Best in Business Magazine March 2022

THE MAGAZINE ENTREPRENEURS HAVE BEEN WAITING FOR! GROWING LEADERS

MARCH 2022 | ISSUE 05

BEST IN BUSINESS MEET COACH DAWN LIECK: Learn how "doing it scared" led Dawn to a successful new career

Women in Business: Taking Big, Bold Steps

NONPROFIT NEWS:

MISSION 22: SERVING OUR VETERANS AND WORKING TO STOP SUICIDE!

WORKING COLLABORATIVELY

HOW WORKING WITH OTHER BUSINESSES CAN HELP GROW YOURS!

MARCH 2022 | $7.99

SHEILA FARR | 03 | WORKING TOGETHER WWW.GULFCOASTTRAINING.ORG

BEST IN BUSINESS

CONTENTS NOTES + PICKS + FEATURES + A LITTLE GOOD NEWS

03 EDITOR'S NOTE

Editor Sheila Farr talks about the benefits of collaborative projects.

BUSINESS: THE REAL SHEA 10 FEATURED QUEEN, LLC Meet the owner of this booming business and learn about her mission to serve others!

14 SUNLIGHT COUNSELING Learn how stepping out in faith has helped change lives in this business owner's hometown.

25 BOOK BITES: AUTHOR SPOTLIGHT

38

WORKING COLLABORATIVELY

Learn more about a few of the authors from the international best-seller, Empowered To Win (3rd Edition)

44 NONPROFIT NEWS MISSION 22: BRINGING AWARENESS TO VETERAN SUICIDE

36 TALK BACK! Readers share quotes and thoughts about leadership that have inspired them through the years!

HELPING OTHERS MAKE DREAMS COME TRUE! Meet Life and Business Coach Dawn Lieck!

18

47 BOOKWORMS

ASK DR. BIZBUZZ!

We share our picks for the best new books about leadership!

For professional business advice, ask Dr. BizBuzz!!!

1015 HOWARD AVENUE, SUITE C BILOXI, MISSISSIPPI 39530 TRAINTHEGULFCOAST@GMAIL.COM WWW.GULFCOASTTRAINING.ORG

02

MARCH 2022| ISSUE 04

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BEST IN BUSINESS

A NOTE FROM OUR EDITOR BEST IN BUSINESS MAGAZINE STAFF Sheila Farr, Editor-in-Chief Mary Bell, Design and Imaging CONTRIBUTING WRITERS Sher Graham, Feature Writer & Dr. BizBuzz Cindy Ann Rogers Brenda Young

Sheila Farr, Best in Business Editor and Publisher

Working Together Gulf Coast Training & Education Services, LLC Rob's Cabinets & More, LLC Smokin' Guns Range & Shooting Academy WedgeCorp

Best in Business Magazine is a monthly publication that celebrates small businesses and entrepreneurs. It is designed to provide business, leadership, and management information that will help propel businesses to their next level and help them be the best of the best.

Office of Communications: Best in Business Publishing, LLC 1015 Howard Avenue, Suite C Biloxi, MS 39530 Phone: (228) 229-3117

Hello, March - and Welcome to Best in Business Magazine!

This month we're talking about the importance of working together and sharing information about why and how working collaboratively can benefit your business. We are also celebrating women making big, bold moves in business!

Here at Best in Business Magazine, we are excited about bringing you new information that can make a big difference for your small business! We're continuing our feature of COACHES this year - and this month is significant to me because we're celebrating a business coach who has made a significant impact on my life - and my career: the incomparable Dawn Lieck!

She's going to be sharing about the importance of planning and pivoting in business.

We wanted to thank you for your continued support and remind you that we are committed to bringing you innovative and relevant business information that WILL make a difference to you if you put it to use! If you need direction or help, please feel free to call on us...we're committed to helping you succeed!

Let's work together to be the BEST in business!

Sheila

03

MARCH 22/ISSUE 04

SPONSORED BY:

BEST IN BUSINESS

Rob's Cabinets & More Making Dreams Come True Along the Mississippi Gulf Coast Since 2009

Rob Cavaco, Owner 10447 Lemoyne Boulevard D'Iberville, Mississippi 39540 (228) 326-4830

Rob's Cabinets & More Making Dreams Come True Along the Mississippi Gulf Coast Since 2009

BEST IN BUSINESS

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COVER STORY

COVER STORY: Renaissance Woman Dawn Lieck: Success Begins With a Plan!

by Sheila Farr

Dawn Lieck is an International Motivational Speaker, Best-Selling Author, Transformation Life & Business Coach, & Founder of Finally Free, LLC & Dawn Lieck Enterprise. A worldclass business professional with remarkable expertise in the areas of wellness and multidimensional coaching, Dawn has helped others break free of the chains that hold them down and taught them to walk in their purpose.

Coach Dawn Lieck is a successful entrepreneur and international best-selling author.

anything in between. Supporting others in becoming their best selves is everything to me.

BB: What was most attractive about working for yourself and what aspects of your work do you find most appealing?

A mirrored portrait of what it means to be a “Renaissance Woman”, Dawn’s abilities have earned her professional respect amongst generational influencers. Best in Business sat down with Dawn recently to dig a little deeper into her thoughts on business, success, and “doing it scared!”

DL: The freedom and satisfaction of seeing others excel! Coming from a 20 year very structured corporate environment, entrepreneurship is the ultimate freedom for me! What I find most appealing is the opportunity to change up whenever I feel the need! No red tape to go through, just me and my own decisions!

BB: What made you decide to go into business for yourself?

BB: What about challenges? Are there any aspects of your work that you find are sometimes challenging?

DL: I’ve always had a heart for people! I felt I needed to start giving back to others by sharing my story and offering support to those who needed the motivation to follow their dreams.

