children. And the entertainment that is offered also differs from centre to centre. With the help of this guide to Estonia’s best shopping centres, which has been compiled by the Best Guides experts, you will always make the best choices, no matter what you wish to buy.
Wishing you enjoyable shopping.
Katrin Weiss Editor Best Guides OÜViru Keskus
Tallinn
A trend -conscious shopping city.
Tallinn has been a rich trading city since the Hanseatic era. The Old Town, a UNESCO World Heritage Site with pitched roofs, merchant houses, courtyards and watchtowers, bears witness to its former commercial splendour. Today, the city’s commercial life is more vibrant than ever. Numerous modern, internationally acclaimed shopping centres, each with its own personality and atmosphere, have made Tallinn one of the most valued shopping destinations in the Baltics. The city with a lively rhythm of life consistently contributes to environmentally friendly development, which is why it has been selected to be the European Green Capital 2023
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Viru Keskus
Fashion lives here.
The Viru Keskus is the most visited shopping centre in Estonia, providing a first-class retail mix combined with high quality entertainment and a wide selection of wellness services. This is an urban world for adults that satisfies the most demanding tastes. More than 115 shops and services are available here. Viru Square, where the centre is located, is the historical heart of the city right next to the Old Town, which is included on the UNESCO World Heritage List. The city’s bus terminal, which shares the building with the centre, makes it easily accessible to everyone. Those arriving by car will be delighted by the least expensive parking garage in the city centre, where one will also find the Viru VooluRing, Estonia’s largest charging area for electric cars.
virukeskus.com Viru väljak 4/6, Tallinn
Fashion and More
The Viru Keskus is a cosy shopping centre filled with well-known international and local brands for customers with refined tastes. The majority of the centre is devoted to international fashion and sport-fashion brands, including creations by the masters of classic designs as well as trendsetters. Many of the newest flagship stores including adidas Original, American Vintage, JoMalone, Karl Lagerfeld, Massimo Dutti, Mango, Nike, Pinko, Timberland, Under Armour, Zara can be found here. Rahva Raamat, which was nominated as the Best Bookstore of the Year at the London Book Fair in 2022, can be found on the third floor.
Food Hall and Wellness Services
Viru Keskus is an urban game changer, not only in terms of space, but also in its radical approach to foods and beverages. The Food Hall, launched in 2022, features 15 unique restaurants and bars, creating an authentic and cosy place for socialising. What makes this food hall unique is the combination of local heroes and international culinary superstars, and even Michelin star chefs, all coming together under one roof to satisfy the needs of the modern customer.
Whether you’re looking to have a quick bite or an enjoyable dinner with friends, world-quality coffee, a pint of the best craft beer or a healthy lunch, you can enjoy it all here.
On the fourth floor of the centre, you’ll find the Beauty Sphere, where beauty services and aesthetic medicine services are available together with sports clubs for both indoor and outdoor training.
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Stockmann
A combination of uncompromising quality and individuality
Stockmann is a premium department store located in the heart of Tallinn, with five floors filled with a wide selection of fashion, beauty, home and food products that celebrate life in its brightest colors. By supporting its customers’ everyday ambitions through uncompromising quality and customer service, Stockmann is increasingly inspiring more sustainable purchasing decisions in order to consciously reduce our ecological footprints. Guests from abroad are greeted by Stockmann’s tourist voucher, which offers a 10% discount on all regular-priced products and all the benefits of a regular customer apply to the tourist for one day. There are also several cafés, restaurants and wellness services that help relieve one’s travel fatigue.
stockmann.ee Liivalaia 53, Tallinn
Fashion
Fashion is spread across three floors of Stockmann and offers a wide range of premium brands for women, men and children. In addition to world-famous names like Karl Lagerfeld, Versace Jeans Couture, Jacob Cohen, Hugo Boss, Mini Rodini and Sand Copenhagen, a carefully curated selection of Stockmann’s private label brands promoting sustainable thinking are also on offer.
