Shopping 2024 by Best Guides OÜ

Discover the Best Estonian Shopping Experience 2024

Cover Photo: Ülemiste Suur-Sõjamäe 4, Tallinn ulemiste.ee Texts: Heidi Vihma Designer: Aleksander Karu Translator: Juta Ristsoo

Publisher: Best Guides OÜ www.bestguides.ee

A Guide to Great Shopping Experiences At first glance it may seem that all the best shopping centres have lots of features in common – a wide range of products, pleasant atmosphere and attentive service. But upon closer examination, it turns out that every centre is unique, has a different atmosphere, a particular selection of stores and brands, and makes its own contribution to sustainable trading. Some shopping centres offer the excitement of discovery for those searching for the latest fashions. Some welcome families with children. And the entertainment that is offered also differs from centre to centre. With the help of this guide to Estonia’s best shopping centres, which has been compiled by the Best Guides experts, you will always make the best choices, no matter what you wish to buy. Wishing you enjoyable shopping.

Katrin Weiss Editor Best Guides OÜ

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Tallinn

Viru Keskus

Kaubamaja

Stockmann

Rotermann Quarter

Solaris

Nautica

Arsenal Center

Ülemiste

T1 Center

Kristiine Centre

Rocca al Mare

Järve Keskus

Tallinn Airport

Tallinn

A trend-conscious shopping city. 4

Tallinn has been a rich trading city since the Hanseatic era. The Old Town, a UNESCO World Heritage Site with pitched roofs, merchant houses, courtyards and watchtowers, bears witness to its former commercial splendour. Today, the city’s commercial life is more vibrant than ever. Numerous modern, internationally acclaimed shopping centres, each with its own personality and atmosphere, have made Tallinn one of the most valued shopping destinations in the Baltics. The city with a lively rhythm of life consistently contributes to environmentally friendly development.

City Centre

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Viru Keskus Setting the beat of the city

The Viru Keskus is the most visited place in Estonia providing a first-class retail mix combined with high-quality eatertainment and wellness services. It is an urban adult world, where the most demanding tastes can be satisfied. More than 110 shops and services can be found here. The Viru Keskus has recently undergone a complete renovation, and now provides the most modern and convenient shopping experience. In addition to an excellent selection of classic retail, the Viru Keskus also features a wellness floor that provides a wide range of well-being services and a Food Hall with an excellent selection of cuisines. Located in the historical heart of Tallinn right next to the Old Town, a UNESCO World Heritage Site, the centre offers a multifunctional hub for urbanists. The city bus terminal, which shares the building with the centre, makes it easily accessible to everyone. Those arriving by car will be delighted by the least expensive parking garage in the city centre, where you will also find the Viru VooluRing, Estonia’s largest charging area for electric cars. virukeskus.com Viru väljak 4/6, Tallinn

Fashion – A choice for refined tastes

The Viru Keskus is a cosy shopping centre filled with wellknown international and local brands for customers with refined tastes. The centre’s slogan, i.e. ‘Setting the beat of the city, is confirmed by fact that most of the space in the centre is devoted to fashion brands, including creations by both the masters of classic design as well as trendsetters. Many of the newest flagship concept stores, including Arket, Intimissimi, Gant, Pinko, adidas Originals, Nike, American Vintage, Mango, Massimo Dutti, Marella, Tommy Hilfiger, Zara, I-Deal Apple Premium partner and others are located here.

Viru Keskus

Eatertainment and wellness services The location of the Viru Keskus at the junction of the city’s pedestrian pathways has attracted several trendy street food vendors. These have been consolidated in the Food Hall, thereby providing a variety of national cuisines prepared by local culinary heroes and international brands. On the 4th floor, you’ll find the Ilusfäär wellness centre, offering beauty and aesthetic medicine services along with sports clubs for both indoor and outdoor training. In addition to the providers of beauty products, such as the Tallinn Kaubamaja Ilumaailm (Beauty World) and

luxury perfume boutiques Creme de la Creme and JoMalone London, this floor also features the largest selection of beauty products and services in the city. All this is complemented by Estonia’s widest and most luxurious selection of jewellery. The largest and most beautiful Rahva Raamat bookstore in Estonia, along with a comfortable café, can also be found In the Viru Keskus. Over the years the shopping centre has received more than 50 different awards, including a nomination for the LEED O&M Platinum certificate, confirming that it is the most sustainable shopping centre in Baltics. The centre also hosts important cultural and design events, such as the Tallinn Music Week, various pop-up shops featuring Estonian design, and much more.