BB: How did you realize that coaching was the right choice for you?

DL: Although my business has changed over the years, the basis is the same. Helping others succeed in whatever their heart desires.

Whether it be self freedom, revenue increase or

DL: I think as freeing as change can be, it’s also the most challenging as we are creatures of habit and comfort zones. The ability to pivot on a dime so to speak can at times can be very challenging.

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BEST IN BUSINESS

COVER STORY

BB: What have you learned from being an entrepreneur that you didn’t anticipate prior to taking that leap?

DL: "If it is to be, it starts with me!"

When you have a business idea and run with it, you’re thinking, “I did it!, I’ve arrived!”. Well, sometimes that original idea stops working for you and you may have to go back to the drawing board and start again from scratch! Again, the pivot! Something I never expected at the beginning but have certainly embraced!

BB: How do you define “success” and do you feel successful?

DL: Success is defined by each individual for themselves, we all have different definitions. For me, success means doing everything I can to help others achieve their personal definition. When I look around at the beautiful people I’ve touched, even if I was only able to light a tiny spark in them to see what God sees in them, I feel blessed beyond measure.

BB: What advice would you give anyone who is considering taking a leap into entrepreneurship?

DL: Just go for it! It doesn’t have to be perfect to start! Make a plan, follow it, tweak the plan when needed but never change your end goal! (Make sure it’s a written plan so you don’t change it up in your mind when it becomes uncomfortable!)

BB: How may our readers get in touch with you for more information about what you do or to work with you in some capacity?

DL: I'm on LinkedIn, Facebook and Instagram all under Dawn Lieck.

www.dawnlieck.com

Pick up your copy today at amazon.com

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BEST IN BUSINESS

BUSINESS FEATURE

The Real Shea Queen, LLC Paula Farve is an international best-selling author, business advocate, and entrepreneur with a passion for holistic wellness. As the CEO and founder of The Real Shea Queen, LLC, Paula uses innovative techniques for blending organic products that help heal the body and soothe the spirit.

The captivating thing about Paula's organic products is that she grows many of the products she uses right in her own backyard! She's an innovative businesswoman who seeks to empower others.

Best in Business Magazine sat down with Paula earlier this month to learn more about how she started her business and to discuss a few of the highlights of her success.

Paula recounts that her business was actually started out of necessity, "I was faced with divorce after 15 years of marriage and had to supplement my income," she said. Since she'd always been passionate about wholistic healing, it wasn't too hard to decide what type of business she should turn to to help. However, what started as a something she did naturally, became her new "side-hustle." "When I realized that it had become my passion, it did not feel like work," said Paula.

She quickly became an entrepreneur and this was great for Paula because she found that she could push myself as far as she wanted, with no restraints. She could follow her own guidelines for running, marketing, and managing her business, and this greatly appealed to her.

Her products are infused with essential oils, including CBD/CBG infused products; all developed with plants grown by Paula herself. She specializes in the healing of skin rashes, eczema, dryness, and other diverse ailments. Paula has created an organic empire through the power of natural products and keen entrepreneurial audacity, handling all of the productivity, herself. We at Best in Business Magazine can personally attest that Paula's shea "buttah" is the best of the best, because we're loyal customers!

The Real Shea Queen's famous black soap

" I am very satisfied with creating, to me it is not only my passion but a blessing. Doing it all myself, being a one-woman show and knowing that it all falls on me and I represent my company is so empowering and what makes me love what I do even more," she says.

We asked Paula what she has learned from being an entrepreneur that perhaps she didn’t anticipate prior to taking that leap.

Her reply, "That I am bold and innovative. I am actually stronger than I knew. I feel successful because I have found my purpose in life. Do you know how many people who are still searching for that or who perish never leaving their dream?"

When asked what advice would she would give anyone who is considering taking a leap into entrepreneurship, she replied, "Surround yourself with positive people and tune out the naysayers. Remember the reason you started and remind yourself daily that this is your dream and everyone will not understand it. Make sure you obtain a mentor or someone to keep you on track and make you accountable. Speak daily affirmations."

What's next for Paula? Well, she plans to go into manufacturing her products and producing and networking on a larger scale.

The Real Shea Queen, LLC has a great future in store!

Making "buttah"

All-natural infusions

Paula's products are beautiful, organic, and made with heart. We wanted to share her story with you during Women's History Month because we feel she embodies the spirit of the feminine entrepreneur: bold, courageous, and determined! We hope you'll try her products and see for yourself the difference that these innovative products can make in your life.

To connect with The Real Shea Queen, you can reach out to her on any of these platforms: E mail: therealsheaqueen@gmail.com Phone: 800-396-6113 Website: https://www.therealsheaqueen.com Facebook:https://www.facebook.com/therealsheaqueen IG: https://www.instagram.com/therealsheaqueen/ YouTube: https://www.youtube.com/channel/UCfCp2BhJtMcdYDINfgVfCJw Linktree: https://linktr.ee/TheRealSheaQueen

BEST IN BUSINESS

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CELEBRATING WOMEN IN BUSINESS

Stepping Into Sunlight A Call to Help Others

Sometimes your passion in life can lead to an exciting career. That's exactly what happened to educator and Licensed Professional Counselor, Sunny Veal!

Counselor by day, using my Professional Counseling License in the community after hours allows me to help in a more concentrated way.

With a passion for helping others and a 25year career as an elementary school educator, Sunny saw that the children she taught had many social and emotional deficits that needed to be addressed before they were really ready to learn. With a desire to help students develop a more positive mindset and healthier behaviors, she transitioned from teaching into school counseling; but that only deepened her call to focus on helping children see their strengths and identify their true potential. She realized that many children were lacking coping skills and confidence, so she set out to help them learn to build a toolbox of healthy habits and skills,

BB: How did you realize that your business was the right choice for you?