The home décor department at Stockmann truly reflects Nordic style – Scandinavian crispness and minimalism, personal and eloquent, but still invitingly cosy. The seasonal changes in the product selection range from table settings to practical interior elements, and satisfy even the most discerning design tastes.
Beauty
Stockmann believes that confidence and charisma are almost always the basis for beauty. And that’s why Stockmann supports finding its clients’ personal ‘me’ through the most modern beauty routines and by offering both women and men a diverse selection of the world’s most exclusive brands, including valued niche perfumes, grooming supplies and local natural cosmetics.
Food
Stockmann Delicatessen is a meeting place for gourmets, where both avid foodies and top chefs with sophisticated tastes will find inspiration. The Delicatessen department promotes local food culture and quality raw ingredients. And what’s most important –relationships. Families gather around good food, and it is shared by friends and colleagues. It brings people together!
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Nautica
Tallinn’s sea gate
Located between the passenger port and the Old Town, the Nautica Centre is like the city’s sea gate. Within walking distance of the D-Terminal and the city centre, one will find almost 60 shops that are focused on international brands and youth fashion. This includes: Tradehouse, Estonia’s largest professional beauty department store, with a thousand square metres of space, filled with a representative selection of professional hair care products, cosmetics and beauty accessories, the Rademar sporting and leisure goods store and JYSK home furnishings store. In addition to the shops, Nautica features the largest indoor golf centre in the Nordic countries, the Confido Health Centre, a casino and several restaurants offering various cuisines. nautica.ee Ahtri 9, Tallinn
Solaris
A meeting place for culture and commerce
Culture and trade meet in the pleasant environment of the Solaris shopping centre. The stores on the design street offer a wide range of high-quality Estonian and Nordic designs. And all the major Estonian design brands are represented. In addition to Estonian design, the centre’s numerous clothing, footwear and accessories stores offer other high-quality and unique products. The grocery stores and numerous restaurants will also surprise you with their exciting selections. The Café Komeet’s roof terrace provides enchanting views of the city. The building also houses the Alexela Concert Hall, which is the most modern in the Nordic countries, as well as the Apollo Cinema with its seven halls, the Cinema Artis art film centre, and the Solaris Gallery that specialises in paintings.
solaris.ee Estonia pst. 9, Tallinn
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Tallinn residents love Ülemiste
The Ülemiste shopping centre, which has been named the best in Tallinn and Harju County for the fifth year, has more than 200 shops, restaurants and entertainment venues. The centre is organised into hubs, i.e. the shops are organised by category, thereby making shopping more convenient. Another tool is the Ülemiste app, which is available on the App Store and Google Play. Ülemiste is the first shopping centre in the Baltic countries to be given BREEAM Communities sustainability certification. And the ICSC has also presented the centre its prestigious European Shopping Centre Award. There is excellent transportation between the city centre and the shopping centre, which is only two kilometres away. And it’s only a short walk from the airport.
Fashion
Several brands found nowhere else in Estonia, or even in Finland, are represented here. The shopping centre has a wide range of fashion shops: Zara, H&M, Massimo Tutti, Calvin Klein Jeans and Calvin Klein Lingerie, Guess, Denim Dream, Lindex, Mango, New Yorker, Reserved and many others.
Food
The Ülemiste Centre has enough eateries to satisfy all tastes at all times of the day. These include: one of Estonia’s three Lido restaurants, the flagships of Latvian cuisine; BabyBack Ribs & BBQ, Estonia’s most famous family restaurant; a McDonalds; Moosium, a grandmother-style family café; Estonia’s first Kentucky Fried Chicken; and much more.