City Centre

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Kaubamaja The one and only

For more than sixty years, the department store Kaubamaja has been a trendsetter and opinion leader in the Tallinn marketplace. Its history and traditions, the courage to stand out and be unique provides the reason to claim that there’s one and only Kaubamaja. It’s like a unique world that is focused on fashion, beauty, the home and delicious food. The fashion world offers fresh Nordic design as well as top brands from the international fashion world. The Home World is filled with design classics and the Children’s World, which spans two floors with a play corner, appeals to both children and their parents. The largest Beauty World in the Baltics enchants with its rich product selection, and Food World is a favourite place among the city’s gourmets. kaubamaja.ee Viru väljak 4/6, Tallinn

City Centre

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Stockmann A combination of uncompromising quality and individuality

Stockmann is a premium department store located in the heart of Tallinn, with four floors filled with a wide selection of fashion, beauty, home, and food products that celebrate life in its brightest colours. By supporting its customers’ everyday ambitions through uncompromising quality and customer service, Stockmann is increasingly inspiring more sustainable purchasing decisions to consciously reduce our ecological footprints. Guests from abroad are greeted by Stockmann’s tourist voucher, which offers a 10% discount on all regular-priced products and all the benefits of a regular customer apply to the tourist for one day. There are also cafés, a restaurant, health and beauty services that help relieve one’s travel fatigue. stockmann.ee Liivalaia 53, Tallinn

Stockmann

Fashion

Fashion is spread across three floors of Stockmann and offers a wide range of premium brands for women, men, and children. In addition to world-famous names like Karl Lagerfeld, Emporio Armani, Hugo Boss, Michael Kors, Sand Copenhagen, and many more, a carefully curated selection of Stockmann’s private label brands promoting sustainable thinking are also on offer.

Home

The home décor department at Stockmann truly reflects Nordic style – Scandinavian crispness and minimalism, personal and eloquent, but still invitingly cosy. The seasonal changes in the product selection range from table settings to practical interior elements satisfy even the most discerning design tastes. Stockmann’s private label home brands Casa Stockmann and Villa Stockmann are customers favourites.

Beauty

Stockmann believes that confidence and charisma are almost always the basis for beauty. And that’s why Stockmann supports finding its clients’ personal ‘me’ through the most modern beauty routines and by offering both women and men a diverse selection of the world’s most exclusive brands, including valued niche perfumes, grooming supplies, and local natural cosmetics.

Stockmann

Food

Stockmann Delicatessen is a meeting place for gourmets, where both avid foodies and top chefs with sophisticated tastes will find inspiration. The Delicatessen department promotes local food culture and quality raw ingredients. And what’s most important – relationships. Families gather around good food, and it is shared by friends and colleagues. It brings people together!

City Centre

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Rotermann Quarter Rotermann. The Bold Town of Tallinn.

Rotermann is an active car-free urban space with outstanding architecture that is designed for enjoyment, where one can take a pleasant walk, enjoy the city buzz, sit in a cafe or restaurant, and shop. The Quarter’s numerous stores feature the best of Estonian design and international brands that cannot be found elsewhere in Tallinn. The Rotermann Quarter is located in the centre of town – less than a kilometre from the port, and only a few hundred metres from the Old Town and Viru Square. An inspiring modern environment is now located where mills, an elevator, boiler house, power station, salt and flour warehouse once existed. This is Rotermann. The Bold Town of Tallinn. rotermann.ee Rotermanni 8, Tallinn

City Centre

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Solaris

A meeting place for culture and commerce 20

Culture and trade meet in the pleasant environment of the Solaris shopping centre. The stores on the design street offer a wide range of high-quality Estonian and Nordic designs. And all the major Estonian design brands are represented. In addition to Estonian design, the centre’s numerous clothing, footwear and accessories stores offer other high-quality and unique products. The grocery stores and numerous restaurants will also surprise you with their exciting selections. The rooftop cafe provides enchanting views of the city. The building also houses the Alexela Concert Hall, which is the most modern in the Nordic countries, as well as the Apollo Cinema with its seven halls, the Cinema Artis art film centre, and the Solaris Gallery that specialises in paintings. solaris.ee Estonia pst. 9, Tallinn

City Centre

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Nautica Tallinn’s sea gate

Located between the passenger port and the Old Town, the Nautica Centre is like the city’s sea gate. Within walking distance of the D-Terminal and the city centre, one will find almost 60 shops that are focused on international brands and youth fashion. This includes: Tradehouse, Estonia’s largest professional beauty department store, with a thousand square metres of space, filled with a representative selection of professional hair care products, cosmetics and beauty accessories, the Rademar sporting and leisure goods store and JYSK home furnishings store. In addition to the shops, Nautica features the largest indoor golf centre in the Nordic countries, a casino and several restaurants offering various cuisines. nautica.ee Ahtri 9, Tallinn