Earlier this year, she added a layer to her job as a school counselor by becoming the owner of Sunlight Counseling, LLC. We sat down with Sunny to learn more about her bold step into the world of entrepreneurship and the lessons learned along the way.

BB: What made you decide to go into business for yourself?

SV: After being in education for 25 years and in the mental health field for 5 of those years, I saw the need for more mental health professionals in our community. The need was for professionals that were equipped to work with children and adolescents. The current climate of our society has made an impact on so many families which often erodes the mental health of children. Not to mention the ever-present impact social media is having on preteens and teens. Over the past few years, I have seen a dramatic increase in anxiety, depression, identity issues, and emotional regulation among students as young as 6 years old. While I am still a School

SV: I felt God calling me to the field and he laid the foundation for me to build Sunlight Counseling beginning January 3, 2022. I have always worked for others and had no clue about running my own business. With the help of family and friends, I have been able to create a business plan and structure that works for my select practice. I am able to customize my hours to fit my full-time career as a school counselor as well as children’s director for my home church.

BB: What is the most attractive about working for yourself?

SV: Setting my own schedule and pay scale has been the best part of having my own business. I have the freedom and flexibility to maintain my full time schedule, familyand church involvement and still be a helper in the mental health field.

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BEST IN BUSINESS

CELEBRATING WOMEN IN BUSINESS

BB: What aspects of working in your career field are the most challenging?

SV: The toughest aspect of working in the mental health field is a lack of control over client ownership and participation in the mental health process. You want to help all people and give them tools to live their best life, but some are so resistant to change, even though they have reached out for help. You want to access tools for them but they have to be able to help themselves. Another challenge is the number of people that you are not able to help. It can be quite overwhelming to think of all the people that need help and your limited availability to be that helper.

BB: What have you learned from being an entrepreneur that you didn’t anticipate prior to taking the leap?

SV: For me personally, the financial management aspect has been the toughest part. I have no understanding or experience in the world of finance or accounting. I have been a teacher and helper for 25+ years but have never deal with money management at a business level. This has been the biggest challenge and learning curve for me.

Fortunately for me, I have been able to reach out to fellow Christian women that do have experience in this area to lead and guide me.

BB: How do you define “success” and do you feel successful?

Sunny Veal, M.Ed., LPC, NCC SV: I count every day a success that I am allowed the opportunity to be the hands and feet of Jesus. When I show up for these students (at my school), clients (at my practice), children (in my church ministry), as well as my family and serve them the best I know how…..

That is my success. Begin present during every moment with each of them and giving them my personal best is success. Once your business coach has learned everything that they can about your offerings and systems, they’ll next want to learn more about your vision for your company and the goals that you have for it.

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BEST IN BUSINESS

CELEBRATING WOMEN IN BUSINESS

BB: What advice would you give anyone who is considering taking a leap into entrepreneurship?

SV: Pray, pray, pray! God will give you the unresounding confidence to walk in the path that he has laid on your heart. Less than a year ago, this idea of a private practice was barely a flicker. Once I received my license for professional counseling, LPC, God asked, “What will you do with this?”. That is when Sunlight Counseling, LLC became a spark that quickly took shape into a private practice that serves children, adolescents, and adults.

BB: Would you like to share any contact info?

Sunny L. Veal, M.Ed., NCC, LPC Sunlight Counseling, LLC sunlightcounseling.org

Effie Robertson

Effie Robertson has a passion for helping women make transformative life decisions. By educating women, equipping them with tools to thrive in the face of adversity, bounce back, and break through self-sabotaging behaviors she’s dedicated to giving others the boost they need to move onward and up in life. Her genuine approach resonates with readers and promotes authenticity, empowerment, and growth.

Effie’s impressive background includes Certification as a Master Resilience Coach, a Master’s Degree in Business Management, a Bachelor’s of Science in Business Administration, she’s the Owner of Fielding Dreams 365 LLC and a four-time Bestselling author. Writing has helped her survive childhood sexual trauma, domestic abuse, and homelessness and she hopes to help others live their dreams. After all, the most important things in life are understanding ourselves so we can form deeper connections and build lasting relationships while living our best lives—and Effie’s proud to help others manifest their dreams.

BEST IN BUSINESS

BEST IN BUSINESS

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BEST IN BUSINESS

AUTHORS

Special Feature: Authors' Spotlight

empowered to win: empowered, embraced and equipped Release date: 27 January 2022

Allison G. Daniels, is the CEO of AGD Publishing, LLC and an International Best-Selling Author who has written over 31 books. She helps authors, aspiring authors, consultants, and goal-setters to write, share and publish their book to create multiple streams of income, gain authority in their field and maximize their book sales. Allison is the Creator of the “30 Day Write to Finish Book Writing Program,” helping turn writers into successful published authors. Affectionately known as a strategic, focused team leader in the corporate world, she now applies the same principles in the publishing industry.