Entertainment
Apollo Kino’s multiplex with six screens offer the centre’s visitors high-quality cinema experiences and the absolute best in European cinema technology. In addition to movies, you can also watch performances in the Apollo Theatre. The Trampolino Centre includes a nearly 1,000-square-foot trampoline area, interactive games area, birthday rooms and café. The Lennumaa Play Centre has the largest complex of slides in Estonia, a runway for racing cars, a shooting range, various jungle gyms and much more. And the city’s newest and largest Gym! sports club is open 24/7 at the Ülemiste Centre.
ulemiste.ee
Suur-Sõjamäe 4, Tallinn
A public urban space exists under the roof of the T1, where life is bubbling, and festivals as well as street markets are held. And where you can enjoy concerts, book presentations and art exhibitions. The eateries offer cuisines from Asia to the Nordic countries, from Italy to India. The restaurants on the fourth floor, far from the bustle of shopping, are connected by a spacious glass gallery and terrace with million-dollar views of the city. Even higher up, at 120 metres above sea level, the Skywheel provides a totally new perspective of Tallinn’s unique skyline. After all, it’s the second highest point in the city –after the TV tower. More down-to-earth entertainment for adrenaline-craving adults, as well as for your family’s youngest members, is provided by the Super Skypark, a trampoline and play centre as large as a football pitch.
Fashion
Tallinn’s youngest, newest, next-generation T1 centre does everything to make shopping an enjoyable experience. Represented are well-known and beloved brands like Douglas, XS Mänguasjad, Miniso, Tomas Gold, as well as the MATIGOLD jewelery shop founded in 1996, which have won the hearts of Estonians. All this in addition to the shops featuring old familiar brands, many of which you won’t find
elsewhere in Estonia, including Intimissimi, Yamamay, Calzedonia,Tempur, Rito, Sony Center/Miterassa. The T1 centre is developing rapidly, and Domenica, a store with the largest selection of lingerie and tanning clothes in the vicinity, and Hot Lips Erootikamaailm, the largest erotic shop in the Baltic and Nordic countries, have recently been added. The news for the end of 2022 is the opening of the Rademar sports and leisure outlet store.
t1tallinn.com Peterburi tee 2, TallinnKristiine Centre
Fashion meets entertainment
Kristiine is a modern shopping centre where fashion meets entertainment and where many everyday services are also provided. Its location on the edge of the city centre makes it very accessible. During its 24-year existence, the centre has been expanded and renovated several times. During its last renovation, which was carried out in 2019, it was given a totally new look. Today, with more than 170 shops and services, as well as over 960 parking spaces, Kristiine is one of the largest and best-known shopping centres in Estonia, and is visited by almost 15,000 people each day.
Fashion
A tour of Kristiine, with its approximately 50 fashion stores offering an abundant selection to suit every taste, provides an adventurous trip of discovery for fashion lovers. The largest and most famous brands include Reserved, H&M, New Yorker, Sportland, Sports Direct and Rademar. Several smaller exciting brands and fashions by Estonian designers are also represented. The Prisma hypermarket is the anchor of the food and basic commodities section.
Entertainment and food
Kristiine’s entertainment hub is comprised of the O’Learys Entertainment Centre and sports bar that occupies more than 3,000 m2 and a unique Apollo cinema restaurant. One of the most popular attractions at O’Learys is the Betsafe Sports Arena, where you can watch sports broadcasts on a big screen with friends while enjoying good food. The Kristiine Road, a food street that features 16 eateries serving food from various countries and includes the fast food giant KFC, ensures that visitors to the centre will also be able to enjoy a satisfying meal.
kristiinekeskus.ee Endla 45, Tallinn
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Rocca al Mare
A shopping mecca for the entire family in West-Tallinn
The Rocca al Mare shopping centre, which is located on the main traffic artery in West-Tallinn, is among the largest in Estonia. Visitors appreciate the centre’s large selection of merchandise, as well as its spacious and family-friendly environment. A number of additional services are also available, including a free coat check, as well as charging stations and parking for electric scooters. And more than 1,250 free parking spaces are available for shoppers arriving by car. If you’re planning a trip to Rocca al Mare with your family, why not enjoy an activity-filled day by also visiting the Tallinn Zoo, Estonian Open Air Museum or Haven Kakumäe Marina that are located nearby.
roccaalmare.ee Paldiski mnt 102, Tallinn
Fashion
It’s easy to find the merchandise and services you’re looking for, because the outlets are organised into clusters that feature a fashion gallery, and various areas focused on footwear, children’s merchandise, as well as services and basic commodities. Several hundred high-quality brands are represented, of which the most unique are Estonia’s largest Prisma hypermarket, the fast-selling brand Reserved and the flagship of the Euronics retail chain.