North Tallinn

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ARSENAL Center Outlets, cafés and other shopping in an old firearms factory

Arsenal Center is located in a century-old former Tsarist-era firearms factory, where industrial red brick walls are contrasted with modern design to create a special and unique atmosphere. Between the trendy neighbourhoods of Kopli and Kalamaja, the center includes food stores, specialty shops, services, eateries and offices. Arsenal’s cafés and restaurants serve a wide variety of foods from sushi to burgers, from pizza to pastries. The center features several multibrand outlet shops that sell more than 90 brands from Tommy Hilfiger to Karl Lagerfeld and Didriksons to Dr. Martens. All this allows Arsenal to rightfully claim that it is the coolest brand outlet center in Estonia. arsenalkeskus.ee Erika 14, North Tallinn

East Tallinn

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Ülemiste

Tallinn residents love Ülemiste 26

The Ülemiste shopping centre, which has been named the best in Tallinn and Harju County for the sixth year, has more than 200 shops, restaurants and entertainment venues. The centre is organised into hubs, i.e. the shops are organised by category, thereby making shopping more convenient. Another tool is the Ülemiste app, which is available on the App Store and Google Play. Ülemiste is the first shopping centre in the Baltic countries to be given BREEAM Communities sustainability certification. And the ICSC has also presented the centre its prestigious European Shopping Centre Award. There is excellent transportation between the city centre and the shopping centre, which is only two kilometres away. And it’s only a short walk from the airport.

Ülemiste

Fashion 28

Several brands found nowhere else in Estonia, or even in Finland, are represented here. The shopping centre has a wide range of fashion shops: Zara, H&M, Massimo Tutti, Calvin Klein Jeans and Calvin Klein Lingerie, Guess, Denim Dream, Lindex, Mango, New Yorker, Reserved and many others.

Food

The Ülemiste Centre has enough eateries to satisfy all tastes at all times of the day. These include: one of Estonia’s three Lido restaurants, the flagships of Latvian cuisine; BabyBack Ribs & BBQ, Estonia’s most famous family restaurant; a McDonalds; Estonia’s first Kentucky Fried Chicken; and much more.

Entertainment Apollo Kino’s multiplex with six screens offer the centre’s visitors high-quality cinema experiences and the absolute best in European cinema technology. In addition to movies, you can also watch performances in the Apollo Theatre. The Trampolino Centre includes a nearly 1,000-square-foot trampoline area, interactive games area, birthday rooms and café. The Lennumaa Play Centre has the largest complex of slides in Estonia, a runway for racing cars, a shooting range, various jungle gyms and much more. And the city’s newest and largest Gym! sports club is open 24/7 at the Ülemiste Centre.

ulemiste.ee Suur-Sõjamäe 4, Tallinn

Ülemiste

East Tallinn

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T1 Center Fresh outlet experience

T1, Tallinn’s new generation shopping centre, stands out with an ever-expanding choice of outlets. Covering categories like fashion, cosmetics, electronics, or home furnishings, the centre’s first two floors have become a home for outlets. T1’s new concept has brought variety to the trade segment and added unique features to T1 with outlets. It activates people who desire quality products for a reasonable price. By now, already 12 outlets operate in the centre: Denim Dream (fashion brands), Rademar, Sportland, Sportplus (all sports goods), Salamander, NS King Bonus (both footwear), Upgreat (refurbished Apple devices), Pere Optika (eyewear), Domenica (lingerie), HC Pro (gym goods), Ideaal Kosmeetika +Outlet (cosmetics) and Delux Outlet (beds and bedding).

Aprèsshopping fun Along with the shopping experience, T1 offers a public urban space full of vibrant life. The eateries invite with tastes across the globe, from Europe to Asia. The restaurants on the fourth floor, far from the bustle of shopping, are connected by a spacious glass gallery and terrace with milliondollar views of the city. Even higher up, at 120 metres above sea level, spectacular Skywheel of Tallinn provides a totally new perspective of Tallinn’s unique skyline. The Super Skypark, a trampoline and play centre the size of a football pitch, provides entertainment for adrenaline-craving adults, as well as for the youngest members of one’s family. You are warmly welcome to T1!

t1tallinn.com Peterburi tee 2, Tallinn 34

West Tallinn

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Kristiine Centre Where Fashion meets entertainment

Kristiine is a modern shopping centre where fashion meets entertainment and where many everyday services are also provided. Its location on the edge of the city centre makes it very accessible. During its 25-year existence, the shopping centre has been expanded and renovated several times. During its last renovation, which was completed in 2019, it was given a totally new look. Today, with more than 110 shops as well as 14 restaurants and cafeterias, Kristiine is one of the largest and best-known shopping centres in Estonia, and is visited by almost 20,000 people each day. The centre has large outdoor, indoor and roof parking lots.