SOCIAL MEDIA: Website: www.allisongdaniels.com Twitter: https://twitter.com/AllisonDaniels9 Instagram: https://www.instagram.com/allisongdaniels/ Facebook: https://www.facebook.com/AGDPublishing Facebook: https://www.facebook.com/allison.g.daniels LinkedIn: https://www.linkedin.com/in/allison-g-daniels-b701342a/ Youtube: Allison G. Daniels - YouTube Podcast: https://bit.ly/TheAuthorsLab-Podcast

Visionary Author, Allison G. Daniels

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BEST IN BUSINESS

AUTHORS

Dr. Essie McKoy Dr. Essie McKoy is an Award-Winning Educator, SixTime Amazon Best Selling Author, Host of #1 Podcast Dr. Essie Speaks Education, President/CEO of Dr. Essie Speaks Educational Consulting. LLC. Dr. McKoy received her Doctorate in Education (Ed.D.) and an Educational Specialist Degree (Ed. S.) in Educational Leadership from the University of North Carolina at Greensboro, a Master’s Degree in Middle Grades Education from Appalachian State University, and a Bachelor of Science Degree in Special Education with certification in Learning Disabilities from WinstonSalem State University. She has additional areas of certification in Public School Administration/ Principalship, Curriculum and Instruction with a concentration in English, and the Superintendency. Her dissertation topic, “A Study of Elementary Principals’ Perceptions of Accountability and Leadership in an Era of High Stakes Testing,” is a foundational part of her book, “The Heart of School Transformation: My Journey into Transforming Urban Schools."

SOCIAL MEDIA: Website: www.dressiespeaks.com Podcast: www.dressiespeaks.com/podcast Facebook: https://www.facebook.com/dressiespeaks/ Twitter: https://twitter.com/emckoy LinkedIn: https://www.linkedin.com/in/dressiemckoy/ Instagram: https://www.instagram.com/emmckoy/ HeyPapi: https://heypapipromotions.com

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BEST IN BUSINESS

AUTHORS

Dawn Lieck Dawn Lieck is a world-class business professional with remarkable expertise in the areas of wellness and multidimensional coaching. A mirrored portrait of what it means to be a “Renaissance Woman”, Dawn’s abilities have earned her professional respect amongst generational influencers.

Setting the standard in her field, Dawn is an International Speaker, best-selling author, and the CEO of both Finally Free, LLC, and Dawn Lieck Enterprise. Affectionately known as the “Transformation Life Coach”, Dawn helps successful professionals harness their true potential by putting them in touch with themselves on an intrinsic level. Having an unyielding passion for personal development, Dawn motivates clients to renew their perspective, conquer fear, and to create life balance using a system of pragmatic strategies.

Dawn’s mantra is simple; “DO IT SCARED”.

SOCIAL MEDIA: Facebook Dawnlieck and Dawnlieck Finallyfree1llc Instagram Dawnlieck LinkedIn Dawnlieck

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Rosalind Agurs, an exuberant life and Christian enthusiast, is a published author having authored two works, “Your Best Singing,” and FEAR NOT! A 52 Week Action Devotional. She loves to share that the Bible is your greatest manual for living and to show others how to cultivate the Word of God into your life so it comes up for every situation, challenge or emotion presented.

Therefore, she is committed and excited to produce action-taking resources that, when applied, lead to victorious living! Roz is your “go-to girl” for ideas, information, and implementation.

AUTHORS

Rosalind Agurs

Rosalind resides in Charlotte, NC with her husband, Benjamin, is the mother of three and credits her intrinsic values of faith, family, integrity, couth and commitment to her wonderful parents, whom she was blessed to work alongside with in active ministry for 33 years.

God gets ALL the glory out of Roz’s life! She stands complete in Christ and is humbled and honored daily to serve God and His people!

SOCIAL MEDIA: Facebook: Rosalind Agurs Gizelle Taylor-Daniels is a wife, a mother of two, and a grandmother of two. She is a Clinical Office Manager with Family Medical Counseling Service Pediatric Department.

Gizelle is genuinely passionate about helping individuals achieve ultimate health care. She is committed to the promotion of preventive pediatric care. In addition to the promotion of physical, mental, and the social well-being of children with the aim of attaining positive health. She enjoys serving her community her focus has been and will continue to secure maximum results of prosperity and educating the community.

Gizelle holds a B.A. with honors in Health Services and a Certificate as a Community Health Worker from Trinity Washington University SOCIAL MEDIA:

Gizelle Daniels

Facebook: Gizelle Daniels Linked In: Gizelle Taylor

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BEST IN BUSINESS

Tamala Jenise Coleman is a 2X best-selling author and author of a total of 9 books. She is the Director and Producer of Stage Plays and Film. Tamala is the Founder and Editor-in-Chief of NSpire Christian Magazine.

AUTHORS

Evangelist Tamala Jenise Coleman

Tamala strives to empower women and inspire the masses with the power of faith. She is a warrior by heart who has risen above adversities. She has always had an incredible passion for writing. A passion that inspired her to pen down her adversities, experiences, and triumphs to empower women and foster the roots of self-belief and self-confidence.

Tamala is also a Member of "Women's With Wings," and also on the Board of Directors. This foundation is Christian-based and assists women who have been entrapped in domestic violence and sex trafficking.

Tamala also Hosts a Radio Show on TalkZone Radio where she interviews ministers, authors, business owners, and people that have a testimony to share with the world and share the Good News of Jesus Christ

Elder Felicia Edmond is a wife, mother, minister, International Amazon best-selling author, speaker, and coach.

Felicia has a passion for seeing people encounter breakthroughs and freedom in areas where they are challenged and receive the love of God. She lives by the fact that God has created us each uniquely and we can discover our God-given gifts as we seek Him.

SOCIAL MEDIA: www.FeliciaEdmond.com

Elder Felicia Edmond

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BEST IN BUSINESS

Christal Newkirk is a Bestselling Author, Certified Coach and HR Consultant with over 20 years of Diversity Recruitment, Corporate Talent Acquisition and Affirmative Action Planning experience working with Fortune 500 companies such as Siemens, The Home Depot, AT&T, The Coca-Cola, Goodyear and Honeywell.

She earned her Master of Science Management degree in Process Improvement and Bachelor’s degree of Marketing from North Carolina State University.

Christal is also the VP HR & Certified Business Mentor at SCORE, a national nonprofit funded by SBA that provides free business mentoring, education and resources to entrepreneurs that are interested in launching or growing their business.