Entertainment and food
The Rocca al Mare shopping centre was the first in Estonia to install a food street. Represented are Italian, Indian, American and Asian food culture, as well as a Burger King that serves flame grilled burgers and KFC legendary chicken wings. Younger family members will be kept busy playing in the large playground while their parents are shopping.
ARSENAL Center
Outlets, cafés and other shopping in an old firearms factory
Arsenal Center is located in a century-old former Tsarist-era firearms factory, where industrial red brick walls are contrasted with modern design to create a special and unique atmosphere. Between the trendy neighbourhoods of Kopli and Kalamaja, the center includes food stores, specialty shops, services, eateries and offices. Arsenal’s cafés and restaurants serve a wide variety of foods from sushi to burgers, from pizza to pastries. The center features several multibrand outlet shops that sell more than 80 brands from Tommy Hilfiger to Karl Lagerfeld and Didriksons to Dr. Martens. All this allows Arsenal to rightfully claim that it is the coolest brand outlet center in Estonia.
arsenalkeskus.ee Erika 14, North Tallinn
Business Lounge
While waiting for your flight to depart, relax in the Tallinn Airport Business Lounge. Enjoy the snacks and drinks, while reading newspapers and magazines. The Business Lounge services are available to all passengers and costs €35 per person. In good weather, enjoy your snacks and drinks on the outdoor terrace.
tallinn-airport.ee
VIP
To make your travelling experience even more comfortable, treat yourself to our VIP service, which provides privacy and personalised service. The Standard VIP package for one to five people costs €649. And if you want to get through all the boarding procedures smoothly and discreetly, but don’t have time to enjoy any luxuries, Tallinn Airport also offers Express VIP service for €235 per person.
The Business Lounge and VIP service are designed for holiday and business travellers, regardless of whether they are travelling alone or in a group.
Tartu
The capital of South Estonia
Tartu, Estonia’s second largest city, is known for its compactness, which means that you can do and experience lots in only a short time. Tartu is undeniably also a beloved shopping destination that can satisfy even the most demanding tastes. The modern Kaubamaja, Kvartal and Tasku shopping centres are located right in the heart of the city. The Eeden centre and Lõunakeskus, which is the largest shopping and leisure centre in South-Estonia, are also worth discovering. Exciting shops with the work of artists and designers can be found in the Creative Economy Centre and the Widget Factory (Aparaaditehas) complex, which has established itself in an old factory.
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Tartu Kaubamaja
Shopping centre in the city centre –17 years of only good choices
Its location at the junction of the traffic arteries in the centre of the city make the Tartu Kaubamaja not only one of the city’s most important shopping centres, but also SouthEstonia’s leading fashion and beauty centre. Lots of fashion and beauty brands, as well as a high-quality selection of sports and hobby merchandise are represented in the centre’s nearly 60 stores. Here you’ll find a large number of brands that can’t be found elsewhere in Tartu or in the rest of South-Estonia. In addition to the stores, there are also eateries offer excellent taste experiences and service providers for taking care of everyday chores. Gourmets will be delighted by the food store with a selection that is considered to be the best in the city.
tartukaubamaja.ee Riia 1, Tartu
Photos: Kaupo Kalda (4-5), Viru Keskus (6-9), Stockmann(10), Andres Raudjalg (12-15), Lauri Laan (16,17), Solaris (18, 19), Ülemiste (2025), T1 Tallinn (26-29), Kristiine Centre (30-33), Kaupo Kalda (34), Rocca al Mare (35-37), Tõnu Tunnel (38), Arsenal Center (39), Marek Metslaid (40), Tõnu Tunnel (41), Tarmo Haud (44), Ralf Sannikov (45), Tartu Kaubamaja (46-47)