Fashion

A tour of Kristiine, with its approximately 50 fashion stores with abundant selections to suit all tastes, provides adventurous trips of discovery for fashion lovers. The largest and most famous brands include Reserved, H&M, New Yorker, Sportland, Sports Direct and Rademar. Several exciting brands and fashions by Estonian designers are also represented. The Prisma hypermarket is the anchor of the food and basic commodities section.

Entertainment, services and food In early 2023, a nearly 2,000 m2 MyFitness sports club was opened, where the Fusion Pilates Studio and a boxing studio with a unique concept are located. Kristiine’s entertainment hub is comprised of the O’Learys Entertainment Centre and sports bar that occupies more than 3,000 m2 including a unique Apollo Cinema restaurant. One of the most popular attractions at O’Learys is the Betsafe Sports Arena, where you can watch sports broadcasts on a big screen with friends while also enjoying good food. The Kristiine Road, a food street that features 14 eateries, serves food from various countries and includes the fast food giant KFC, thereby ensures that visitors to the centre will always be able to enjoy a satisfying meal. kristiinekeskus.ee Endla 45, Tallinn

West Tallinn

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Rocca al Mare A shopping mecca for the entire family in West-Tallinn

The Rocca al Mare shopping centre, which is located on the main traffic artery in WestTallinn, is among the largest in Estonia. Visitors appreciate the centre’s large selection of merchandise, as well as its spacious and family-friendly environment. Many additional services are also available, including a free coat check, as well as charging stations and parking for electric scooters. And there are more than 1,250 free parking spaces for shoppers arriving by car. If you’re planning a trip to Rocca al Mare with your family, why not enjoy an activity-filled day by also visiting the Tallinn Zoo, Estonian Open Air Museum or Haven Kakumäe Marina that are located nearby.

Fashion

It’s easy to find the merchandise and services you’re looking for, because the shops are organised into clusters that feature a fashion gallery, with other areas focused on footwear, and children’s merchandise, as well as services and basic commodities. Several hundred high-quality brands are represented. Among the most unique are Estonia’s largest Prisma hypermarket, the fast-selling Reserved brand and the flagship of the Euronics retail chain.

Entertainment and food

The Rocca al Mare shopping centre has a variety of restaurants and cafeterias to suit everyone’s tastes. Italian, Indian, American and Asian food culture are represented, along with a Burger King that serves flame-grilled burgers and KFC legendary chicken wings. While their parents are shopping, younger family members will be kept busy playing in the large playground.

roccaalmare.ee Paldiski mnt 102, Tallinn

South West Tallinn

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Järve Keskus

The largest shopping center in Estonia for interior design and home furnishings 44

The Järve Keskus is the most beloved home furnishings and interior design center. The approximately thirty interior design and home furnishings stores include several exclusive stores, including the Aatrium Sisustuskaubamaja, Unolik, Rave Mööbel, Saunamaailm, Stuudio 143 furnishings store and Skano Home. The product selection is exceptionally wide. For example, when looking to purchase a sofa or armchairs, 7,000 styles are on offer! You’ll also find leisure and sports goods, clothes, shoes, electronics and children’s goods at the center, as well as a Tool Market featuring an excellent selection and restaurants to suit every taste. In the center you’ll also find leisure and sporting goods as well as clothes, along with the largest Selver in Estonia, Seiklusmaa, the region’s largest children’s play area, and a playground. jarvekeskus.ee Pärnu mnt 238, South West Tallinn

Welcome to the Tallinn Airport VIP service! To make your travelling experience even more comfortable, why not treat yourself to our VIP service? Your privacy is assured. Your VIP representative will handle your tickets and luggage check-in, help you through border and customs procedures, and also arrange transportation for you and your companions to ensure you get to your plane on time. The perfect place to relax before your flight is the VIP area – a private space with a selection of beverages and snacks. The Standard VIP package for 1-5 persons costs €649.

Book the VIP Service at least 24 hours before your flight (9:00-17:00 Monday-Friday). tallinn-airport.ee +372 605 8541

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Tallinn Map 24

6. 20 40

5 min Drive

Photos: Kaupo kalda (4-5), Viru Keskus (6-9), Marek Metslaid (9), Kaubamaja (1011), Stockmann (12-17), Rotermann (18-19), Solaris (20-21), Lauri Laan (22-23), Tõnu Tunnel (24-25), Ülemiste (26-31), Kaspar Pokk (32), T1 Center (33-35), Kristiine Centre (36-39), Rocca al Mare (40-43), A. Raudjalg (44-45), Tallinn Airport (46-47), privat collections.