Christal and her husband, Rodney currently manage a Real Estate Investment firm and a HR Consulting & Coaching firm. They reside in Fort Mill, SC.

SOCIAL MEDIA Website: www.ChristalNewkirk.com www.ChristalNewkirk.com ChristalNewkirk@gmail.com Facebook: Christal The Coach IG: Christal The Coach LinkedIn: Christal The Coach

AUTHORS

Christal Newkirk

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BEST IN BUSINESS

AUTHORS

Suzette Hampton Suzette Hampton is a minister, realtor, entrepreneur, and author. As founder of Trees of Righteousness Women’s Ministry, she encourages and empowers women by providing opportunities for spiritual growth, meaningful fellowship, and a safe and supportive environment in which to confront and be healed from spiritual, mental, and emotional pain and trauma.

SOCIAL MEDIA: FB - Suzette (Swann) Hampton IG - Swannie_S14 LinkedIn - Suzette Hampton Website: www.suzettehampton.com.

Minister Cathy Henderson, a native of Charlotte, North Carolina is a Consultant, Trainer, Certified Transformation Coach and Minister. A prolific and thought-provoking speaker, Cathy delivers in dynamic and diverse ways in business and Christian arenas. Cathy is a servant-lover of God! She was ordained in 2005 and currently pastors a church plant. She is passionate about advancing the Kingdom of God and equipping the people of God. She views all her work as an extension of ministry.

In business, Cathy has 20+ years of management in behavioral and public health with a career-long reputation as a catalyst for change and synergy. She has been recognized for winning communication, program development, and collaborative relationship-building. She is the founder and Executive Director of Up Empowerment, Inc, a non-profit which helps individuals, families, and communities increase impact and build a legacy.

Minister Cathy Henderson

SOCIAL MEDIA: Facebook: Cathy Henderson

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AUTHORS

Maria Thorpe currently works for the Federal Government in engineering. She is also a speaker, mentor, co-author and real estate agent. She has mentored numerous students and professionals in Science, Technology, Engineering, and Math (STEM). She has spoken at events, including local schools and colleges inspiring girls and empowering women, about being the best they can be with the gifts and talents that God gave them. Ms. Thorpe is the co-owner of Waldorf Chess Club Inc., which she founded with her husband. She works with children as young as five, helping them find their inner strength, hone their decision-making skills, and build confidence through the game of chess.

Maria Thorpe

Ms. Thorpe is a graduate of Pennsylvania State University with a Master of Engineering, Engineering Science degree and a graduate of Drexel University, Philadelphia, PA with a Bachelor of Science in Electrical Engineering. She has received numerous awards and honors.

SOCIAL MEDIA: Facebook: Maria Thorpe Waldorf Chess Club.org

Sheila Farr is the CEO of Gulf Coast Training & Education Services, LLC, in Biloxi, Mississippi, where she helps small business owners and entrepreneurs turn stumbling blocks into stepping stones by building business strategies that work! An international best-selling author and publisher, Sheila serves her community as the Workforce Readiness Director for the Gulf Coast Human Resource Association.

She also holds that same position with the State of Mississippi.

In 2020, Sheila started the "Biloxi Reads!" literacy initiative, working to get books into the hands of underserved populations along the Coast. Additionally, she has a monthly inspirational blog entitled, "Thankful & Blessed 365.

SOCIAL MEDIA: Facebook: Sheila Farr

Sheila Farr

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BEST IN BUSINESS

Rev. Shawnta Moody is a Speaker, Entrepreneur, Minister and Owner of Uniquely You Designs LLC. She married to Rev Marcus Moody and is the bonus mom of two amazing young adults.

AUTHORS

Rev. Shawnta Moody

Shawnta is passionate about encouraging women to see themselves “through God's eyes” and to unapologetically embrace the unique masterpiece that God created them to be!

SOCIAL MEDIA IG: iamshawntamoody FB: Shawnta Moody Twitter: @justshawnta

LuDrean Howard Peterson is the CEO of Delivering On Ideas & Thoughts (DOIT) and Founder of DO IT Empowers, Inc. As a Career/Business Strategist and a Certified Christian Life Coach, she specializes in turning DREAMERS into DOERS. LuDrean is extremely enthusiastic about helping others optimize ideas and achieve their personal and professional goals. This HR Guru has been in this industry for 30 years and is highly sought after for resumewriting, interview preparation, career changes and unbiased coaching. She has a proven record of achieving groundbreaking success in the U.S and across the globe (China, India, South Africa, Latin America, Europe and Mexico).

LuDrean is the Host of "Let's Do It” Talk Show, #1 BestSelling Visionary Author, international speaker and host.

She holds dual master’s degrees, an MBA and Master of Science in Management (MSM), with an emphasis in Human Resources Management, as well as a Master Project Management Certification.

LuDrean Howard Peterson

SOCIAL MEDIA: Facebook: Ludrean Howard Peterson

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BEST IN BUSINESS

Valerie M. Howard-Jones is a DC native, currently resides in Glenn Dale, MD and is the CEO of Pastor Val Ministries.

Pastor Val, as she is affectionately called, was licensed to preach the Gospel in 1994 by Bishop Kevin V. Gresham, Sr. of the Greater St. John Church of Upper Marlboro, MD and ordained in 2006 by Bishop Mark Anthony Wilson of the Greater Destiny Kingdom Ministries of Baltimore, MD. She was consecrated as Pastor in 2011 by Bishop Ernest C. Dawson of Rehoboth New Life Church Alliance.

Pastor Val is also the CEO of the SIBTT (Sister I’ve Been There Too) Literary Group, which is a ministry birthed out of the title of the recently released book “Sister, I’ve Been There Too! But I Came Back to Get You!” (2018) SIBTT is an anthology of testimonies, written by nine vastly different women and one man, about just how good God really is!

Pastor Val was a contributing author of, ‘A Drink from the Well: Refreshment for the Soul - A Devotional for Women (2008, Amazon), and is currently working on several of her own works for publication soon.

SOICIAL MEDIA: Facebook: Valerie Howard-Jones

AUTHORS

Pastor Valerie Howard-Jones

BEST IN BUSINESS

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TALK BACK!

TALK BACK! Last month, we asked you to share your favorite business or leadership quote. Here's what you had to say...

"Whether you think you can or think you can't - you're right!" ~ Henry Ford ~ Sheila F., Biloxi, MS

"Those without a plan are planning to fail." ~ Winston Churchill ~ Zack, Langley, VA

"Leadership is an action, not a position." ~ Donald McGannon~ Barbara V., Newnan, GA

"Efficiency is doing the thing right. Effectiveness is doing the right thing. ~ Peter F. Drucker ~ Sherry V., Las Vegas, NV

"A leader is a dealer in hope."

~ Napoleon Bonaparte ~ Brett V., Tampa, FL

TALK BACK! LET US HEAR FROM YOU! EMAIL US AT TRAINTHEGULFCOAST@GMAIL.COM TO SHARE ABOUT THE BEST LEADER YOU EVER EXPERIENCED! WE WANT TO HEAR FROM YOU! BE SURE TO INCLUDE YOUR NAME, NAME OF YOUR BUSINESS, AND THE CITY/STATE IN WHICH YOU ARE LOCATED AND WE'LL SHARE YOUR COMMENTS IN OUR APRIL ISSUE!

"The ultimate measure of a man is not where he stands in moments of comfort, but where he stands at times of challenge and controversy." ~Martin Luther King, Jr. ~ Kim L., Seattle, WA

"Anyone, anywhere can make a positive difference. ~ Mark Sanborn ~ DeUndre W., Austin, TX

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FEATURE

Featured Topic

A STRONG COMMUNICATION PROCESS PROMOTES EFFECTIVE WORK COLLABORATION

BY SHER GRAHAM Communication in business is the number one

Communication is necessary for the success of the

workplace issue that employees discuss daily. What

operation of any business or any other coordinated

and how information is communicated throughout

effort. Drucker identifies three dimensions to being

the work environment determines the business

an effective communicator in all spheres of

culture and climate of the organization.

management: 1) Communication with your Directs; 2) Communication with your Peers; 3) Communication

Wow, those are powerful statements. Yes, and

with your Boss.

true. So what do we need to consider when dissecting these statements to find out what and how information is that needs to be communicated, and the impact on the culture and climate of the organization/business?

Before we explore how these three dimensions impact the business culture, there is one dimension I consider the most important - COMMUNICATION WITH SELF. The communication called self-talk that takes place before a person begins his/her workday, no matter where your workplace is located, is the first

First, let us define communication. Communication is the process of passing information and

step in determining the impact of communication between the other three dimensions. What do you say

understanding the same from one person to

to yourself upon rising? What is your attitude when

another. Simple. Clear. Concise.

you are communicating at home before you begin your workday? What priority do you give YOU to

Second, let us define business communication.

invest in making your work a happy place that you

Business communication is a process of sharing

want to be? What can you let go of that you continue

information between people within and outside an

to view as a challenge?

organization/company to promote goals, objectives, aims, and activities, and to increase

Communication With Your Directs. Your success as

profits. Simple. Clear. Concise. If the definition is

a manager’s is determined by the level of output from

clear and concise, then why is it the number one

your directs. Understanding Rule 1: Do both parties

issue employees identify that is missing in their organization? What is the role of communication in business?

understand your job description and the value each provide to the organization? Miscommunication about job description and responsibility may result in lack of clear communication being given or received

Peter Drucker, a management consultant and leader in management education, developed a concept known as "Management by Objectives" or "MBO."

by both entities - manager and employee - and can take much longer for a project to be completed.

Employees are more productive if they realize their contribution within the company, from the CEO to the maintenance staff.

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Communication With Your Peers. Your peers can offer valuable support and assistance, if they know what you are working on or where you may need help.

They are part of your team, whether they are/are not assigned as a member. Do you take time to share a meal with your peers?

What office challenges/issues do you discuss at the office or away from the office? Do they make suggestions that you consider trying and see if they work?

Collaboration in every organization is critical to the success of the entire company. Whether you are a solopreneur or Fortune 10 CEO, the internal human and system dynamics will determine the level of productivity success achieved in a project, or long-term sustainability and profitability of the company. Each person hired by an organization is a part of the systems both human and technology.

When only one part of the process is a success, this means that another part of the process is losing traction and needs improvement.

Communication With Your Boss. What was your impression of your boss when you were hired? What made you decide to accept the position? What positive aspects of his/her conversation with you gave you a positive 'gut' feeling that said, 'this is the person I want to work with"? Now, you are hired. What communication techniques does your boss find effective? Is he/she a reader or a listener?

FEATURE TOPIC

Communication With Your Boss. What was your impression of your boss when you were hired? What made you decide to accept the position? What positive aspects of his/her conversation with you gave you a positive 'gut' feeling that said, 'this is the person I want to work with"? Now, you are hired. What communication techniques does your boss find effective? Is he/she a reader or a listener?

Do they require more verbal communication or hard copy communication? Create a weekly Accomplishment List for your celebration moments. Send a copy to your boss who may understand more via reading than verbal conversation.

The Key: Invite feedback from everyone. Be open and LISTEN to what they say to you.

Write down comments. Then step back and review what has been said. Remember it is their perception of your behavior (another topic.) What are the priorities that your team could work on? What are the areas that impact your team?

Without feedback, will you perform on key goals or target project timelines. Therefore communications in personal and business is important. There are many methods and communication vehicles you can choose from to integrate into your own communication process. Success is your only option. Begin today to observe, assess and review your communication process start with yourself, your family, your workplace and community.

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If any of this resonates with you, then start today to make your communication system work with your behavioral patterns.

THE RESULT: Communication in business will NOT become the number one workplace issue; your business culture climate will be more open and concise through open communications process.

NEXT MONTH: 7 Principles of Communications and Communication Vehicle Methods

Sher Graham, CEO, Synergy Solutions Collab, Mobile, AL, is a business health communications strategist, coach, consultant, EVP of STUFF, international speaker and author, health advocate, and adventurer. Email her: synergytosoar@gmail.com. www.shergraham.com

FEATURE TOPIC

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DR. BIZBUZZ

Ask Dr. Bizbuzz Dear Dr. BizBuzz, "I started a new business in 2019 but I am not making money. I am barely meeting my obligations of rent and supplies. How can I turn my business around? Where do I start?

Angie Enterprise, AL

Dear Angie, Thank you for asking this question about turning your business around. Any business may be turned around to obtain success and profitability. It is not an easy process and takes commitment on your part to take the necessary steps to ensure your business success.

Your letter points out several challenges: Your new business is just 3 years old. Your business is not profitable. Your vision to make your business successful has some gaps. Now, what to do?

Becoming a good steward of money and making sure your finances are paying your bills is important. Did you quit your full-time job too soon? Did you not save enough money to make sure that your business and personal expenses would be paid for at least six months? Do you balance your personal and business finances daily? Do you stay within a budget for both personal and business expenditures? So many other questions to ask yourself to find out what the root cause for your concern…..

Here is the first important step in your new direction to become successful and sustainable….

You can ask Dr. BizBuzz Send your business questions to us at: bestinbusinesspublishing@gmail.com

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BEST IN BUSINESS

DR. BIZBUZZ

If the answer to these questions is "NO", then stop and take the time to step back and ask for some guidance. Asking for help in building your business is a strength not a weakness.

There are several national organizations that offer free counseling and can give you another set of eyes to develop your written business plan. Check to see if there is a women's business center in your area, Small Business Development Center (SBDC), or contact www.score.org for the nearest location. Each have expert counselors in all areas of business development.

Your business plan does not need to be lengthy. Start with a 2–3-page plan that will give you some easy strategic tactics to implement and monitor to see if they produce the reports you anticipate. Remember that not all tactics are without cost, so decide what type of budget for your business you want/need to invest to produce results of any type. Focus on completion of your tactics and what criteria you need to evaluate their outcomes.

Managing a successful business takes commitment, patience, communication, and a plan. If you choose to not plan, plan to fail. If you choose any other type of plan not written but remains in your mind, then expect that your results may be the same as you started with.

Eva Gregory of Enlightened Spiritual Business Academy asks the question (and I ask myself daily): What if success is my only option?The answer? SUCCESS IS MY ONLY OPTION! May your business plan be your new path to success!

Dr. BizBuzz PS. Let us know how it goes. Until then, working to pay your bills is a great way to begin again.

And it is ok to begin again any day, step of your journey into business.

Ask Dr. Bizbuzz

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a little good news...

SHARING GOOD NEWS AND EXCITING EVENTS FROM AROUND THE GLOBE!

Calling all entrepreneurs! The Boss Your Lane Conference is scheduled to begin in April. If you're interested in learning more, visit them at: www.bossyourlanesummit.com

Watch for the authors of "Cage Fight: Overcoming the Battle in Your Mind," out and about on various speaking engagements this spring and summer!

Congratulations to Visionary author, Jackie Castro-Cooper, on achieving best-seller status with her revolutionary book, The Power of Self Care/Self Love AND her accompanying Journal Workbook !

Congratulations to author and publisher, Allison G. Daniels, on making the international best-seller list with Empowered To Win (3rd Edition) Congratulations to Visionary Author, Kearn Cherry, and the authors of "Trailblazers Who Lead" on hitting #1 with their powerful new anthology!

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NONPROFIT NEWS

EXCLUSIVE: NONPROFIT SPOTLIGHT

MISSION 22:

This month, we're celebrating a unique and extremely impactful organization: Mission22. The best way to understand exactly what they stand for, it is easiest to go directly to their website to see who they are and learn about all of the programs they offer. As stated on the Mission22 website: Mission 22 is a national community supporting active service members, Veterans, and their family members, through three areas of focus: Support and Treatment Programs— for active service members, Veterans, and their family members, addressing Post-Traumatic Stress, Traumatic Brain Injury, suicide risk and other challenges.

Social Impact— uniting civilians and the military community to raise awareness of issues active service members, veterans, and their family members face.

Memorials— remembering and honoring service members and Veterans through large scale installations and digital initiatives, while raising awareness for issues faced on home soil.

Through this largely volunteer effort, we continue to make a national impact, and our community is growing every day. We are proud to lead this mission supporting our military, Veterans, and their families.

I became affiliated with Mission 22 in 2020 when I joined as an Ambassador for our Region. As a former U.S. Air Force Reservist, it was important to me to find a way to give back to those who served our country and came home changed and challenged. After learning more about Mission 22 and its dedication to Veterans and their families - I knew it was the place for me.

One of the most common ways they work to bring about awareness and change is through their annual challenges. The first one I ever participated in was the 22 Push-Up Challenge. This is where you commit to doing 22 push-ups for 22 days in order to help bring about awareness of the 22 Veterans that commit suicide each day (some statistics may vary). Since joining them in 2019, they have added a whole host of challenges and our volunteer numbers have grown significantly. Together, we are making a difference!

I wanted to share more about why others join to support Mission 22, and learn more about their experiences with them. Here's what others have to say about this life-changing organization: "My story is simple and I am thankful I do not know one of the 22 personally. I just want to say how important our information booths are! I was at a CVMA ride where Angela Bleckley was set up and 15 minutes not only changed my life but saved my life!

Now I am closer to those in Mission 22 than my family! I make it a personal mission daily to hand out info and talk to as many people as possible. I thank God for this organization and the opportunity to be in this fight!"

Kevin E., North Carolina

Working a Mission 22 event

Bringing awareness to Mission 22 and all that it stands for

"I was introduced to Mission22 by my dear friend, David Wood, who is also an ambassador for Mission22, and fellow jeeper. I have always felt that giving back to veterans was of utmost importance.

They sign a blank check to government up to and including their own lives, to protect our freedoms at home, it is the least we can do for them.

Bringing awareness to Mission 22 at home and in the community

The most enriching experience for me since becoming part of the Mission22 family, by far, has been the ability to talk with folks at booths. Sometimes you stand there and just listen to a story. It could be a story of loss, a story of survival, a story of ones own journey to overcome obstacles. In the end, just listening, is what people need most. Someone who is willing to be there and be attentive to what they need to say at that moment.

I would love for everyone of all ages and walks of life to know that, Mission22 is there for them. Whether they want to join our ambassador program, or join one of our programs for veterans, spouses of veterans, or our equine program for children of veterans in Oregon. We have teenage ambassadors with permission of parents. I think having our youth as part of our ambassador program is an excellent way to continue for generations the importance of taking care of those who protect us."

Shannon T., Oregon

Jeepin' for Mission 22

SUGGESTED READING

BEST IN BUSINESS

PAGE 47

Bookworms FOR

MORE

GOOD

LEADESHIP,

WE

READING

ABOUT

SUGGEST

THESE

THE

BEST

IN

BOOKS!

LEADERS EAT LAST

BY SIMON SINEK Too many workplaces are driven by cynicism, paranoia, and selfinterest. But the best ones foster trust and cooperation because their leaders build what Sinek calls a "Circle of Safety" that separates the security inside the team from the challenges outside.

Sinek illustrates his ideas with fascinating true stories that range from the military to big business, from government to investment banking.

LEAN IN: WOMEN, WORK, AND THE WILL TO LEAD

BY SHERYL SANDBERG Lean In: Women, Work, and the Will to Lead by Facebook executive Sheryl Sanderson is one of the most popular leadership books for women. Inspired by personal experience and a TED Talk Sanderson gave in 2010, Lean In details the ways women hold back and miss career opportunities by being passive and polite.

Sanderson encourages women to seek strong mentors, advocate for themselves, and assert their place in the business world. These actions can empower women to transform into leaders instead of merely accepting assigned roles.

Although the book is a few years old, the lessons are still relevant. Given the challenges to women’s careers a remote workforce presents, Lean In is worth a revisit.

THE 21 IRREFUTABLE LAWS OF LEADERSHIP

BY JOHN MAXWELL In The 21 Irrefutable Laws of Leadership, John C. Maxwell outlines clear guidelines for leaders to follow to maximize influence and ensure that employees achieve a common vision. The book shares wisdom such as “leadership develops daily, not in a day,” and “leaders understand that activity is not necessarily accomplishment.” The book explains each rule plainly and provides anecdotal examples, covering every aspect of leadership from attracting and forming teams to securing legacy by planning for succession.

Notable Quote: “You can’t move people to action unless you first move them with emotion…. The heart comes before the head.”

A LION’S TALE© WHAT IS YOUR STORY… We connect with others through shared experiences. Sharing relatable stories is how we have passed down lessons from generation to generation. It is also how we can help another get through a difficult season. Sharing your story may assist others to share theirs.

THE BRAND The Lion represents strength, leadership, and courage. The scratches over the eye are the battle scars of life - see past your battles and remain mindful of life lessons and experiences. The Lion looking forward with roaring showing his teeth signifies, “I am ready, focused, and prepared to face the next challenge." Lastly, the slanted Crown, is a reminder to adjust your Crown and mindset accordingly and it also serves as a reminder that...I AM ROYALTY! There is a story behind every King and Queen, we have all overcome some type of adversity, some more than others. It is a story of how we "Failed. Overcame. Succeeded. ©” We have failed or been knocked down, but we rise and stand as KINGS and QUEENS! FAILED.OVERCAME.SUCCEEDED.© Everyone has a story...the evidence of battles is displayed by visible and invisible scars while others are displayed with a Crown of victory, but both are reminders of how we "Failed. Overcame.

Succeeded. ©”

What’s your story…, visit us at www.alionstaleapparel.com

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Visit us at www.thankfulandblessed365.com

ADVERTISING

BEST IN BUSINESS

PAGE 52

coming may 19, 2022!!!

ADVERTISING

Coming in april: teamwork!

All year long we will be featuring coaches in our magazine because we've learned it is a career field that is growing exponentially. In April, we'll be highlighting Elizabeth Harper, .

Next month, we'll also be talking about teamwork! We'll share information about the best ways to develop trust within your team and build dynamic groups that work well together.

Also coming in April is our monthly, "Book Bites" segment. We'll meet Navy Veteran, Gina Aultman and the authors of her upcoming anthology, Veterans Unchained.

Finally, we'll hear much more from: "Ask Dr. BizBuzz! One of our favorite business gurus, the incomparable Sher Graham, will be entertaining your business questions and providing answers that can help you confidently navigate the rockiest waters in business.

gulf coast training & education services, LLC

next month: teamwork!

gulf coast training & education services, LLC